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Chapter List (62) Free
- 1: Introduction Dare to work with, be happy with, and be good at dealing with the media
- 2: 1. Media: the never-ending social radar
- 3: 2. New Media "Family"
- 4: 3. Information dissemination in the "3G era"
- 5: 4. The New Trend of News Governance
- 6: Extended reading Sing popular songs, read classics, tell stories, send red text messages, Bo Xilai became the "chief director"
- 7: 1. "The Uncrowned King", Hidden Power
- 8: 2. The "eyes and ears" and "health doctors" of public power
- 9: 3. Leading cadres and reporters: they are friends, not enemies
- 10: 4. The golden rule of dealing with the media
- 11: Further reading: Government and Media after Songhua River Pollution
- 12: 1. The media is the “dressing table” of the government
- 13: 2. Shaping the image of government media
- 14: 3. The Media Image of Leading Cadres: Not Just Their Appearance
- 15: 4. "Design" of leading cadres' media image
- 16: Further Reading Zhou Enlai: A Born Diplomat
- 17: 1. Facing the media: to speak or not to speak
- 18: 2. Good eloquence and leadership charisma
- 19: 3. Give life to the speech
- 20: 4. Open up the "motion zone" of your own language
- 21: Further reading Excerpts from poems quoted by Premier Wen Jiabao
- 22: 1. Public opinion: "There are winds coming from all directions"
- 23: 2. Behind the "watering" and "patching bricks"
- 24: 3. Grasp public opinion: a compulsory course for leading cadres
- 25: 4. Guide public opinion in tolerance and choice
- 26: Extended reading Official blog becomes fashionable
- 27: 1. Propaganda work and media campaign
- 28: 2. Government news agenda setting
- 29: 3. Media planning is the life of publicity work
- 30: 4. Miaobi Shenghua publicity draft
- 31: Extended reading Mao Zedong and Snow
- 32: 1. "Fire prevention, anti-theft, anti-tabloids"
- 33: 2. Take a heavy blow to stop false reports
- 34: 3. "Rectification" for negative reports
- 35: 4. Rumors start with blockade and end with publicity
- 36: Extended Reading Aphasia, Distortion, Loss of Degree——From the Perspective of Communication Studies on SARS Reports
- 37: 1. Do not fight unprepared battles
- 38: 2. Answering reporters' questions: five principles
- 39: 3. Answer all kinds of questions calmly
- 40: 4. The Art of Saying "No"
- 41: Further reading Farage's interview with Deng Xiaoping was impressed by the great man's wisdom
- 42: 1. General trend of news release
- 43: 2. Lifting the veil of news release
- 44: 3. Press conference planning: not only to satisfy reporters
- 45: 4. The Five Practices of Singing the Leading Role Well
- 46: Extended reading Li Zhaoxing: "Poet Minister of Foreign Affairs" turned into a spokesperson is equally exciting
- 47: 1. Quickly announce the truth and race against rumors
- 48: 2. Media "New Strategy" in Emergency Response
- 49: 3. Let "opinion leaders" play the role
- 50: 4. Use public opinion to turn crisis into opportunity
- 51: Extended reading See the effective interaction between government public relations and media from Singapore's control of SARS
- 52: 1. The Internet: Making People Happy and Worrying
- 53: 2. The government also needs to be a “netizen”
- 54: 3. Make mainstream websites stronger and bigger
- 55: 4. "Ask about politics on the Internet" and "Ask the people for advice"
- 56: Extended reading of a county party secretary's road to "network administration"
- 57: 1. Sunshine is the best preservative
- 58: 2. From "Love and Hate" to Understanding and Kindness
- 59: 3. Criticize the media less and criticize yourself more
- 60: 4. Create a better environment for media supervision
- 61: Extended reading Overseas public opinion supervision scan
- 62: Appendix Regulations of the People's Republic of China on Government Information Disclosure
