Chapter 27 Chapter 26 Personal Charm: Famous in the World

Among Japanese entrepreneurs, Konosuke Matsushita has undoubtedly established a monument.He not only created a fabulous enterprise, but also put forward a set of management philosophy with universal significance.Since he dropped out of school as a teenager and became an apprentice, he struggled step by step and blazed his own unique path in the business world.Konosuke Matsushita's management thinking is inseparable from his growth experience.If there is no tempering in practice, it is impossible to produce the management method of Konosuke Matsushita.Although there are countless successful entrepreneurs in the business world, there are very few entrepreneurs who can refine the way of management. Only Konosuke Matsushita can become a "sacred" figure who is admired and worshiped by everyone.In contemporary Japanese business circles, there is a saying of "four sages of management".The so-called "four sages of management" refer to Akio Morita, the founder of Sony, Soichiro Honda, the founder of Honda, Kazuo Inamori, the founder of Kyocera, and Konosuke Matsushita, the founder of Panasonic.Among the "Four Sages", Konosuke Matsushita came out on top and was known as the "God of Management".

In 1918, Konosuke Matsushita started with 100 yen and 3 employees, and established Matsushita Electric Manufacturing.After that, after more than 80 years of development, Panasonic Electric has become one of the world's top 500 giant companies.Konosuke Matsushita is not only a successful entrepreneur, management master, and god of management, but also a master of life wisdom.In the field of success studies, Konosuke Matsushita is one of the world's three major success study instructors who are as famous as Dale Carnegie and Napoleon Hill.His name is not just a title, but a spiritual symbol.In his lifetime, he published more than 60 kinds of works, accumulatively amounting to millions of words.His works have been translated into English, French, German, Chinese and other languages ​​of more than 20 countries, and are widely circulated in the world.

Today, Panasonic's management philosophy and business wisdom have generally blossomed in the business world.Konosuke Matsushita's personality style and philosophy of life have already become a model for the world to learn from. Konosuke Matsushita did not have the opportunity to receive higher education when he was young.When he was only 9 years old, he was sent to a brazier shop as an apprentice. After the brazier shop closed down, he went to a five-generation bicycle shop as an apprentice.Based on his background and initial experience, if he proceeds step by step, Konosuke Matsushita can at most seek a stable livelihood in a medium-sized company.

However, because the manager of the Osaka Electric Lamp Company at that time was unwilling to adopt his suggestion to produce a new type of light socket, Konosuke Matsushita resigned resolutely and decided to produce this product by himself. In 1918, Matsushita Electric Co., Ltd., which started with 100 yen, was established. From the very beginning, Konosuke Matsushita attached great importance to the relationship between the company and its employees. He disclosed operating data within the company and implemented transparent management. Even now, this is a very bold approach. In the mid-1930s, Konosuke Matsushita proposed seven guiding spirits within the company: quality, fairness, teamwork, hard work, humility, social awareness, and gratitude.This is the leadership art of Konosuke Matsushita: starting from daily understanding, persistently communicating with employees, thereby strengthening the cohesion of the company and making it implemented in every work link.This is one of the reasons for the collective revitalization of Panasonic Corporation or Japanese enterprises.

Following this line of thought, at the age of 30, Konosuke Matsushita created a business philosophy that many large companies in the world are still using 50 years later: first create excellent employees, and then create companies that manufacture electrical appliances.In the West, this is called "people first". After World War II, Konosuke Matsushita felt the situation of Japanese society at that time, and further developed a company culture that focused on customers, delivery speed, product quality, collaboration spirit, and decentralization to employees.At the same time, the concept of "dam management" is promoted within the company, and an adjustment mechanism is established between departments to ensure stable development.Panasonic quickly got rid of the shadow of war, and by the end of the 1950s, it had become one of the manufacturers of consumer electronics that attracted worldwide attention.

