Home Categories Biographical memories Yu Minhong's Entrepreneurial Life

Chapter 34 Main text Scene 9 A person's experience does not mean that he has a high realm

Player profile Xue Feng, 38 years old, from Beijing, bachelor degree.Worked as a technician, ran a winery, and opened an auto supply company. Founded an intellectual property information company in 2003 and is currently the general manager of the company.Xue Feng's entrepreneurial dream is to build the largest intellectual property service platform in China. player project statement My project is China Intellectual Property Management Network.Intellectual property is a symbol of the core competitiveness of an enterprise or even a country. Premier Wen Jiabao once clearly pointed out that the future market competition is the competition of intellectual property rights.So what kind of service do we provide?First, we provide a platform for patents, trademarks, copyrights, and brand transaction services.For example, if you have a patented technology, we set a price for it, sell it, and we will give you the value you deserve; second, the intellectual property trading platform we provide, if it is a buyer-seller connection, our website Each item is charged 500 yuan, and if the transaction is processed through us, what we charge is the difference in the middle price.Around the entire operation process of intellectual property rights, we will integrate intellectual property management agencies across the country, provide services for them, and charge corporate advertising fees.The market share of China's intellectual property services is 5 billion. At present, our company has 27 employees and a turnover of 3.7 million. At the same time, we have a patent transformation base worth 12 million.China Intellectual Property Management Network will become the assistant and partner of thousands of intellectual property owners and entrepreneurs. We will assist them and make intellectual property a source of wealth for them.

live playback Yu Minhong: What is your biggest achievement in this company? Xue Feng: The harvest of success is how to get along with the team. Yu Minhong: So you learned how to get along with the team through these? Xue Feng: Yes. Yu Minhong: That means you didn't get along well with the team for a while, right? Xue Feng: No, I used to be humane in team management and had no experience in company management processes. Yu Minhong: Then what do you think is the most important element to get along with the team? Xue Feng: Heart for heart. Yu Minhong: Can you exchange hearts for hearts now?

Xue Feng: No problem. Yu Minhong: Give me an example of heart-for-heart exchange. Xue Feng: I have an employee named Ma Shengjun. Some time ago his relative got married and wanted to go home.He said that this time is very busy, can you ask for leave?I said you can ask the sales director first, if there is no work arrangement. Yu Minhong: This is a normal human resources job, not a case of heart-for-heart exchange. Xue Feng: Then let me give another example. The sales director of our company, his lover's hand was burned.Because I knew that they had a very deep relationship, that day I went to help his lover buy a scald medicine, because he was very busy and we were working on a project at the time.I think this is a very normal thing. I gave him the medicine, and he was crying at that time. I think this is something I should do.

Yu Minhong: It’s a little bit like a heart-for-heart exchange.Let me ask you again, what do you think is the biggest failure over the years? Xue Feng: In the 1990s, as the general manager of a pearl milk tea company, I brought the company down.At that time, in response to the call of the country, we had to be bolder and move faster, but the result was that we collapsed in one fell swoop. Yu Minhong: Then what is the biggest lesson you have learned from the collapse of the bubble tea company? Xue Feng: I think a company is like a bicycle chain. If one link is not done well, the whole chain will collapse. I made a mistake at that time.

Comments by Yu Minhong Xue Feng on the 35th, you have too many experiences, but your so many experiences are basically the same, what is the final result?It is that your experience has not improved your realm. You have done a few jobs, but the realm of the entire operation and thought has not improved.This has a revelation, that is, a person's more experience does not mean a higher realm.I want you to use your past experiences to enhance your personal charisma.Another digression is that you got married relatively late, and I personally get married neither early nor late, so I think marriage is the engine of personal maturity. Your engine started a little later, I hope you make good use of it.

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