Chapter 16 Chapter 16 "Playing hard to get" and the timing of stock trading

"An irresistible temptation." As soon as you see this sentence, readers and friends will immediately think that this is a famous sentence in the new advertisement of the world-famous American Coca-Cola Beverage Company. People are too familiar with this company.For more than a hundred years, relying on its strong strength and superb means, it has been invincible in the fierce competition of its opponents, and it is the leader of the world's beverage industry.So, in the intrigue with rivals, what magic weapon does the Coca-Cola Company have to win? Let's take a look at the following example:

A piece of news that shook the United States spread like wildfire in the press and in society: From now on, Coca-Cola Company will stop producing beverages made with old recipes in the past, and adopt an unknown new recipe.The news caused an uproar in American society, and people believed it because it was announced on the centennial anniversary of the Coca-Cola Company.For a time, "Whether you drink Coca-Cola's new recipe" has become a hot topic discussed in the streets and alleys of the United States.In a fit of anger, some conservative old employers of Coca-Cola announced that they would no longer drink Coca-Cola drinks. Some billboards about Coca-Cola became the targets of attacks by customers who did not accept the new formula; I am afraid to go to work for fear of being reviled by people.

These are seen and liked by Coca-Cola's old rival, PepsiCo.They believe that this is a once-in-a-lifetime opportunity to defeat their old rivals and dominate the US beverage industry.Therefore, they immediately acted to slander Coca-Cola in radio, television and other publicity media, and strengthen the publicity of Pepsi.Just when they thought they had a plan and secretly rejoiced, another piece of amazing news came out from Coca-Cola.After urgent consultation of the company's board of directors, it was decided to resume the production of the old formula.At the same time, in order to meet the new needs of customers, the Coca-Cola beverages produced with new recipes will be marked, so that new and old customers can choose their favorite recipes for Coca-Cola beverages.

As soon as the news came out, the leaders of Pepsi-Cola immediately realized that they had made a stupid mistake. They helped their opponents to advertise new and old formulas invisibly, thus strengthening the opponent's customers and expanding the opponent's customer team.This time they guessed right. The market sales index for the same period showed that Coca-Cola's sales volume had not decreased but increased substantially, while PepsiCo's sales volume had stagnated and declined. A thrilling business war ended in Coca-Cola's victory. After reading these words, a discerning person can see at a glance that the reason why Coca-Cola won this competition is to use the trick of "playing hard to get".

"Playing hard to get" is the fourth strategy in the third set of tactics in "Thirty-Six Strategies".There is an explanation of this strategy in the book: "Force is to fight back; to move is to reduce momentum. Follow closely and don't force, exhaust your strength, weaken your fighting spirit, and then capture after you disperse. Soldiers are bloodless. Necessary, rich, light." It means It is said that if the enemy has no way to escape if it is too tight, it will counterattack and make the enemy have a way to retreat, which will weaken its momentum.Follow the enemy army closely, but do not force it too much, consume its physical strength, and disintegrate its fighting spirit. When the enemy's morale is weakened and defeated, you can capture it without going through a bloody battle.

The main point of using this strategy is that the person who uses the strategy must have a far-sighted vision and extraordinary patience. Those who care about every detail and see a little bit of profit will never be able to do it.Moreover, the most critical point of using this plan is to manipulate. "Capture" is the goal, and "Zong" is the means. "Zong" does not mean letting the tiger go back to the mountain, but to relax one step purposefully, deliberately selling a loophole, so that the enemy will have the idea of ​​​​running away by chance and surviving without fighting. If morale is lost, our army will be able to win the battle.

For this strategy, foreigners are no less proficient in using it than we Chinese.In addition to the example of the commercial war mentioned above, in the history of the Second World War, there was such an interesting event. In 1943, Nazi Germany gathered excellent torpedo experts from all over the country and successfully developed a sound self-guiding torpedo (referred to as "acoustic torpedo").Its head device adjusts its direction in the water according to the noises made by the enemy, especially the rotation of the ship's propeller, and its hit rate is amazing.For a time, Allied ships were sunk repeatedly, and the Allied maritime transportation was greatly threatened.The US Central Intelligence Agency was ordered to crack the secret of the pitch torpedo.However, several technologies are super-secret in Germany. Although the American spy Huan tried his best, he still failed.

