Chapter 24 24. Cultural Packaging

Some sources said: "Da Shijie Bao" was published before Da Shijie opened, which is a way for Huang Chujiu to pay attention to advertising. "Great World News" has four editions in eight editions, each priced at three coppers, and sold at the entrance. In fact, it is the performance program list of various venues in the Great World. essays, sketches and poems.There are also serialized novels written by Bi Yihong and Haishang Soseki.Soseki was born in the sea, Sun Yusheng, and he was also the president of the newspaper.After Sun Yusheng, the editor-in-chief was Liu Jieyu, nicknamed "Tiantai Shannong".

Because of having a newspaper, it attracted some writers who often come to the big world for gatherings, and even use this place as a resting place.Huang Chujiu hoped that they would come, because they revealed a lot of rumors and news in the society while chatting, whether it was true or not, in Huang Chujiu's ears, it was of reference value. "Big World News" has a dedicated office in the big world, with tea. When guests come, they can pour tea by themselves, sit freely and chat casually.Sun Yusheng or Liu Jieyu would chime in a few words when they had time, and when they didn't have time, they would edit newspapers, read samples, and write articles.Most of the tabloid offices in Shanghai used to have this kind of layout.

Huang Chujiu sometimes bent over to have a look.As soon as he arrived, everyone's conversation started along the lines of Mr. Huang.Huang Chujiu is full of ideas, and he has matured his thinking, so let's say it here, and please help us to embellish it. Once his way of making money is packaged by culture, it is a bit different. Now, there is another item in the big world, which is the poetry puzzle stand.This is also an elegant move that Huang Chujiu and other literati came up with.A poem riddle is a lantern riddle, but the riddle is a Tang poem, a Song poem, or a Yuan song. The "Tonight Lantern Riddles" in the "Luminous Cup" supplement often use poems as riddles.

There were two poem-mystery stalls at first, but they didn't want to be very popular, so they increased to more than forty places. There are poem-mystery stalls in every twist and turns in the big world.People who come to guess the riddles have to pay first, and then pick the ones you are sure to guess. If you guess correctly, you will get a prize, usually cigarettes and candies.If you are lucky, you can win imported "Garlick" cigarettes.Those who fail to guess can also get a ticket to the big world. The function of the poetry puzzle stand can also make Huang Chujiu boast to the outside world that my big world playground is very tasteful, and it is a "noble place for white faces" with a good atmosphere. Even the French Concession Bureau of Industry and Consul General Gan Shidong are also very satisfied.

The atmosphere of the big world is indeed okay at the beginning.It was inevitable that good and bad people would be mixed among the tourists, but Huang Chujiu was not afraid of them making trouble, firstly, he had already greeted Huang Jinrong and asked him to take care of him.Second, Huang Chujiu's eldest daughter-in-law is surnamed Yao, and her uncle Yao Zhenmo is the chief inspector of the police department of the Ministry of Industry and Commerce.As soon as Huang Chujiu used his brains, he invited the eldest daughter-in-law's father, Yao Jizhong, to be the first manager of Dashijie.Yao Jizhong had brothers as the backstage, and ordinary "white ministers" would not dare to come and cause trouble when they heard the news.

But the atmosphere in the big world is gradually getting worse.