Chapter 44 Chapter Eleven Extraordinary 2007 (6)

In addition to the foundation, Li Ning has also carried out many unknown charitable activities in his own name. "Guangxi Li Ning Foundation" has donated a total of more than 30 million yuan to the Liuzhou Charity Association until April 2007. Building schools and other charities.The Guangxi Li Ning Foundation donated 10 million yuan to Guangxi University to establish the "Guangxi University Li Ning Scholarship Fund".Li Ning is the honorary president of Liuzhou Charity Association in his hometown, and his donations topped the Liuzhou Charity Association's donation list.Li Ning also established the "Zhenmei Foundation" in the name of his deceased mother. The foundation also donated projects such as "Qin Zhenmei Girls Class" to impoverished areas, helping thousands of students.

In fact, from the perspective of the entire business environment, more and more companies have carried out charitable activities.If you log in to the websites of many companies, you can see sustainable development reports and public welfare project reports.It is not difficult to see that charity and public welfare behaviors are the trend of enterprises, and it is no longer an empty proposition for enterprises to expand the space for sustainable development through public welfare undertakings. From the perspective of business and business, charity is not just a kind of charity. In a business environment where brand competition is fierce and customer loyalty maintenance costs increase, corporate environmental and social behaviors can also help companies seize strategic opportunities. A 2007 report in "Business Weekly" pointed out: "In the West, accountants refer to these fuzzy factors as intangible subjects. These subjects cannot be reflected on the balance sheet, but may become a strong indicator of the future operation of the enterprise." Li Ning Also got this in return. In 2006, Li Ning Company won the "Special Public Welfare Award" in the "China Corporate Social Responsibility Survey" sponsored by "Global Entrepreneur" magazine, etc. In 2006 and 2007, it was selected as the "Most Respected" by "Economic Observer". Enterprise" one.

Obviously, acts of kindness from the heart often ignite not only the recipients. Sneaker: Sneaker geek People have long forgotten the original meaning of Sneaker in the English dictionary: rubber-soled sports shoes.It now generally refers to a small group of people: "shoe fans", who are keen to collect and analyze all kinds of sneakers. In a report titled "The Second Spring of China's Veteran Sneakers" in 2007, the Financial Times once translated people like "Sneaker Freak" as "Sneaker Freaks".They do have some strange things, "Financial Times" described them as saying, "If you can understand the almost perverted feelings of women towards LV bags, you can be patient and listen to some sneaker freak for a pair of dirty and broken sneakers. Delivered a one-hour speech on the glorious history of shoes, their unique aesthetic value, how to identify authenticity, various versions, and how he himself broke through the siege of the Eight-Nation Alliance on eBay and auctioned at a sky-high price succeed". "They memorize the history of sneakers as the Three Kingdoms, and appreciate all kinds of rare and even ugly shoes as antiques. The so-called geeks and creative industry practitioners are the backbone of them."

What is even crazier than women is that women usually buy clothes and keep them in good condition, while Sneaker sometimes gets the shoes through hard work, just to dissect them to see their materials and craftsmanship.These men who are so crazy that women are willing to bow down are willing to treat everything with a scientific attitude. Abroad, this group is numerous, and they publish technical measurements on various new shoes.Their word of mouth influences the market. How many of these people are there in the world, and what influence do they have on the market?A small example is the "salted fish turned over" of China's "Feiyue" shoes abroad.

Feiyue is an old brand of white board shoes in Shanghai, but the company has almost closed down.According to the "Financial Times" article "The Second Spring of China's Veteran Sneakers", a few years ago, the Frenchman Peter Bastin saw Feiyue shoes on the streets of Shanghai and thought this kind of white board shoes were cool.He understands very well that Sneakers are tired of competing with low-level novices for the "famous products" of Converse, Nike, Adidas and other European and American manufacturers.Therefore, after discussing cooperation with the original Feiyue shoe factory, Patus Bastan pushed Feiyue shoes with improved technology and design to the European market, and he described a cool story for Feiyue: "The 1986 The long history (he counted the history of Feiyue tires on the head of the shoes), the special training shoes for Shaolin monks..." These provide a wealth of "big material" for sneaker freaks to hype.Therefore, "the brand that has been put aside for nearly half a century, because of fashion, fashion media including "World Fashion Garden", "An 25", "WAD" and other fashion media rushed to report. In addition to the popularity of the classic Feiyue shoes, A variety of limited editions that are popular in the "shoe world" in cooperation with graffiti artists are also being launched, becoming the new favorite of sneaker freaks.