Chapter 22 twenty one

Just when Xiao Han returned from Australia exhausted and satisfied, Li Jun also flew back from the United States.Xiao Han exaggeratedly said that his Airbus 340 and Li Jun's Boeing 747 passed by in the air.Li Jun had a tired face with jet lag, but he still couldn't hide the excitement on his baby face. It seemed that there was something to be done when he returned to China this time. Kang Cheng bought a 150-square-meter duplex structure noble house in Celebrity Garden, and Li Jun first lived in him.We made an appointment to have a small gathering at Kang Cheng's house. Xiao Han rented a car and took some of our friends who lived in the city to a wheat field in the suburbs of Beijing. Celebrity Garden is a residential area in the wheat field.

"The air is good!" Xiao Han said as he lay on the beige sofa in the spacious living room of Kang Cheng's house, which was as spacious as a hotel lobby. "The air is what I want, why don't I spend more than 500,000 yuan to go to the suburbs?" Li Guolin said with a half-drunk smile, rather proud of Ah Q entering a landlord's mansion. "Hey, Xiao Han, you just came back from Australia, why didn't you make some important speeches like you did when you were on a business trip in China, let's talk about the current situation of the strange things you witnessed in 20 days!" I interjected from the side.

Xiao Han frowned, made the sound of sucking fishbone a few times, hesitated to speak a few times, and finally said a very simple sentence: "Live!" Li Guolin deliberately pretended not to understand what he said, saying: "Who doesn't know how to live, but I want to know how Australians live?" "Let's sum it up in one sentence. Our environment is too damaged. I am afraid that it is difficult to buy suitable air and view if you have money. Australians call it View (view). The most valuable thing in Australia is View. The houses near the sea are huge. Expensive, but the most valuable location in Beijing is close to the noisy and crowded downtown area, this is the difference. One is metaphysical, feasting the eyes; the other is physical, for the convenience of survival."

"Profound!" I applauded by applauding. Li Jun and Kang Cheng have been chatting on the sidelines.Xiao Han handed everyone a can of Coke and said, "Li Jun, what new business plans do you have when you come back from the United States this time?" Li Jun and Kang Cheng turned around.Li Jun is still dressed casually, but his expression is not casual at all. "Come back this time, I am optimistic about China's ISP (Internet Service Provider) market. I don't have to worry about funds. The problem is how to make it bigger and what is the entry point. I was talking with Kang Cheng just now." Li Jun After several After living in the United States for many years, his speech seems very commercial.

The slightly fat Kang Cheng took a puff of cigarette and asked, "What will the world know in half a year?" "Falun Gong!" Xiao Han said seriously from the side. Kang Cheng didn't answer Xiao Han's words, and went on to say: "Now if one thing can cause a sensation in a very short period of time, this person must be very remarkable." "Li Hongzhi" Xiao Han said again, but everyone ignored him. I wanted to listen to their plan, but I couldn't understand what Kang Cheng was going to say, Kang Cheng was still talking to himself "...the shorter the venture capital cycle, the less risky it is."

Xiao Han quickly got into the topic again, and said to Li Jun, "You got some venture capital?" Li Jun folded his hands and nodded. Xiao Han exploded and said, "That's easy, the venture capital money is useless." Li Guolin interjected in confusion for a long time: "Then who holds the controlling stake and who is the chairman?" "You are a state-owned enterprise, you don't understand!" Xiao Han ridiculed Li Guolin from the side. "What about state-owned enterprises? Haier is also a state-owned enterprise! What annoys me is that state-owned enterprises are not regarded as enterprises." Li Guolin began to speak plausibly, and wanted to practice with Xiao Han.

I let Xianshi stop them and said, "Let's talk about venture capital first, and then talk about state-owned enterprises." Li Jun, the protagonist, spoke from the side: "Venture investment, investment and return are not the same subject. The investment is made to A, but the money must be earned back from B. The investor and the recipient are like a marriage relationship. One prospers and the other loses. Investing Fang invested in companies, but made profits in the stock market." "I still don't understand who is in charge of this enterprise and who is responsible to whom?" Li Guolin looked sincere, and seemed eager to understand this matter.

