"An entrepreneur should have moral blood." This is what Premier Wen Jiabao said in his speech at Cambridge University.Under the modern market economy system, business leaders are undoubtedly the soul of the market and the protagonist of innovation.They establish and lead modern enterprises with long-term vision, firm belief, and excellent ability, commanding thousands of troops to hire in the vast market world.They not only affect the development of the enterprise with their excellent working ability, but also their morality and values ​​are more and more profoundly affecting the future of the enterprise.

Thomas Watson Jr. of IBM Corporation wrote in "A Company and Its Beliefs": "The most important condition for a great organization to survive for a long time is not the structure or management skills, but what we call beliefs." The spiritual power of the organization, and the appeal of this belief to all members of the organization." This belief is inseparable from what we often say about morality and values. At present, more and more foreign companies are beginning to pay attention to their own moral construction.The British "Financial Times" Stock Exchange International has launched eight "moral indexes" called "FTSE4GOOD".The CEO of the company explained this: "The reason why we launched this index is that when investors choose investment objects, they increasingly hope to select companies with a sense of social responsibility." Only those companies that set an example in social responsibility Only those companies that can play an important role can be included in this index.The morality of the company comes from the morality of the company's leaders.

In fact, not only entrepreneurs should have moral blood, but all leaders must pay attention to their own moral cultivation.In the past, our criteria for judging a leader relied too much on his work achievements, while ignoring his moral character.In fact, looking back, if we only focus on the achievements of leaders without paying attention to the ethical basis of their leadership behavior and the moral value of these achievements, then Hitler in history can also be regarded as great. leadership, even though what he did and what he valued to his people was very different. As the saying goes: the train runs fast, it all depends on the front belt; the front is crooked, and the train dies fast.The importance of leadership ethics to an organization is self-evident.Only virtue can achieve success, and sincerity can achieve success.A leader with low morality, even if he has great talents, will only bring ashes and abyss to the organization in the end.

In the novel, an exquisite Fengjie fully demonstrates the courage, talent, shrewdness and ability of the red-sleeved scarf.Her management of Jia's mansion has merits, and it has brought positive influence to Jia's mansion in some aspects.It's a pity that she has the talent to run a family, but she doesn't have the virtue of a family. She is the CFO of Jia's family, but she colluded with the government in a lawsuit entrusted by the old nun of Shuiyuean, and made Zhang and Li's family lose their money. "Sit and enjoy three thousand taels."She also took advantage of her power to usury and exploited, harmed the public and benefited herself, extorted and accepted bribes, enriched her own pockets, and embezzled the monthly money of a family's master and servant to lend usury, "thousands of silver in less than a year."In Rong Mansion, she ranks below a few people and above hundreds of people, playing with rulers big and small in the palm of her hand.She used her power to plunder wealth and finally accelerated the family's defeat and collapse.When the "Jia's Mansion" was about to collapse, this shrewd butler also waited until the end of her exhaustion and betrayal.As the saying goes, "The organ is too clever to calculate, and it will miss Qingqing's life."

In modern society, the ethics of leadership are becoming more and more important.Taking the most common organization in today's society - enterprise as an example, the ethics of leadership have the following important functions: The ancients said: "Those who convince others with their strength are not convinced by their hearts, and their strength does not look forward to them; those who convince others with virtue are sincerely convinced." The strength of corporate cohesion depends to a large extent on the morality and personality charm of leaders.The most important competition in modern society is not the competition of financial resources, but the competition of human resources.It is the duty and responsibility of leaders to attract and retain useful talents and make the best use of them, and it is also the foundation of enterprise growth.

When some media asked Drucker, the master of management, "what qualities do the top leaders need in the 21st century", he replied: "Successful leaders have two common qualities: first, they have many followers; , they have tremendous trust from these followers." As the main maintainer of the employees of the enterprise, the leader's own moral quality is the glue for the cohesion of people's hearts and strength, and it has an inspiration and cohesion effect on every member. Niu Gensheng, the founder of Mengniu Group, founded Mengniu at the age of 41. In six years, he became the number one in the world, creating a miracle of corporate growth. "Many employees are willing to follow me wholeheartedly, because they think that I am not selfish and can make everyone make money." Niu Gensheng said.To this day, he himself firmly believes in the concept of "wealth gathers and people disperse, and wealth disperses and people gather together". He has always lived the life of an ordinary person, but he is happy to distribute benefits to employees and subordinates.His house and office are not as big as his deputy's, his car is not as expensive as his deputy's, and his salary is not as high as his deputy's. "Small victories depend on wisdom, and great victories depend on morality." Niu Gensheng's noble moral style gives him a high prestige in the company - "work is particularly easy to carry out".

