Chapter 112 hold the audience in your hands

When speaking, you need to create some "bait" to attract the attention of the audience.Of course, creating "bait" is a little more difficult, but it is still possible to say something unexpected but relevant to your topic.Usually pay more attention to the title of the front page story in the newspaper or the headline of a news advertisement, and you will know what to say. If you are in a seminar, in the middle of the meeting, you want to insert something to get other people's attention.At this time, you can analyze what other people have said, and then extract the ideas of your own speech, and add an interesting story or a more incisive point of view to your speech, but this part of your speech must be about the issues discussed by others An unexpected turn of events.Instead of rushing to speak when everyone else is turning their attention to you, pause and take the initiative into your own hands.

But once you've got the audience's attention, you must not change the subject you were talking about.On this basis, expand the content of what you said, and continue to enrich and supplement it to keep their interest.In this way, you will be the real focus of the venue. Persuasion is the process of getting someone to change their behavior.It must, however, cause some change in the other's thinking, that is to say, create in the other a need to be persuaded. Remember the process of persuading an audience: attention-interest-desire-action.When persuading the audience to accept your point of view, you have to do it step by step in order, so that they will gradually become interested in your speech at the beginning and finally take some action according to your suggestion.

A persuasive presentation design is a mixture of benefits and how to achieve them.In order for your suggestion to be accepted by your audience, you must make the benefits you mention to the audience outweigh the cost or pain of making changes after accepting the suggestion.In addition, for your audience to stay and listen to your presentation, there must be a clear and incremental process of benefit for them.At this point, you can gradually show them the benefits your speech brings to them. Evidence is most effective when it convinces people.No matter what you say, be sure to back it up with evidence and back up your point of view with evidence.This is the "reassurance" that the audience needs.

The message is the most important thing you want people to understand, take away and remember, and the primary purpose of your speech.If you're giving a "one-minute speech," it's probably all you're going to talk about. In short, the key elements of a good speech mainly include the following: (1) Commonality.Create a common context of communication between you and your audience or create some commonality between you and them.This is the basis of your communication with the audience, and it is also a prerequisite for them to listen to your speech. (2) Bait.You use bait to grab the audience's attention.

(3) THEME.You must have a clear topic, and your topic must be very interesting to the audience, and it must arouse their interest in listening to you. (4) needs or problems.You need to know the needs of the audience and the problems they want to solve, and let them know that you can meet their needs or solve their problems. (5) Advantages or disadvantages.In your presentation, you state the main benefit to the audience, and then mention one possible difficulty, the disadvantage. (6) Propose a solution or make a suggestion.In your speech, you propose a solution to a problem or make some suggestion, so that your audience will take some action according to your plan or suggestion.

(7) RESULTS.In the end, you have to focus your words on one result, which is the result you want. So, before you start your speech, be very clear about the point you are expressing.Instead of launching an all-encompassing narrative on your subject, ask yourself, "What can I tell them that they won't hear from others?" or "What do I really want to tell?" What are theirs?" When you start your speech, you want to make it clear to the audience that you are the one delivering the message.Some example sentences that establish a common context for communication, such as: "Here, we are all communicators..." You can use these example sentences in your speech.Once you've made it clear to your audience that you're the messenger, quickly steer the conversation to your bait.

After completing the steps above, go on to describe your topic.Example: "I'd love to tell you what it takes for you to be a successful person." Then explain the main benefit to the audience.Example: "If you get the right direction, you can do what you want to do perfectly." Mention a possible difficulty in your speech, for example, "It's not as easy as you think, and if you get it wrong, it's likely to take you a lot of time to get back on the right track." .” Then make a suggestion.Example: "You need to devote at least a month to learning the secrets of becoming a professional public speaker."

Finally, focus the discourse on one outcome.Example: "If you really want to be a successful person, take a class right away." Successful communication depends on the speaker making the material he cites part of the audience and making the audience part of his speech.