Chapter 35 Text Session 9 Entrepreneurship must be burning with passion

To start a business, you must have the feeling of years of burning passion, or the feeling of galloping horses. Player profile Pan Helin, 28 years old, from Zhejiang, master degree.He used to be a surgeon and a journalist. In 2005, he resigned to start a business and founded a training company. He is currently the general manager of the company.Panhelin's goal is to build a professional corporate training company. player project statement My project is innovative management training for small and medium-sized enterprises, and the targets are middle and high-level managers of small and medium-sized enterprises.We provide corporate management training, corporate management knowledge services, and overall solutions for corporate management strategic consultants. The brand-new model provides customers with integrated value, changes the current status of corporate training, and provides Chinese small and medium-sized enterprises with reasonable prices, stable quality, and risk-free solutions. lower training.The company was established in 2005, with a total investment of less than 200,000 yuan. At present, the company's total assets have reached 5 million yuan, and the return on investment is about 25 times. In 2006, the company's turnover in Zhejiang was more than 500,000 yuan, 50% of which were old customers, the gross profit rate was 40%, and the net profit was about 10%-15%.Our core competitiveness has two points: quality-based differentiated service and brand leading strategy.Our profit model mainly has two points: first, we charge training fees directly from training clients; second, we provide third-party paid training services. For example, a real estate company invested two million in two years and asked us to build a management forum.Now there is no monopoly in this industry, and the competition in the entire industry is fierce. In the future, there should be 3 to 5 companies occupying the majority of the management training market, just like New Oriental in the English training industry.

live playback Yu Minhong: Corporate training, especially business management training, usually involves the cooperation of several trainers who can speak, and everyone will teach together, or separately? Pan Helin: First of all, I don't give lectures myself. I think the general manager is the general manager, and the trainer is the trainer.There is a concept that three trainers can form four training companies. This is one of the disadvantages of partnership training companies. I will not take such a path. Yu Minhong: For very powerful trainers, how do you tie them up, give them high salaries, and use them once?

Pan Helin: There are no trainers among my full-time employees, because it is very difficult to train trainers, and it is difficult to improve the quality. Yu Minhong: Then you temporarily find these trainers, can you find them? Pan Helin: I now have more than 80 regular part-time trainers, mainly in finance and law. Yu Minhong: When you want to take a class, you call him over? Pan Helin: Yes. Yu Minhong: You pay him for each class, and he leaves when he finishes his class? Pan Helin: Yes. Yu Minhong: So the corporate culture among all your trainers is inconsistent? Pan and Lin: The aspects of each professor can be combined to form a comprehensive thing.

Yu Minhong: In your industry, two factions are usually dominant, one is individuals, like university professors, and the other is training companies like you. Which one is the biggest in this industry? Pan Helin: Not many training companies have done well, mainly controlled by schools, and our competitors are schools. Yu Minhong: Which school, Peking University MBA? Pan Helin: Tsinghua University should be a little more. Yu Minhong: Sign a contract with the company and then go to train, right? Yu Minhong: What inspired you to enter the training industry? Is it because there is an organization that has done a good job and has become your role model, or do you just like this?Because I see that you used to be a reporter and had no training. How did you jump from a reporter to a training industry?

Pan Helin: That’s right. I received a business education at that time. After receiving this education, I felt that business education can change people and their thinking. Yu Minhong: Now you are going to train the employees of a company. You persuaded the person in charge of the company in just one minute to let his employees go to your place for training. Pan Helin: I remember you once said that management is the biggest problem of an enterprise.If you have your own personnel department doing training, it is different from ours, because I can help you avoid risks.Training this product is an invisible and intangible service, unlike our general tangible products that can be tried.You have to listen to the training courses before you know whether they are good or not.If you come to me, the quality of training is guaranteed, which means that training risks can be avoided.

Yu Minhong: If you train employees in English, they must be sent to me. Pan Helin: Because your English training focuses on this area, we are targeting small and medium-sized enterprises. There is a difference. Yu Minhong: Do you want to close your company and come to New Oriental? Pan Helin: I haven't thought about it, because I want to start my own business, or you can cooperate with me. Comments by Yu Minhong Disk 36 and Lin, the field you are working on has developed very well, and the training industry is definitely promising, but there is a problem in the field of training, which is that the competition is unprecedentedly fierce and fierce, because all venture capital is looking for training field.As far as I know, someone in the same field as you has already received venture capital, which may put pressure on you.For example, New Oriental is just around the corner and wants to enter this field, so you need to put in more effort than I used to do New Oriental to succeed.Your problem lies in two aspects: first, your lack of experience in the training industry, because you have not entered this field for a long time; second, your lack of experience in business, especially your lack of experience in business failure and lack of understanding , The wisdom of doing business is insufficient.When managing a company, how to achieve a certain level, how to resolve interest disputes, etc., are still blank in your mind. These two issues will constitute a test for you to expand your company in the future.Your personality is relatively stable, and your thinking is more careful, but I feel that you still lack the passion of an entrepreneur, especially if you are in training.This passion is not the kind of madness shown on the outside, or that kind of thing on the outside, but a burning thing inside.When you do training or start a business, you must have the feeling of years of burning passion, or the feeling of galloping horses, and you must have this feeling in your heart.Frankly speaking, I have this feeling in my heart all the time, and I must have it.When you faced so many people just now, you lacked enthusiasm. I believe that you will not be too excited when you face your students and teachers. The result is that you are not convincing enough. To change your appearance, but to change your heart, this is a request I make of you.