Home Categories social psychology Thirty-six Strategies for Communication

Chapter 16 Anti-packaging is also clever packaging

People are used to thinking about problems and seeking solutions along the positive direction of the development of things.In fact, for some problems, "doing the opposite" can often receive unexpected miraculous effects.In communication, using reverse thinking to package yourself ingeniously will also achieve a surprising effect.Here, we call this way of packaging through reverse thinking "anti-packaging". Although the following story is well-known, for the convenience of summarization, I still want to tell its story: Taigong, surnamed Jiang and named Shang, also known as Lu Shang, was a hero who assisted Zhou Wenwang and Zhou Wuwang in destroying Shang.When he was not reused by King Wen of Zhou, he lived in seclusion in a place by the Wei River in Shaanxi.It was the area ruled by the leader of the Zhou clan, Ji Chang (King Wen of Zhou). He hoped to attract Ji Chang's attention to him and establish a career.

Taigong often fishes beside a stream.Most people fish with a curved hook with scented bait hanging on it, and then sink it in the water to lure the fish to take the bait.But Taigong’s hook is straight, there is no bait on it, it does not sink into the water, and it is three feet above the water.While holding the fishing rod high, he said to himself: "Fish that doesn't want to live, if you want to, just take the bait yourself!" One day, a woodcutter came to the stream and saw Taigong fishing on the water with a straight hook without bait, so he said to him, "Old man, if you fish like you, you won't catch a single fish in a hundred years." !"

The grandfather raised his fishing rod and said, "To be honest with you, I am not here to catch fish, but to catch kings and lords!" Taigong's unique fishing method was finally passed on to Jichang.When Ji Chang knew about it, he sent a soldier to call him.But the grandpa ignored the soldier, he just went fishing by himself, and said to himself: "Fishing, fishing, the fish don't take the bait, and the shrimps come to mess around!" After hearing the report from the soldiers, Ji Chang sent another official to invite the grandpa.But the grandfather still ignored him, and said while fishing: "Fishing, fishing, big fish don't take the bait, and small fish don't mess around!"

It was only then that Ji Chang realized that this fisherman must be the pillar of the country, and he had to invite him in person.So he ate vegetarian food for three days, took a bath and changed clothes, and took a generous gift, went to the stream to hire the grandpa.Seeing that he came to hire him sincerely, Taigong agreed to work for him. Later, Jiang Shang assisted King Wen, prospered the country and established the country, and also helped King Zhou Wu's son Ji Fa to destroy the Shang Dynasty.In the end, he was granted the title of Qi by King Wu and realized his wish to make contributions.

Compared with those who took the initiative to make friends with powerful people, Jiang Shang's approach of fishing with a straight hook seemed foolish.However, it was this kind of willingness to take the bait that won him the opportunity to show his talents and make great achievements.It is worth noting here that this kind of anti-packaging requires a prerequisite: One is that you really have the ability. The second is to pay attention to the appetite of "big fish" through anti-packaging. Jiang Shang is not really "unpackaged", in fact his unpackaged is also a kind of "package".Because his ingenious and abnormal act of "fishing with a straight hook" is more likely to attract attention, so someone passed this news to Zhou Wenwang's ears.To put it bluntly, his anti-packaging is that there is no trick to win.

In fact, anti-packaging is not only suitable for our communication in the workplace, but in life, as long as you are a caring person, using anti-packaging will also receive very good communication effects. On Valentine's Day, people often follow the crowd and send their lovers roses or chocolates.But a professor was very ingenious. He gave his beloved wife a best-selling book on women, and wrote an inscription on the book: Dedicated to the days when we love and scold each other.The result won the love of his wife.Isn't this unconventional gift giving more meaningful than those treats to dinner, roses, etc.?

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