"You said who is responsible to whom in the marriage relationship? Responsibility to each other." Xiao Han pretended to understand. "You are really right. Venture capital is a bit like a marriage relationship. The investor is a very rich family, and the fundee is a well-educated poor man. At this time, the daughter of the rich family is described by the poor man. Attracted by the bright future, I decided to marry him. At this time, poor people are still poor, and they need to invest in many aspects to embark on the road of prosperity. The daughter becomes the wife of the mayor. If two people quarrel during the marriage process and break up in the middle of the marriage, it must be the rich family who loses money and loses the army. The rich family is not interested in the poor, but in the mayor Madam is interested in this position, which means that investment and return are not a subject."

Kang Cheng said it very vividly, and I felt something in my heart.The rules of the game are like playing poker. No matter what you are playing, everyone must have something in mind. Li Jun went on to say: "There may be 10 daughters of a rich family who marry poor people, and maybe only one will become successful in the end. There are two most difficult steps in venture capital. The first step is to persuade venture capitalists to invest money. The second step It is to let the stock market go public as soon as possible. If the stock market is successful, investors will cash out profits from the stock market, and companies that started with venture capital will also get development funds from the stock market. It will be time for venture capitalists and funded companies to part ways. Operating in venture companies In the process, it is necessary to constantly lure venture capitalists with beautiful prospects, so that he can continue to invest money in it, so that the company can obtain a very good market image and prepare for listing."

"Who do you trust on both sides? Especially the evaluation of value and the implementation of funds need to be supervised." I intuitively feel that it is not that simple. "Investment bank." Li Jun said. "Are you here with venture capital this time?" I asked Li Jun. Kang Cheng answered, "That's why I just asked what method can be used to quickly make the company famous." "Buy it!" Xiao Han patted the sofa and said. "Buy! Sell! This is a good way." I continued. "Buying and selling enterprises! This is a good move, but the central government does not allow the sale of state-owned enterprises, resulting in the loss of state-owned assets? Is there a problem with the policy of buying and selling enterprises?" Li Guolin thought for a while.

