Chapter 15 Text Chapter 4 Psychological endurance determines how much you can do in the future (3)

To make this matter bigger, we must get out of the family business model.When you have a solid foundation to a certain extent, it is best to invite family members out and invite outside talents in. Player profile Hong Guibin, 30 years old, from Fujian, high school education.He used to be a rural doctor, a director of a foreign company, and an electric company. In 2006, he started his own business and founded a healthcare company. He is currently the general manager of the company. player project statement My project is the management and service of personal health accounts. Specifically, through the services of fixed physical examination centers and mobile medical examination vehicles, physical examinations are carried out on individuals and people from enterprises and institutions, and then the corresponding health data are collected to establish health for individuals. account, and then our health management team will make a basic assessment of their health data and optimize their lifestyle.

live playback Yu Minhong: Why did you independently establish Hongji in Xiamen? Hong Guibin: Because I am a person from the countryside, I have seen many people get sick, such as catching a cold, developing into chronic bronchitis, and then developing into emphysema and other diseases. The main reason is that they were not diagnosed in time and treatment. Yu Minhong: That is to say, your main purpose of starting this company is to suddenly realize that you should have a sense of social responsibility, right? Hong Guibin: I have always had this sense of social responsibility. Yu Minhong: Then why wait until 2006?

Hong Guibin: Because I want my own primitive accumulation.This kind of accumulation is not only funds, but also the ability to control things and the team. Yu Minhong: That is to say, your purpose of starting the former company is to achieve the latter goal? Hong Guibin: I have been achieving the latter goal. Yu Minhong: It means that you have always had such an idea in your heart to serve the people, right? Hong Guibin: Yes. Yu Minhong: What do you think is the biggest achievement in the three years of being a rural doctor? Hong Guibin: I know that many people have a harder time than me.

Yu Minhong: How does this affect you? Hong Guibin: It has influenced me a lot. I think I should have a grateful heart and pass this heart on to anyone below me with my actions. Yu Minhong: Now you think that you have a strong sense of compassion and social responsibility, right? Hong Guibin: I dare not say that I am the strongest, but at least I have always had such a mentality. Yu Minhong: What can you do for rural medical care in China? Hong Guibin: At present, we have been discussing cooperation with some hospitals in rural areas, that is, we will lease my car to them regularly for medical examinations, and then we will charge a slightly higher profit than the cost and accumulate more membership information.What I will organize in the future is a health data exchange platform for the whole people.

Yu Minhong: What you are doing must be a great thing, but everyone else is doing it. The only magic weapon for you to win is your compassion. Your compassion for human diseases is stronger than others, and at the same time, your With a business mind, this thing can definitely be done.This is how I feel. Yu Minhong: Let me ask another small question. You have 1,400 high-end customers here, and each of them pays 5,000 yuan a year. This should be the main aspect of your income.How do you find these 1400 people?Let's say people like us how do you convince us to join your medical system? Hong Guibin: After the problem of food and clothing is solved, everyone will pay special attention to their own health.Many people think that being healthy means having a physical examination once a year and seeing a doctor when you are sick, but that is not the case.The scope of health is broader, such as what I eat every day, how I exercise, how I rest, and how I adjust my state today. This requires a dedicated doctor or your own team to manage your own health.Anyone who is health conscious should be happy to accept my services.

Yu Minhong: Yes, I really need this. Shi Yuzhu has kept healthy because of taking his own health care products, so I need your advice. Comments by Yu Minhong As for your core competitiveness, as I have just said, use kindness and care as the foundation to build your company and your corporate culture.Let all your employees know that we are not just making money, we are doing things with a Buddha's mentality, reducing people's fear of birth, old age, sickness and death, and allowing people to live a happier life. This is the real core competitiveness.You have to build these things so that other medical examination centers are far beyond comparison.

I think your problem is that your courage and fighting spirit may not be enough. I have not seen from your statement how to use this correct value to fight the market and move forward bravely.Of course, the actual situation may be exactly the opposite of what I said, but I can only say what I saw. In addition, if you want to make this thing bigger, you must get out of the family business model, and you now own 100% of the shares.You partnered with others and then went back. I think you must have experienced something here.In the beginning, New Oriental had only two principals, one was me and the other was my wife.After working for many years, until those friends from abroad came back, I finally made up my mind to clean up my wife, and then New Oriental became bigger.Although your current foundation is not yet strong, when your foundation is solid enough to a certain extent, when you need strong funds and a real professional team, it is best to invite family members out and invite outside talents in.