Chapter 40 Enhancing presentations with visuals

There is a Chinese proverb: "Seeing once is worth hearing a hundred times." Therefore, if you want to express your thoughts clearly, you should vividly describe the main points of what you said and make your thoughts concrete. There is a Chinese proverb: "Seeing once is worth hearing a hundred times." Therefore, if you want to express your thoughts clearly, you should vividly describe the main points of what you said and make your thoughts concrete.Scientific research shows that the nerves leading from the eyes to the brain are several times more than the nerves leading from the ears to the brain.Moreover, scientific experiments have found that we pay 25 times more attention to the cues of the eyes than to the cues of the ears.The late Paterson, the president of the famous American Cash Register Company, succeeded in this way.In an article for Systems Magazine, he outlines the method he uses when speaking to workers and salespeople:

"I don't think a man can hope to get his mind across, or to get his attention, with words alone. We need some dramatic addition, and the best way to do that is with pictures, to show what's right and what's wrong. Two sides. Diagrams are more convincing than words, and pictures are more convincing than diagrams. The most ideal way to express a topic is to have pictures for each part, and words and words are only used to match them Means. I discovered early on that a picture is worth more than any of my words when it comes to talking to people. "Small, humorous drawings would work well. I have a whole set of comics or diagrams. A circle with a dollar sign inside to indicate it's a bill, and a bag with a dollar sign to represent a lot of money. Like the moon A normal round face can be very effective: draw a circle and add a few strokes for the eyes, nose, mouth and ears. Varying these lines a little, can also produce a variety of expressions - old-fashioned old-fashioned corners of the mouth drooping; cheerful, stylish lad with upturned mouth.These drawings are simple, but the most popular cartoonists are not those who set out to draw the prettiest picture, the important thing is to show the ideas and contrasts to be shown.

"The juxtaposition of big and small bags of money presents a natural contrast between right and wrong ways: one means making a lot of money, the other means making a lot of money. If you can draw these quickly while talking Drawings with simple lines will never distract the attention of the audience. They will definitely want to see what you are doing, and they will not miss every word you say, so as to understand the main points you want to convey. Interesting drawings can also make Everyone feels relaxed and happy. "I often hire a painter to walk with me from store to store, and quietly sketch out what's not quite right in the store, and then make a picture. I call all the people together and show them what they're doing wrong. I hear Said there was a two-lamp projector with three-dimensional effect on the market, and I bought one immediately. Projecting pictures on the wall, of course, is more effective than paper. Then came movies. I think I bought the first sale A video projector. At present, there are many projectors in various departments of our company, and there are more than 60,000 three-dimensional slides.”

Of course, not every topic or occasion is suitable for displaying pictures.But whenever we can, we should use them.They grab the attention of others, pique the interest of the audience, and can make our meaning clearer. Also remember that if you are using a graph, make sure it is large enough to be seen clearly, and never overdo it.A long list of charts can also be boring.If you are drawing while speaking, it must be simple and fast on the blackboard. The audience may not be interested in great works of art.Use abbreviations, write large and legible; when drawing or writing, do not stop talking and turn to face the audience at any time.

Also, when utilizing exhibits, please heed the following suggestions, which will ensure that you get the attention of your audience. - Displays should be hidden until ready for use. - Displays used should be large enough to allow the last row to be seen.The audience cannot learn from the exhibit if it cannot see it. ——When you are speaking, you must never let the exhibits be circulated among the audience. You don’t think of finding a rival for yourself, do you? — When presenting something, hold it up where the audience can see it. ——Remember, one exhibit that can move an audience is better than ten things that don't.So if you can, demonstrate it first.

- Don't stare at your exhibit while speaking, you communicate with the audience, not the exhibit. ——After the exhibits are used, put them away as much as possible so that the audience cannot see them again. —If the exhibit is very suitable for "mystery treatment", put it on a table and keep it close to the presentation to cover it.Mention it a few times during your presentation, it will spark curiosity -- but don't tell the audience what it is.When you show, you've already sparked curiosity and genuine interest. Enhancing your presentation with visuals is a very important strategy.Especially when you come prepared, telling and showing what you think in front of the audience can have unexpected effects.

The two presidents of the United States-Lincoln and Woodrow Wilson are both masters of language.They point out that the ability to express oneself clearly is the result of training and self-control.Lincoln once told Knox University President Dr. Jariver how in his early years he had developed a "crazy" for plain and simple language: "I remember when I was a kid, I would get so angry when someone talked to me in a way I couldn't understand. I haven't been angry about anything else in my life. But, not understanding people Talking always made me lose my temper, and it still does. I remember going back to my little bedroom after listening to my neighbors and my father talking all night, and spending most of the night trying to figure out what the exact meaning of some language was. When I started like this, I often fell asleep, but I couldn't sleep until I could say it in a clear language, and I believed that every boy I knew could understand. This is my one It was a frenzy, and it stuck with me."

Fever mood?Yes, it must be so.Graham, headmaster of New Salem School, testified: "I know that Lincoln used to spend hours trying to figure out how to say a thing in the three most succinct ways." There's one of the most common reasons why people can't express themselves clearly: they don't even know what they're expressing.Vague concepts, unclear, unclear thoughts, what is the result?They fell into a mental fog first, and it was not even clearer than taking pictures with a camera in the dense fog.Cultivate anger at unclear and obscure words or language, as Lincoln did.They should also use Lincoln's method.

Another great president, Woodrow Wilson, has some wise words that make a great footnote to this article: "My father was a man of great wisdom, and my best training came from him. He could not bear obscurity. From the time I began to write until his death in 1903 at the age of 81, I always carried my Everything written to him. "He would make me read it aloud, which was a real chore for me. He kept stopping me from time to time, 'What do you mean?' Express yourself in a more succinct way.'Why don't you say that?' He will continue to teach.' Don't shoot yourself with a shotgun, and the result is a mess all over the country; use a rifle to shoot yourself something to say.'"