After experiencing the arduous period of "starting from nothing", Niu Gensheng donated all his shares worth hundreds of millions after Mengniu was successfully listed to establish the "Lao Niu Foundation". None" returns.This move has completely shocked Mengniu Group. From the top executives of the group to the ordinary employees, all were moved and inspired by Lao Niu. "Mengniu is more united, and people are more united. Everyone says that if you follow the old cow, you will definitely not suffer." A Mengniu employee said in a blog. The example of Lao Niu tells us that the cohesion of the enterprise is positively correlated with the personality of the leader. Only when the leader is a model in personality can he truly gain the trust and admiration of the employees, and the employees will work selflessly.Therefore, the self-discipline of enterprise leaders comes first, followed by preaching, so that the internal employees of the enterprise can unite and cooperate, and work together to develop their talents, so as to form a strong joint force to promote the development of the enterprise, so that the enterprise can realize the moral concept and the way of management vigorously. the perfect combination.

Liu Bei once said: "Only the virtuous and the virtuous can be obeyed by others." The personality of the leader is a "backboard", and you get back what you give.Only when you pour your sincere love into your employees can your employees give you trust.In an enterprise, due to the mutual influence of personality, leaders and employees will lead to mutual imitation, and employees' identification and judgment of things and their choice of good or bad will gradually converge to the leader's moral outlook.If the leader belittles himself and restrains himself, it will be difficult for employees to be high-spirited and forge ahead.If the leader flatters the superiors and dominates the inferiors, and is jealous of the virtuous and capable, there will be flattery and fawning among the employees.The ancients said: If your body is upright, you will follow orders; if your body is not upright, you will not follow orders.A leader is the epitome of the corporate image and a model for employees, and must set an example for the majority of employees in terms of personality.

In 1981, Murthy, an Indian boy, and six friends founded Infosys with $250. In 2000, the company ranked among the top 20 in the world. Among the top 100 global software exporters in 2008, Infosys, Accenture, and IBM took the top three in the world.Murthy, who is a Hindu, has always believed that the purpose of starting a company has never been to make money, and the real power of money lies in giving.Although he personally owns 7% of the company's shares, his life is very simple. He lives with his wife in the two-bedroom apartment when he started his business, and drives an ordinary Mitsubishi car; he does not hire a housekeeper or servant... Although the family business It is very popular in India, but Murthy did not let his children enter Infosys. He believes that the position should be reserved for more talented young people.Murthy's morality has not only won the respect of employees, but also won the recognition of six other entrepreneurial partners - they donated 60% of their personal wealth to the foundation founded by Murthy to fund charitable causes.

Murthy summed up his success in this way: "First, see the public interest as your own, and you will be a long-term winner. Second, embrace a set of moral values ​​and use them to inspire those around you." Murthy's virtues have made Infosys one of the most sought-after employers in the United States.According to statistics: In 2007, Infosys received more than three million resumes. What is emphasized here is that if you want to lead others, you must first practice your own morality.A leader who thinks only of his own interests cannot be a great leader.Only when you are radiant, can you command all directions.

