Chapter 20 Section 9 How to deal with the media?

As for the media, I think in this Internet age, we should deal with as little as possible.Because the media reporter is not necessarily familiar with your industry, your consumers, or your industry executives. When he listens to your words, it is easy for him to misinterpret what you mean. It's better to keep a distance from the media, isn't there Weibo now?It is enough to write something on Weibo. I don’t think it is necessary to accept media interviews. This may be the safest for business owners. If you can accept it, try not to accept it. Will the media create trouble for us? Our online game company has never encountered it, because online games do not place advertisements in traditional media, and we are listed in the United States, and we do not need to advertise in China, so there is no such thing.

Health care products are often encountered, every week.For example, which media, usually newspapers, come and say, if you want to advertise in my place, if you don’t vote for my advertisement, I will expose you. What light? He said that we received a "letter from the people", actually he wrote it himself, saying that your product is poisonous, or your product is not effective, or a fly was found in your product, and so on. At the beginning we swallowed our anger, but in the end I thought about it too. I will never register in your way. In the end, there were only two or three incidents, not many.

Now I don't care about it, I don't know, anyway, in the later stage of my management, the frequency has been much less.Maybe generally speaking, it is those few groups of people who will stop looking for you once they blackmail you several times and fail. After the blackmail is successful, other people in the same system will blackmail you again, and another media will continue to blackmail you. This situation is very serious in China.Therefore, many small and medium-sized enterprises, especially those engaged in consumer-oriented products, are often troubled by this. When I was in charge in the past, almost every week, the central media and local media had it.We don't let him get away with it.

When he talks to you, you just record it.We have dealt with it many times, and ended up recording him every time we encountered this call.When the other party really threatens you, just say that I have the recording anyway.