Home Categories Biographical memories Huang Chujiu, a Shanghai-style businessman

Chapter 23 23. The first brand

Madam Jing also has a lot of money.It is to take down the house on the corner of the road opposite the New World and expand the performance venue.Not to hesitate to spend a lot of money, the famous architect Yang Kuanlin was invited to design and construct a passage under the road to connect the two sides.It's just that the project was quite strenuous and limited by the technical conditions at that time, so it was barely completed with difficulty.The new world, which had been closed for a period of time, reopened with lanterns and festoons, and the ticket price increased to one triangle.In the first few days, people from Shanghai flocked to see this underground corridor.But after one or two months, I found that the walls on both sides of the passage were constantly leaking water, the air was humid, and there was not much ventilation.This was not unexpected during the design and construction, but this difficulty cannot be overcome at once.The new world is anxiously waiting to resume business, leaving regrets and affecting the interest of tourists.

Huang Chujiu was naturally paying attention to every move of the new world, even if it was a sentence in the other party's advertisement, he had to think carefully and come up with a way to deal with it.The advertisement of New World said that eating at their place is "half yuan for Chinese food, one yuan for western food, including hot money".Huang Chujiu immediately said in the advertisement: "Western food is one yuan per customer, Chinese food is 50 cents, hot money is included, and tea and rice are provided for free." Attracted past. New World claims to be "Shanghai's No. 1 Amusement Park".Dashijie advertises itself as "the No. 1 club in China".

To celebrate the second anniversary of its founding, New World has invited Italian operas and trapeze performers that are "unseen in China" and "rare in the world" to perform. Great World hastily invited people from the art circles to hold an exhibition of war models. "Melon Fair" is held, and tourists are invited to enjoy all kinds of strange melons. You can see all kinds of plays in the new world and the big world, but tourists are not satisfied with this, they also want to watch good plays performed by famous actors.New World invited many famous actors, Da Shijie dared not neglect, and invited the first brand at that time, such as the two "masters" Liu Baoquan and Bai Yunpeng who sang the Northern Beijing Rhyme Drum, and the "Queen" who sang Su Tan The well-known Wang Meichen, whose Tanci is Xia Hesheng, the "king of description", also Wang Wuneng, the patriarch of farce plays, Gu Wuwei, Wang Youyou, the "proud sons" of civilized plays, etc.Huang Chujiu's friend in trouble in the early years, Xitan artist Yuan Renyi who sang in Chenghuang Temple, had voluntarily promoted the eye drops sold by Huang Chujiu, and also sang to the big world.

Although some actors did not enjoy big names at that time, they had already shown their talents, and the big world provided them with a place to start.Meng Xiaodong is regarded as the supreme "Winter Emperor" of Xusheng in Peking Opera. I believe she will never forget the Qiankun Grand Theater in the big world. This is the place where she took root and accumulated stage experience in her childhood. One thing is the obvious advantage of the big world, that is, Huang Chujiu has made friends with many literati, some of them are his "beautiful friends" or "brain tanks".At the beginning of the establishment of the Great World, there was a little cultural atmosphere, which was also related to these literati.Opera performances are of course cultural, in addition, a special "Great World News" was organized.

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