Home Categories social psychology You can't learn Haidilao

Chapter 56 "Bodhisattva" Shi Yonghong

You can't learn Haidilao 黄铁鹰 2516Words 2018-03-18
Behind human narcissism is arrogance and self-confidence.In fact, there is no clear line between arrogance and self-confidence.Successful people, especially wunderkinds, always have an uncomfortable arrogance about them.It may be this arrogance that makes them dare to be different; it is also because of being different that they are likely to succeed. The success of Haidilao has continuously strengthened Zhang Yong's arrogance in his bones.Therefore, he gradually felt that the three shareholders who founded Haidilao with him were less and less in line with his business requirements.Zhang Yong was a very ruthless person, so he let them all be laid off.

In addition to letting his wife go home very early, Zhang Yong also let Shi Yonghong's wife Li Haiyan go home in 2004. In 2007, when Haidilao's business was taking off rapidly, Zhang Yong let his equal shareholder, most loyal buddy, and friend Shi Yonghong for more than 20 years also be laid off.You should know that Shi Yonghong and his wife are also 50% shareholders of Haidilao! What is even more unbelievable is that Zhang Yong not only made Shi Yonghong laid off, but also bought back 18% of the shares from Shi Yonghong and his wife at the price of the original investment. In 2007, Zhang Yong and his wife became 68% of Haidilao's absolute holding shareholder.

Why?The superficial reason is that when Haidilao was preparing to go public, the advice given to them by the financial advisor was that the company had an absolute controlling shareholder, which was conducive to going public.In fact, both inside and outside the company, including Zhang Yong and Shi Yonghong, understand that Zhang Yong believes that Shi Yonghong's management ability is no longer suitable for Haidilao's development. Why did Shi Yonghong agree?Why did he agree with Zhang Yong's "robbing like a robber"?In fact, no matter in terms of equity investment, or in terms of time and energy, Haidilao is the common child of Zhang Yong and Shi Yonghong.

I asked Zhang Yong: "Did you pay Shi Yonghong?" "It's just a symbolic payment." Zhang Yong said. "Then why did he agree?" I asked again. "No reason. I said it, and he agreed." I still don't believe it.When I saw Shi Yonghong, I asked the first sentence: "Haidilao is making so much money now, 18% of the shares is not a small number, so you just sold it to Zhang Yong?" Shi Yonghong said: "Yes." "I didn't say that the shares were going to go, and he let you be laid off at such a young age. Are you comfortable?" I asked again.Shi Yonghong said: "Uncomfortable."

"Then why did you agree?" I asked. "If you don't agree, it's always up to him to decide what to do." Shi Yonghong pondered for a while, feeling a little helpless, but said with a peaceful smile.This made me look at him carefully, he really looks like a Buddha. "Later, I figured it out. Although I had fewer shares, I made more money and was free at the same time. And since he is a major shareholder, he will worry more about the company and the company will develop better." He added. I asked him: "32% of the shares will be divided into a lot of money every year. You are so young, you will not stop doing things, will you find Zhang Yong as a partner in business in the future?"

Shi Yonghong said firmly: "I won't look for it." Obviously, Shi Yonghong has not yet fully become a Buddha. Now Shi Yonghong only participates in the shareholder meeting as a shareholder of Haidilao.But once Haidilao has something to do, as long as Haidilao needs it, Shi Yonghong will continue to put his hand into the duck's mouth as before. This incredible equity transfer of Haidilao can only happen between Zhang Yong and Shi Yonghong.Psychology explains that the relationship between people is interactive. In getting along with each other for a long time, people unconsciously change according to the expectations of their more important people; thus, everyone gradually becomes the person imagined by others.

Looking at the relationship between Zhang Yong and Shi Yonghong, from the very beginning, Zhang Yong was the leader and Shi Yonghong was the assistant; therefore, Zhang Yong always made up his mind on major and difficult issues; and then, Zhang Yong really became the leader.Zhang Yong believed that Shi Yonghong was the executor, and Shi Yonghong became more and more the executor. In the end, Zhang Yong even had the final say on his personal shares. When Haidilao was founded, each of the four shareholders had 25%, or Zhang Yong and Shi Yonghong each had 50%; but in fact, the absolute controlling stake has always been in the hands of Zhang Yong.

