Chapter 72 "Title-Importance-Speaker" formula

For most introductions, the title-importance-speaker formula is a handy guideline to help you organize the research you've gathered: topic.Announces the correct topic for the speaker, followed by an introduction. importance.At this stage, a bridge is built between the topic and the special interests of the audience. Speaker.At this point, list the speaker's outstanding credentials, especially as they relate to his topic.Then clearly and clearly announce his name. There are many possibilities for your imagination to use the above formula, but it should be noted that the introduction must not be pared down to dryness.Give an example to illustrate a good introducer who can follow the formula without showing traces of the formula.This introduction was given by Home Sand, a New York City editor, and was used to introduce George Webham, director of the New York Telephone Company, to a group of journalists:

Our speaker's title is "How the Telephone Works for You." For me, there are many mysterious things in this world, such as love, the persistence of horse gamblers, etc., and one of them is the wonderful thing that happens when I make a phone call. Why did you get the wrong phone number?Why is it sometimes faster to call from New York to Chicago than from home to another town down the hill?Our speakers know the answers to not only these questions, but everything else about the phone. For 20 years his job has been to organize and catalog the various details about telephones and make the enterprise accessible to outsiders.He was a telephone company executive, a title earned for his hard work.

Now he's going to tell us how his company works for us.If you are satisfied with the telephone service today, please consider him a saint of grace.If you have been bothered by phone calls recently, please let him be the spokesperson for the defense. Ladies and gentlemen, the speaker to you today is Mr. George Webham, Vice President of the New York Telephone Company. See how deftly the presenter's introduction reminds the audience of a telephone.He starts by asking questions to pique the audience's curiosity, and then points out which questions the speaker can answer and what the audience might ask.

I do not believe that this introduction was ever written and recited in the audience, because even on paper, it still reads as clearly and naturally as a conversation.It is not advisable to memorize the introduction in advance.When Cornelia Skinner asked a party chairperson to introduce her once, the chairperson momentarily forgot to memorize her words.She could only take a deep breath, and then said: "Because Admiral Byrd charged too much, we invite Cornelia Skinner tonight." The introduction should be sincere and natural, as if blurting out on the spot, not rigid and serious. We do not find a single cliché in Mr. Webham's introduction quoted above.The best way to announce a speaker is to call him by name directly, or after saying "I introduce."

The problem with some presenters is that they make the audience restless by speaking too long.Others indulge in eloquent fantasies, trying to impress upon speaker and audience their own importance.Others make the mistake of liking to tell jokes, sometimes with poor taste, or pursuing "humour", exalting or belittling the profession of the speaker.If you want to make your introduction effective, all of the above mistakes should be avoided. Here's another example that follows the formula "Title—Importance—Speaker" perfectly, and its own personality looms large in its introduction.Please note in particular how Iger L. Snady fuses the three stages of the formula, introducing the famous science educator and editor Mr. Jerrod Wind:

The title of our speaker is: "Science Today", which is a very serious proposition.It reminds me of a story.The story is about a deranged patient who fantasizes about having a cat inside him.The psychiatrist pretended to be performing an operation on him because he could not provide evidence to the contrary.When he recovered from the anesthesia, the doctor showed him a black cat and told him he was cured.Unexpectedly, he replied: "I'm sorry doctor, but the cat that has been arguing with me is gray!" It's the same with science today, you go catch a cat called U-235 and you end up with a bunch of kittens called something or something.These elements, like Chicago today, have been defeated one by one.An alchemist in ancient times, who can be called the first nuclear scientist, begged God to give him another day when he was dying, so that he could discover the secrets of the universe before he died.However, today's scientists have created the secrets of the universe that people have never dreamed of.

Our speaker today understands the reality of current science and possible future development. He was a professor of chemistry at the University of Chicago, dean of Pennsylvania State College, and director of the Bardell Institute of Technology in Ohio and Columbia.He has worked in government as a scientist, as well as as an editor and writer.He was born in Davenport, Iowa, and earned his degree at Harvard University.He completed his training in a military factory and traveled all over Europe. Our speakers are also authors and editors of several science textbooks.One of his most famous books is "Science for Tomorrow's World", which was published when he was director of the science department of the "World's Fair" in New York.He is a scientific advisor to magazines such as Time, Life, Fortune, and Current Affairs, so his interpretation of science news is widely read.The Atomic Age, by our speakers, appeared in 1945, just 10 days after the atomic bomb was dropped on Hiroshima.He often said that "the best will come", and it is true.I am proud to present to you, and I am sure you will love to hear, the opinion of Dr. Jerrod Wind, Editor-in-Chief of Science Illustrated.

A few years ago, it was fashionable in the pulpit to blow a speaker's head in an introduction.The poor speaker is often overwhelmed by such a strong smell of flattery that the chairman presiding over the meeting is constantly heaping gold on the speaker. Tom Collins, a popular humorist in Kansas City, Missouri, once told Herb Procio, author of The Presenter's Handbook: Slap your chest first to the audience and say they're going to have fun and roll around in the aisle in no time, and he's screwed. Likewise, when the host starts babbling about Will Rogers, you don't want to cut it. Go home, because you too are finished."

Of course, on the other hand, it is not to be praised.Stephen Leacock recalled one presenter ending his introduction thus: This is the first in a series of talks this winter.As you all know, the last series was not successful.In fact, we were running in the red until the end of the year.So this year we've developed a new batch of speakers that don't cost too much.Let me introduce Mr. Leecock. In this regard, Lee Coke said lightly: "Just think about it, when you have to shrink your head and crawl out to face the audience, and you are labeled as a 'cheap talent', at this moment, what kind of feeling do you have in your heart?" What a feeling!"