Chapter 25 Chapter 24: Eloquence in Establishing Prestige: Don't Let Your Image Diminished

There is no doubt that language plays an important role in maintaining the image of leaders and establishing their prestige.How to use one's own language to win enough prestige is a key issue of personal language art. Speaking as a leader is not a casual conversation, but an important communication activity.No matter what the occasion, what the leader says must be meaningful and justified.The leader's words must be inspiring, and must be able to inspire subordinates.Whether it is a private conversation with subordinates, a speech within a team, or a speech in front of thousands of people, leaders are required to be able to fully express their ideas and talk freely.

But unfortunately, not everyone is comfortable speaking their minds in front of others.Therefore, the first step in practicing eloquence is the cultivation of psychological quality when speaking. Speech is a kind of mental activity, and the quality of expression has a lot to do with the psychological quality of the speaker.Only a leader with excellent psychological quality can express his meaning smoothly and achieve the desired effect; a leader with poor psychological quality cannot even stand on the podium, or the words do not convey the meaning when expressing, and they give up halfway.

Conversational psychology refers to the speaker's feelings about the content of the conversation and the object of the conversation, and refers to the psychological activities and psychological experiences experienced by the speaker when he speaks.To cultivate a good psychological quality of conversation, leaders must pay attention to the following points: 1. Speak with emotion Before the leader speaks, he must adjust his emotions to give people a shrewd and capable impression.Only in this way will you be full of self-confidence and at the same time win the trust of the listener.Only in this way can what you say have weight.The famous ancient Greek philosopher Aristotle once said: "A speaker full of emotion often moves the audience with him, even if he has nothing to say." So a good mental state can attract Listener's attention, and impress the listener.

2. Have the courage not to be stage fright Don't think that stage fright only appears on the podium in a crowded auditorium. Sometimes you will find that even if there is only one person in the audience, it takes a lot of courage to speak up.Where does courage come from?The answer is to believe in yourself and your subordinates.Many people are afraid to speak up because they think they will make a fool of themselves.If you believe in your abilities, in your preparation, and in the support of your subordinates, then stop being shy and speak up. 3. Clear thinking and clear expression Maybe you find it easy to work up the courage to speak up, but that doesn't mean you're going to say what you want to say.There may be many distractions during a conversation, some from the outside world and some from within yourself.At this time, preparation in advance is very important.If you are going to say a, b, c in order, then, without letting anything interfere with your train of thought, say a first, then b, and finally c.

4. Learn to communicate with the audience Speech is a two-way communication, even if it's just you talking.A good leader will also observe the listener's expression and emotional changes when he speaks, so as to judge the effect of his words, and will make corresponding adjustments and improvements.Therefore, it is necessary to learn to communicate with the listener and pay attention to the feedback information of the listener at any time.That way what you say will have the desired effect. There is no doubt that the leader's language plays an important role in maintaining the image of the leader and establishing the prestige of the leader.How leaders use their own language to win enough prestige is a key issue in the art of leadership language.

First let's look at how a leader should speak to match who he is.We all know that good language is very important to the image of any speaker, but even more so for leadership.If the language can be properly coordinated with other qualities of the leader, the image of the leader will be more perfect and more convincing. Margaret Thatcher, the former British Prime Minister, has the world's praiseworthy appearance and demeanor.She was one of the most charismatic political figures in the world in the late twentieth century.And her fascinating speech style has established a high prestige for her.In her first speech after taking office, she said:

I am leader of the Conservative Party after a great man.It makes me feel small.The leaders before me were all famous and great men.Such as: our leader Winston Churchill pushed the name of Britain to the pinnacle of the history of the free world; Anthony Eden established for us the goals that can build great wealth and democracy; Many lofty aspirations became reality within the reach of every citizen; Alec Douglas-Home won the love and admiration of all of us; Edward Heath successfully won the 1970 election for us and won the 1973 wisely brought us into the European Economic Community. In this speech, Mrs. Thatcher listed the achievements of successive British prime ministers in modern history to show her long-term responsibilities and lofty ambitions.