When Packard, one of the founders of Hewlett-Packard, died, his companion Hewlett commented: "For the company, the greatest contribution he left behind was a set of moral standards derived from his personal beliefs, which began in 1938. It has been guiding the company since it was proposed in 2009. It includes deep respect for individuals, the pursuit of quality and reliability, and commitment to social responsibility (Packard donated $4.3 billion worth of HP stock to the welfare foundation), It also includes the idea that companies exist to improve the well-being of people, to advance human progress, and to make technological contributions." These concepts have been revised several times, and many specific plans and methods have been formulated in practice, and finally formed the well-known "HPWAY (HP Way)".The HP Way has helped HP grow from a $538 asset in a garage to the world's largest IT company with a turnover of $91.7 billion in 2006.Years after the founder's death, the HP Way still wields significant influence.At the same time, HP has also cultivated a large number of managers for the entire IT industry. After they went to other companies, they also brought in the spirit of HP's way. A model. What kind of leaders are there, and what kind of employees are there.The moral outlook of leaders has a strong guiding effect on the political orientation, values ​​and moral standards of employees.The British writer Butler said: "Morality is the customs and habits of the country where a person lives. In a country that cannibalizes, cannibalism is moral." If the leader fights for money and power, but requires employees to work hard, It is really unimaginable to work hard and bear the burden of hard work. Trends come from the bottom up and fads go from the top down.Only when the leaders are full of confidence in the cause they are dedicated to, full of firm pursuit of goals and selfless dedication, can the employees fulfill their duties and dedicate themselves wholeheartedly, and the enterprise can be full of vigor and vitality.Therefore, the leader should become the banner to guide the employees morally. Confucius once said: "If you correct your body, what is the use of politics? If you can't correct your body, how can you correct people?" Only by correcting yourself first can you correct others and make people feel convincing.Leaders lead by example and have a good ideological and moral style, which can play an exemplary and enlightening role in the enterprise, that is, they are upright and follow orders.People are emotional animals. If employees' contributions are recognized, praised and rewarded in a timely manner, encouraged from time to time, and satisfied everywhere, they will have a great sense of honor and sense of responsibility, thereby stimulating their enthusiasm for creation.This environment and mechanism trumps any executive order.Therefore, the good morality of leaders can encourage employees to love their jobs, stimulate their enthusiasm for work, mobilize their enthusiasm, and improve the efficiency of enterprises. In this regard, Ms. Ash, the founder of Mary Kay, is a good example.As a devout Christian, she believes that she has a mission to inject love, respect and trust into the organization.Ms. Ash asked the company's managers: When dealing with everyone you come into contact with, you should feel that the other party is reminding you: "Make me feel important." In the company, Ash's deeds can be regarded as a moral model, and he has also won the respect and followers of his subordinates.The employee said that in her eyes, the "P" and "L" in the profit and loss statement are not the usual "Profit" (profit) and "Lost" (loss), but "People" (people) and "Love" (love). ).Such moral values ​​spread through her personal behavior, and it is not surprising that Mary Kay has been selected as the best employer in the United States and China.Aish concluded by himself: Due to the establishment of the company's moral outlook, employees are willing to work and contribute in the team, take pride in the company's mission - to enrich women's lives, and integrate personal career and company development as a whole, even for those who are beyond their own duties I am also willing to undertake the task. A good leader's morality is conducive to the coordination of all aspects of the relationship inside and outside the enterprise, and contributes to the realization of the enterprise's goals.The ultimate goal of business operations is to sell products and obtain profits, so it is inevitable to have contact with various stakeholders, such as suppliers, sellers, competitors, consumers, etc.In this process, the virtues of business leaders are conducive to coordinating the interests of all parties and resolving mutual friction. For example, in the process of dealing with suppliers and sellers, enterprises must be honest, only in this way can there be more cooperation, so that all aspects of marketing can be unimpeded, and business goals can be achieved faster and better; In contact with consumers, the needs of consumers must be put in the first place, and the interests of consumers should be respected, so as to establish a good public image and obtain extensive social effects. Li Ka-shing has always regarded "morality" and "integrity" as the rules of heaven.That year, when he decided to sell 10% of the shares held by Hong Kong Electric Group Co., Ltd. in London, he learned through inside information that Hongkong Electric was about to announce a financial report with huge profits.His assistant advised him to suspend the sale in order to obtain better profits, but Li Ka-shing insisted on selling according to the original plan. He said: "Let's leave some benefits to the buyer, and the distribution will be smoother in the future. It is not difficult to make money, but it is difficult." It’s about maintaining a good reputation.” In Li Ka-shing's view: "When cooperating with partners, if it is fair to take 10% of the profits, 11% is also okay, then I only take 9%, so that there will be more opportunities in the future." , so that Li Ka-shing has won praise and trust from all walks of life.Whether it is a supplier or a partner, or even an investor or a competitor, Li Ka-shing is regarded as a "reliable partner" and a "trustworthy evergreen tree" and a "priority partner".It is the noble business ethics that laid a solid foundation for Li Ka-shing's business kingdom. "Halo effect" is a concept in social psychology. It means that if a person is considered to have a certain advantage, everyone will think that he also has many other advantages.For