Shanghai is now becoming more and more difficult for people to live on From food, clothing, housing and transportation to eating, drinking, whoring and gambling are the most expensive in China Shanghai does not welcome outsiders, nor does Shanghainese Shanghai only welcomes one kind of people, that is, those with money You are not welcome in Shanghai unless you come to buy something But none of us have RMB on us You are not welcome in Shanghai, the World Expo is really amazing Rich people from all over the world come to meet ——The Circus on the Top Floor "Shanghai Doesn't Welcome You"

When Shanghai's local band "The Circus on the Top Floor" blew the audience with the song "Shanghai Doesn't Welcome You" at the premiere ceremony of "Rock Shanghai" at MAO Live House on November 28, 2009, Xiao Zhengyi (pseudonym) He was having dinner with his 11th blind date at KEE, a private club at No. 796 Middle Huaihai Road, but Xiao Zhengyi didn’t enjoy it. He stared at the piece of flounder steamed with mushrooms, olive oil and lemon juice, and smiled wryly. Directly opposite him, sat the girl and her mother, who were from Shanghai, eating fish gracefully, as if they had received strict training in western food etiquette.

"Mr. Xiao, how many houses do you have? Is it a villa or an apartment building? Do you have a Shanghai household registration? Do you have a nanny at home? Allah can't be a mother..." Same thing, same little difference.For more than half a year, enthusiastic colleagues and friends introduced many beautiful Shanghai girls to 33-year-old Xiao Zhengyi, but they and their relatives and friends paid more attention to Xiao Zhengyi's ability to make money than he was interested in him.I can't laugh or cry. Xiao Zhengyi, a native of Nanjing, graduated from the Department of Software Technology and Computer Theory of the Technical University of Berlin in 2001 with a master's degree, and then worked in the German mobile software company Cellity for nearly four years.Because he still couldn't let go of his dream of starting a business, he quit his enviable job, sold his house and car, took 85,000 euros in savings, and returned to China with nothing to pack, and chose Shanghai to start a business.

In 2005, Xiao Zhengyi devoted all his resources to founding an industrial application software development company in Zhangjiang Hi-Tech Park.At the beginning of his business, in addition to running between government departments, investment companies and related units every day, Xiao Zhengyi also had to deal with frequent job-hopping and leave requests from Shanghai employees.Most of the time, it is the applicant who sees that the company is so small, turns around and leaves.Talent is hard to find, this is his real experience after being the boss for half a year. At first, Xiao Zhengyi had a very good engineer, a capable guy from Shanghai, but his girlfriend hoped that he could work in a Fortune 500 foreign-funded company and go in and out of high-end office buildings every day.Well-dressed and well-paid, because it feels more decent, and Xiao Zhengyi’s small company, when the name is mentioned, the relatives shake their heads and say they don’t know-can the income be good?Can the future have a future?Are you incapable of getting into a big company?So I kept threatening and luring me with phone calls and text messages every now and then.Xiao Zhengyi worked hard and finally stabilized his outstanding employees with salary increases and future promotions.Unexpectedly, two months later, the boy's girlfriend flirted with him, which made Xiao Zhengyi very embarrassed, so he had no choice but to persuade his employees to go home and get their love back.

But what made Xiao Zhengyi even more headache was the problem of funds.The annual office rent is 240,000 yuan, and the employee salary is 360,000 yuan, not including water and electricity, property and office consumables.To develop a good software with high market acceptance, a lot of manpower and financial resources are required in the early stage, but for a small company that has just started, Xiao Zhengyi knows that he can't afford to wait, so he is a little anxious.He went in and out of government departments more diligently to seek policy-based financial assistance for overseas returnees to start a business, but he only saw a lot of policy-related funds being invested in a certain state-owned enterprise, spending a lot of money, and a single investment reached 20 to 30 million.Xiao Zhengyi knew in his heart that 20 million yuan would be of great help to small and medium-sized enterprises like him, and could help small enterprises overcome the hurdle of life and death.But Shanghai's money always seems to be more willing to add icing on the cake than give it a helping hand.

