Chapter 45 Chapter 11 Extraordinary 2007 (7)

Now, the enthusiasm that can drive business has come to China. "Lei Feng 001" special version released In early 2006, a sample shoe of "Li Ning" was exposed on the famous Sneaker forum "hk-kicks", that is, the long-guessed "Lei Feng 001" sneaker on the forum.As a sample, only one pair of these shoes was produced and brought to Hong Kong by employees of Li Ning Company. A netizen said the effect after the exposure was "very sensational". This pair of shoes is a "work" full of design sense, with the theme of Lei Feng concept.The color and material of the shoes look like the traditional green clothing of Chinese soldiers.Interestingly, the tongue looks like a Lei Feng hat with a red five-pointed star, and the material and color of the inner boots are also the same as the tongue, "making this detail fully reflected".The outsole of the shoe is made of raw rubber, which is a common rubber shoe sole in the army.Lei Feng's classic "Standing Guard Portrait" was silhouetted and placed on the heel of the shoe. In the same position on the other shoe was Chairman Mao's inscription "serving the people".There is a button design on the heel, and the shape of the button is a small screw, reminiscent of Lei Feng's "screw" spirit.

"This is the first pair of shoes based on the characters of our own era in China." Sneakers are excited about this.Therefore, it has just been exposed, and it has aroused the pursuit of Sneaker. "Many netizens and I reposted everywhere. This pair of sneakers that cannot be released to the public has already become a myth in the history of Li Ning's sneakers. Netizens are paying more and more attention to it. Every move of Lei Feng 001 seems to be able to cause some topics. This pair of mysterious and Real sneakers always make people look forward to them.” A Sneaker named Andy who claims to be a Li-Ning fan described the attitude of the Sneakers around him on the forum.

But to Andy's disappointment, because the image of Lei Feng in China is too special, coupled with the unclear copyright of Lei Feng's avatar, Li Ning Company gave up the production of this pair of shoes that may cause unnecessary trouble. "After the sample was announced, there was no news." Andy described.However, neither Sneaker nor some employees of Li Ning Company have given up the possibility of this pair of shoes appearing in Sneaker's hands.Although the specific process is unknown, Andy described: "Many Sneakers participated in the restoration of a classic work, and their mental journey is difficult to describe in one word." Under Sneaker's expectation, a year later, on March 5, 2007 On the day of learning from Lei Feng, Li Ning Company launched the improved "Lei Feng 001". .This limited production, 35 pairs of sneakers with limited numbers means "3.5" learning Lei Feng day; 66 pairs of sneakers without limited numbers take the meaning of the 66th anniversary of Comrade Lei Feng's birth that year.

Compared with the sample that appeared for the first time, the new model has changed a lot. When the button on the heel is opened, a limited number of numbers and the words "serve the people" will appear on the left and right sides, which is a pleasant surprise.The shoe also comes with a very distinctive set combination: a pair of shoes, a shoulder bag that resembles a military satchel, and a product manual in the form of a "Red Book".Cleverly, this army green backpack is a shoebox.It can be seen from various details that the shoes have been made into "works" by "Li Ning".

"An important milestone of Chinese Sneaker culture, Chinese Sneakers felt the shock from domestic retro shoes for the first time", "the pinnacle of domestic retro shoes", "the first to embark on the road of independent research and development, which is very important for China In terms of the development of the Sneaker culture, it has injected a strong impetus." Sneaker has given high praise to this "Lei Feng 001" special edition on forums and some shoe industry magazines. The famous musician Xu Wei and the "Godfather of Chinese rock" Cui Jian both have their own pair of "Lei Feng 001" special edition.Many sneakers are now collecting this "Lei Feng 001" version, but even the most famous players may not be able to get it.According to the inquiry on Taobao in April 2008, only 4 pairs were sold on Taobao at that time, and the price had already reached as high as 4,000~10,000 yuan.

Xie Fei, one of the famous sneakers in China, once said in a sneaker interview with him on the Internet that he became a sneaker in this way: "At first, I bought it for myself to wear, but every time I was reluctant to wear it out, I had to use a toothbrush after wearing it." Washed with toothpaste, I cherish it very much, and gradually I don’t want to wear it. I embarked on the road of collecting, and finally became irresistible.” His collection is getting more and more, he said, because he is worried about these precious collections Stolen, "I used to sleep with my shoes, and then I couldn't put them down, so I moved out of the room where the shoes were stored."This now international Sneaker once made a "crazy" move: in response to the call of other Sneakers, he held a personal shoe exhibition in a bar on Sanlitun Bar Street in Beijing. There were 400 people in the small bar that day. Left and right Sneakers come to visit and communicate.He is the first Sneaker in China to hold a personal shoe exhibition for his collection of sneakers.Now this player is one of the heads of the "Size" magazine Budokan.