example, if a middle school student's academic performance is the first in the class, everyone will think that he is smart, likes to read, and is serious and careful in doing things, although the fact may be the opposite.We know that Su Dongpo's articles, piano skills, poems, calligraphy and paintings are all the best in the world, so people often think that his chess skills and drinking capacity are also unparalleled in the world. Is an absolute rookie. A leader is not perfect, he cannot be an expert on all issues, and cannot make every decision correct, but his noble character is the easiest way for him to obtain the "halo effect".A leader with high moral character and respected by everyone, employees think that what he does is always reasonable and the starting point is always good.Even if there are some small mistakes or faults, employees tend to forgive, and will actively help the leader find out the objective reasons, believing that this is not his intention.Conversely, if a leader has a low character, takes credit for himself, and acts recklessly, even if what he says is the truth, everyone will not believe it. He has done good things for the employees, and everyone will whisper his intentions in their hearts.If things go on like this, it will inevitably lead to a crisis of confidence. In the field of cross talk, Niu Qun can be said to be an extraordinary person. He and Feng Gong matched so seamlessly. The two were really the "best combination" in the field of cross talk in China back then.However, in 2002, Niu Qun volunteered to go to Mengcheng County, Anhui Province to become the deputy county magistrate. In all honesty, the spirit of the cows is touching. It takes a spirit of selflessness and sacrifice to take risks in another career when one's familiar field is flourishing and flourishing.His original purpose of going to Montreal was definitely not to provoke lawsuits and "show off", but to give full play to his talents in another field and realize his ideal of doing some practical work in his lifetime, "to do something for the common people. good thing".But we know that the final herd is "losing his wife and losing his army", losing both fame and fortune. When Niu Qun talked about this, he told the reporter with tears and emotion: "I worked in Mengcheng for 4 years, and I didn't do anything sneaky, but there were some mistakes in my work. For example, in the first two years, with a He was enthusiastic and enthusiastic about attracting investment, but did not fully consider which projects were suitable for development in Mengcheng. As a result, some projects were not completed, and some emotional misunderstandings occurred with some friends.” Let's not talk about the final outcome of the cattle herd. When he made one wrong decision after another in the early days of his tenure, he received the firm support and enthusiastic support of the local people and officials at that time. Why?It is precisely because of the fascinating "halo effect".Everyone thinks that Niu Qun's cross talk is good, and he must be a county magistrate.In addition, everyone felt that Niu Qun came to Mengcheng with a noble purpose and great ambition, so every decision he made was for the benefit of the common people and was correct.It is the "halo effect" that helps Niu Qun easily win everyone's support and enables him to carry out his work smoothly. The excellent moral character and indomitable spirit embodied by the leaders in the noble spiritual realm will surely turn into the spiritual power to convince the employees. By attracting, infecting, demonstrating, and guiding, they will motivate employees like internal driving force. The psychological and operational effects are huge, long-term, and profound. Many people are successful because of small, unobtrusive virtues.As Voltaire said, "What makes a politician is by no means extraordinary insight, but their personality." Personality and virtue are the most important, while ability is always relative.The strength of personality is the most reliable career capital. Moral issues are also the primary and basic issues of being a human being or an official.The ancients said: "One hundred deeds are headed by virtue", which is the truth.A person who lacks morality is bound to be tolerated by the society and despised by the world, let alone an official and a politician.Therefore, to be an official, you must first be a man, and to be a man, you must first establish virtue; virtue is the foundation of an official, and you must first cultivate virtue to be an official.Since ancient times, Chinese people have higher moral standards and requirements for officials and politicians than ordinary people, and they hope that officials and politicians will become models of moral behavior for Chinese people.Confucius said: "Government with virtue, such as Beichen, where the stars live together." It means that the morality of officials and politicians has a guiding role.The special role status of leading cadres determines that their moral status has a strong demonstration effect, has a stronger radiation effect on society, and guides the moral trend of the whole society. Having both ability and political integrity is the major policy, principle, and standard for the employment of our government and party organizations.Virtue and talent complement each other.Virtue and harmony are the left and right sides that support the character "人".Without the stroke of the word virtue, one cannot be a person; without the stroke of the word talent, it is difficult for a person to stand on his own.Virtue is the commander of talent, and the capital of virtue; virtue is the soul of a person, and talent is the courage of a person; virtue is a gentleman, and virtue is a villain.Have both ability and political integrity. Virtue comes first.Being an adult is more important than becoming a talent, and being an official should emphasize virtue.To be an official should use morality to guide the direction, provide motivation, and guarantee the consequences.One wrong direction, all wrong.Therefore, being a person should be prior to doing things, and morality should be more important than talent. In 1960, Comrade Chen Yi once said such a passage. "If an Air Force pilot can't fly a plane well, then it's not good. However, no matter how good the plane is, if it goes to the enemy's side and hits its own country, it will be even worse." This passage Tell us that incompetence is certainly bad, but lack of virtue is even worse, and that high talent but lack of virtue is a disaster. Leaders should have moral blood flowing through them.