Chapter 135 Use "Praise" and "Fear" to see and dismantle tricks

"Master Houhei" Li Zongwu has a lot of insights on the relationship between praise and fear. When discussing the old officialdom, he said: "The meaning of intimidation is a transitive verb. The meaning of this word is very profound. I might as well say a few more words. Officials How precious should this kind of thing be? Can it be easily given to others? Some people have achieved 120,000 points of praise, but it still can’t take effect. If you find his vital point, click it lightly, and he will be surprised, and immediately send the official. Note to scholars, the word fear and the word praise are used in conjunction with each other. Those who are good at fear have fear in holding them, and those who are on the sidelines Look at what he said in front of his boss, every sentence is flattery, but in fact he is secretly hitting the nail on the head. Blame the boss, in fact, the listener is full of joy, and the joints are weak. This is the so-called "understanding, it is up to each person". A good carpenter can teach people to follow the rules, but they can't tell you the skills. This requires the person who seeks an official After careful understanding, the most important thing is to use the word fear carefully. If it is used too much, the officials will become angry and angry. If they fight against each other, it will go against the purpose of seeking officials? Why bother? The word fear cannot be used lightly until you are helpless."

"A glass of wine releases military power" in history is a typical successful work of praise and fear.After Zhao Kuangyin snatched the throne from Hou Zhou, he led his soldiers to fight north and south, basically unifying the Central Plains.Later, the Southern Tang Dynasty was destroyed, the country was unified, and the world was peaceful. He gradually felt that those who had shed blood during the war made his brothers useless.Not only do they share the glory and wealth with themselves, but they all hold military power. If anyone thinks that their official position is not enough and rebels, the situation will be difficult to deal with.But if you want to attack the brothers, you are afraid that the world will be angry.Moreover, each brother has a large number of cronies. If he attacks all the brothers and arouses dissatisfaction among his subordinates, his throne will not be secure.How to do it?After much deliberation, he thought of wine.Cover your face with wine and let the brothers surrender their military power.If everyone follows through, the matter will be settled.If someone raises an objection, cover it up with drunken words.

The next day, he summoned his brothers who held military power, and drank until the sun was sinking, all of them brightened and blushed.Zhao Kuangyin saw that it was almost done, so he talked about the past, and finally sighed and said: "It would be nice to live in those days forever! Fight during the day, and sleep at night. How can it be like now, and sleep at night is not peaceful!" The brothers Hearing this, he asked with concern: "Why can't I sleep well?" Zhao Kuangyin said: "Isn't that obvious? We are brothers. Who doesn't want to sit in my seat?" After the historical events of killing heroes one by one, everyone was terrified, kneeling on the ground and saying: "Don't dare." Seeing that the expected effect has been achieved, Zhao Kuangyin followed the trend and said, "Although you don't dare, it's hard to guarantee that your subordinates don't think so. Once the yellow robes are put on you, you won't be able to control yourself." When everyone heard this, they understood that Zhao Kuangyin was already suspicious of everyone.He was so frightened that he kowtowed on the ground and dared not get up, so he begged Zhao Kuangyin to find a way.Zhao Kuangyin said: "Life is too short. You and I have suffered for half a lifetime. Why don't you get more money and go home to live a peaceful life? How happy that would be." Everyone nodded quickly and said: "Do it."

The next day, those former heroes asked to retire from their old age and return home one by one, surrendered their military power, received a batch of money, and went home to live the life of a rich man. Only praise without fear will make the other party feel confident, and whether he agrees or not depends on whether he is happy or not, and the initiative is in the hands of the other party; while adding fear in the praise, the initiative is in his own hands, and the word "praise" is only used as a step, so that the other party will not lose In order to save face, in essence, he has to obey.

Not only in the official (professional) field, you can use the method of praise and fear to deal with dissidents and stabilize your sphere of influence.In the market, dealing with people with ulterior motives may also use the tricks of "praise" and "fear". There is a large factory in the United States that produces dairy products. One day, an angry customer came. I ask you to compensate me for my moral loss." The customer then proposed an astronomical amount of compensation. In the United States, the sanitation management of this kind of dairy production line is quite strict. In order to prevent the dairy products from oxidizing and deteriorating, all the air in the tank must be pumped out every time, and then some oxygen-free gas is poured into it before sealing. , It is impossible for dairy products produced under such harsh conditions to have live flies in them.

Since this incident was related to the company's goodwill, the person in charge of the factory could not immediately expose the man's deception, but politely invited him to the reception room.The customer yelled and cursed as he walked. When the customer protested for the third time and asked for compensation, the person in charge poured a glass of water for the other party in a very gracious manner, and then said slowly: "Sir, it seems that what you said is true. It is obviously our fault." Error, you can rest assured that you will get reasonable compensation. Since this issue is of great importance, we will never ignore it. Well, you wait a moment, I will immediately order all machines to be shut down to find out the source of the error. Because Our company has a rule that the person in charge of any production link will be responsible for any mistakes, and I will find out the responsible supervisor and ask him to apologize to you."

After finishing speaking, the person in charge ordered an engineer with a serious face: "Go and shut down all the machines immediately. Although there should not be such mistakes in our production process, since this gentleman found out, we have the obligation to Give customers a satisfactory answer." The gentleman originally wanted to use this excuse to defraud some money, but he didn't expect that his words would cause such serious consequences, and he was worried that his trick would be exposed. In that case, he would be required to compensate the entire factory for the damage caused by the shutdown. loss—even if he went bankrupt he couldn't afford it.

So he began to feel scared, and murmured: "Since the matter is so complicated, I think it's fine. I just hope that similar things will not happen to you in the future." In this way, he found a reason for himself and wanted to leave. The person in charge stopped him and said to him sincerely: "Thank you for your advice. In order to show our gratitude, you can enjoy a 20% discount on all our food purchases in the future." This gentleman did not expect to get unexpected gains. Since then, he has become a voluntary propagandist of this company, allowing more people to affirm the quality of this company's products.

In the above case, the clever factory director not only grasped the psychology of the other party, but first praised the other party to the sky, then issued orders to his subordinates with a serious attitude, and then expressed deep gratitude to the other party for the preferential price.In fact, this approach is nothing more than implying to the other party "be careful what you do."Sure enough, the approach worked.Not only ended the other party's blackmail, but also made the other party the most effective advertiser of the company. 1. Build up courage and overcome shyness, low self-esteem and timidity.

2. Be thick-skinned, but not unprincipled. 3. The skin should be dark, but also black to the point. 4. When using black face, don't be soft-hearted. 5. Don't praise it too far, for fear that it will touch the place he fears most in his heart.