After the age of 40, Konosuke Matsushita gradually became a business leader, and his leadership thought promoted the formation of modern Japanese business spirit. In his later years, Konosuke Matsushita surpassed his original identity as an entrepreneur, thinking more and more about the relationship between companies and society. At the age of 56, he proposed the way of "huge profits but quick turnover": through rationalized management, reasonable and fair benefits can be obtained, and then the benefits can be distributed fairly.He firmly believes that this is the basis for the common prosperity of society and companies.Ten years after this theory was put forward, after careful consideration, Panasonic proposed to resign from the position of chairman of the company to watch the company's growth.

In his later years, Konosuke Matsushita searched more for the attitude towards life that people should have. He summed up the following points based on his life experience in most of his life. (1) People should have the spirit of serving and contributing to society, that is, creating good things, creating valuable things, and taking social prosperity and development as the solemn mission of personal survival.If you only work for your rice bowl and personal honor and disgrace, this kind of thinking is extremely narrow.After the purpose of life and work is resolved, there are still issues that need attention, which is to have a cooperative attitude for the same purpose.

(2) Really useful people are those who are enthusiastic, dedicated, and passionate about their work.Only with enthusiasm can there be vitality, and such people will be welcomed and trusted by the public.On the contrary, some people do have knowledge, but they lack enthusiasm, have an indifferent attitude towards life and work, often achieve nothing, and their knowledge is always in a frozen state.This kind of life without enthusiasm is pale. (3) "Do one's best and obey the destiny", Konosuke Matsushita thinks this is a well-known saying.He said: "I have been working since I was 9 years old and have been working for 59 years. During the long years, I have encountered various difficulties, including two or three years. It can be said that I have encountered major events or insurmountable obstacles. , if I didn't look at the problem that way and panic, I wouldn't be where I am today.

"When encountering difficulties, I am never pessimistic. I face adversity calmly. Whether it is a physical illness or a major difficulty in my career, every time I admit that my fate is like this, there is no need to think about it-this is 'Listen Mandate of Heaven', and at the same time I tried my best to think of all ways to achieve success - this is 'doing my best'. Doing so, I feel at ease." Konosuke Matsushita is a wise man who is good at meditation, and he can read the unique wisdom of life in his deep eyes.He believes: "The meaning of human existence is not how much money you earn, but how much you do for your nation." Konosuke Matsushita's lifelong pursuit is how to make greater contributions to the country and how to help more people get rich. Happiness... If the work itself is right and beneficial to society, money will come naturally.Konosuke Matsushita believes in the philosophy of cause and effect: with lofty ideals, everything else will follow naturally.

Konosuke Matsushita believes that in addition to promoting social prosperity, operators must also have the desire to make subordinates satisfied and happy.As a supervisor, you should have a heart of compassion, not a violent attitude that does not care for your subordinates. Compassion is a moral requirement of Buddhism, which advocates compassion for people, places, and things, no matter what occupation you are in.In order to achieve the mission of the company, operators often have to instruct many employees to work for us. These people have the right to demand happiness and happiness from their positions and work.

