Chapter 92 Make good use of the skills you have learned

When I teach in my classes, it is often comforting to hear students tell how they use the techniques in this book in their everyday lives.They admit that after using these techniques, they have paid off.Salesmen say their sales have increased dramatically, managers say their businesses are growing, and executives admit to expanding their driving skills.All of this stems from their improved skills in harnessing the power of language when giving instructions and solving problems. N. Richard Diller wrote in "Language Today": "Speaking, the form of speaking, the frequency of speaking, and the atmosphere of speaking... are the lifeblood of the communication system of modern society." R. Fred Conrad, responsible for the instruction of General Motors' "Dale Carnegie Course - Domination Art".He also wrote in the same magazine: "One of the basic reasons why we are so excited to do language training at General Motors is that we know that every superintendent is also a teacher in one way or another. From interviewing a potential employee, through the initial training phase, through formal job assignments and possible promotions, a supervisor is constantly explaining, describing, reprimanding, explaining, instructing, criticizing, and communicating with those in his department. Everyone discusses countless things."

As we work our way up the verbal conversation ladder to near public speaking—discussions, decision-making, problem-solving, and decision-making meetings—we revisit the effective speaking skills taught in this book. Skills, will be very effectively used in daily language activities.The principles of effective public speaking can be directly applied to the occasion of attending a meeting, and it will help you manage the process of the meeting. In the rest of this book, we ask you to keep one of the four general speaking purposes in mind when you speak in public.That is, whether you want to inform them, entertain your audience, persuade them to agree with your position, or persuade them to take some kind of action.In public speaking, we should try to make these purposes as clear as possible, both in the content of the speech and in the attitude of the speech.

In ordinary speech these purposes are mutually inclusive and change from day to day.One moment we may be schmoozing with a friend, and suddenly the next moment we're trying to sell a product or urging our kids to put their allowance in the bank.If you can apply the techniques described in this book to everyday conversation, you will be able to express your ideas more effectively, and you will be able to skillfully and successfully motivate others to fully achieve our purpose.