Chapter 39 Section 3 Entrepreneurs must be bad people

I posted a Weibo two days ago, to the effect that among China’s private entrepreneurs, those who are engaged in providing products and services to consumers are actually good people, but the impression they give to everyone and the society The impression, the impression given to netizens, are basically bad guys. For example, I am a senior villain in the eyes of the public. For example, Jack Ma.A few months ago, Ma Yun’s image was still very good. This time on the issue of Alipay, I think any normal person who abides by the contract, has a conscience, will make such a decision when faced with this situation , but you see how the media scolded him.Although the matter can be clarified, the hat that has been put on cannot be removed, so Ma Yun's reputation in the future will not be better.

Another example is Niu Gensheng.His problems such as melamine, this is the status quo of our country, it is a problem of the supply chain.As long as this industry is in business, everyone is involved in it. It is not his fault alone. What he committed was just a crime of negligence. For famous and capable private entrepreneurs who have made great contributions to the country, I think everyone should be tolerant.We can criticize him, but we cannot beat him to death with one stick.A child has a cold, we should give him medicine and treat him, not strangle him to death. According to my statistics, five years ago, no more than 5% of the well-known private entrepreneurs in China had a good reputation.It's not good if there are 5% left, it's just that he got worse five years later than others.We don't have to think about changing this reality, because we can't change it at all.

Yesterday, Jack Ma and I talked about bad guys on the plane, and the talk was very speculative. We feel that being a bad person is actually quite useful, as long as you don’t think about doing bad things yourself, and try to do more good things.If you are a good person and you do a bad thing, everyone will scold you.If you are a bad person and you have done some good deeds and others know about it, they will praise you. This bad person has done good deeds, which is very good. Actually, we bad guys are not bad enough.Those who think that I am a bad person mainly say that my products are deceptive, such as Melatonin.In fact, I have been taking Melatonin for more than ten years.

For example, the golden partner is actually a vitamin, which is a formula designed by the National Nutrition Association according to the characteristics of the Chinese people.The golden partner is considered a scam by some people, but some similar products with American recipes and designed relative to Western food sell well in China. For example, the accusation that "online games harm minors".I also think that online games are not good for minors. When the company was established, I made a rule to stick to the adult market, not to develop products for minors, and not to make game elements for minors. Identity is required for registration License, minors are not allowed to register and not to enter the game.

When we run an enterprise, we also have to work hard to solve an important problem: the contradiction between the interests of the enterprise and the interests of employees. This is not to say that endless salary increases for employees will destroy your management. We should provide as many benefits as possible to employees, and the benefits will be shared by everyone. More than a year ago, after our corporate online game went public, the profits were not bad, and everyone in the company felt that they had contributed a lot. So I split each project into an independent R&D company, the group company holds 51% of the shares, and the employees pay for 49%.My strategy is, you research and develop by yourself, and the group company of good products will act as an agent for you. The group company enjoys the profit from the sales link, the headquarters enjoys 51% of the profit from the R&D link, and the rest goes to the employees.

"Journey 2" is going to pay dividends recently, and everyone's share is tens of millions of yuan. The game has been officially in operation for less than half a year, and everyone's contribution in the team has been rewarded. But we also have many projects that are about to be closed recently. The company’s money and 49% of their money have been spent. You see, bad guy entrepreneurs are also harmonious.