Chapter 4 Tencent builds the future in "one horizontal and one vertical"--Ma Huateng

Looking back at the end of the year, June 16 this year (2004) may be the most memorable for me. On this day, Tencent was officially listed on the main board of the Hong Kong Stock Exchange.Many friends have told me that Tencent's successful listing is the success of its business model. Whether it is the SMS model or the Internet value-added service model, Tencent's performance has been recognized by investors.I am very happy with everyone's remarks, but I want to point out that Tencent's success is inseparable from the support of the current Chinese Internet environment. In the past two years, when it comes to the Internet economy, many economists believe that the current Internet economic environment is 1,000 times better than that of 10 years ago.How is this calculated? They believe that if you launch a website or engage in related businesses now, the cost is only 1/20 of what it was 5 years ago, but you can get 10 times the number of users 5 years ago, 10 times on previous advertising revenue.Now the number of people who want to shop online is about 10 times that of 5 years ago, which is a huge economic boost.

What I want to point out is that behind these figures, it just reflects that the entire Internet industry is returning with a rational and pragmatic attitude after experiencing the overall downturn three years ago. The Internet is stepping into the right track of healthy development in line with the laws of the market. Why do you say that? Because we have seen that more and more Internet companies are going beyond simply attracting eyeballs and attention, and are beginning to really think about and practice how to make better use of network technology, information communication technology, multimedia audio and video technology and network Massive resources to create value for users, began to pay attention to the user's feelings and experience, to provide users with applicable and easy-to-use one-stop service.The recovery of the Internet economy is marking the arrival of the era of user-centered service and experience economy.

Over the past few years, it is an undoubted fact that the maturity of users and the advancement of technology drive the development of the Internet like a double-drawn carriage, and new services based on the Internet itself are changing people's lifestyles at an unprecedented speed.According to the CNNIC statistical report, as of June 30, 2004, the total number of Internet users in my country was 87 million, and the number of Internet computers reached 36.3 million.China's Internet continues to maintain a momentum of vigorous development macroscopically, and has the second largest number of Internet users in the world.

This year, more people are using search engines, online banking, online transactions, online recruitment, online information browsing, instant messaging, online video, paid mail, online short messages, online games and other services. Diversified development trend, and more people believe that the Internet can indeed bring convenience to their life and work. It is in this environment of diversified applications that we believe that, looking forward to the development of the Internet industry, deep integration will become a trend.Depth reflects the degree and represents the extension of the Internet industry value chain.Integration reflects the resource sharing mode of the Internet as a media platform, communication platform, transaction platform and value-added service platform, as well as the value stimulated by the combination of each other.Specifically, the trend of deep integration is mainly reflected in three aspects:

First of all, at the application level, the Internet industry will show a trend of deep integration of traditional portal websites and IM, mobile or fixed terminals, network application value-added services, telecommunication networks, and broadcasting networks; I believe everyone has noticed a phenomenon this year, that is, more and more The portal website of the company began to set foot in the field of instant messaging, and Tencent also began to pay more and more attention to the strategic position of qq.com in our business layout. We once proposed the concept of a large portal, which is to imagine that the future qq.com will be in the traditional information service On the basis of the Internet, we extend to wireless services, gameportal and other fields, and use the stickiness of instant messaging tools to users to promote new applications such as network hard drives, online news broadcasts, and music on demand on our portals.

It can be imagined that after the deep integration of traditional portal websites with IM, mobile or fixed terminals, network application value-added services, telecommunication networks, and radio and television networks, users can use mobile phones, PDAs, notebook computers and other mobile terminals to obtain information anytime, anywhere and on demand. Information, communication with colleagues, relatives and friends, games, entertainment, and online transactions.The Internet will greatly improve the efficiency of people's work and life. At the same time, in-depth integration will also build an Internet industry value chain that is oriented to user needs and that involves telecom operators, IT product manufacturers, and Internet value-added service companies with close cooperation, resource sharing, and complementary advantages to jointly expand Make this market stronger.