Under the predicament of lack of people and money, Xiao Zhengyi's entrepreneurial dream was finally completely shattered after struggling for two years. He was depressed for more than a month, but soon a headhunting company approached Xiao Zhengyi and recommended him the position of technical director of the Shanghai branch of a Fortune 500 IT company.After several rounds of interviews, Xiao Zhengyi successfully got the offer with an annual salary of 500,000.So, he changed from a physically and mentally exhausted entrepreneur to a senior wage earner, but he was still physically and mentally exhausted.

In the new company, although Xiao Zhengyi does not have to work overtime every day, no one even cares about being late for work.But this kind of "small pine and small casual" also means that he has no clear work and rest time.If there is a new development project, it is common for him to work until one or two o'clock in the morning of the next day; when he has a cervical spondylosis and is lying on the bed with a collar on, he needs to remotely control the details of technology research and development; it is rare to take annual leave, Vienna at 2 am He was woken up by a work call in Shanghai, but when he saw the number displayed on the phone, Xiao Zhengyi immediately and subconsciously "tuned" his nerves to work.

His parents far away in Nanjing are old and often call Xiao Zhengyi to pay more attention to rest, but he is also quite helpless: "Escape so far, and he is still chased by work. Many foreign customers can really take care of work when they are on vacation. Throw it away, but I can't do it." Xiao Zhengyi attributed it to the environment: "When everyone in this city is in a hurry, it becomes inappropriate to stroll all the way to see the scenery." Too much work makes people depressed. I don't know when, Xiao Zhengyi's left eye frequently appeared large white spots, like lightning, and he felt that he was going blind.He regrets that his body will never be as strong as his will.

One day, after working overtime until early in the morning, when he got home, Xiao Zhengyi could not see clearly in his left eye. The middle-aged man sat down on the ground without turning on the light, and buried his head in his arms.There is nothing in this rental house in Shanghai that can comfort him.At this time, he suddenly remembered inexplicably the reunion of high school classmates not long ago, and all the people who came were Nanjing people who had struggled in Shanghai for many years. This is an AA "pure friendship" party.It is very in line with the habits of Shanghainese, and Xiao Zhengyi is not disgusted.It's just that several people haven't seen each other for many years, which makes him feel a little strange.One of them was wearing gold-rimmed glasses and a neat suit, talking loudly.When someone asked him about his specific job, he just said that I was an investor, and he didn't want to continue this topic.Some people also took the initiative to talk about their work, saying that they are doing HR, and they often travel to and from South America and the Middle East, and they are usually very busy.

Eight people ate 930 yuan. Dividing 930 by 8 is inexhaustible. As a result, when paying the bill, someone also took out the coins, and one coin fell on the ground and rolled a long way.The waiter was a Shandong girl in her early 20s, very dedicated, with a blushing face, squatting on the ground to help them find that yellow fifty-cent coin that rolled far away... A few days later, Xiao Zhengyi learned from one of his classmates that the investment classmate at the party was a salesman in the credit card department of China Merchants Bank, and his main job was to sell credit cards; the one who often went to South America and the Middle East to do "human resources management" Yes, he is actually an unlicensed tour guide leading the way, fighting guerrillas everywhere.