At this time, the U.S. military captured a German torpedo expert in the naval battle—Lieutenant Hans Krupp. According to other prisoners of war, he mastered all the secrets of pitch torpedoes.However, this person has a high personality and is a fanatical Nazi party member. He is determined to dedicate himself to the cause of fascism.Obviously, it is difficult to get him to speak by using ordinary interrogation methods, so the interrogation experts of the Allied Forces worked with the psychologists to formulate a clever interrogation plan.They selected Captain Taylor, a graduate of the Indianapolis Naval University's torpedo department, as the chief judge. This person is knowledgeable, proficient in German, and has excellent acting skills.During several interrogations, Taylor talked with Krupp in extremely fluent German, and intentionally or unintentionally pulled parents with him, but never involved issues related to torpedoes.Krump gradually developed a good impression of Taylor and hoped to get in touch with him more, but at the same time he was puzzled that Taylor did not conduct substantive interrogation of himself.

When Crupp's wariness towards Taylor was completely dispelled, in a casual chat, he finally plucked up the courage to ask Taylor, "Why don't you conduct a formal interrogation with me? Are you not interested in the torpedo issue?" Gu's expression tried to belittle Krupp and Germany's technological level, which greatly angered the proud Krupp. He began to question Taylor about torpedo knowledge, but he didn't gain the upper hand, so he threw out his trump card, "You know Pitch torpedo?" Taylor pretended not to know, Krupp was very pleased, bragging about the power of the pitch torpedo, and drew the design of the pitch torpedo with pen and paper.Taylor pretended to throw in the towel, but as soon as he sent Crupp away, he sent the drawings to the CIA.In this way, the secret of the sonic torpedo was unraveled, and American military scientists soon invented a device to interfere with the sonic torpedo, and they were quickly installed on the ships of the Allied forces. .This is really a wonderful example of using the "play hard to get" tactic.

If "playing hard to get" is used in stock trading, it is also a good strategy to get rich.Everyone knows that the stock price in the stock market is affected by various factors, and, due to the influence of supply and demand, the stock market price is sometimes several times, ten times, or even dozens of times higher than the face value of the stock. It will be less than the face value of the stock, or even worth nothing.The fluctuation of stock market price and the deviation between market price and face value not only provide stock traders with the conditions to make money, but also create the possibility of stock traders to lose money.For example: If you buy a stock with a face value of 100 yuan when the market price of a certain stock rises, and sell it when the stock price rises to 500 yuan later, you can make a net profit of 400 yuan. However, if your If you act contrary to the above example, you will lose money. Therefore, as long as you can accurately identify the advantages and disadvantages of stocks, objectively judge the trend of stock market price changes, and buy or sell without losing the opportunity, you will definitely get unexpected benefits.

