Chapter 105 Lesson 9 Charismatic speech eloquence that instantly conquers people's hearts

A speech generally consists of four elements: theme, material, structure and language.Among them, language is the most important element.No matter how profound the theme, how touching the material, how delicate the structure, and how brilliant the expression technique, it must be expressed through language.Without language, other elements cannot express.Whether you use language well or poorly has a great impact on the quality of your speech.This requires the speaker to pay attention to the use of speech language. (1) Be colloquial.Spoken language is to require the speaker's language to be "catchy" and "into the ear", which is the basic requirement for speech language. "Speaking" is the requirement for speaking, that is, speaking is no different from ordinary speaking; "ear-catching" is the effect of listening, making people sound as smooth as listening to ordinary speech without any language barriers.Therefore, the speaker must stand the test of speaking and listening.

The colloquialism mentioned here is not a copy of everyday spoken language, but a standardized and logical spoken language that has been processed and refined.For example, the impromptu speeches of some speakers often have problems such as repetition, long-winded, messy, vague and improper use of words, inaccurate words, improper collocation of words, repeated syllables, dropouts, pauses, and customary colloquial language, etc., which are not in line with colloquialism Regular. (2) To use common terms.The popular saying is used by most people to express meaning, and it is what most people are used to saying and hearing. It is used in speeches, and it is easy to get into the ears and hearts of the audience.It is not the case with unpopular sayings and some devious sayings. Even if the meaning is correct, the audience will feel a little blunt and unnatural.

A good speech must have vivid language.If the content of the thought is good, but the language is dry, it is not a good speech.So, how to make the language vivid and moving? (1) Use figurative language.Visual language can turn abstraction into concreteness, esoteric into simple, boring into interesting.Using figurative language, you can choose figurative words, that is, words with a strong image color, and you can also use figurative rhetorical methods. Metaphors, comparisons, exaggerations, etc. can all enhance the figurative color of the speech language. (2) Use humorous and witty language.Humorous and witty language can enhance the expressiveness of the speaker's speech: it can not only deepen the theme, but also make the atmosphere of the speech relaxed and harmonious; it can not only adjust the rhythm of the speech, but also relieve the fatigue of the audience.

The beauty of language is to emphasize that the speaker's language should be "musical". The sound beauty of speech language is mainly reflected in the harmony of tones and changes in rhythm. (1) The tone should be harmonious.Pay attention to the collocation of tones in the speech, it will have the effect of cadence and setback, and produce the beauty of language. (2) The rhythm should be clear.The rhythm of speech language is composed of many factors.The rhythm of the language is formed by the cadence and the back and forth of the sound in the language. In short, there are tension and relaxation, haste and slowness, interruption and continuity, ups and downs, which are the basic requirements for the rhythm of speech language.The speaker must carefully grasp and practice hard in the speech.

(1) The accuracy of language.Accuracy means that the language used by the speaker can accurately tell things and truths and reveal their interrelationships.To do this, the speaker must first be familiar with the object of expression and have an accurate understanding.Secondly, the concept must be clear, the judgment should be appropriate, the words should be appropriate, and the sentence structure should be reasonable. (2) The simplicity of language.Simplicity means that the speaker uses ordinary language to clearly and smoothly express the ideological content of the speech, rather than pursuing the gorgeous words in form.

In the final analysis, a successful speech depends on language to win. Work hard on the tempering of language, use ordinary language skillfully, and make it shine.