Shanghai has turned the former green youth into a pragmatic middle-aged uncle, trying his best to disguise the "patches" in his life. That night, Xiao Zhengyi was in a flood of thoughts. The next day, he decided to settle down his life as soon as possible, start a family, and have a child.Therefore, Xiao Zhengyi, who has already passed the 30-year-old mark and has never been in a serious relationship, accepted the kindness of his relatives, friends and colleagues, shuttled through many blind date parties, and met all kinds of girls. "Sorry, I don't have a house in Shanghai, temporarily." Xiao Zhengyi put down his knife and fork, and calmly looked at the mother and daughter in front of him. The girl's name is Li Man (pseudonym), Xiao Zhengyi's 11th blind date, and also a returnee.Two years ago, Li Man, a girl from Shanghai, returned home after studying for a year of accounting at Manchester University of Technology.In this year alone, his parents spent 300,000 yuan on Li Man. Li Man, who was born in 1983, is well-dressed. She even carries LV speedy30 in her English training class. Fashionable new models from top famous brands have almost become her "mantra".In the past two years after returning to Shanghai, her daily life is almost full of shopping, drinking tea, and beauty care.In fact, when she first returned to China to look for a job, Li Man received two good offers from two well-known foreign banks with a monthly salary of more than 6,000, but she did not accept them. "Isn't it only 6,000 yuan a month? I can't make money by doing whatever I want. I have to look at other people's faces when I go to work. Besides, I studied early and I am still young. I should play more while I am young." Li Man has his own life. logic. At this moment, she was sitting opposite Xiao Zhengyi, and asked with a smile, "Then will you buy a set for me?" This is a straightforward question. In Xiao Zhengyi's view, it is tantamount to "Then will you marry me?"If you do not have a certain economic strength in Shanghai Beach, it is like being in a primeval forest, but you do not have the ability to hunt and avoid being hunted. The effects of the two are the same.This is a reminder to Xiao Zhengyi from friends around him. Since it would be so "dangerous" to be without money in this city, why wouldn't it be wrong for my future wife to ask my husband to use money to build her a safe fortress? Looking at this pretty girl who is persistently looking for answers, Xiao Zhengyi, who is exhausted between blind dates and work, finally decides to seriously try a relationship, with marriage as the premise. So, he promised Li Man that there would be a house. However, Xiao Zhengyi, who has lived in Germany for many years, is not really aware of the turbulent Shanghai property market. In 2009, the average house price in the urban area of ​​Berlin was 1500-2000 euros per square meter.Buying a new house of 80 square meters in a prosperous area of ​​the city center costs between 150,000 and 200,000 euros, and a second-hand house is about 100,000 to 150,000 euros.If you don’t care about the location, there are many second-hand houses of about 60 square meters in the suburbs 30 minutes away from the center of Berlin, with prices ranging from 50,000 to 80,000 euros. Moreover, this price has not changed in almost ten years.In the past ten years, housing prices in Germany have remained at a low level. The nominal housing prices in Germany have only increased by 1% per year, while the average annual price level in Germany has increased by 2%. % speed reduction. Compared with the ever-changing housing prices in first-tier cities such as Beijing and Shanghai, this price really seems a bit "shabby".Especially in Shanghai, in 2009, the average transaction price of No. 1 Xinhua Road in Changning Inner Ring was 79,000 per square meter, which was nearly five times that of Berlin’s city center based on exchange rate conversion. Then look at per capita income.The per capita monthly income in Berlin in 2009 was about 2,400 euros, basically the same as the housing prices in the city center.After all, buying a decent house in Berlin is equivalent to 5 to 8 years' wages of ordinary people.However, according to Liman's principle of buying houses not in prime locations, not in high-end residential areas, and not in large houses, even if you buy a 150-square-meter apartment in the urban area with an average price of 50,000 yuan per square meter, with Xiao Zhengyi's annual salary of 500,000 yuan, you still need to buy a house. It takes 15 years of struggle without eating or drinking to be satisfied. After a little calculation of the account, Xiao Zhengyi felt that this city was too absurd. Since he had invested all his savings in starting a business before, Xiao Zhengyi had nothing left except his part-time salary.Because of the fear of being a house slave, and because I am afraid that if I spend most of my life supporting a mansion, I will end up with a house but no people. It is bitter to think about