Chapter 12 rule by doing nothing

There has never been a fixed model for doing business.Throughout the history of enterprise development, trying to find a fixed pattern and be a lazy person once and for all will not succeed.In the face of other people's successful methods, simple and mechanical learning and imitation will not be successful.Excellent entrepreneurs must be creators, and entrepreneurs are the most creative group of people. Believe in creativity, but keep your feet on the ground.A creative person is not a visionary, nor is he a daredevil.There is a sculptor who knows all kinds of materials in the world, such as stone, clay, steel, plastic, textiles, etc., and has in-depth research.As a result, he was able to make the most innovative sculptures.The most touching beauty in the world is often hidden in the natural world, waiting for you to develop it with your discerning eyes.In the category of creation, the most important thing is discovery.

Entrepreneurial creativity is even more so.In order to discover value, they must change according to changes in the surrounding environment anytime and anywhere, and adjust their business and their mentality anytime and anywhere.Any classic textbook that teaches you how to run a business and how to achieve success will only become an extra burden on you in the end.Successful entrepreneurs must be relaxed, and only when they are relaxed can they have wisdom and humor.Tension can only increase the cost of doing things and make things worse. When I was just learning to drive, I was very nervous and my hands were sweating, which is called hand cramps in terms of technical terms.When driving skills improve, people relax.The same is true for being an entrepreneur, to relax and not to be nervous.Some people have stopped laughing since they became entrepreneurs, and frown all day long.It is difficult for such a person to manage his business well, which is also a kind of "hand trend".In the eyes of others, the purpose of business is to make money, which is very utilitarian.But if you take making money too seriously, and think about making money too quickly, the money will get farther and farther away from you.

In the management of enterprises, I am more advocating governance by doing nothing.I first saw the concept of governance by doing nothing in Lao Tzu, but I didn't experience it personally.Once I arrived in Hong Kong by plane, and according to the schedule of the meeting, I had to transit in Xi'an.During the 4 hours I stayed in Xi'an, I visited the tombs of the Han Dynasty.I can't remember the name of the emperor in this mausoleum. I only remember that the funerary objects of the first emperor and the second emperor were some rough earthen jars and so on, and there were a large pile of them.In the period of Emperor Wen and Emperor Jing in the early years of the Han Dynasty, that is, the "Government of Wen and Jing" period of the Han Dynasty, they implemented the management of inaction and governance, and the Han Dynasty was very powerful at this time.The funerary objects in the emperor's mausoleum during this period were very good, which clearly shows that it was a prosperous period. "Government of Wenjing" is a very typical rule by doing nothing. Facing the Han Mausoleum, I really felt the power of rule by doing nothing. The shock I received was much greater than reading history books.

During the "Cultural Revolution", people's thinking and behavior were tightly controlled, people lost their vitality, and the economy could not improve.After the reform and opening up, administrative interference has been reduced, giving everyone more space to work independently.Under the motivation of pursuing happiness, people will find suitable methods and manage themselves by themselves.So after the reform and opening up, there are fewer rules and regulations, and people are more energetic and richer. I also slowly discovered that governance by doing nothing actually turns the manager into a hollow bamboo, a person who is willing to give up himself.First of all, he believes in the morals of the world, and people will not easily do evil and cause hostility.I believe that as long as people live with the pursuit of happiness as the starting point, they will be kind.A man who governs by doing nothing has little interest in expressing his power, because he understands that power is used at critical times and when problems arise.In ordinary times, people live naturally, and life itself will automatically create and manage, which is a more powerful force and wisdom that exists around each of us.We are like small boats on the water, relying on the power of the flowing water to move forward.We have to respect it, feel it, and live with it.If you think you have a little power and can mess up your life with no scruples, you will definitely be punished.

