Chapter 44 Section 4 Except for health products, banking and the Internet, I basically don’t touch other industries

2009 may be a difficult year for people with investment and entrepreneurial intentions, and it is also a year of risks and opportunities.The impact of the financial crisis on China will continue to exist in 2009, and may even deepen to some extent. Although it was not due to the financial crisis, I myself had the experience of a company's capital chain being broken. It can be said that that experience has created my current investment style - prudent, or conservative. Li Ka-shing once said that investment depends first on whether the exit mechanism is smooth or not, and secondly on whether the return is high or not.I think it's right, so what I want to look for is an industry with low risk and strong liquidity.Based on this realization, I invested in the bank.I have my own investment discipline. Except for health products, banking and the Internet, I basically don't touch other industries.

The reason is that all three industries have very clear profit models. Whether investing or starting a business, you must have an in-depth analysis of the industry you are entering, and the analysis of the profit model is very important.Because a clear profit model means stable income expectations and return on investment. My idea of ​​investing in the banking industry began in 2001. At that time, melatonin was selling very well, and there was nearly 500 million yuan in cash on the book. The company's impulse to diversify can be reined in.At that time, I investigated many industries such as national bonds, funds, trusts and even real estate, but finally decided to invest in bank stocks.On the one hand, compared with other investments, the business model of the banking industry is clear and stable—loan interest minus deposit interest, as long as the amount of funds is large enough, the profits will be high; on the other hand, national banks generally will not go bankrupt, Listed banks are supervised by the China Securities Regulatory Commission and the China Banking Regulatory Commission, so the chances of making mistakes are relatively small.Moreover, even if there is a problem with the National Bank, the state will take care of it.

In addition, whether investing or starting a business, the core factor is people.For entrepreneurs, after the idea is formed, how to form their own team and operate it well will be the key to the success of their business.For investors, whether a company is worthy of investors' attention, after analyzing the industry it is engaged in, it is necessary to examine the company's operating team.For the identification of investment objects, I think the company's team should be the most important consideration.No matter how good the product is, no matter how good the planning is, if the team's execution ability is not good, it will also fail.

In our newly launched online game entrepreneurial platform - "Win in Giants" plan, it is to invest in entrepreneurs. Entrepreneurs can either bring a complete team to enter, or only have certain expertise. "Win with giants" cares more about the human factor. As long as you have any expertise in project management, planning, program design, etc., you can choose suitable projects in both directions after joining the plan and give full play to your strengths.The core competitiveness of the creative industry is people. "Win from giants" is a long-term strategy to attract creative talents. We hope it will become a "booster" to help entrepreneurs and companies achieve a win-win situation.

As a company that wins by independent research and development, Giant Network is also a company that pays the most attention to players and market demand. Since its establishment four years ago, the company has accumulated a lot of resources and experience in research and development, which can be shared with entrepreneurs, thereby increasing the probability of entrepreneurial project success .This is the first angel investment in China's online game industry. In this plan, we are not only an investor, but also an entrepreneur who cooperates with the investment target. The specific arrangement of the plan also reflects some views on investment and entrepreneurial behavior in 2009.