Chapter 5 The Power of the Times Converging Technology and Pureness--Book Reviewer/Wang Huaiying

When Professor Negroponte was writing, he never expected that the Internet revolution would bear fruitful fruits in China, and for developing China, there is no industry that is as synchronized with the world as the Internet and is competing with international Internet predators won almost all of them.In the past ten years of the Internet, Chinese Internet companies have created a miracle in a developing country. In this technological and industrial revolution that profoundly affects people's thinking and lifestyles, there is an Internet company born in China that implants the image of a silly penguin into the network terminals of hundreds of millions of people, rewriting the history of people's communication. At the same time, it has also achieved impressive business performance and has become one of the iconic companies of China's Internet economy. The name of this company is Tencent, and its founder and head is Ma Huateng, who is under 40 years old.

In November 2009, "Penguin Ferocity - Ma Huateng's Chinese Kung Fu" written and created by "Southern People Weekly" reporter Xue Fangcai was officially published by Huawen Publishing House. The vicissitudes of Chinese Internet companies and the ups and downs of capital in the past few years can be said to be a "10-year history of China's Internet". Using a book to analyze a company, an entrepreneur and describe a period of history is not uncommon in today's book market. On the one hand, it shows that the media effect of books is gradually deepening, and on the other hand, it also shows the huge readership of financial books. Base, the question is, what do readers want from such a book? Entrepreneurs want to copy successful examples, managers want to explore business models, young people want to gain knowledge, vision and the power to motivate themselves, gossip readers may like some gossip Content, and so on.

The author of "Penguin Fierce - Ma Huateng's Chinese Kung Fu" clearly understands the readers' reading needs. She did not completely render the pen and ink on Tencent itself and Ma Huateng himself, but penetrated into the depths of this Internet revolution, and described it carefully and meticulously. People and things that have emerged in the tide of the market include Wang Zhidong, an Internet hero who has started his own business several times, Sina, who has a shareholding split, Ding Lei, a technical expert, and the road to wealth, and Ma Yun, who has a non-technical background but has achieved great commercial appeal. Chen Tianqiao, who has found a new way and achieved impressive results in the field of games, we can regard him as a group of Chinese heroes in the history of the Internet.In these figures of entrepreneurship, what we see is not only the success of entrepreneurship, but also the great efficiency of transforming technology into capital, the blueprint drawn by youth's aspirations and aspirations, and the new value orientation represented by sunshine and transparent wealth .And all this has great temptation for young people.

The birth of QQ is an inevitability. When the traditional way of communication becomes a shackle, there must be a new way to replace it; Ma Huateng’s success may be a kind of luck. QQ took advantage of the trend based on the post-80s and soon covered the entire Internet; Tencent’s growth may be due to the favor of capital. It can persist in the situation of being unable to make profits for several years. The advantages of QQ software and Ma Huateng’s personal technology cannot be perfectly explained.But when the communication needs carried by QQ, Ma Huateng's glory and dreams, and Tencent's pursuit of interests as an enterprise are bundled together, all chances lose their effect, and the exclusive business model is the core and fundamental.Tencent can survive and win ten years of brutal competition, and its process can be described as difficult.

Bill Gates wrote a letter to Ma Huateng, who has $3 billion in assets, to the effect that: "QQ group is not a social network, thanks to QQ for popularizing Chinese children's understanding of IM (instant messaging), when they grow up, After working and getting rich, I slowly transferred to MSN and switched seamlessly." Gates is the richest man in the world, and Microsoft has more than 90% market share in operating systems and related fields, but it is in this asymmetrical competition Among them, Tencent beat Microsoft in the field of instant messaging, and Ma Huateng's keen judgment on the Chinese market is obviously better than Gates.

In fact, Gates' Microsoft is just "one" of Tencent's many rivals. In the process of Tencent's growth, it has always been surrounded by four sides. Some people want to touch Tencent's cheese, and Tencent will not give up on the Internet. Any inch of territory that can be fought for.In the field of instant messaging, in addition to msn, Yang Zhiyuan's Yahoo Messenger was once extremely popular; in China, Netease's Ding Lei launched "Netease Bubble", Sina launched UC, Sohu's Zhang Chaoyang launched "Search Q", Chen Tianqiao's Shanda The "Shanda Circle" was launched, and even Taobao, which focuses on e-commerce, also has a special transaction communication platform "Taobao Wangwang".As an emerging technology-based enterprise model, most Internet companies are joint ventures and private enterprises. However, even in the field of instant messaging, state-owned communication giants are also eager to try. While Tencent made a large profit, it took the second place in the domestic instant messaging market in just over a year.

Surrounded on all sides without falling down, it is because of persistence; but at the same time, it is ferocious to chase food everywhere.The quiet Ma Huateng also showed a strong side, competing with Netease, Shanda, Sina and Taobao in many fields such as mail system, online games, portal management, online transactions, and e-commerce.Wang Zhidong once said angrily: Ma Huateng is the king of plagiarism in the industry.Ma Huateng also just said lightly, "Everyone's model is the same, so we can't talk about who copied who." Ma Yun expressed the mentality of most competitive competitors in one sentence: "Competition is a game. Well done, that's what competition smells like, and competition keeps you on your toes forever."

What kind of decade this is, history often makes people sigh, but in the next three years, Chinese netizens will reach as many as 600 million, which is equivalent to the sum of netizens in the five developed countries of the United States, Japan, Britain, France and Germany.We can fully expect that within the next five years, a US$100 billion Internet giant will be born in China, and Chinese Internet companies will face enormous opportunities and challenges. A healthy, sunny, and vigorous world-class Internet giant with US$100 billion is not an isolated case, but a benchmark and a banner.Behind it will be a neat camp and echelon of successful Internet companies, a healthy new ecology of a series of industries, and a decisive force that catalyzes China's progress and promotes China's development and transformation.