Secondly, in terms of business model, the Internet industry will show a trend of deep integration with traditional industries. Recently, many people in the industry are talking about the success of Ctrip. In my opinion, Ctrip embodies the deep integration of the Internet industry and traditional industries, and the best realization of the business model of the tourism industry relying on the resource advantages and user coverage of the Internet. . For portal websites, e-commerce is not as far away as it was in the past two years. More and more users have begun to try B2C, C2C and auction models. According to the survey report just released by CNNIC last month, Online transaction has become the fastest-growing network service of user demand just like e-mail.From the user's point of view, the combination of the Internet and traditional industries has become increasingly close, and has gradually penetrated into all aspects of development, production, operation and after-sales service of traditional enterprises.The focus of enterprise online applications has begun to shift from publishing product service information, corporate news, and collecting customer information to receiving user orders, online purchasing, online sales and other business activities, and the online joint development, research, design, and production between enterprises and between enterprises and research institutions applications have also increased significantly.This marks that people's understanding of the Internet has begun to become more rational, and the penetration of the Internet into social life has accelerated significantly.

Third, in terms of social responsibility, the trend of deep integration of the Internet and the correct cultural orientation of society is obvious. We all know that the communication function of the Internet makes it the media with the largest coverage, and its cultural orientation is the real mystery of attracting "eyeballs".However, we must see that most of my country's current Internet users are young people with relatively weak self-protection awareness and self-control ability, and the current Internet environment does have the phenomenon of lack of cultural connotation and the proliferation of bad content.Whether these problems can be handled well will directly affect the healthy and rapid development of China's Internet cultural industry.If this problem is allowed to continue to develop, it will ultimately damage the entire industry.

Therefore, only by highly integrating the correct cultural orientation and value demands with the content construction of the Internet can the development of the Internet have a way out.The good news is that more and more Internet companies have realized this problem and began to consciously restrict and regulate their own behavior.As a listed company with a sense of social responsibility, Tencent has also been actively carrying out the activity of "creating a healthy Internet style", and hopes to promote the deep integration of the Internet with correct cultural orientation, create a positive and upward Internet environment, and make the entire Chinese Internet The industry is developing in a better direction.

When the trend of deep integration of the Internet becomes more and more in-depth, people's work and life are also quietly changing. In line with this trend, Internet applications will usher in an avalanche of growth in both scale and scope.At that time, the life of the Internet will jump out and become a necessity.The Internet will truly become a platform that covers all aspects of people's material and spiritual life and can fully display the elements of people's lives. Today, Tencent's goal is to build such a platform for online life. As we all know, Tencent started from focusing on Internet instant messaging. At present, it already has consumer IM, which is the QQ we are familiar with, and professional IM. , is our Tencent Messenger, and then to the enterprise-level RTX, a complete instant messaging product line.This is our foundation and a vertical core.At the same time, in the horizontal aspect, we have experienced a year of continuous improvement, greatly expanding and enriching our qq.com portal.

In the future, on the basis of in-depth integration, Tencent will adopt a business model of "one horizontal and one vertical", and the original instant messaging tools and portals will superimpose wireless value-added services including MMS and WAP from two dimensions; including Interactive entertainment services including online games, online content services including multimedia, music, and e-magazines, and e-commerce including B2C, C2C, and auctions. Such a layout can serve more users and carry more cutting-edge technologies. More importantly, on this basis, it can expand a wider range of network value-added services to meet and realize more user needs.We hope that through this platform, people can use the Internet to improve their quality of life and work efficiency, making the Internet an important part of people's daily life, work and study. It can be predicted that the next 10 years of the Internet will be the 10 years of "network life".Of course, the prosperity of any industry is inseparable from the strong support of users, government leaders, industry manufacturers, upstream and downstream partners, and the media.Tencent is a young company. Tencent is very willing to work with all of you and industry partners to jointly create a big scene of "online life" and give back to our netizens and users with more and better products and services!