Chapter 14 Text Session 4 Psychological endurance determines how much you can do in the future (2)

It's good to be stubborn, it shows you have a kind of tenacity. Player profile Wang Zhenhe, 30 years old, from Ningxia, college degree.He used to be a salesman of an insurance company and founded a decoration design company. In 2005, he founded an agricultural and animal husbandry development company and is currently the chairman of the company. player project statement The project I bring is the production and sales of 1+1 Halal brand beef.Our enterprise is established in Ningxia Hui Autonomous Region.Our products have the following advantages: First, the huge influence of competitive brands in ethnic minority areas; Second, the development zone where the company is located is the largest ecological immigration development zone in the country, where there are abundant raw materials, labor resources, and policy support; Third, Advanced and unique feed formula, pollution-free ecological environment, scientific and economical breeding production ensure the excellent quality of our products.Beef consumption is a mature and traditional market with a huge scale, and the consumption of beef products is increasing year by year. In 2007, the consumption of beef in Ningxia reached 7 million kilograms, with a market capacity of about 150 million. Currently, in this field, the market is still There is no strong brand with absolute influence.At present, our profit model is to purchase shelf cattle in a unified manner, concentrate on fattening, and sell the whole cattle.We plan to gradually optimize our profit model and carry out deep processing of meat products. In 2007, our sales volume can reach 3 million yuan, and in 2008, our turnover can reach 2,000 yuan.I am the founder of the company, and now I am the chairman of the company.

live playback Yu Minhong: You were 3 million in 2007, and you will grow to 20 million in 2008, which means a tenfold increase. Are you sure that all the 20 million are raising cattle?It's supposed to turn your cows into beef processing, right? Wang Zhenhe: No, my 20 million is only for raising cattle, and my current 3 million is only from October 2007 to January 2008. Yu Minhong: How many cows do you need for a turnover of 3 million? Wang Zhenhe: 500 cattle. Yu Minhong: Then how many cows do you need to raise to achieve a turnover of 20 million? Wang Zhenhe: 3000 cattle. Yu Minhong: If you turn over so fast, can you supply enough feed?

Wang Zhenhe: We have done a lot of work. The first is to build a base, and the second is to make feed reserves. We purchased 2,000 mu of corn fields this year, and the production capacity is about 5,000 tons. Yu Minhong: You spend so much money on feed reserves now, how do you know whether the price of feed will increase or decrease in 2008?If the price of beef falls next year, but the price of feed increases, what will be the consequences for you? Wang Zhenhe: This is the risk we face in this industry.First, the price of food has been rising. I conclude that according to the current law, the feed price in 2008 will only rise but not fall. In addition to the 2008 Olympic Games, the price of meat is also on an upward trend.

Yu Minhong: It is a bet on the rising price of meat during the Olympic Games.Have you talked to the Olympic Organizing Committee that you will become the exclusive beef supplier of the Olympic Games. Wang Zhenhe: We may not supply them for the Olympic Games. Yu Minhong: Not qualified, right?But sometimes it can be done. Yu Minhong: Before raising cattle, you did countless jobs in 10 years: as the general manager of a trading company, as a branch manager of a wine company, as a salesman in a bank, and as a decoration project General Manager of the company.The jobs you have done before, although I know this is a process of growth, do you connect each job with your future development, or do you just think which job is more profitable and easier to succeed, and you will do it Work?

Wang Zhenhe: Among the jobs I am engaged in, except for the wine job, which I did not choose, the others are all chosen by me, and they are all planned according to my growth plan.I am a very precocious person. After graduating from high school, I thought about what I would do in the future. At that time, the concept was very vague, and I only knew that I must accomplish one thing. Yu Minhong: You are groping for all the above things, paving the way for the success of the last thing. Wang Zhenhe: Yes, I don't know what my last thing will be, but I think before I turn 30, I must determine what I will do in the future and understand why I am alive.So my first job was as a salesman.

Yu Minhong: How did you establish your current company management structure and your shareholding structure? Wang Zhenhe: Now our company has 7 shareholders, only me and another shareholder participate in the operation, and other shareholders do not participate in the operation. Yu Minhong: How much is your share in this company? Wang Zhenhe: I own 14% of the company's shares. Yu Minhong: I don't think you need a lot of money to establish your company, so why do you only account for 14%?If you pull venture capital in now, you will only have 7% of the shares in the end, and you will become more and more boring.

Wang Zhenhe: It takes a lot of capital to make beef cattle. This is an industry that requires a lot of investment and a lot of output. Yu Minhong: You have won several relatively large honors in recent years. Is this the result of your cattle raising, or the result of personal operation? Wang Zhenhe: I think it is a manifestation of my personal accumulation in the first half of my life. Yu Minhong: Why did you suddenly realize the importance of these honors?How will these honors affect your business now? Wang Zhenhe: It will have a direct impact.The first will increase my personal value, and it will be easier to be recognized by the society. At the same time, it will also make me understand one more thing. As long as you pay, there will always be rewards. These honors are not bought by me, I think they are my own. I came here because I did something that can be recognized by everyone.

Yu Minhong: You are a very real person, so if you go further, you should be able to get the top ten outstanding young people in the country. Let's work harder.When you have raised 50,000 cattle, it is estimated that this honor will definitely come to you. Wang Zhenhe: Well, I will definitely take this as my goal for the next stage of my life. Yu Minhong: Let me ask another question. It is said that when a cow is killed, the cow will cry, because the cow is an animal with emotions. Is this true?Have you ever seen a cow cry? Wang Zhenhe: I never go to the scene when the cattle are slaughtered.When a cow leaves the fattening workshop, it will cry.

Yu Minhong: If I were to encounter such a scene, I would never raise cattle again.How do you overcome emotional and moral barriers? Wang Zhenhe: No.We use a lot of transportation every day, and it will also pollute our environment, so we still use it. Comments by Yu Minhong Wang Zhenhe on the 14th, your business is actually very good. I am not referring to your business model, but the practical significance of what you do, which can improve people's living standards.Noble things don't mean saving lives every day, things like what you do are also very noble.Frankly speaking, I am not sure whether your business can grow, because there are too many uncertain factors.Raising more and more cattle, whether this is a business, whether it can be made into a brand, I am not sure yet.But your matter is indeed a bit risky. For example, you have to spend a lot of money on sanitation, governance, defense, etc. Anyway, you have entered a relatively difficult field.My suggestion is, since you have already entered, you should think about it here. Niu Gensheng is also related to cattle. In the end, not only his surname is Niu, but he also made so much money from cattle.Now that you are "related" to cattle, you should simply "shut up" it. I think those who are "related" to cattle and pigs seem to be easier to make a fortune. Maybe you will become the third most famous person to deal with animals.

Now I hope you stick to it and don't change it anymore, because you have changed a lot of jobs before, since you have a different view of the cow this time and finally fell in love with it, then continue to do it.In addition, I see a kind of stubbornness from you, the stubbornness of your own determination, and a little blind self-confidence, which is a good thing, because it shows that you have a kind of tenacity.It's good to be stubborn, and I see hope that you might get things done, and that's how I rate you.You are a very sincere person, which is very good, and you also have a very personable appearance, quite like a government leader.