Home Categories social psychology You can't learn Haidilao

Chapter 55 Zhang Yong's first love

You can't learn Haidilao 黄铁鹰 1797Words 2018-03-18
The whole street is full of small hot pots, and the tables in each store are next to each other, earning 10,000 yuan every day from early to late?Where is Zhang Yong's ideal.Just when Zhang Yong was half-hearted, a girl appeared, she is Zhang Yong's current wife. Young people's first loves are crazy.Zhang Yong, who has just started his small hot pot business, has become a typical "prodigal son" who loves beauties and dislikes the country. He shut down the prosperous little pepper! Half a year of dating has passed, and Zhang Yong also thinks clearly about one thing - for a person like him who has never been to college, has no background, and still refuses to accept his fate, there is only one way to go - don't be afraid of hard work, don't be afraid of serving others, use Change your destiny with your hands!Therefore, Zhang Yong decided to copy his old business and open a hot pot restaurant.

But more than half a year of love life without going in and out, left Zhang Yong with very little money left in his pocket.However, Zhang Yong was the leader.The only criterion for judging a leader is whether he has followers or not.At this time, Zhang Yong has three buddies around him, one is his future wife, and the other two are his classmate Shi Yonghong from the technical school (people in Haidilao call him Brother Shi) and Shi Yonghong's girlfriend Li Haiyan. Almost all of Zhang Yong's homework and exams in the technical school were completed by Shi Yonghong. Not only that, Shi Yonghong was the third volunteer besides Zhang Yong's parents during Zhang Yong's six months of opening Chili Pepper.Shi Yonghong goes directly to Xiaojiali to get off work every night after work; when it closes, he will go home.Once, due to lack of sleep, he was hit by a car on the way home and broke his leg.However, after his leg healed, he went to Xiaojiali as a "volunteer" without hesitation.

I asked Shi Yonghong: "Why? " Shi Yonghong, who looks very kind and looks like a Buddha without makeup, said with a simple smile: "No reason. In the early 1990s, there was no fun place in the county. The little pepper he opened was like a stronghold, and many students went there to play at night. Too many classmates went there, which affected the business, so Zhang Yong drove them away. In order to stay, I had to help out with some work!" Zhang Yong, who decided to go back to his old business, said to the three buddies: "Take out all the money, we will open a regular hot pot restaurant this time." Zhang Yong didn't take any money, and the other three people pooled 8,000 yuan. Each holds a quarter of the shares in this hot pot restaurant, which is Haidilao.

Where is Haidilao's first store located?In Jianyang County, there are not many places to choose from and the rent is suitable.When opening a restaurant, you usually choose a store facing the street. These four people with only 8,000 yuan in cash, in order to make the store bigger, set a precedent in Jianyang and chose a hot pot restaurant on the second floor. The so-called big, that is, 4 tables.Although there are 4 tables, it is also a regular hot pot restaurant.Zhang Yong is a person who pursues perfection. He wants to customize 4 regular hot pot tables.The so-called formality in those days was nothing more than digging a hole in the middle of the table, sinking the hot pot, and using a natural gas stove underneath to make the hot pot boil.However, even such a hot pot table could not be found in Jianyang at that time.Zhang Yong found a carpenter's shop and told the boss his idea.

Since it is specially made, the price is naturally "a little bit more expensive". In the end, the boss charged Zhang Yong 440 yuan each.As a result, these four tables became Haidilao's first and largest fixed asset expenditure.Afterwards, Zhang Yong discovered that he had been "slaughtered" again.He was overcharged by 300 yuan for each table. From being defrauded of 1,200 yuan for the gold watch, the rent of Xiaojiao is twice as high as others, and now paying 300 yuan more for each table, it can be seen that Zhang Yong is not a shrewd businessman, or even a shrewd person.Zhang Yong has the weakness of being undefended against others in his character, so he never changes after repeated admonitions!

The world is so strange, everything is good and bad, there is no absolute bad thing!It said: "Those who believe in others may not be sincere, but themselves are alone; those who doubt others may not be deceived by others, but themselves will be deceived first." It is said that people who believe in others, although not everyone is worthy Trust, but be honest first; those who doubt others, although not everyone is doubtful, but be cunning first.Who doesn't like dealing with honest people? There are no two identical people in the world, and no two identical companies.Zhang Yong believes too much in human character, and it is impossible not to extend to his management of Haidilao. His trust in Haidilao's employees and cadres is also unparalleled in the world!This is why Haidilao waiters have the right to deliver food, discounts and free orders to guests.

In fact, everyone is half angel, half devil.If an angel knocks on our door, will we close the door? !Zhang Yong's character of believing in people must have caused him to meet far more angels than demons! A scholar dies for his confidant.When a person is trusted, the sense of responsibility is like a chicken that has been fed hormones—it grows crazy!This is the simplest reason why all the employees of Haidilao seem to have been brainwashed, which has always puzzled colleagues. However, it is precisely this point that is the most difficult for peers to learn.Because their boss just lacks the DNA of a "credulous" person like Zhang Yong.

Although Haidilao is owned by four shareholders, for quite a long time, the management of Haidilao is more family-owned than a family business.Haidilao had no accounts for the first two years, and the general manager Shi Yonghong was in charge of both collecting money and purchasing.The account is settled once a month, and whether it is a loss or a profit depends entirely on Shi Yonghong's conscience. I asked Zhang Yong: "Why don't you keep accounts?" Zhang Yong said: "It's just such a small amount of money. I didn't expect to keep accounts. Shi Yonghong and I never put up defenses. When making peppers, Shi Yonghong came to work without giving money. How could he steal money? The four of us almost In the store all day long, food and drink, including cigarette money for me and Shi Yonghong, all come out of one pocket."

Trust can save a lot of management costs, and the management efficiency of family businesses is undoubtedly the highest.Shi Yonghong sometimes gets up at 2 o'clock in the morning to follow the hawkers who supply duck blood to see if the goods they buy are fresh; to test whether what the suppliers say is true, he will put his hand into the duck belly to test the duck's body temperature.
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