Chapter 34 State the point and what is expected of the audience

In a persuasive speech, examples take about 3/4 of the time.Assuming that your total time is two minutes, now you have only twenty or thirty seconds left to get the audience to take action, explain how it will benefit them, and so on.At this time, there is no need to describe the details, but to state your claims directly.Pay attention to the following three rules at this stage. Be very clear with your audience what you want them to do.Write down your proposition in as short a sentence as possible, like a telegram.Try to keep your text short, clear, and unambiguous.Instead of saying, "Please help the sick in our orphanage," say, "Sign up tonight for a picnic next Sunday, we have 25 children in need of care." It is important to demand public action—a Visible actions are far better than countless mental actions.For example, "Miss your grandparents from time to time" would be much clearer if it were changed to: "Visit your grandparents this weekend".And a phrase like "Be patriotic" should be changed to: "Go and vote next Tuesday."

Whether or not the subject you are addressing is controversial, the speaker must state his case in such a way that the audience can easily understand and act on it.The best way to do this is to make your claims clear and specific. Speakers who inform their audiences of actionable propositions in detail are more likely to encourage action than those who only mention them in general terms.Saying, "Everyone, please come to the back of the lecture hall and sign the sympathy card" is more effective than just reminding the audience to send a card or send a letter to a class member who is hospitalized.

The so-called "advocacy" refers to the theme, or point of view, or main point of your entire conversation.Therefore, you must try to sell a claim of yours, try to convince your audience to accept it.Just as a newspaper headline uses bold boldface, so too should your advocacy be reinforced by tone and forceful tone.This is the last impression you leave on the audience, so try to make your audience feel as sincere as possible.There must be no hesitation or timidity in making a statement.This persuasive attitude continues until the end, which is the third stage of the "Magic Equation".