Conforming to the power of life is the basis for those who rule by doing nothing. It is a great discovery and summary, and it has also created brilliance in history.Over the years, I have slowly transformed this kind of thought into my own, and brought it into play in the company. In the process of running a business, I found that under a high-pressure leader, the vitality of employees will gradually shrink.The boss is always swearing at people, setting up various disciplines, doing this wrong, that doing wrong, working overtime today, overtime tomorrow, etc., employees are scared, complaining and dare not express it, such a company is very negative.Even if the boss is very talented, his ego is satisfied to the greatest extent, just like an emperor, but the enthusiasm and talents of the employees are not brought into play in the company's affairs, but are carried out cautiously.In fact, such a boss is very tiring and will collapse sooner or later.Because employees are uncomfortable, they can change jobs, but the boss cannot.You scolded a group of people away, and recruited new employees to continue scolding.How long can you last if employees leave one after another?Swearing is tiring.The principle of inaction can also relieve the boss from suffering.

Governance by doing nothing is essentially canceling the high pressure from above, giving birth to bottom-up forces, and bursting out the overall vitality of the company.Some leaders are most afraid of talking about the power from the bottom up, fearing that this force will overthrow them, that is because they are still the old dictatorial management.You care about every detail, every link and every field must be interfered with, excessive power is a kind of destructive power.If you destroy the good order and the principle of fairness in life, of course you will be overthrown.As far as enterprises are concerned, the law protects private property, and the boss will not be overthrown, but to run the company well, all employees need to work together and work hard.The principle of governance by doing nothing is still to encourage bottom-up forces and provide vitality for the company. This is the only way for the company to grow and develop, which requires the boss to be a hollow person.

Many companies often post leaders' speeches on the wall. Employees wear the same clothes, go to work on time, and clock in. If they don't clock in, they will be punished.Paying attention to such superficial things is most likely to fall into the misunderstanding of formalism and dogmatism.As I said before, governance by doing nothing depends on the power of life itself, and it is not easy for the implementers. They must remain vigilant at all times and flexibly adjust the enterprise to conform to the mainstream, so as to break the formalism and dogmatism that appear at any time. In a company that emphasizes inaction and governance, the requirements for employees are also very high, especially self-discipline and creativity.But we can't just make demands on employees unilaterally, we must work hard to form a good environment for the company, and have a corporate culture with a clear theme and rich details.This culture should inspire them to pursue spiritual things, to learn, to make progress, and to establish good consultative interpersonal relationships.

Someone once asked me, now that your company is so big, do you still practice inaction as before?I was thinking, how big is my company?Not as big as a country.Lao Tzu also said a word: "Governing a big country is like cooking a small fish." My company may be bigger now, but as me, I still insist on doing nothing.Of course, I don't do nothing and be the boss.I still have to do things, but only one thing, being the helmsman on the ship, focusing on adjusting the direction in time and flexibly, not hitting the iceberg like the Titanic, and not running aground.We must follow the trend and grasp the most essential things of the market and business.As a businessman, the most essential thing is that we will do what is lacking in this society.Therefore, there must be a lighthouse in front of a large company, and this lighthouse is: market demand.The boss should concentrate on studying market demand.

Our company's current performance is very good, the most important reason is from a decision we made a few years ago.At that time, we saw that over the past decade or so, developers continued to build houses, and their attention and funds were all focused on residential development. Basically, it was mentioned that developers were engaged in residential development, but commercial office buildings were ignored.According to statistics, less than 5% of developers develop commercial real estate.There is a huge supply gap here, so we have adjusted the direction of the company in the past few years to target the upcoming demand for commercial real estate.After we adjust, the whole housing industry becomes a shoal. First of all, there is a limit of "70% of 90 square meters". It is impossible for high-quality commercial housing to compete with low-cost affordable housing.And our adjustments have ensured good performance, and the message that this good performance conveys to us is that it is needed in the market.

The needs expressed in the market are the needs of people in life, and there is a huge power to live according to their own laws, so market management especially needs to be governed by doing nothing.The "invisible hand" mentioned in economics actually refers to the laws of the market itself.Why was this invisible hand discovered by economists instead of scientists and politicians?It is because economists focus on markets.In the middle of the market, the power of life is most obvious.Now you can see that there are very few of our lives that are not applied through the principles and methods of the market.