Chapter 35 Give reasons or benefits for the audience

At this stage, it is to state the reasons, and conciseness is still the main principle.This is where you give your audience motivation and give them the rewards to accept your argument and do what you want them to do.Specifically, pay attention to the following points. Motives for public speaking have been mentioned a number of times throughout this book.It's a big topic, and one that's extremely useful for any "persuasion to action" conversation.We're talking about simple talk here, so all you have to do is use a sentence or two to emphasize the benefits your audience can get from it.But most importantly, the benefits you mention must relate to the examples given.For example, if you tell your audience how you saved a fortune by buying a used car, you want to encourage them to buy a used car.At this point, you have to emphasize what is the financial benefit to them if they buy a used car.If you're talking about how used cars are better designed than newer models, etc., then you're off topic.

Many salespeople can tell you a host of reasons why you must buy their product.So you should also be able to prepare a number of examples-related reasons ready to supplement your argument.But it is better to find the most appropriate and special reason as evidence for your entire argument.Your last few words to your audience should be as crisp as an advertisement in a high-quality magazine.If you take a good look at these adverts, which are the result of a lot of wisdom, you will definitely improve your skills in how you present your claims and reasons. If you study these advertisements carefully and analyze their content, you will be surprised to find that these advertisements always use the "magic formula" to persuade readers or listeners to buy products.

Of course, you can also use many methods to cite examples, such as displaying samples, demonstrating performances, citing authoritative figures, comparing, and citing statistics.In short persuasive speeches, the "Magic Equation" is by far the easiest, funniest, most dramatic, and most persuasive way to speak.