Chapter 79 Attachment: Tencent's business system

(1), QQ business QQ In February 1999, Tencent launched an Internet-based instant messaging tool—Tencent QQ, which supports online message sending and receiving, instant transmission of voice, video and files, and integrates mobile communication means to send information to mobile phone users through the client.At present, QQ has developed powerful functions such as traversing the firewall, dynamic emoticons, playing videos for friends, capturing screens, sharing folders, providing chat scenes, and displaying pictures during chats.And it is the most basic platform to provide users with Internet services, wireless and fixed network services.

tm Tencent Messenger (TM for short) is the second instant messaging software carefully crafted by Tencent.Designed for the office environment, focusing on communication and contact between acquaintances. TM strengthens security measures, optimizes performance, and is more efficient and safe. Functions such as TM electronic business card, TM invisible group, contact visibility, and TM anti-disturb all make communication in the office easier and simpler. RTX Tencent RTX (Real Time eXchange) is an enterprise-level instant messaging platform launched by Tencent.Enterprise employees can easily find people who need to communicate through the organizational structure configured by the server, and use rich communication methods to communicate in real time.Text messages, file transfers, direct voice conversations, or video meet communication needs in different office environments.

Tencent TT Browser Tencent TT is a multi-page browser with a friendly user interface and provides a variety of skins for users to use according to their personal preferences. In addition, TT has updated a number of humanized features: one-click activation of smart blocking, one-click recent browsing Retrieval, multi-threaded high-speed download, one-click clearing of browsing history, etc. make surfing the Internet easier and save time and effort. QQ doctor QQ Doctor is a special killing tool developed by Tencent for the Trojan horse virus that steals QQ passwords.It can accurately scan the hacking Trojan horse program on the user's computer and remove it effectively.It breaks the complex and difficult operating habits of traditional antivirus software, with a simple interface, easy and comfortable use, and automatic updates, providing more secure and considerate services for QQ users.

QQ mailbox QQ Mail is an email product launched by Tencent in 2002 to provide users with safe, stable, fast, and convenient email services. At present, it has provided free and value-added email services to more than 60 million email users. QQ Mailbox and QQ Instant Messenger have become the main ways for Chinese netizens to communicate online. super whirlwind In November 2006, Tencent launched the download software - Super Tornado, which supports multiple tasks at the same time. Each task uses multiple address downloads, multi-threading, breakpoint resume, thread continuous scheduling optimization, fast download speed, no advertisements, and no hooligans Plugins, completely free.At present, Super Tornado has added support for vista system.

(2), Internet media Tencent.com Tencent.com (www.qq.com) is the largest Chinese portal website in China. It is a large-scale comprehensive portal website launched by Tencent that integrates news information, interactive communities, entertainment products and basic services.QQ.com serves global Chinese users and is committed to becoming the most communicative and interactive, authoritative, mainstream and fashionable Internet media platform.Through powerful real-time news and comprehensive and in-depth information services, it provides a creative new online life for hundreds of millions of Internet users in China.

Soso Soso (www.soso.com) is a search website owned by Tencent and one of the main business units of Tencent.The website was officially released and started operation in March 2006. Soso currently mainly includes 16 products such as web search, comprehensive search, image search, music search, forum search, and Souba. Through the timely acquisition and active presentation of Internet information, it provides users with practical and convenient search services.Users can use search functions such as webpages, music, pictures, etc. to search for massive content information, and can also express and exchange ideas through products such as search bars and forums.Soso's Wenwen products will provide users with a broader information and knowledge sharing platform.

(3), wireless and fixed network value-added services The wireless and fixed network services mainly provide users with instant messaging and value-added services that connect QQ with mobile phones or other terminals. Mobile Tencent Mobile Tencent.com is the portal of Tencent's mobile network. It is a free wireless WAP site that can be accessed by mobile phones when surfing the Internet.The website provides users with free QQ chat function and real-time browsing of news information; provides practical life tools: including mobile phone hard disk, mobile phone photo album, mobile phone weather query, mobile search; provides diversified mobile entertainment solutions: including mobile phone Qzone, mobile bookstore , mobile community, mobile phone ringtone download and mobile games.

Super QQ Super QQ is a flagship leisure and entertainment product developed by Tencent.Using this product, you can realize super-valued functions such as accumulating QQ online time on mobile phones, setting QQ information by SMS, viewing news, weather, jokes, etc., satisfying users' various needs for playing QQ through mobile phones, and providing a comprehensive mobile entertainment platform. QQ clairvoyance QQ Clairvoyance is a short message service that provides corresponding attention information according to the different needs of QQ users.The specific functions are: after the user opens the business, he can actively set the information related to his friends: notifications of friends online, notifications of friends offline, chatting with invisible friends, receiving offline messages, QQ password modification and Q coin consumption reminders, etc., to know friends anytime and anywhere Take a quick look at your QQ personal information.After opening, the user can also set the time period for receiving information every day, the frequency of repeated online and offline without notification within N hours according to their own needs.

entertainment hit One hit of entertainment is the latest value-for-money SMS entertainment package launched by Tencent.After registering, your QQ will immediately display the identity logo of Jingzuan mobile phone; Entertainment One Strike also provides QQ communication package and many QQ privileges. The QQ communication package includes: 300 QQ text messages, 60 QQ MMS messages, and 60 QQ color characters per month; QQ privileges include: mobile entertainment information, book store, online theater, QQ wireless show, picture ring download, and 100 megabytes of QQ photo albums. (4) Interactive entertainment business

The interactive entertainment business system is responsible for Tencent's game business and is the world's leading game development and operation organization.It has nearly 60 games in five categories: QQGame casual game platform, large-scale online games, medium-sized casual games, desktop development games, and battle platforms. Among them, the average online users of QQGame leisure game platform has exceeded 3 million, QQ pets have exceeded 1 million concurrent online users, QQ Fantasy public beta has exceeded 660,000 simultaneous online users, QQ Hall is the first batch of green online games approved by the Ministry of Culture, and QQ Sound Speed ​​has won the "2006 Most Outstanding Online Game". The title of "free online game loved by netizens".

