Chapter 113 Become one with your audience

When preparing a speech, you must have a specific audience in mind.Here are some simple rules that can help you create a harmonious and close relationship with your audience. Many people cannot communicate well with others, mainly because they only talk about things that interest them, and things that bore others.Therefore, you should guide the other party to talk about topics related to his interests, career, performance, achievements, etc.For example, if the other person is a mother, talk to her about her children.If you do this, and listen attentively to what the other person has to say, you will give the other person a lot of fun.In the end, you will be recognized as an effective conversationalist, even if you speak little.

Likewise, when you speak to an audience, imagine that they are eager to hear what you have to say.A speaker who fails to take his audience into account, but maintains an inevitable tendency to be self-centered, will find himself dealing with squirming, watch-watching, exit-looking, fidgeting audiences. So, ask yourself: "What is the benefit of your audience? Can it help them solve their problems and achieve their goals?" Before you start telling them, it will definitely make them listen with full attention. .If you're an accountant, you could start by saying, "I'm going to teach you how to save $50 to $100 in taxes." If you're a lawyer, you can keep your audience interested by telling them how to make a will. exuberant.In any case, in your expertise, you can be sure to find topics of interest to your audience.

Audiences are made up of many individuals, so they respond as if they were one.Openly criticizing the audience will inevitably lead to dissatisfaction among the audience.Compliment your audience for something commendable they've done, and you'll have a passport to their hearts and minds.Of course, this requires careful study on your own.However, some exaggerated, gross phrases like "You guys are the wisest audience I've ever had to deal with" will make most audiences think it's empty flattery, and therefore disgusting. When speaking, when it comes to these kinds of topics, the attitude needs to be 100% sincere.You may deceive people once in a while with words that are not sincere, but you cannot deceive your listeners for long."A highly intelligent audience..." "These beauties and gentlemen from..." "I'm so glad to be here because I love each of you." If you can't speak your heart, don't force it own up.

As soon as you start your speech, try to establish a relationship with your audience.If you feel honored to be invited to speak, say so. A very effective way of communicating with an audience is to call out some of the people in the audience by name. At a certain dinner party, the speaker of the day frequently asked for the names of certain people during the meal, which made many people feel very strange.Throughout the meal, he kept asking the host who was the person in the blue suit at a certain table, and what was the name of the lady with the flowered hat.When he got up to speak, people immediately understood why he did it.When giving a speech, he very cleverly incorporated the names he just learned into his speech, and the faces of those whose names were mentioned in the speech showed great joy. This simple technique has won the speaker The warm camaraderie of the audience.

When using this method, it is worth noting that if you are going to mention a stranger's name, especially if you have just asked for it, make sure that you have not made a mistake and mention it in an appropriate and decent way. Another way to keep your audience's attention at peak speed is to use the pronoun "you" instead of "they."This approach keeps the listener in a state of self-awareness.If the speaker wants to grasp the attention and interest of the audience, he cannot ignore this factor. Have you ever thought that with a little acting skill, you can make the audience pay attention to every word of yours step by step.When you choose an audience to help you make a point or dramatize an idea, the audience's attention to you is dramatically enhanced.If there is a wall between the people on the stage and the people off the stage, using the participation of the audience can break through the wall.

When a speaker wanted to explain the problem of "how far a car must go before it can stop after applying the brakes", he invited an audience member sitting in the first row to stand up and help him show the car at different speeds. How does the distance change.The listener holds the end of a steel tape measure and pulls it 50 meters down the aisle.At this point, the entire audience was engrossed in the speech.In addition to bringing to life the speaker's argument, that tape measure became a line of communication between the listener and the speaker.If the speaker hadn't used such a trick of acting, the audience would probably be concerned about what to have for dinner, or what the TV show will be in the evening!

Like a conversation, a speech is a "verbal" exchange between two parties, and it requires the participation of both parties.What's the point of a speech if a speaker just goes on stage and doesn't have the audience in mind?