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Chapter List (18) Free
- 1: Preface Ma Yun's success is due to his high vigilance against failure
- 2: Why Jack Ma founded Alibaba in 1999?
- 3: Why Jack Ma moved his headquarters out of Shanghai soon
- 4: Why did Jerry Yang give Yahoo China to Jack Ma?
- 5: Taking over Yahoo China made Jack Ma the most expensive mistake ever
- 6: Which is better: Ali's flower name or Tencent's English name
- 7: How to choose: "Airborne" or "Soldiers"
- 8: The Choice of Chinese Enterprises: Employing People for Loyalty or Employing People for Ability
- 9: Legal Deficiencies Highlighted Behind Taobao’s Counterfeit Sales
- 10: Five steps Taobao can take to curb fakes
- 11: Taobao: the most successful business model in the past fifteen years
- 12: The tragedy of Taobao: two major conflicts with small and medium sellers
- 13: Model reflection: How will the big platform break through in the future?
- 14: Chapter 6 The Corruption Crisis Encountered by Taobao
- 15: The cause and effect of the Alipay VIE incident
- 16: Ma Yun's concept of contract is very different from ordinary people
- 17: Ma Yun broke his promise to "enter the game"
- 18: Ma Yun's "Logistics and Retirement"
