Chapter 71 carefully prepare what you have to say

Although the introductory speech is short, generally no more than 1 minute, it must be carefully prepared.First of all, it is necessary to collect materials, which mainly include three aspects: the topic of the speech, the qualifications of the person being introduced to speak on this topic, and the name of the person being introduced.Sometimes there will be a fourth item, which is why the topic of such a speech is chosen, that is to say, why this topic arouses special interest from the audience. As an presenter, it is important that you know the right topic and have a solid understanding of how the speaker will develop the topic.If you have to rely on a third party, such as a program host, try to get written information from him and check with the speaker before the meeting.

Perhaps most of the preparation, however, goes into obtaining speaker qualifications.In some cases, if your speaker is nationally or famously famous, you can get accurate information from Who's Who in the World or similar books.If he is a local figure, you can turn to his public relations or personnel department.You can also visit his close friends or family members to verify the information.The most important thing is to get the other party's biographical information accurate.When you do these preparations carefully, those close to the speaker will be happy to provide material. Most importantly, identify the speaker's name and immediately familiarize yourself with its exact pronunciation.John Mason Brown said that some introducers had introduced him as John Brown Mason, or even John Smith Mason!The famous Canadian humorist Stephen Leacock talks about being introduced to him in his brisk essay "We Meet Tonight":

We all looked forward with great excitement to Mr. Lerod's presence.We have become acquainted through his writings and seem to be old friends.I did not exaggerate when I told Mr. Lerod that his name was well known in this town.I feel very, very honored to be able to introduce to you——Mr. Li Lord. The main purpose of the search is to make the introduction clear, because the introduction must be clear in order to serve its purpose - to increase the attention of the audience and to accept the speaker's speech viscerally.Unprepared presenters often spit out vague and sleepy lines like this:

Our speakers are renowned and recognized as authorities on the topics they speak on.We'd love to hear what he has to say about the field, because he's from a -- a faraway place.It is my great honor to introduce him to you, and now let us see, -- oh, here, -- Mr. Blank. By taking a little time to prepare, we can avoid making such a bad impression on our speaker and audience.