Of course, being compassionate does not mean treating everything with gentleness.For employees who do wrong things, they must also be severely blamed; for wrong behaviors, they must be corrected decisively.If you deliberately hide the punishment for personal reasons, you will not only misunderstand the true meaning of compassion, but in the end it will harm your subordinates, which is an abuse of love.Therefore, only when everything is based on the premise of overall justice, punish when it should be punished, and reward when it should be rewarded, can we understand the true meaning of compassion. As a supervisor, if you know how to be compassionate, you can naturally do your best to love your subordinates. After understanding the generosity of your boss, your subordinates can calmly accept punishment for mistakes and can truly learn from them.Therefore, in order to become a boss who is respected by his subordinates, compassion is indispensable. The success of Konosuke Matsushita is due to his governance method that combines the dual wisdom of the East and the West, not because of monopoly management and leading technology... He integrated the oriental family concept into the advanced western management system and created the "business department" ", "Lifetime Employment System", "Seniority Sequence" and a series of management systems that affect the world.Konosuke Matsushita's "people-oriented" management thinking makes his employees regard themselves as the masters of the company, so they have an unimaginable team concept and fighting spirit. Creating a harmonious company atmosphere is an important part of the spirit of Konosuke Matsushita.Konosuke Matsushita believes that without good interpersonal relationships, there can be no sincere unity.Talking about each other will not bring out the efficiency of the enterprise. Among the "Panasonic Seven Spirits" hanging high in every factory, business department, and affiliated company, there are three that involve interpersonal relationships, namely, the spirit of integrity, the spirit of unity and friendship, and the spirit of politeness and humility.It can be seen that Konosuke Matsushita attaches great importance to the development of good interpersonal relationships. Konosuke Matsushita said: "Everyone is open-hearted, honest with each other, and understands each other's strengths and weaknesses. Getting along with people around you with such a mood is an important guarantee for cooperation and smooth progress." Managers of local subsidiaries who come from afar often feel uneasy after reporting their work, worrying that their work will not stand the test of the "God of Management".In fact, Konosuke Matsushita is not a fault-finding person. He always affirms the work of the managers with a tone of appreciation, and then points out some problems that should be paid attention to in future work.This is Konosuke Matsushita's art of conversation. What touched the local manager the most was the treat by Konosuke Matsushita.Logically speaking, this should be the company's business, and the company's treats are justified.But Konosuke Matsushita is not the case. He likes to spend his own money and invite managers to his home for family dinners.In this family atmosphere, the relationship between Konosuke Matsushita and the managers is no longer a general relationship between superiors and subordinates, but a relationship of "friends and relatives". The depth of Konosuke Matsushita's intentions is impressive. Up and down.The directors of Konosuke Matsushita Electric's various departments, subsidiary managers, factory managers, and even monitors and team leaders all imitated Konosuke Matsushita's way of "being a human being".A minister said: "Entrepreneurs must grasp rationality with their right hand and human touch with their left hand." Even the director of Konosuke Matsushita Electric has learned the image of a strict father and a loving mother, and they have done it more concretely and practically. The scolding of the strict father and the care of the loving mother are the necessary conditions for the growth of the child, and they are indispensable. Konosuke Matsushita has more than 200,000 employees. Konosuke Matsushita manages this huge family in such an orderly manner.You only need to look at the two faces of Konosuke Matsushita, strict father and loving mother, and it is not difficult to find the answer. Someone asked, what is Panasonic's greatest strength?Konosuke Matsushita replied that it was management power.Konosuke Matsushita, who is revered as the "God of Management", said: "For product quality, either 100 points or 0 points - there is no negotiation!" Matsushita Konosuke's business philosophy has one of the most basic principles: the customer is God.Therefore, Konosuke Matsushita emphasized that "selling products should be like marrying a daughter", and he is responsible for the care of his products to the end. "Matsushita Electric is a company that manufactures talents, and it also does electrical business." Konosuke Matsushita looks at his career in this way, "When I have 100 employees, I want to stand at the forefront of the employees and direct the work of the subordinates; when the number of employees increases to When there are 1,000 employees, I must stand among the employees and beg them to help; when the