Chapter 24 Text Chapter 7 Passion is a kind of motivation from the heart

When something doesn't work out given enough time, there must be something wrong with you. Player profile Guo Zhiqiang, 38 years old, from Shandong, master degree.Once worked as a technician, opened an Internet cafe, and founded an agency company. In 2001, he founded a company with network digital printing as the leading business, and is currently the general manager of the company.Guo Zhiqiang's entrepreneurial dream is to become a pioneer in the field of online digital photo printing. player project statement My project is called "Online Printing of Digital Photos", which is to print photos through the Internet: customers only need to send the digital photos to be printed to the printing website through the Internet, and then the printing department of the website will print the photos. Finally, The logistics agency will deliver the printed photos to the customer.

The popularization of digital cameras is the driving force for the market of "digital photo printing online". According to statistics, there were 40 million to 50 million digital cameras in my country in 2006, and will continue to maintain an annual growth rate of 50% in the last five years. We have developed simple and easy-to-use software specifically for the "digital photo online printing" project, including customer software for customers to send photos, background systems for order processing and customer management systems. In 2005, our printing website was opened. In 2006, the turnover in Jinan was 700,000. In 2007, it began to be promoted in Shandong. At present, the turnover has reached 2.6 million, and the accumulated registered users have reached 200,000.

live playback Yu Minhong: You established your first company in 1996, and started to run an Internet cafe in 2001. What is the reason why you failed to start these two ventures? Guo Zhiqiang: Let me talk about it separately.The first company was established in the early 1990s. At that time, the IT market was relatively hot, and many people were engaged in IT, computers, copiers, and office automation equipment.So, I also went to do IT, but in 1999, the IT market was not good enough, and I almost became a "senior porter", which was a very common word at that time - "senior porter", because Selling a PC can earn 10 yuan at most. For example, when I sold IBM machines at that time, I might only earn 5 yuan for selling one machine.

Yu Minhong: Then why did you open an Internet cafe? Guo Zhiqiang: Actually, my unit asked me to go back, saying that a company wanted me to go back as the boss, but it was a "shell company" established in the early 1990s, with only one office, two desks and three or four idlers.At that time, I really didn't want to do it, but a group of brothers wanted to eat, what should I do?It just so happens that I've always been more interested in the Internet... Yu Minhong: It is also following the trend. The first two times you started your business, you just did what you saw others doing.Now that you are starting your business for the third time, did you start it because you saw that the market for digital photo printing is booming?

Guo Zhiqiang: No, I do "digital photo printing" mainly because I prefer to be in the service industry, because the service industry does not need to deal with many complicated affairs, I just need to improve my service quality. Yu Minhong: It has been 10 years since you started your business, but the total revenue of your company is only 2.6 million. In my opinion, this is not a data that should be obtained after 10 years. Then you think you have not What is the fundamental reason for making this data bigger?Is it because your business vision is not enough, or is there some kind of defect in your personality?

Guo Zhiqiang: In my opinion, the main reason may be that my business vision is not mature enough, and it is easy to follow the trend when choosing entrepreneurial projects. Yu Minhong: Now you are starting to do "digital photo printing online" again, how long do you think you can keep doing it this time? Guo Zhiqiang: I think, I will do this for the rest of my life, and I will never change industries again. Yu Minhong: But, in 2007, you established a network technology company?Does it have anything to do with "Online Printing of Digital Photos"? Guo Zhiqiang: In fact, it is related, because I plan to make "digital photo online printing" the most important business after "Network Technology Co., Ltd."

Yu Minhong: You have worked as a cadre in townships for more than a year. During this more than a year, what kind of understanding and understanding have you gained of China's rural areas? Guo Zhiqiang: I went to work in the villages and towns from 1991 to 1992. I feel that the life of farmers in that era was much more difficult than it is now, so each of them has a very strong desire to get rich. Everyone hopes to find a good project to get rich quickly , but there were too few good projects at that time, and they were easily deceived, so after I went there, I mainly helped them investigate projects, not build projects, so to be honest, I did not help them make their businesses bigger .

Yu Minhong: What enlightenment does this give? Guo Zhiqiang: I think one should be down-to-earth and always keep the responsibility in his heart. Yu Minhong: Your appearance and work style are very honest. In fact, this has nothing to do with your working in the countryside, but this is precisely a factor that leads to your lack of business. Comments by Yu Minhong Your appearance is very simple and honest. When I saw you, I felt that you were a very sincere and honest person. But a simple and honest person may not be able to make a deal, because a person who can make a big deal is a person who is very good in appearance and heart. Sincere and business minded.You are sincere, but you lack business acumen, so your turnover for such a long time is only 2.6 million.

You follow the trend in doing business, and when you see everyone else doing it, you do it. This time, you are doing "digital photo printing online". Since you have been doing it for so many years, even though the turnover is only 2.6 million, I still hope you can continue to do it. .If you want to keep doing it, you must have the kind of business acumen and keen sense of business that you don’t have yet, or you have but not enough, so that you can know how to seize opportunities, how to operate, how to Do marketing and publicity. When something doesn't work out given enough time, there must be something wrong with you.So, you have been doing "online printing of digital photos" for so many years, now it is no longer a question of whether there is still a chance in the market, nor is it a question of unfair competition in this society, nor is it a question of funds, but it must be yourself Something went wrong.I think this problem is: under your simple and honest appearance, you lack the wisdom to do business.