In addition to independent research and development, Tencent also actively introduces sustainable high-quality games through joint operation and agency cooperation to create the most valuable comprehensive operation platform.So far, it has successfully introduced "QQ Triumph" and "QQ Sonic", and successfully operated "Huaxia 2" and other online games. The strong development capability and professional marketing platform have also been widely recognized by partners. It has joined hands with many well-known brands such as KFC, Mengniu, Procter & Gamble, and NIKE to create and lead a new model of Internet interactive marketing in China. (5), Internet value-added services Tencent's Internet value-added business is based on Tencent's core service - the instant messaging platform, and provides more colorful and personalized value-added services for QQ users. The main services include membership privileges, online avatars, personal space online communities, and online music , making friends, etc.Internet value-added services mainly use online communities as the basic platform to stimulate users' needs for self-expression and entertainment through communication and interaction among users, thereby providing users with various personalized value-added services and virtual goods consumption services. Relying on a powerful instant messaging platform, based on timely and accurate grasp of user needs, Internet value-added services have developed rapidly in recent years, gaining high recognition from users, and the number of monthly active users exceeds 50 million.With an active and huge user base on the Internet, value-added services show strong interactivity, and become a new type of interactive platform that traditional media attaches great importance to in recent years and develops rapidly. Qzone Qzone is a new generation of multimedia personality space exclusively for users, and a brand-new online lifestyle; it takes expressing user emotions, sharing content, and interacting with people as three main contents, and takes multimedia as the most important performance. Form is a popular online fashion life platform; through the user's emotional sharing and friend interaction, it meets the needs of users to display, share and communicate their own fashion life. QQ member QQ members are high-end value-added users of Tencent. By providing members with value-added services such as mobile phones, clients, and the Internet, they also have discount privileges and rich offline activities. QQ show QQ Show is a QQ virtual image design system. QQ users can choose QQ show mall's virtual clothing, jewelry, scenes, makeup and plastic surgery to dress up your virtual image displayed in QQ, QQ chat room, Tencent community, QQ dating and other services. QQ Music QQ Music Player is a player independently developed by Tencent that supports both online music and local music. It is the leading genuine online digital music platform in China.Its powerful music search and recommendation functions allow you to easily enjoy the latest, most popular and hottest music. QQ Music Player also pays great attention to the user's music interaction and sharing.As long as you have QQ Music Player, you can have more music you love at any time. QQlive QQLive is a P2P streaming media interactive communication platform independently developed by Tencent. QQLive can provide Internet users with stable and smooth audio and video live programs.Compared with traditional streaming media, QQLive adopts P2P-Streaming technology, which has the characteristics of more users, more stable playback, and supports large-scale access of millions of users online at the same time. QQLive client can be applied to various environments such as web pages and desktop programs, and provides rich video programs and real-time interactive functions to meet the needs of different types of users. QQ dating QQ Dating is the largest leisure dating platform in China. The target users of this platform are young and fashionable people. It has tens of millions of registered users and more than 100,000 online users at the same time.The website provides a powerful search function, which can accurately find your ideal object.At the same time, it provides interactive functions such as collection, message, instant chat, etc., to help everyone communicate with each other conveniently and enhance mutual understanding. love town Love Town is Tencent's latest marriage and dating platform, hoping that Love Town will become a pure marriage and dating community, helping thousands of singles find their own happiness. (6), e-commerce E-commerce business is an integrated online transaction and payment service provided by Tencent for Internet users. It is an important business layout of Tencent's "online life" strategy in the field of e-commerce.This service not only provides Internet users with a convenient and free online transaction platform and interactive community, but also provides safe and professional online payment services for individuals and businesses. Paipai.com Paipai.com (www.paipai.com) is an e-commerce trading platform under Tencent. The website was launched on September 12, 2005, and officially launched on March 13, 2006.Paipai.com provides users with convenient and fast online transaction services, including online shopping and independent trading of commodities. Paipai.com mainly has seven major channels, including Online Game World, Ladies Street, Digital City, Sports Hall, Book Audio-Visual, QQ Special Zone, and Special Offers. .Paipai.com has a powerful online payment platform - Tenpay, which can provide users with safe and convenient online payment services.At the same time, Paipai.com has also developed a number of patented technical services such as "buy while chatting", a mortgage security auction system, and a credit separation system for buying and selling. It is currently an emerging C2C e-commerce trading platform that is popular among netizens in China. Tenpay Tenpay is China's leading online payment application and service platform launched by Tencent, dedicated to providing safe, convenient and professional online payment services for Internet individuals and business users.Tenpay focuses on building a comprehensive payment platform with personal applications, enterprise access and value-added services as its core business, covering B2B, B2C and C2C fields.Tenpay provides comprehensive account services such as collection and payment, transaction inquiry management, and credit intermediary for individual users, and has launched a series of personalized account applications; it also provides professional payment and clearing platform services and powerful value-added services for corporate users. (7) Advertising business Tencent is the most abundant online life platform in China, providing a full range of services ranging from instant messaging, information services, casual games to e-commerce.Relying on its rich product line and brand-new advertising cooperation model, Tencent makes brands and products more friendly to users through the combination with different products.In terms of network marketing, Tencent has the characteristics of wide communication range, strong interaction, and precise delivery. It cooperates with countless well-known companies at home and abroad to provide them with the most effective network marketing solutions.