number of employees reaches 10,000, I just need to stand behind the employees and be grateful.” There is a saying in management: “A manager who does not manage He is the best manager.” In terms of employing people, you only need to put the right people in the right place like Konosuke Matsushita. From the perspective of ordinary people, Konosuke Matsushita has achieved both fame and wealth, good fortune and longevity; from the perspective of a businessman, he has a prosperous career and a prosperous company;Successful entrepreneurs are like crucian carp crossing the river, but there are not many entrepreneurs like Konosuke Matsushita who can enter the history of management thought. Konosuke Matsushita used the "tap water philosophy" as a metaphor for the mission of an enterprise, requiring the enterprise to assume the responsibility of eradicating poverty; he proposed "embankment management", which is a guiding ideology to avoid periodic shocks and reduce the impact of uncertainty on the enterprise; he proposed " "Glass management" is a means of making management activities open and transparent to establish honesty and trust in the enterprise. Konosuke Matsushita has developed creatively in terms of people-oriented concepts combined with Japanese reality.In Konosuke Matsushita, although management has science, it is more of an art.Thinking about the enterprise led him to finally develop his concern for the future of human beings.Those who don't know the truth often only see the social songs and teams of Panasonic, and the true spirit of Panasonic lies in the exploration of human nature.Entrepreneurs who can make a profit are like crucian carp in the river, but there are only a handful of entrepreneurs who can think like Konosuke Matsushita.The specific practices of Konosuke Matsushita may become outdated as time goes by, but his spirit has been recorded in the history of management thought. The success of Konosuke Matsushita's career has brought him a lot of wealth.However, Konosuke Matsushita did not use these wealth for extravagance and squandering. He was kind and generous, and used the money to help those who needed them more.Konosuke Matsushita himself once said: "My wealth and honor are given to me by the society. I must repay the society in order to realize my ideal of gratitude." Konosuke Matsushita actively participates in social welfare with such a heart of fraternity. Career, fulfilled his promise with various practical actions. When it comes to how many charitable activities Konosuke Matsushita has done in his life, it may be difficult to explain all of them at once.Here, we can only list some of his most important charitable activities, from which we can deepen our understanding of Konosuke Matsushita. In March 1961, Konosuke Matsushita donated 200 million yen as the employee welfare fund of Matsushita Electric. He has always attached great importance to the important role of employees in the development of the company. This time is an obvious example. In February 1964, donated money to build an overpass in front of Osaka Station, which shows that Konosuke Matsushita is very concerned about the infrastructure construction of his hometown. In May 1968, in view of the surge in traffic accidents, on the occasion of the 50th anniversary of the company's founding, donated 5 billion as the "Children's Traffic Accident Prevention Countermeasure Fund", which shows the care of Matsushita Konosuke for the next generation. In May 1968, in order to develop industries in sparsely populated areas, Matsushita Electric opened a factory in Kagoshima, a sparsely populated area. Konosuke Matsushita knew that only a balanced development of society can develop better as a member of it. In 1970, in view of the important role of culture and civilization in the progress of a society, during the World Expo held in Osaka, Matsushita Electric cooperated with the "Mainichi Shimbun" to exhibit the "Cabin of the Times" (the so-called cabin of the times, is the 1970 The objects and records of human culture in the past 10 years are put into special metal containers and buried underground, leaving modern civilization to future humans). In July 1973, when Konosuke Matsushita resigned as chairman and became a consultant, he donated 5 billion to the Japanese government. In 1974, in view of the world oil crisis, the Japanese economy was depressed and inflationary.Konosuke Matsushita wanted to use his personal experience to help everyone build confidence and tide over difficulties. He published the book "How to Save a Collapsing Japan" with a circulation of 600,000 copies, which has far-reaching influence. In 1976, on the occasion of the 30th anniversary of the establishment of the PHP Research Institute, Matsushita Electric invested 7 billion to establish the Matsushita Political and Economic School for Japan to train talents for the 21st century. In 1980, Matsushita Electric Corporation and Matsushita Konosuke each donated 5 billion to establish an education fund. Since ancient times, doing good deeds and accumulating virtues will last forever, but many bad things will leave a bad reputation for thousands of years.Konosuke Matsushita was not burdened by these wealth, but used it to win a good reputation for himself, and more importantly, he made real contributions to society and others.This