In 1979, Margaret Thatcher won the general election and became the first female Prime Minister of the United Kingdom.At such an epoch-making moment, part of her speech said: No matter who you voted for in the general election, I would like to appeal to you, all the British people: Now that the general election is over, let us go forward hand in hand, and work together to fight for the strength of our proud country.There are many things in front of us waiting for us to do, let us fight together! Her speech made her close to the general public successfully and enhanced her sense of belonging in the hearts of the British people.

In 1987 she was re-elected for the third time.Her speech has become full of fighting spirit and domineering: It is our right and our duty to remind the entire free world that Britain is once again confident, strong and trusted.We are confident because attitudes have changed; we are strong because our economy is thriving, competitive and getting stronger; we are trusted because the world knows we are a strong ally and faithful friends. From Mrs. Thatcher's speeches, we can see that as prime minister, she made clear her goal as soon as she took office, to increase the confidence of all the people in the government and herself, and thus win the support of the people.As time went on, Mrs Thatcher tended more and more to project her confidence and regalia.This has further increased her prestige among the people.

Leaders use language to establish their prestige. In layman's terms, they want to convince and convince their subordinates.Then they will naturally support you.This is prestige.To convince your subordinates to your words, you should do the following in turn: 1. Be approachable This will help bring you closer to your subordinates and foster a sense of belonging. 2. Demonstrate ambition as a leader Make subordinates feel that it is very promising to follow you to struggle.In this way they have the confidence to follow you and support you. 3. To show the arrogance that a leader should have

