Home Categories social psychology Thirty-six Strategies for Communication

Chapter 117 Only by being able to bend can one be highly talented

Everyone knows the story of "three visits to thatched cottage".In order to get Zhuge Liang, Liu Bei took the two brothers Guan and Zhang and ran three times in a row.Liu Bei is a descendant of the royal family, and Zhuge Liang is a commoner. The status and status of the two are very different, but Liu Bei can ignore these and respectfully invite Zhuge Liang. "Corporal courtesy and virtuousness" actually condescends to himself and treats the virtuous. Talents have their unique personalities, and they are often unwilling to "commit" easily.Therefore, for leaders who are eager for talents, how to communicate with them, and through communication to gain the recognition of talents, so that they can become strong subordinates, requires certain "bending" skills.

When David Schwartz started the Rolando real clothing company, because he didn't have much money, he couldn't afford fashion designers, so he could only produce some very ordinary clothes.One day, Schwartz went to a retail store to sell ready-to-wear.The store owner said dismissively: "Your clothes are designed by third-rate designers, maybe there are no designers in your company at all." Seeing that he hit the point in what he said, Schwartz immediately became interested, so he sat down and chatted with him.It turned out that this person was Du Minfu, a fashion designer who had worked in three clothing companies.Because the boss has no vision and is always dissatisfied with his design, he had to leave after a short time.Later, in a fit of anger, he simply stopped designing and started a clothing business.

Schwartz believed that Du Minfu was a good designer, so he invited him to work in his company.Unexpectedly, Du Minfu shouted: "I would rather starve to death than be a fashion designer." Schwartz had to give up temporarily. Later, Schwartz visited Du Minfu again and again, and finally made him accept the invitation.Although Du Minfu has a strange temper and is difficult to get along with, Schwartz accepts him sincerely with tolerance.Later, Du Minfu designed many very creative fashions, which helped the company open up the market in one fell swoop. Now, Lolano has really become the largest clothing company in the United States.

Once, Ross, the founder of the world-renowned Time Warner Company, acquired Atlantic Records and hoped that the company's president Erdigan would continue to serve in his original position.When Erdigen heard that Rose was born in the funeral industry, he suddenly felt contemptuous and planned to hang up his seal and leave.Rose was eager to seek talents, and he specially invited a good friend of Erdigen to visit Erdigen together.Erdigan thought Ross was a big bastard, and said to his friend in French: "I can't work with these people!" Ross immediately responded in fluent French: "I will guarantee you all the power you have now."

Rose's sincerity finally made Erdigan change his mind and decided to stay at Warner. The most powerful magic weapon we use to ask others to cooperate is to respect and highlight the views and interests of others.People often don't use this magic weapon correctly because they often forget that if we overemphasize our needs, others will change their attitudes even if they are interested in it.If you want to move others, you have to start with their needs.You must be clear: the only way for a man to do anything is to make him do it voluntarily.
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