What is an absolute holding right?It is the right to say nothing about the company's operation and management.From the establishment of Haidilao to the present, almost all major events are Zhang Yong's ideas.More than ten years later, Zhang Yong, who became more and more confident and arrogant, said: "Afterwards, I was proved to be right!" It can be seen that Haidilao has actually been a company with a major shareholder from the very beginning.In addition to dividends, Shi Yonghong has always been a minority shareholder in the company's right to speak.It's just that this time, through the redistribution of equity, the status of Zhang Yong's major shareholder and Shi Yonghong's minority shareholder has been legally determined.

Zhang Yong's arrogance has not developed to the point of blindness.After I finished chatting alone with Shi Yonghong, he asked me impatiently: "Does Shi Yonghong hate me very much?" I said, "Love and hate." Shi Yonghong's hatred towards Zhang Yong is reasonable, because Zhang Yong, the person he values ​​the most, the most important friend in his life, despises him! I don't know if Zhang Yong can realize the true role of this buddy?In fact, just like there would be no Haidilao without Zhang Yong, there would be no Zhang Yong without Shi Yonghong!Times create heroes, and Shi Yonghong is one of Zhang Yong's times.However, leaders are human beings, and once they become leaders, they unconsciously exaggerate their own greatness.

Zhang Yong's treatment of Shi Yonghong made people think of killing donkeys without mercy, and he killed them mercilessly!As a friend, Zhang Yong is obviously not kind; however, as the founder of the company, Zhang Yong is undoubtedly excellent.Because if Haidilao wants to become a modern enterprise, it must solve the problem of the ceiling of family business entrepreneurs.Otherwise, it is impossible for a professional manager to make a big difference in Haidilao!Zhang Yong's two younger brothers also worked in Haidilao, but in the end they also left Haidilao because they did not meet Zhang Yong's standards.

When I communicated with other Haidilao executives, I asked them the same question: "Is it a pity that Brother Shi is gone?" They gave me the same answer as if they had been brainwashed: "We like to be with Brother Shi when we are together." Playing together, I like working with Zhang Yong. When going out to play, Zhang Yong's car is always empty, but Shi Ge's car is full." I asked, "Why? " They said: "Brother Shi is very nice, he never loses his temper, but sometimes he has no ideas. Being with Zhang Yong is very nervous, he is very strict with others, and if something goes wrong, he will turn his back on him, regardless of the occasion. Get rich and show no mercy!" Really: "Compassion does not lead soldiers, kindness does not manage money." Sometimes facial expressions can really explain the problem!It can be seen from this that Zhang Yong's handling of this "Bodhisattva" partner is unreasonable, but reasonable.Loyalty, filial piety, and righteousness cannot be both, and one must be ruthless to accomplish great things. I asked Zhang Yong to take me to the old site of Haidilao's first store.Now the place is dilapidated, and there are more than a dozen small shops with various businesses along the open-air corridor on the second floor, and some of them have simply closed their doors. Zhang Yong pointed to the dozens of small shops and said: "At that time, most of these shops were owned by Haidilao. Once Haidilao's hot pot restaurant opened, it was like Xiaojiali's Malatang, and soon attracted a group of imitators. At that time, there were seven or eight hot pot restaurants on the second floor. But soon those imitators couldn’t do it anymore, so we merged them. In less than two years, the entire hot pot restaurant on the second floor was owned by Haidilao. You see, the tiles on these walls are pasted section by section. This is because we took over the store and then pasted that section of the wall. The first tiles were pasted by Shi Yonghong and me. " Really!The tiles on the walls of the entire second floor look like zebras. This old building is located on Sizhi Street in Jianyang County.Why is it called Sizhi Street?It is said that Jianyang once had a county magistrate who was an upright official.One day, a person who asked him to do something, talked with him in the teahouse on this street.In the meantime, the man secretly gave him a bag of money, but the magistrate refused. The man said: "Why don't you? No one knows about this!" The county magistrate said: "Why does no one know? Heaven knows, Earth knows, you know, I know." So this street has since been called Sizhi Street. It seems that only God knows what happened between Zhang Yong and Shi Yonghong, they know it!
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