Every leader should have his own deterrence, so as to make subordinates obey you.This kind of domineering spirit should be elegant and solemn in the language style of the current leadership. But remember, being domineering does not mean being superior and domineering.If that's the case, it's easy to lose people's hearts. 4. Give subordinates positive stimulation and motivation It is a good choice to affirm the progress and outstanding performance of subordinates from time to time.In this way, subordinates will trust you more, forming a virtuous circle. To establish leadership prestige, it is important to show the charisma that a leader should possess.Leadership temperament is a kind of aggressive, no-nonsense arrogance.Only with this kind of temperament can we effectively guide the work.Let's take Zhu Yuanzhang, the founder of the Ming Dynasty, as an example to see what is the kingly spirit in language. After Zhu Yuanzhang became emperor, he often went on tour in micro clothes.Once, a group of people went to a ferry to wait for a boat to cross the river.Coincidentally, a group of exam candidates were also waiting for the boat.Seeing that the ferry had not yet arrived, the students recited poems by the river to pass the time by discussing literary talents.Zhu Yuanzhang thought it was very interesting, so he quietly stood aside and listened to their poems.The scenery along the river was very magnificent that day, the Yangtze River flowed eastward for thousands of miles, the vast mountains appeared and disappeared in the mist, and the momentum was majestic. A young man stared at the magnificent rivers and mountains in front of him, and chanted: "Caishiji is a weight." After hearing this, all the men praised unanimously: "This metaphor is very grand." After hearing this, Zhu Yuanzhang said with a smile: " The boldness of this sentence is so great that it will be difficult to continue!" After listening to it, everyone thought about it, and it is true. If such a large quarry rock is only compared to a weight, what are the beams and hooks?Even if you can barely scrape together such a large scale, what are you going to weigh?Everyone looked at each other, not knowing how to answer.Zhu Yuanzhang laughed when he saw this, and said, "Let me try it." After finishing speaking, he recited aloud: Quarrying rocks with a weight, What about the Changhong pole? The crescent moon in the sky is a hook, How much is my country. After hearing this, all the disciples were dumbfounded. The one who could show such an aura of swallowing mountains and rivers could only be Long Live Today, so all the disciples knelt down to pay respects to the emperor. From this story, we can see that it is easy for a leader to show his due momentum with words, and this kind of performance is often unintentional.As long as you have the prestige of a leader, you will naturally reveal the aura of a leader in your language. The prestige of a leader is a kind of true feeling that the masses are convinced of the leader from the heart, a kind of sincere admiration and trust, and a kind of resonance produced by the influence of the leader's words and deeds on subordinates.To establish authority, leaders should always pay attention to problems that subordinates have not yet discovered in their speeches.There must be personal charm in speech and demeanor, and set an example everywhere.Moreover, we must use our speaking skills according to different objects and environments, and avoid being arrogant and defiant.To get close to your subordinates as your goal, only in this way will there be good results. The prestige of a leader among his subordinates is established by his words and deeds.Talking with your subordinates is not a chat between friends. If you don't say a word with a sense of decision-making after talking with your subordinates for an hour, then the conversation is invalid. A leader who has no opinion and is influenced by others cannot get the respect and obedience of his subordinates.So leaders must maintain their prestige.When a good leader talks with his subordinates, he should adopt an attitude of inclusiveness, learning from each other's strengths, learning from each other, and seeking common ground while reserving differences.When encountering a situation, instead of being busy drawing conclusions or criticizing the other party, I express my opinion in a low-key but highly dominant manner, such as: ?〇Your opinion is still good, but if you look at it from another angle, what will happen?for example……?誗I think differently than you, can we exchange ideas? ?Well, let me think about it and we can talk about it tomorrow. Such words are majestic and easy to be accepted by subordinates. The prestige of a leader can be reflected in his usual speech.For things that can be decided within the scope of your authority, you must make a decisive decision and clearly "make a decision."For example, workers in the workshop often arrive late and leave early at work, and do not listen to their assignments.For this kind of violation of discipline, a decisive decision should be made to "stop working and stay in another post."If a subordinate asks the leader for instructions on the arrangement and agenda of a certain mobilization meeting, and the leader thinks there is no problem, he can express in an encouraging euphemistic tone: "Got it, you can just figure it out." This expression not only gives support and encouragement to the subordinate, It also gives subordinates the power to act. When talking with subordinates, the subordinates should fully express their opinions and attitudes before speaking.Let the subordinates talk first. At this time, the initiative is on the leader's side. You can choose weaknesses from the subordinates' reports and ask questions to help the other party understand the problem, and then talk about your own views, which is easy for the other party to accept.Let the subordinates speak first, think about the problem by themselves, make a final decision, and strike later, which is more conducive to the performance of the leader's speaking level. In addition to the identity of the speaker himself, the way of speaking is also very important.A leader must speak like a leader. A leader who can speak does not need to show his business card, and can tell others his identity through his own way of speaking. The leader's speech should be concise and concise, and the long story should be short.Because as a leader, there is absolutely no need to explain everything clearly to subordinates. Sentences are shorter, not only easier to say, but also less labor-intensive to sound, and more attractive. The leader must be the