kind of broad mind is the quality that a successful person should possess. Later, Konosuke Matsushita published some books one after another, some of which were written by himself, and some were a collection of speeches.You can't imagine that such a person who was out of school at an early age and has a low level of education has more than 60 works in his life, some of which have a circulation of as high as 10 million copies. What a huge number!The writings of Konosuke Matsushita have made many writers feel ashamed.Moreover, his books have been translated into English, French, Chinese, German, Spanish and other countries, and are sold all over the world. Among them, important works include "My Dream, Japan's Dream, Japan in the 21st Century", " Entrepreneurial Outlook on Life", "Work·Life·Dream", "The Way to Business Success", "365 Proverbs for Managers", etc., these classic works have been selling for a long time.In these books, we see a person who only went to primary school for 4 years. He organically combined the prosperity of the national economy with the current business situation, gave speeches to the world, and expounded his views. The rise and fall of China is boldly predicted. Therefore, it is not difficult to understand the best-selling of these books. This is not only because Konosuke Matsushita is the head of the famous Panasonic Electric, but also because it conveys the principles of life and doing things, and the charm of Konosuke Matsushita. . Unknowingly, Konosuke Matsushita, who has achieved brilliant career achievements, began to realize that he had reached the time when the "sunset was setting".At this time, people naturally think of "death", a topic that cannot be shaken off in life and must be faced directly.However, in the face of death, Konosuke Matsushita was very optimistic. In his later years, he often said: "I want to live to 130 years old and work with enthusiasm until I grow old." ". However, unfortunately, Konosuke Matsushita failed to realize this wish. In April 1989, when Konosuke Matsushita was 95 years old, he fell ill, and his family rushed him to Matsushita Hospital. The doctor diagnosed pneumonia. Konosuke Matsushita was already having difficulty breathing, and the doctor decided to insert an oxygen tube into his nose.Before intubation, the doctor said carefully: "Mr. Matsushita, I am going to insert the tube now, which will bring you a little pain. Please bear with me and take care of me." Konosuke Matsushita, who was lying on the hospital bed, looked very weak, but his mind was still clear. He said in a weak voice: "No, I am the one who is being taken care of, so it should be me who is taking care of me." After saying this, Konosuke Matsushita closed his eyes.However, this time he closed his eyes and never opened them again. No matter how the doctor tried his best to rescue him, no matter how the family around him called, Konosuke Matsushita never opened his eyes again. Konosuke Matsushita stopped the clock of his life on April 27, 1989, at the age of 95. Konosuke Matsushita is gone, and he didn't live to be 130 years old, nor could he cross the third century. However, no one will say anything about it.Because, his legendary career and his brilliant achievements will always inspire people later, his business ideas will always remain in the cultural treasure house of mankind, and his name will always remain in the annals of the world's industrial circles.This is enough. Looking back on Konosuke Matsushita's life, there are three aspects that are the cornerstone of his success. One is to be willing to learn.Konosuke Matsushita did not even finish elementary school. At the age of 9, he worked in a brazier shop, and then went to work in a bicycle shop. At that time, he learned the knowledge and qualities of a businessman from his boss; then he worked as a trainee in a light company, and he still attended night school He worked while studying, and then became an inspector because of his outstanding performance. At this time, he was not satisfied with a comfortable and unchallenged life and resigned; then he used his own wisdom to invent designs, and established his own company to produce his own products, and finally went step by step. success.The whole life process is constantly learning, not only technical skills, but also business philosophy, life and so on. Konosuke Matsushita's point of view is: "A person should learn anytime, anywhere."After becoming an operator, Konosuke Matsushita attaches great importance to training employees and applies the concept of learning throughout the entire operation and management.Matsushita Konosuke summed up his own learning experience as follows: "You must learn anytime and anywhere with a humble attitude, and you must always keep the heart of seeking knowledge." Learning should be integrated into our life and become a part of life or even life. Whether it is people, things, things, as long as it is beneficial and helpful to us, it is our role model.Moreover, even if there are shortcomings, we must always take their shortcomings as a warning and reflect on ourselves, so that we can always pay attention to learning the strengths of others, and we will see more of the strengths of others, treat others leniently and be strict with ourselves.It is not only a process of improving self-cultivation, but