"That's selling low-priced state-owned enterprises to those who have connections. Of course, it is a loss of state-owned assets. But what we mean by buying and selling enterprises is capital operation. We buy the most dynamic and promising enterprises in the market, and use them again and again. Sell ​​it at a higher price. No state-owned assets are involved." Xiao Han squatted on the sofa to argue with Li Guolin. Li Jun looked serious in his childlike face, and he was more serious about his career than anyone else. He got up from the sofa and walked to Xiao Han and said, "But we are a venture capital investment, not a business. We buy a business for Operate it, rather than sell it after packaging it. My purpose of returning to China this time is to find a better project, and then invest money in it. When it has a certain scale and popularity, it is ready to be listed on the US high-tech stock market. Transfer from intangible assets to tangible funds, and then make the invested enterprise bigger. To be an enterprise, you need to stick to one field. If you just buy and sell enterprises, I think there is no fun in doing business, only in making money. Li Jun came back and gave us a vivid capital lesson. Soon Li Jun found three websites to buy.The first website is located in a luxurious office building with an empty office space of more than 100 square meters. Mainly engaged in network access services, the company is owned by China Telecom, and its personnel are surplus network talents of China Telecom. It has a good international export and currently has 5,000 access users. It can be said that it is a very promising site. Everyone intends to get in touch with each other, and the first date is at the Friendship Hotel.Kang Cheng took Li Jun there, and the three of them chatted in a small hall in the main building of the Friendship Hotel.Li Jun asked some basic information about personnel, equipment, users, etc., and calculated in his mind that it would cost 10 million yuan to buy this site. After searching for a few days on the Internet, Li Jun found a very unique website——Beijing Life. This website specializes in all aspects of Beijing life, including food, clothing, housing, and transportation. The content is rich, and every item is detailed. Can no longer be detailed.For example, eating includes Sichuan, Guangdong, Shanghai, Hunan, Hubei and other cuisines in Beijing, a complete set of information on 30,000 restaurants, and the location, menu, special dishes, prices, and environmental photos of each restaurant are clear; play, The places of interest, modern entertainment, shopping, and summer resorts in the suburbs of Beijing can be described in detail, and there are very clear traffic guides and prices; hotels range from five-star to no-star to guest houses to local offices in Beijing. all available.At present, this site is very popular. Almost all the hotels and restaurants in Beijing register to surf the Internet here. Every Internet user pays a certain service fee every month to enjoy the change and maintenance of the content.The important thing is that this site has already started to make money through this service, and many merchants advertise on it. The site owner wants to use Beijing as an experience to radiate to the whole country. The third site that Li Jun is interested in is in a one-story house of less than 20 square meters in Tsinghua Park. Two college students, one majoring in international journalism, the other majoring in information management, and a site run by two computer fans. The content of the site is encyclopedia The whole book type contains all kinds of ancient and modern Chinese and foreign knowledge in different categories.Moreover, they have done very detailed document management, and they are very clear about the number of people surfing the Internet every day and the growth situation. More importantly, the two people's ideas coincide with Li Jun's; to be the most valuable website in China's Internet era .At present, there are only 2 students on the student website, and some students are temporarily hired, and the cost is very small.The website does not have its own server, and the server is a machine rented by an American student in the United States.The number of visitors increased from 0 to 30,000 in just three months. The three sites were like three exercise balls. Li Jun weighed them in his mind, and couldn't make up his mind for a while, so he made a special trip to Kang Cheng's place for a detailed chat. "The three sites have their own advantages. Dongfanglong is providing access services, backed by China Telecom, and it has begun to take shape. Living in Beijing is a relatively well-operated site. There is no need to make a move, and there may be a very high quotation. Moreover, the brand awareness of life-related sites is relatively limited. It’s hard to say what happened to the site run by the three students, and there are many such sites now.” The two lay on the huge terrace, looking up at the starry sky, and Kang Cheng commented. Li Jun went down to the house to find a pack of cigarettes, and both of them lit it.Li Jun said as he thought about it, as if he was sorting out his thoughts: "Of course, Dongfanglong is the background of China Telecom, which is very good, but there are a few issues that need to be considered clearly. First of all, Dongfanglong is doing access services, and it is doing access services in China. The biggest one is China Telecom, and our market for access services is very limited. If Dongfanglong is bought, does it still belong to China Telecom? If you rely on China Telecom, you will not be free in operation, and you may be incorporated before you grow up. Second, if you want to be the first on the Internet, you must be the number one. If you don’t be the number one, it will be difficult to survive, and you can’t talk about development. The reason why Yahoo, Amazon, and AOL can be listed successfully is because they are the number one in their field. The number one in the Internet economy is very important. The Beijing Life website is too specialized, the concept of this site is very small, and the main income comes from the service fees of thousands of households. It is difficult to earn money for this kind of tofu and the service cost is too high Moreover, the site has no special features, low technical content, and competitors are easy to appear. I am very fond of the website of Tsinghua students. They are indeed operating a concept. The two have an entrepreneurial vision and a good sense of speed in the Internet age. , if you can’t grasp the speed of the Internet and the speed of China, it’s difficult to control the economic laws of the Internet age. A site can become popular overnight or disappear quickly. I think the cost of acquiring the website of Tsinghua students will be very small, and the culture is easy to integrate. The goal can be very accurate: operation and listing." "Then you are a little moved by the two people's site?" Kang Cheng asked. "I'll talk to Dongfang Long in depth. They do have many advantages, and we can use some resources directly." Li Jun replied. ... The second meeting with Mr. Wu