last to make a speech. When speaking, put the emphasis on the back, the more important it is to show the importance of what is said.In particular, the Chinese are the ones who have the most psychological factors of "putting the emphasis on later".Therefore, leaders should not rush to speak, and the last to speak, the more authoritative they are. Leaders must learn to speak in a humorous style.Humorous words, easy to remember and impressive, are the trademarks of self-promotion.Especially in the workplace, it is generally not suitable to joke, but if the leader can make a few jokes properly, it just shows his special status. Leaders must speak in an orderly manner, enunciate words clearly, and speak at an appropriate speed.When speaking, you must be firm and confident, with moderate strength, and look into the other person's eyes, so that you can show that you are confident and capable.If you dare not look your eyes straight when speaking, it will make subordinates feel that the leader is weak-willed and easy to dominate. In a meeting, wait a few seconds before the leader speaks, and wait until everyone is looking at you.Be sure to use gestures for emphasis, but don't wave your finger at the subordinate's face.Speech is slow and clear, and the language is short, which is equivalent to telling subordinates: "I have the ability to control everything." There is a relationship between leaders and subordinates with different levels of power, and power is the basis for maintaining this relationship.When it comes to power, some people yearn for it, while others hate him.Perhaps this is a misunderstanding of "power" in the world.Because the reason why society runs in an orderly manner is because many concepts like power constrain people's actions and make them abide by social norms. The existence of power is a very reasonable phenomenon.But it is also a sensitive issue for leaders and subordinates.Power means authority, and leadership must have this authority.Subordinates also have to control their activities as freely as possible in this space shrouded in authority.This creates a contradiction in which the focus shifts between the leader and the subordinate, while the dominance is on the leader's side. In many cases, leaders should give a little power to subordinates.When a mother lets her child run, she is sure that the child can run; when the child is let go by the mother in a trance, he knows the reason why the mother let go-he has gained trust. The "principle of pressure" implemented by brothers Liu Yonghao, who is in charge of the Sichuan Hope Group, is a typical example.It is hoped that the managers of the group's branches all over the country will not employ people from the feed industry, but some laymen.This is not in line with general employment guidelines.But I hope that the success of the group is obvious to all.Brother Liu Yonghao explained that as long as they fully trust lay people, they will immediately become experts, and they will integrate into the new management model and achieve greater achievements than insiders in the feed industry. What is the reason?It is power.I trust you and give you power.You have to consolidate it, develop it.Then you have to become proficient as soon as possible, the sooner the better. Does it have anything to do with praise?Of course, and very closely.Power is the basis of everything, on this basis trust is generated and then power is released. "Trust" is a very simple word, but it is a concept that contains profound mysteries.The mindset that trust creates is recognition.Only when the leader recognizes his subordinates can the subordinates trust him.From this point of view, trust is the best compliment, the most radiant compliment. Giving subordinates some power is far more meaningful than a salary increase.Before the talented subordinates get the patronage of the power, they usually feel the sentimentality of being underappreciated, but after they get the power, their sudden burst of energy will surprise those who trust them.A management scientist said: "I believe that my subordinates have the necessary skills and equipment to promote the tasks I authorize to perform, so I can concentrate on thinking about strategic issues." Trust is a compliment in a philosophical sense. Under its feet, a little The granting of power is not only a leader's self-relaxation, but also an essential need. Give it a little power, it's the richest compliment, as decent a compliment gift as a birthday cake.This is the warm sunshine that leaders shine on their subordinates—if leaders can call themselves the sun. When the person in charge of Panasonic Corporation leads the guests to visit his factory, he will always point out an employee casually and say: "This is my best department manager. This is the most powerful workshop leader..." Such countless small appreciations are added. Together, finally formed the status of Panasonic Corporation in the world.Give them a little bit of power, a title, and they'll try to fit in with it.This is Panasonic's brilliant idea of ​​praise. A proper amount of power on the right person (this "property" is the nature of a leader) is the most accurate compliment in the world, resulting in the fastest operational efficiency.If the leader begrudges this paltry power and forgoes trust, adventure and the most precise praise, then no one can predict how bad your end will be. The authoritative standard of a leader's speech is determined by the position of the speaker and the role he can play.Social organization is an extremely complex and huge system, and this organizational system is composed of many leadership activities jointly carried out by leaders and led.To ensure the coordination and unity of social organization activities, it is necessary to subordinate the will of all people to the will of one person.This is the unity of will and unity of command of the speaker. With the rapid development of science and technology, the continuous progress of society and the growing strength of social organizations, the necessity and importance of the speaker's unified will and unified command are becoming more and more prominent.In a broad sense, for any labor in which many people cooperate, the connection and unity of the process must be expressed in the will of a commander.To implement this will, it is required that the leader's speech must be authoritative. Whether a leader's speech is thoughtful or not, it can have a great impact on the audience and society.Sometimes an inadvertent word often brings a lot of trouble and unforeseen consequences.Therefore, the speaker must pay great attention to principles and policies in his speech.