Chapter 9 Let employees highlight their own importance

Have you thought about how to make your employees willing to do the work you assign him? There is only one way to drive anyone—including your employees, of course—to do anything.What is the method? ——That is to make employees willing to do that.Remember, there is no other way. Of course, you can threaten an employee with firing to force him to listen to you, even if you're not around.But such brutish methods obviously only lead to strong resentment among employees.The only way to get someone else to do anything is to have his needs met.So, what exactly do people need? Dr. Freud, the most famous psychologist in the 20th century, said: "Anything humans do originates from two motives: sexual impulse and ambition to become famous."

The famous American philosopher Professor Dewey has a slightly different point of view.Dr. Dewey said: "The deepest impulse in human nature is the desire to be important." Remember, it is the "desire to be important." This is very important for understanding human behavior. What exactly do humans need?Actually not much.What everyone needs and desperately desires are the following things, and almost every normal person also needs: health and longevity, food and sleep, money and the things that money can buy. In general, these needs are basically satisfied except for one of the desires.This desire, as important as food or sleep, is what Freud called "the ambition to be famous" and what Dewey called "the desire to be important."

Lincoln once said at the beginning of a letter: "Everyone likes to hear compliments." William James also said: "In human nature, the deepest nature is to desire to be valued by others." Here, he uses Instead of neutral words like "wish," "desire," or "hope," the strongly emotional word "desire" was used. Being valued is a painful and urgent hunger that lies deep in every human being, and that too few people can really satisfy this human hunger.If a man knows how to satisfy this hunger in others, he knows how to master others. Being valued is an innate human desire and one of the main differences between humans and animals.In this regard, I can use an interesting past to illustrate.

When I was a country teenager in Missouri, my father raised a breed of thoroughbred pigs and purebred cattle.We often sell our hogs and cattle at fairs and livestock shows in the Midwest.We have also won championship awards at livestock shows several times.My father pinned all the medals on a piece of white cloth. Whenever friends or guests came to my house, my father would take out the white cloth and show the medals to the guests. In fact, pigs and cows don't take much credit for their own honor, but my father is proud of it, because these things bring him a sense of being valued.Without this strong impact of importance, our ancestors could not have created a splendid civilization; without civilization, we are no different from animals.

It was this burning desire to be valued that drove an uneducated, desperately poor grocer who searched through the store, found several law books, and determined to study them.Maybe you've heard of this grocer's clerk. His name is Lincoln. It is the same motive that inspired Dickens to write and complete immortal works; inspired the famous British architect Christopher Wren to design great works; Innumerable wealth that cannot be spent. It is also this kind of desire that prompts the rich and powerful in the city to build villas, and these villas far exceed their actual needs.It is this strong desire that drives many to wear the latest clothes, drive the latest car, and talk to others about the intelligence of their children.

It is also this desire that induces many young people to become gangsters. "Young criminals today are very egotistical. Their first reaction when they get arrested is nothing more than to ask to see the story about his 'heroic deeds'. They just want to see pictures of themselves with celebrities such as Whether the pictures of Lagardi, Einstein, Lincoln, Tuscany, or Roosevelt were the same size, they didn't care whether they were sentenced to death or not, thinking it seemed impossible." Former Superintendent of Police of New York Maloney said so.If you tell me how you satisfy your sense of importance, I can tell who you are.It is very important for everyone to know what kind of personality they belong to.For example, "Oil King" Rockefeller funded the construction of new hospitals with excellent facilities to treat diseases for many poor people he has never seen and will never see in the future, so as to satisfy his sense of being valued.

On the contrary, the reason why Dillinger wants to be a robber, rob banks and kill people, is also to gain his sense of being valued.When the police chased him, he broke into the home of a Minnesota farmer and even glorified himself as "Public Enemy Number One," saying, "I'm Dillinger . . . I won't hurt you, I'm Dillinger." !" Yes, the same is to satisfy their own sense of importance, but the methods adopted by Dillinger and Rockefeller are very different.Historically, some celebrities have performed a lot of funny things in order to gain a sense of importance.For example, President Washington is also willing to be called "The Supreme President of the United States"; Columbus did not hesitate to travel across the ocean in order to obtain the title of "Admiral and Governor of India"; Your Majesty" letter; and Mrs. Lincoln once yelled at General Grant's wife in the White House: "How dare you sit down in front of me before I ask you to sit down!"

When General Bader went to Antarctica to explore, those millionaires paid to sponsor him, but there was one condition, that is to use their names to name the iceberg.The greatest wish of the great French writer Victor Hugo in his life was to change Paris into his name.Even Mr. Shakespeare, the "celebrity of celebrities", tried his best to get a coat of arms symbolizing nobility for his family in order to show his reputation. Sometimes people will deliberately feign illness in order to gain sympathy and feel respected.For example, the wife of President McKinley once forced her husband, who is the president of the United States, to put down important national affairs in his hands, leaning on the bedside and hugging her, comforting her into sleep, so as to satisfy her sense of being valued.Satisfy her strong desire to be valued by insisting that her husband accompany her when she goes to her dental appointments.Once, she was furious when she had to be left alone at the dentist because President McKinley had an important meeting with Secretary of State Hay John.

In short, everyone you meet aspires to be important.So if you can catch that and satisfy his strong desire, you've taken a big step towards successful management.