Chapter 41 Section 1 My Understanding of Innovation

Let me talk about my feelings about innovation.Innovation is not a slogan first, everything should proceed from reality and be based on the strength of the enterprise.When it is time to innovate, we must resolutely innovate, and when there is no need for innovation, we must resolutely not engage in it. Innovation is nothing more than several aspects. One aspect is whether innovation is needed in company management?The purpose of management is to allow employees to maximize their subjective initiative and reduce costs. The second is on the product.Product innovation is nothing more than making products and online game products fun. The judging criteria for fun is not the people here, nor experts, but players. How to make players think your game is fun from a practical point of view is the first question. Two innovations.

The third innovation is about marketing.First of all, we obtain the maximum output and the highest sales at the lowest cost. This should also proceed from reality and should not pursue innovation. Let me cite some cases to illustrate my point of view. First of all, don't innovate if you shouldn't innovate.Let me give you an example, such as our "Zhengtu" product.The company was established in the last quarter of 2004. When it was established, when formulating the R&D plan, the initial positioning was 3D, but at that time we formulated this survey, conducted market research, and aimed at gamers with a monthly income of more than 1,500 yuan. , 75% of people like 3D.If this survey is only conducted in Beijing, Shanghai, and Guangzhou, this case may be wrong. In Shanghai, only 3% of people like 3D. The larger market is in the surrounding areas, in counties, in small cities, towns, and even villages.

Then according to the survey, more than 70% of people still like 2D, and those over 25 years old have a monthly income of more than 1,500 yuan.Based on this survey, we developed a product plan.At that time, we had another analysis. In China, if 800,000 people were to be online at the same time, under the circumstances at that time, we believed that only 2D was possible within three years, and 3D was impossible. Now "Zhengtu" has not reached 800,000, because in this industry, I asked for it because we have 800 employees, and we can't fake the number of online numbers. For example, we hope to be online at 470,000. The company said whether it should be announced to the public , anyway, no one believes it, so don't publish it.

We are growing every month. Looking back now, we have more than 700,000 online users. This is inseparable from the branches. We have to consider it ourselves and learn from Melatonin.The third place is innovation, but this innovation is not superficial, but from product demand. For example, when it comes to games, we surveyed players. Players think that the more people in an area, the more fun they will have, because the more people there are, the more enemies they will have. So when we made the research and development plan for this journey, an area of ​​this type of online game at that time generally It is 3,000 to 4,000 people, and we have increased it to 40,000 people, which is actually equivalent to 10 countries.There are 10 countries in a district, and a country can accommodate 40,000 people. Generally, it is 20,000 people now. He must know that there are too many enemies to avenge. The large number of people makes this game attractive to most players.

We didn't specifically innovate in any part, we just looked at the product and the player's needs.Looking back, when we were working on "Zhengtu", we found that there were more than 100 pieces of history... I just thought it was more fun. My point of view is that as long as the innovation is beneficial to the players, we can do it.Finally, I would like to summarize my basic point of view: both innovation and non-innovation should proceed from reality, and innovation should not be regarded as an advertisement.