also a process of promoting a more harmonious interpersonal relationship. "Learning is like sailing against the current. If you don't advance, you will retreat." Learning should be a behavior that runs through the growth process of a person's life. Life is endless, learning is endless, and life is endless, so you should keep learning and constantly improve your personality. The second is to be good at communication.Konosuke Matsushita has a famous saying: "Enterprise management used to be communication, now it is communication, and the future is communication."The real job of a manager is to communicate.No matter what time it is, business management is inseparable from communication. Once, Konosuke Matsushita entertained guests in a restaurant, and a group of 6 people ordered steak.After the 6 people had finished the main meal, Konosuke Matsushita asked his assistant to invite the chef who cooked the steak. He also emphasized: "Don't ask the manager, but the chef." The assistant noticed that Konosuke Matsushita had only eaten half of the steak. It might be embarrassing to think about it for a while. The chef was very nervous when he came, because he knew that his guests were very important. "Is there a problem?" the chef asked nervously. "The steak you cooked is fine," said Konosuke Matsushita, "but I can only eat half of it. The reason is not because of cooking skills. The steak is really delicious, but because I am 80 years old, my appetite is not as good as before." Chef Looking at each other in bewilderment with the other 5 diners, it took a while for everyone to understand what was going on. "I want to talk to you face to face because I am worried that you will feel sad when you see a half-eaten steak sent back to the kitchen." Hearing Mr. Konosuke Matsushita's words, the chef felt respected, and the guests heard him like this Said, more admire his personality and prefer to do business with him.It can be seen that communication is actually an effective means to respect personality, eliminate barriers, get along with each other on an equal footing, enhance friendship, and reach consensus. For an enterprise, employees are the most basic factor to promote the development of the enterprise, and they are the performers and executors of the operator's will.Therefore, through good communication between managers and employees, managers can fully understand the wishes of employees. At the same time, by listening to the voices of employees, they can also have a deeper understanding of their own enterprises, so that there will be no deviation when issuing instructions.Moreover, through the various instructions brewed after full communication with employees, employees will not encounter conflicts or misinterpretations in the process of implementation, thereby ensuring the smooth flow of government orders and promoting the efficient operation and rapid development of the enterprise. The third is to believe in yourself and know yourself.If a person wants to be successful, he must first be able to fully face himself, and be able to recognize his own strengths and weaknesses.Then when doing things, try to give full play to your own advantages and overcome your shortcomings, and you will be able to achieve the highest level of one thing within your ability. Konosuke Matsushita pointed out: "Don't be envious of others, you must have a good understanding of your own unique personality and ability, because 'I am born to be useful'. There is no perfection in the world, so it is impossible for any one thing, no matter who it is, to be perfect. If you do it, you may be more outstanding in one aspect; if he is doing it, you may be more outstanding in another aspect. Therefore, only when a person faces things with confidence and calmness can he maximize his strengths, and he will surely achieve the best results. results." Confidence is a virtue for a person to achieve himself. If a person has great confidence, he will have great achievements; if he has small confidence, he will only have small achievements; without confidence, he will achieve nothing.However, self-confidence should be based on sufficient self-knowledge. Self-confidence does not mean blind arrogance and conceit. It is necessary to be able to fully understand one's own shortcomings, overcome them in the process of acting, and eliminate shortcomings that affect things. Negative impact.Then, with unlimited confidence and the courage to overcome all difficulties, carry out your own business with the best mentality and embark on a smooth road to success. Konosuke Matsushita has become a historical figure.In the 20th century, he was outstanding as an entrepreneur; his business philosophy and management science are excellent, and his corporate culture thoughts can also be used for reference.Stones from other hills, can learn.The valuable experience of Konosuke Matsushita can be used as a reference for us to practice the socialist economy with Chinese characteristics. However, while we learn from the experience of others, we must remember that times are changing, and we will never get the sword.The reason why Konosuke Matsushita is outstanding is that he boldly broke through the management concept of his predecessors and explored a management method suitable for Japan's national conditions and the needs of the times.