Home Categories social psychology Thirty-six Strategies for Communication

Chapter 120 fake motives

In many cases, for the sake of successful communication, if we directly inform the other party of the purpose of communication, it is likely to be rejected by the other party.Even if the other party does not refuse, they will be on alert in their hearts, so we have to come up with reasons to refute every sentence we say next. In this way, the effect of communication will naturally be greatly reduced.Then, we can first hide the real motivation in the false appearance deliberately created, let the other party gradually fall into the trap in the invisible "encirclement" you weave with language, and express his opinion involuntarily. Not a bad idea.for example.Sometimes, objective circumstances and experience remind you that direct persuasion is difficult, with little certainty of success.At this time, first hide your own motives, and subtly pull the other party into your camp through verbal and psychological offensives, turn your hopes and wishes into the other party's, and persuasion will come naturally.

There is a Mr. Gao who pulls advertising sponsorship, and his performance is particularly outstanding.Someone asked him about his experience, and he said: "I have to meet with the other party to figure out a solution. It won't work on the phone. As long as I meet, I can find out why the other party must accept it." Indeed, Many entrepreneurs who are not easy to sponsor will be persuaded by him when they meet him. Mr. Gao's method is not complicated: he always tries his best to meet with the other party.After the meeting, they don't mention the business, but start a family life with each other like a normal person, and try to make the topic more speculative.Finally, at the right time, say: "You mentioned it like this, which reminds me of a question... What do you think?" In fact, Mr. Gao took this question to heart when they first started talking.After the other party expressed his opinion, he continued: "Great! Your opinion is very special, please publicize it to your company according to this opinion!" In this way, under normal circumstances, the other party will agree , because I have already said what I want to promote just now.

In daily life, sometimes we don't have any requirements, but just want to hear the other party's opinion. In this case, we can also use this method.For example, "Yes! When you say that, it reminds me of..." or "As you said...", etc., first borrow the words of the other party, and then let them express their opinions, so that your thoughts can be changed. It's theirs. Once the other party thinks that he is the protagonist, of course he will accept it quickly. Not only words can hide the real motives, but also appropriate actions can hide the real motives. While creating false appearances to confuse the opponent, it can also induce the opponent to persuade himself. The characteristic of this method is "surrender without fighting".

In 1945, Franklin Roosevelt was re-elected as President of the United States for the fourth time. A reporter from the "Herald Tribune" went to interview him and asked him to talk about his feelings about being re-elected.Roosevelt did not answer immediately, but offered the reporter a sandwich.The reporter thought it was an honor, so he ate the first sandwich happily.Then the president asked him to eat a second piece.He felt that the hospitality was hard to turn down, so he ate it again.Unexpectedly, the president invited him to eat a third piece.Although already very full, the reporter still managed to eat it.Unexpectedly, President Roosevelt said again: "Please eat another piece!" When the reporter heard this, he couldn't laugh or cry, he really couldn't eat any more.Roosevelt saw what he was thinking and said with a smile: "Now you don't need to ask me how I feel about being re-elected for the fourth time!"

If Roosevelt directly said that his fourth term as president "was like chewing wax", I am afraid that this reporter would insist on asking him to produce evidence.Roosevelt used the way of offering a sandwich to cover up his motivation to dislike being interviewed and hoped that the reporter would leave as soon as possible, allowing the reporter to retreat under the illusion of consciously "being treated politely".
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