Chapter 4 Chapter 3 When reading an advertisement becomes a label

After the first season of "The Voice of China", once I went to Qingdao to participate in an event, Mr. Feng Xincheng, the executive editor-in-chief of "New Weekly", said to me: "I didn't expect that in "The Voice of China", you actually It can grow savagely to what it is now!" To be honest, I also find it a bit unbelievable. When I first took over The Voice of China, I was mentally prepared.This program is clearly divided into two stages. The first stage is when the instructor selects the students, and the second stage is when the students compete.In the first stage, the host is nothing more than a guest appearance. Only after the second stage will he officially appear on the stage. Not to mention that there are very few performance opportunities. recorded.

Shanghai is not as gentle and familiar as Hangzhou. It is full of foreign style inside and out, and it is naturally exquisite and picky.Coming here to "worship the wharf" always feels like Xu Wenqiang came to Shanghai from Beijing to explore the world.Well, I admit that this statement is a bit of a glorification of myself. In fact, I am almost just Ding Li, who came to the city from the countryside to find a job. (Anyway, I didn’t die in the end, huh.) Putting aside the big Shanghai, I don’t know anyone well.This program is co-produced by Zhejiang Satellite TV and Star Media. None of the brothers in my team have the opportunity to participate in it, and I am the only one!

Li Bai wrote in the book: "To kill a person in ten steps, you will not stay for a thousand miles. When it's done, brush off your clothes and hide yourself and your name." On the way to Shanghai, I suddenly felt a little like this.But when I arrived at the scene, I was dumbfounded. In fact, it was not so chic and romantic at all. There is no way, let's settle down when it comes.I'm a professional host, and I rely on this to make a living. I can't embarrass Zhejiang Satellite TV.To be honest, when I was doing the first two episodes of the program, I was under a lot of psychological pressure, and I was very lonely. I really missed the recording studio and studio of our station, and I also missed the colleagues who worked hard with me.One of the strongest feelings at that time was that everything was not going well, even the microphone seemed not as easy to use as our Zhejiang Satellite TV, let alone the stage and lighting.

Not only that.A host can only stay behind the stage, no partner, no strings, no need for more presentations, just in charge of interviews, mobilize students' emotions, encourage them to perform well on stage, and then share and upload from the stage with relatives and friends expressed emotions.When the recording of the program was finished and I walked out of the studio, I didn't know anyone, and no one paid attention to me.I just wandered around the recording site alone, without the sense of participation I used to have, and I don’t need to pay attention to the later program effects. I seem to be a "marginal person" who can host.

Since the format of the show is like this, I should try my best to do what I should do well, but what I never expected is that my performance aroused so many people's doubts from the very beginning. The popularity of "The Voice of China" has aroused strong reactions from the media and the audience. People have different views on the show. Different people like different singers and debate each other fiercely, but they basically agree with me: "Hua Shao is totally different should exist." Restore the scene at that time. Zhejiang Satellite TV is immersed in the joy of high ratings, everyone has a smile on their faces, and the conversation cannot be separated from "The Voice of China"; all the mentors are sought after by the media, and they have become the most brilliant on the show One of the elements; all the performances of the students have also become the darlings of Weibo and video sites, and are discussed in the streets and alleys.It was only me, the only one who had few "parts" and was inseparable from each other, was singled out by everyone, "accused by thousands of people" and collectively denied. Moreover, during the entire development of the situation, no one said a word for me.

Although I had some psychological preparations in advance, I expected that there might be different voices, but when it happened, I was extremely depressed.It’s no exaggeration, I don’t even have the courage to read Weibo, I’m afraid of seeing other people’s comments on me, afraid of seeing my name anywhere. Frankly speaking, I had the most workload when recording the first and second episodes. Not only did I have to adapt to the production team and integrate with the program as soon as possible, but I also had to keep the students’ information in mind, chat with them, and meet them together Friends and relatives, capture everyone's stories...

This is no ordinary chatter, all these processes are filmed by the camera.In other words, I have been recording the program all the time, I was recording when the instructors were talking, and I was also recording when the students were singing, but I missed eating and sleeping. In the first stage of the program, many people saw me standing in a closed room with the singer’s friends and relatives, watching the live video of the performance. Occasionally I would appear, but I still got the honor of the friends and relatives.In fact, that was not a shot that the director accidentally captured. The machine was always on, and our every move was being recorded. After one set was recorded, the next set was recorded. After the recording was finished, everything was cut when it was broadcast. Lose.Poor me, I have to be on camera for several hours in each episode, but in the end there are only a dozen or so shots, and each shot does not exceed 20 seconds!

The most frustrating thing is that with so much homework and so much hard work, instead of getting affirmation, I got a comment of "should not exist"! My mood was at the bottom of the valley, and I wished that the show would end and go home.The only thing that supports me to keep going is what I have always said to myself: No matter how much others underestimate me, I cannot underestimate myself.Even if he is accused by the public of being indecisive, at least he must be recognized by the industry - Hua Shao is a professional host. I bite the bullet and hold on! The turning point came in the third episode.After the first two episodes were broadcast, the overall response of the program was unexpectedly good. When it came to the third episode, the program team decided to add an advertisement.Thus, there was the experience mentioned in the previous section.

Perhaps, this is what people often say, "Planting flowers on purpose will not bloom, but planting willows and willows unintentionally will make them shade".But if I use "sincerity, gold and stone are open" to describe all this, is it also appropriate? After that episode, the commercial I read was imitated and disseminated by many people. As far as the planning itself is concerned, we have achieved or even exceeded the expected effect, which is indeed something to be happy about.The program group seems to have recognized this model, hoping to intersperse such advertisements in every episode in the future.

Since then, my work has added an additional content, which is to read advertisements.I participated in various activities before, how could there be such a link?And now, wherever I go, I am bound to read a passage.Event organizers would often slap me an ad and say, "Just follow this, read it quickly!" At the beginning, I would remind politely: "Are you sure? If you read it too fast, no one can hear it clearly!" "It doesn't matter, everyone just wants to have fun!" Indeed, the organizer's plan is to have fun. I remember one time, because I was too tired, I mispronounced the advertisement on the stage, and I was thinking about whether to make a joke to get over it, but the audience applauded thunderously, but the audience really didn’t mind, and they kept going Shouting, "One more, ad, one more!"

What's happening here?Am I reading a commercial, or singing and dancing?There will be another commercial, and there will be an encore. Should I be happy or sad?Hey, let me sneak in for a while.