Chapter 3 Chapter 2 Accidentally Got a Good Tongue

From childhood to adulthood, we will experience many identities and acquire many labels.When we were young, we were children, students, flowers... When we grew up, we became post-80s, parents... In 2012, I got a new label: Chinese Good Tongue. Chinese idioms are very interesting. Most of the idioms about eloquence have a slightly derogatory meaning, such as eloquent tongue, boastful talk, eloquent speech...Speaking of lotus flowers is a rare compliment, but it also feels a little bit unrefined.It can be seen from this that eloquence is usually regarded as a characteristic of a hypocrite in traditional Chinese culture.And history is indeed like this, the more famous the lobbyist is, the more miserable his death is. Even if he can turn a fight into a treasure with a single mouth, or defeat the opponent without firing a single soldier, he will not be able to save his own life with this mouth in the end.

Therefore, when I was called "China's good tongue", I always felt the wind behind my back and sweated profusely. I have no sense of pride in speaking fast, a consciousness that originated in 1999. That year, I participated in the host selection contest organized by Hangzhou Communication Economic Broadcasting (then called the Voice of Hangzhou Economy).After signing up, I ran to the teacher when I had nothing to do during the day, and learned a lot.I remember one of my teachers pointed out to me unceremoniously that speaking was too fast, lacked pauses, and the language was not expressive enough.This is a ruthless sentence, and its popular version is explained like this: Talking is almost useless, and you can't be a host at all.

It's too late for me to change, how can I still have a proud heart! Therefore, when I "shot" the original two-and-a-half-minute commercial in "The Voice of China" like firing a machine gun, I didn't feel much sense of accomplishment. Anyone who has received professional training can do it. Just doing something on TV that they didn't get a chance to do or didn't need to do. Many people may think that I was helplessly "showing off my skills", because I was only acting as an announcer on that stage, and I didn't have any "acting part" at all, so I had to do something myself, otherwise the host would be too wronged.If you read Why I finished the advertisement so quickly, this kind of thinking may no longer exist.

"The Voice of China"'s advertisement handling method can be regarded as intentional by the program group.In the original advertising contract, the duration of this advertisement was more than two minutes.In the plan, like other programs in the past, I would insert a sentence like "Sorry, I showed up again, I want to read a commercial, and everyone just took the opportunity to go to the bathroom". After I finished reading to the camera, I went to the bathroom The audience also returned to their positions, and everyone continued to record the show. But later, because of the time of the program, the standard way of speaking in the advertisement was temporarily changed.If reading one commercial can save one and a half minutes, reading 10 commercials can save 15 minutes!With the extra time, you can sell other commercials, or buy an extra minute or two for a contestant to appear on camera.That's how TV shows race against the clock.

I remember very clearly that on the day the third episode aired, I submitted the recorded commercial segment, and it was returned within half an hour.My colleague told me: "This won't work, I have to record it again, and it will be quicker to record it again." I asked, "How fast?" He replied nonsensically, "Record as fast as you want!" What's the situation?I thought about it, and said to him: "How about I try it first and see if it works?" Then, I repeated it very quickly as if I was reading a tongue twister. After the colleague finished recording, he nodded at me and said: "It's good, that's it, don't need to come again." After finishing speaking, he took the trial recording film to hand over the job.I thought to myself, I might not be able to keep up with the subtitles if I read them so fast, who can understand them?

But after a while, my colleague came to me sweating profusely again, and said with a mournful face: "Hua Shao, you have to hurry up!" "Faster?" "Yes, I only give you one minute..." The two-and-a-half-minute advertisement must be compressed into one minute, and it must be read clearly and read out clearly. It's not that it can't be done, most hosts should have such skills.I was uneasy at the time because I couldn't imagine what the effect would be after it was broadcast. In this way, there was the "speeding advertisement" that everyone saw on the "Voice of China" program later.After the recording, on the day the third episode aired, I posted a Weibo saying: "I know everyone hates commercials, at least I tried my best, I hope everyone understands."

Unexpectedly, the response was surprisingly good that night. Weibo was full of this matter, and all kinds of comments were overwhelming.I was suddenly a little confused, what is there to comment on and promote about "reading advertisements"?This is not a race, the fastest runner to cross the line is the champion, it's just an advertisement, so what if it's faster?Why did I not get recognition for my hard work before, but now I just read an advertisement, but I was labeled as a "good tongue in China"? Accident, pure accident! Of course, not everything is an accident, there are always some things with a hint of reason.

Seeing so many comments, I was very disturbed, worried that advertisers would come to blame me, but what I was waiting for was all kinds of imitations on the Internet and the rapid spread beyond imagination. Here, I transcribed that part of the advertisement, you can also try your own tongue.I said it took 47 seconds for all of these, how about you?Get ready - get up! Authentic good herbal tea, authentic good voice, welcome to Jiaduobao herbal tea "The Voice of China" sponsored by the leading herbal tea brand Jiaduobao.Drinking Qili boosts energy, and Wahaha Qili refreshing health care products cheer for "The Voice of China".Among all the students of "The Voice of China" this year, the students who are the most proud of the four instructors will have the opportunity to embark on the journey of Wahaha Qili's music dream.Send a text message to participate in the interaction, and immediately get a 100 yuan coupon from Suning.com. Thank you for Suning.com's strong support for this program.If our Good Voice trainees are approved by three or more mentors, they can get a music dream fund of 10,000 yuan provided by Suning.com.Thanks to Shanghai New Jinjiang Hotel for the hotel sponsorship provided by the tutor of "The Voice of China".Follow Jiaduobao Herbal Tea "The Voice of China" for more exciting content in front of and behind the scenes, you can @中国好声音 Sina Weibo or the Voice of China (this is the English name of "The Voice of China") Tencent WeChat, and log in "The Voice of China" Baidu Post Bar to participate in the program interaction, you can also log in Youku, Sohu Video, iQiyi, Tudou to watch the highlights of the program, log in to Netease Entertainment for more information about the program or log in to the official digital music platform voice.5ige. cn downloads the ringtones of the most exciting songs of each program.