Home Categories social psychology You can't learn Haidilao

Chapter 5 "Low quality" migrant workers

You can't learn Haidilao 黄铁鹰 2021Words 2018-03-18
In 2008, a Beijing resident posted such a post on the Internet: No matter how you say it is a prime location within the East Fourth Ring Road, how no matter how you say that second-hand housing costs 20,000 yuan now, I really can’t figure it out, is it because people who give money to Haidilao are too too much?Or is it too good for employee benefits?Haidilao actually rented two three-bedroom apartments in our community as dormitories for more than 70 employees. Really depressed!I reported it to the police just now, and the police said that this matter is not going to happen!Violations of regulations must be investigated and dealt with.I feel at ease.These days, it's great to find the police if you have something to do!In addition, if you say that I shouldn't be in charge, ask yourself, how do you feel about the thirty or forty low-quality people who come in and out of your house every day?If you can bear it, then you are a god.My awareness is low and I cannot be compared with you.

Also, do you really think it's a good environment for them?The rent in our community is not low. You can rent about 7,000 for a three-bedroom apartment. With this money, you can rent three three-bedroom apartments in a nearby cheaper community. More than 30 people live in one three-bedroom apartment and more than 30 people rent three three-bedroom apartments. What do you think? Which living environment is better? To put it bluntly, if Haidilao's actions are not illegal, the police will not take care of them; the police will not simply drive them away, but work with the street to let the Haidilao boss find more suitable places for them to live.If you want to be a god, you can do it yourself. I am a commoner, so I am a mortal.

What is Haidilao? Haidilao is a Sichuan-flavored hot pot restaurant. It opened a chain in Beijing in 2004, and its business is booming.The owner's name is Zhang Yong, who is from Jianyang, Sichuan.Haidilao has caused a sensation in Beijing's catering industry by treating its employees well and providing customers with services beyond imagination. Zhang Yong couldn't bear to let the waiters from the countryside live too far away from the restaurant in Beijing, where they are unfamiliar and inconvenient in transportation; and he couldn't bear to let them live in the basement like many restaurant owners.Zhang Yong rented formal buildings for Haidilao employees to live in the city. As a result, he was frequently complained by "high-quality" Beijing citizens like the post above, while his employees were repeatedly complained by the neighborhood committees, security guards and police officers who protected these "high-quality" citizens. Chasing away by the police.

Two days before the Spring Festival in 2006, Haidilao managed to rent an apartment for its employees in Beijing, and handed over one year's rent to the owner at once. More than 10 little girls from the countryside were moving excitedly, but they were blocked by other owners and security guards who came after hearing the news. law)!" The little girls cried and said, "We have already waived the rent over there, and we are not allowed to live here. Our store will be open for the Spring Festival, and we can't go home. Where are we going to live? Besides, half of our luggage has already been moved in? In the end, the "high-quality" Beijingers moved with compassion and asked them to stay temporarily for two weeks, and they had to move out after the new year.

Two weeks is two weeks.One of the greatest characteristics of the Chinese nation is patience, and the descendants of Chinese farmers who are the backbone of the Chinese nation are even more tolerant!The next day, these little girls put on their overalls and went to Haidilao to serve customers in Beijing as if nothing happened. Beijing is the political and cultural center of China, and it is also the hot pot center of China. Beijingers like hot pot. In addition to the traditional mutton, after more than 30 years of reform and opening up, they have brought hot pot from all over the country to the capital, such as Chongqing spicy, Inner Mongolia fat beef, Guizhou sour There are everything from fish to Hong Kong-style seafood. According to incomplete statistics, there are no less than 4,000 hot pot restaurants in Beijing.It can be said that whoever wins Beijing wins the world.

The competition makes hot pot lovers in Beijing laugh. Some hot pot restaurants advertise that a plate of mutton costs 15 yuan and free-flowing beer.Competition has tightened the hearts of hot pot owners. According to industry insiders, many hot pot restaurants in Beijing will not survive for three years. In 2004, the little-known Haidilao hot pot restaurant from Jianyang, Sichuan, also rushed to Beijing to join in the fun.Like all new entrants in the early stage, it did not attract attention at all, because the hotpot industry in Beijing was too used to such new entrants who did not know how to live or die.

But it gradually attracted the attention of peers.More than just a note, almost all owners of Beijing hotpot restaurants have been to Haidilao for dinner! Why?Steal art. Not only peers, it also attracted the attention of the media. CCTV and several major newspapers in Beijing have reported on this hot pot restaurant one after another; on the catering website Dianping.com, the top three hot pot restaurants in Beijing are ranked purely by customer ratings, It has been Haidilao for three consecutive years. Why can Haidilao cause such a sensation? Because Haidilao can make Beijing diners line up to eat its hot pot during the dog days!During the dog days in Beijing, the temperature is often as high as 30 degrees Celsius.This is the off-season for hot pot, and many hot pot restaurants either offer other dishes, or simply let some employees go home to rest.However, Haidilao hot pot has to "turn over three times" per table on average every day during the dog days, which cannot but be said to be a hot pot miracle.

Ask these people who are still queuing at Haidilao during the dog days why they like Haidilao's hot pot, some customers said: "I like to come to Haidilao, the service here is 'perverted', and when waiting here, someone will shine shoes for free." Indeed, Haidilao has many services that other hot pot restaurants do not have. When customers are waiting, they can enjoy the shoeshine and manicure services provided by the store. Not only that, but guests can also enjoy fruit platters, drinks, surf the Internet, play games for free while waiting. Poker and Chess! However, these Beijing diners who have to wait for one or two hours, do they have to queue up to eat its hot pot in the dog days just for this little profit?

Some customers said: "The price here is fair, the portions are generous, and you can order half a dish!" However, the per capita consumption of Haidilao customers is also around 60 to 70 yuan, which is the average per capita consumption of mid-range hot pot restaurants in Beijing. Some said: "Haidilao's hygiene is good, the tables are never greasy, and they are wiped cleaner than at home; there is no smell in the toilet; the kitchen is open for people to visit, so you can eat with confidence!" Some said: "The second time I go, the waiters can call out my name; the third time, they know what I like to eat!

" Some said: "This store is different from other stores. Glasses tend to get steamy when you eat hot pot. They give you a flannel cloth to wipe your glasses; for girls with long hair, they give you a pink rubber band to tie your hair; The table is easy to get dirty, so I will give you a special plastic case to cover your mobile phone." Some said: "I would like to eat their hot pot, the ingredients are good, the soup is good, and the taste is unique." Some simply said: "Dining at Haidilao is fun, their waiters are always smiling!" Is it just these reasons that make Haidilao so outstanding?

Press "Left Key ←" to return to the previous chapter; Press "Right Key →" to enter the next chapter; Press "Space Bar" to scroll down.
Chapters
Chapters
Setting
Setting
Add
Return
Book