Chapter 9 Invincible image, pass the social field

There is a book called "Your Image Is Worth Millions". The name of this book is not an exaggeration, because "Your Image Is Worth More Than Millions", it can help you create higher value, it It is often the trump card that makes people win in the social arena. Experts in the history of human development once put forward such a conclusion: morality prevailed in the era of agricultural civilization; legal system prevailed in the era of industrial civilization; image prevailed in the era of post-industrial civilization.That is to say, after human beings step into information civilization based on good morality and legal system, winning by image will become an irreversible development trend.

In today's information society, image is one of the important determinants of success and has become a symbol of personal or organizational strength.Especially under the condition of balanced strength, in the fierce competition, it mainly relies on image to win. In 2005, the British general election was in full swing.Despite being plagued by issues such as lies about the Iraq war, the ruling Labor Party has maintained its lead in opinion polls.Many credit this to the steady economic growth and low unemployment during the Labor government.But in fact, this has a lot to do with the hair of Prime Minister Blair, the leader of the Labor Party - in the case of little difference in political views, the image of the leader can often determine the flow of votes.

It may come as a surprise to you to say this, but it is backed by plenty of facts.Nathan Maitland, a senior British political reporter, analyzed this: "The major political parties in the UK have similar positions on major national policies. Under such circumstances, more and more voters can only vote according to their instincts. The latest opinion poll Of 800,000 key swing voters, 60 per cent said leadership profile made who they voted, showing that Prime Minister Blair's 'slightly sparse' head compared to the leaders of the Conservatives and Liberal Democrats said less could replace Labour. Gained 500,000 more votes."

Looking back at previous elections in the United Kingdom, this seemingly absurd statement "coincidentally coincides with the facts": In 2001, Blair vs. Haig - gray hair is better than bald; in 1997, Blair vs. Major - black hair vs. gray hair ; in 1992, Major took on a balding Kinnock - who was hailed as "one of the most outstanding British politicians of this century", but lost to the gray-haired Major.No hairless candidate has been in Downing Street since Churchill's victory over the much lighter Labor leader Atlee 54 years ago. It is not difficult to see that the cohesion of an image to an individual is mainly manifested in the degree to which it attracts the attention, trust, and support of others.

Branson, the president of the British Virgin Group, has used this trick to the extreme: Branson's flamboyant personality and pushy personal image make him and his company quite dazzling and prominent in the relatively conservative European culture. .More importantly, this positioning of Branson just caters to the inner psychological wishes and needs of Europeans who need to properly publicize their individuality and appropriately change the old cultural traditions. If not, the messy diversity of the Virgin Group It must be difficult for the business to achieve such amazing success. It can be seen that, as mankind enters the 21st century, image has increasingly become one of the decisive factors for the survival and development of individuals and enterprises, and image winning has become an irreversible and powerful trend in historical development.

How to improve your invincible image?Perhaps the following example can provide ideas: In the northeast of Japan, there is a well-known restaurant.Although this hotel is not a century-old hotel, when there is a festive banquet nearby, they will choose to hold it in this hotel.It is understood that the local people think that it is a very proud thing to hold a wedding in this hotel.The reason why this hotel can be so successful is entirely due to the general manager of the hotel, who summed up the characteristics of the hotel into two: One is that they introduce orthodox meals that only their restaurants can make; the other is that the chandeliers they install are all extremely expensive high-end products.It is said that the chandelier installed in their smallest room is worth 40 million yen, and the price of the chandelier in the large room is as high as 100 million yen!So when you arrive in that city, you just tell the taxi driver that you want to go to this restaurant, and the driver will immediately ask, "Is that the restaurant with the expensive chandeliers?" or "Is that the restaurant with the orthodox food? "

One more example.There was a senator who, because he only used a single political opinion as a call during the campaign, made his political views well-known and deeply rooted in the hearts of the people because of his simplicity and clarity, and he finally won the election. From the above examples, it is not difficult to see that trying to summarize one's own characteristics into a few items will deepen the other party's impression.This can avoid the disadvantages of making the other party feel dazzled and at a loss due to too many characteristics. When we participate in the interview, instead of trying to impress the examiner as "I am all-round in both civil and military affairs", it is better to emphasize one item that we are really proficient in (for example, "I am very good at mountain climbing", etc.), instead we can leave a deep impression on the other party. impression.

Today, art and life, tradition and modernity blend together, and people pay more and more attention to image, pursuit of fashion and individuality.There is no doubt that image is wealth, image is strength, and image is a powerful magic weapon for you to win.