was at the Kempinski Hotel.There are Kang Cheng, Xiao Han and me on Li Jun's side, and Mr. Wu also brought the vice president of technology and vice president of finance over there. Mr. Wu's bid is 30 million. This price is far from Li Jun's expectation. "I think 10 million is a negotiable price." Li Jun said. "Of course! We also have a price of 10 million. Then we need some shares in the new company, and some important managers also need to continue to work." Mr. Wu proposed two conditions with a hoarse voice. Li Jun does not want management cadres above the Chinese Dragon Department.China Dragon is a company under China Telecom. These people come from a surplus. Some have skills, and some only understand a set of administrative management.Judging from the current situation, they have a good channel and IP address of China Telecom, which has advantages over many Internet companies, but the business situation can be said to be very bad.Li Jun wanted to buy the entire site, recruit troops, and change the style and culture of the site, so he didn't agree to Mr. Wu's two conditions, and the negotiation made no real progress. A few days later, Mr. Wu met with Li Jun alone, and proposed a 15 million shot. Only Mr. Wu was left as the top management of the entire company. Mr. Wu has a 20% stake in the new company.Li Jun was a little moved by this proposal, but he also had great doubts, so he quickly called Kang Cheng. "Give Mr. Wu 20% of the shares, does it mean the loss of state-owned assets?" Li Jun said on the phone. From the phone call, Li Jun felt that Kang Cheng was in a bad mood, and Kang Cheng said he was in poor health. "This contract can be signed, and there is no risk of the loss of state-owned assets. The contract is illegal," Kang Cheng said. "You will need Mr. Wu in the future. It is not a bad thing for this company to have his shares. Whether it is lost or not is another matter." "Does that work in terms of contract? Mr. Wu can't replace Telecom, he's just a legal representative. Does this contract work with his leadership?" Li Jun still didn't understand. "For several years in the United States, you don't understand China's business too much. Mr. Wu knows better than you how to sign the contract. Is it cheaper to buy this site for 30 million, or is it cheaper to buy this site for 15 million? Give Mr. Wu 10% of the shares, and he will be satisfied. 15 million, 10% is 1.5 million. If you give him 1.5 million cash and buy 10% of the shares, he will have no connection with this company. You should know better than me what to do." Kang Cheng said anxiously. "That's how the account is calculated, I have to think about it!" Although Li Jun felt that there should be nothing wrong with the contract, he still felt that he was not used to signing the contract like this. After a few days of concept change, Li Jun finally bought Dongfanglong with 15 million RMB, and Mr. Wu became the vice president of the new company, mainly in charge of the previous 5,000 users.The result of the negotiation with the Tsinghua student website was that Li Jun took the entire website under his banner at no cost. One of the two students of the website was appointed as the technical director of the new company, and the other became the marketing director.The basic structure of the new company has been set up. The new company is named "Time Internet".According to Li Jun's thinking, the company's main business is positioned as a free Internet search service, and the image slogan of the Internet is: to be an encyclopedia of the Internet society.The web page is composed of search contents in categories such as politics, economy, culture, society, sports, entertainment, literature, news, military affairs, and geography. In order to create a sensational effect when the Internet was born, after a period of planning, an important piece of news appeared in major domestic media at the same time, "the first Internet venture capital entered China", "the Internet economy entered the era of venture capital" and many other sensational stories. The news was on the front pages of many newspapers. The story of a young hero who brought Silicon Valley mythology began to be reprinted in various newspapers. Li Jun, as the spiritual leader of Times Internet, was frequently exposed in newspapers and TV. In order to add to the company's capital myth, Li Jun invited a world-renowned spokesperson for digital life to invest a symbolic US$30,000 in the company, and let Intel, the world's chip king, inject a small sum of money.In an era that lacks heroes, the media has been in a weak state for a long time, waiting for exciting events to appear. Li Jun's myth has become the excitement of all media. The media that always like to title have given Li Jun many titles. Hero", "Father of Chinese Website".The higher honor is that Li Jun was named the world's 50 most influential digital elites by the American "Time" at the end of that year. The rise of Li Jun's popularity made my brothers inexplicably surprised. We didn't realize how Li Jun benefited us during the few years we lived with him, but we only found out in the newspaper within a few days. Now I gradually understand what the Internet is, and now there is a popular jingle on the Internet: If you love someone, please send her an email online; if you hate someone, please spread his rumors online; if you want to get rid of a person , please tell him a few porn sites; if you want to find someone, please post a message on the Internet; if you want to deceive someone, please go to the chat room and name him Yang Guo; Wake up and collect your email... No matter what time, someone on the Internet will always answer you. After Li Jun became famous, we are more convinced of the magic power of the Internet. Xiao Han was the first to call Li Jun to greet him: "I didn't expect to become a hero overnight, how big do you want to make this matter?" Li Jun said solemnly over there: "China's first is the minimum goal. If the Internet economy does not become the first, things will be very difficult." "I thought Hollywood actors would be the most hyped." Chauhan said. "The Hollywood economy works best. The economic benefit of a "Titanic" exceeds the GDP of how many cities? But the Internet economy is not the Hollywood economy. The number of visitors to the website is our most important asset." Li Jun seemed to be deliberately Bypassing Xiao Han's joke, he pretended to be confused for Xiao Han with a half-smile. "The number of people on a website is just a number. I really understand the digital economy. The bigger the number, the higher the stock price, the more people get hooked, and the popularity is more important than anything else," Xiao Han said. "Why not be popular? Popularity is the greatest intangible asset." "Dividing money and land is not popular." "Don't be poor, when will you do an exclusive interview with me?" Li Jun said with a smile. "It's just you? Big teeth, forehead, mouth, and legs. Do you still want to deceive your wife?" "Okay, I don't have time to bother with you. Let's meet again sometime. I haven't heard from Kang Cheng for a long time. It is rumored that he is not going well." ...