We also know that when the stock price is low and is expected to rise, buy a lot and sell when the price is high; when the stock price is high and is expected to fall, sell a lot and buy when the price is low.This is typical speculation.A speculator relies on his stock trading knowledge and experience to analyze and predict the stock market, seize the opportunity to buy or sell stocks, and profit from the price difference. This practice itself is very stimulating, because speculation People should dare to take risks that others dare not take, dare to buy and sell when the stock price falls, and dare to sell and buy when the stock price rises.Because the stock market is changing rapidly, speculators will lose everything if they make a mistake. The light ones will suffer some small economic losses, and the serious ones will be heavily in debt and even commit suicide.And those who, in the face of risks, judge the situation, gain insight into the market, analyze and predict, make decisions and make profits in one fell swoop, will definitely get the greatest psychological satisfaction from it, especially for those who are adventurous. It is precisely because of the charms listed above that stock trading can attract thousands of investors.As far as investors are concerned, once they decide to invest in stocks, the next question they face is what kind of stocks to buy and when to buy and sell which stocks. Regarding these two problems, in my opinion, when to buy and sell stocks It is more important than what kind of stock to buy and sell.Because although stocks are divided into good and bad, the market prices of high-quality stocks or low-quality stocks are often fluctuating. possible.Even if you buy low-quality stocks, as long as you can buy them when the price is low and sell them when they are high, you can make money.Also, good stocks and bad stocks are not set in stone.With changes in the economic situation, global conditions, industrial structure, national economic policies, joint-stock company operations and even the international environment, high-quality stocks may become low-quality stocks overnight.Therefore, even if you hold high-quality stocks, you should always pay attention to the impact of changes in the surrounding environment on the quality of the stocks, so as to choose the best time to sell them.In the above sense, when to buy and sell stocks is indeed more important than what kind of stocks to buy and sell.Furthermore, investors hope that they can buy stocks when the price is low or even the lowest, and sell stocks when the price is high or even the highest.However, changes in stock prices are impermanent.When the price falls, it may be the prelude to the collapse, or it may be the precursor to the recovery; the same is true when the price rises.Therefore, any master trader cannot accurately point out the highest and lowest positions of the stock price within a certain period of time. The so-called "low in and high out" means that compared with the high price of selling, if the timing is well grasped, the buying and selling price may be higher. If the timing is poor, the bid-ask spread may be smaller, or even negative.It can be seen that choosing the timing of buying and selling stocks is so important, so how to choose the timing has become a skill that stock investors must master.In this technique, "playing hard to get" is a very important skill.Let's take another look at the example below. In the Hong Kong stock market known as the "crocodile pool", everyone knows the "killer" Liu Luanxiong.This person joined the stock market in 1983, and after only 8 years, his personal assets expanded from more than 300 million yuan to 3 billion yuan, making him one of the few richest people in Hong Kong.His father started out by manufacturing fans, and after decades of painstaking efforts, he accumulated a fortune.After Liu Luanxiong took over, he still mainly exported ceiling fans.Because of his good management, his career has grown day by day, and he has won the title of "Fan Liu".Liu Luanwei is not satisfied with the "small fights" of exporting fans.He has a voracious appetite. In July 1983, taking advantage of the upsurge of industrial stocks being listed in Hong Kong, he arranged for "Amygo" to invest in the stock market, determined to enter the stock market and compete with others. At that time, Liu Luanxiong was only 35 years old, and people in the stock market did not know who he was, but he seemed to have a natural ability in the stock market.At that time, "Amygao" issued new shares at a price of 2 yuan per share, just as the "speculation" of industrial stocks was in full swing, so half a year later, "Aimigao" was fired to 4.4 yuan per share.Liu Luanxiong seized the opportunity and sold his shares in Su Dashou.By February 1985, when Liu Luan Xiongfeng's shares were all polished, each share of "Amygo" fell to 1.5 yuan per share.At this time, Liu Luanxiong had already made a small fortune, and he simply resigned from the chairman of "Aimeili".The shareholders panicked and quickly elected Vice Chairman Liang Yingwei to take over the company.Many people think that "Fan Liu" is a golden cicada who got rid of his shell by selling stocks, and even the "Aimeigao" he created by himself is gone.Unexpectedly, these people were completely wrong.Soon, industrial stocks fell again and again, "Amygo" was affected by it, and the stock price went down, and finally fell to only 7 cents per share.Liu Luanxiong took the opportunity to buy a large number of "Aimeigao" stocks in the market. In September 1985, he counter-bombed Liang Yingwei out of the game and regained the command of "Ai Mei Gao".Once Liu Luanxiong's stocks went in and out, he not only made a lot of money, but also picked up "Aimeigao" at a low price for nothing.For his move, even veterans in the stock market are full of praise!His courage and means also impress people in the stock market. Liu Luanxiong is indeed courageous and insightful, and he has mastered "playing hard to get" with a high degree of proficiency.For the vast number of small and medium investors, everyone wants to become a big stock market like Liu Luanxiong, but they must first master "capture" and "level", because these are the two most basic techniques in the stock market.