it.Therefore, Xiao Zhengyi and Li Man discussed the matter of the house for a while, to see if the house price might fall, after all, the state regulates round after round. Li Man said yes.However, correspondingly, the matter of marriage should be delayed. The house and marriage have been slowed down, but such an important matter as spending money cannot be delayed.Li Man always asked Xiao Zhengyi for gifts every now and then. She never said it clearly. She just mentioned with a smile during the date that she had recently taken a fancy to a silk scarf from Hermès, a camellia brooch from Chanel, or a bag from LV, but she casually said that she couldn’t bear it. Buy, "Huo Lingzi" (Shanghai dialect, implied meaning) to Xiao Zhengyi.The next time Xiao asked her out again, Li Man would use all kinds of excuses to refuse to go to the appointment, until Xiao Zhengyi "received the Lingzi" (understanding the hint, it is commonly known as "the son with eyesight" by the northerners) bought a gift and delivered it to the door. Li Man agrees with his mother's point of view: when a man loves a woman, he can't just talk about it.The most practical thing is to spend money for women. First, the money is earned by a man with his brain, body and energy. If he is willing to spend it for you, it proves that he cares about you. Second, the amount of money he earns is a proof of a man’s ability. , he must not only have a heart, but also have the ability to take care of women, otherwise don't mention love, because he simply "can't afford to love". Li Man grew up in the Shikumen behind Jing'an Temple. The house was dark and damp. The wooden stairs were steep and narrow, and they creaked when they stepped on them. The stairwells often smelled of sweat, mold and cat urine. A family of three squeezed into more than ten square meters, and the kitchen and bathroom were shared by three families.The area where their home is located is the most prosperous area in Jing'an District, and it is also one of the most luxurious business circles in Shanghai.Next to the golden Jing'an Temple, next to Jiuguang Department Store, which is famous for its high-end consumption, there is an extremely ordinary windbreaker in it. This contrast is shocking.Li Man knew very well since she was a child that good things have to be bought with money. Without money, she can only stay forever in the old Shikumen that smells like cat urine. Once, Li Man's father passed by Jiuguang Department Store and felt thirsty, so he bought two big snow-white pears in the supermarket below.Because all the shopping carts around were foreigners or well-dressed Chinese, Li Man's father didn't want to be ashamed, so he didn't look at the prices carefully, and walked straight to the cashier with two pears.When I checked out, it was more than 50 yuan, just two pears?Father guards the door in the community, and it costs fifty yuan a day to guard it.But he gritted his teeth and bought it. When he got home, he ate the pears carefully, even chewing the pears. However, even though his family was in a difficult situation, Li Man was never treated badly.When she was in junior high school, her mother bought a gold necklace for her as a birthday present, saying: "other people's daughters are not as good-looking as my daughter-in-law. They wear gold and silver, and my daughter-in-law doesn't have one, so it's too sinful (poor meaning)." For this reason, their family ate green vegetables for more than three months. Li Man has a aunt who is beautiful and married twice. The second husband is a hairy Italian who runs a business in Shanghai.Auntie often drives her Porsche and carries a Gucci bag to visit Li Man's house, showing off her recent shopping trophies one by one.Li Man stared straight at her eyes, but every time her mother saw this younger sister who had become a "rich wife", she panicked in her heart.She herself failed to marry a rich man, so she hoped that her daughter could fly out of the grass nest and climb high branches. So, just after three or four semesters in Liman University, my mother solemnly announced at a gathering of relatives and friends: Allah is going to start looking for a husband for my daughter!Please broaden your thinking and put it into action, so that your mind can be liberated, your steps can be bigger, and your heart can be warmer. The mother is very persistent. She thinks that finding a son-in-law is like picking apples. You have to act early and decisively. There are only a few good apples. If you doze off for a while, they will be picked out with quick eyesight. In fact, the main reason is that Shanghai is a very “crazy” city, which changes drastically every day and every three days. When the gate is opened, all good things rush in, the ecology is immediately unbalanced, and people’s hearts are suddenly agitated.There is nothing wrong with living a better life, but how can we live better without money?As a result, love turned sour in this city. Later, the mother had the cheek to ask the "Mrs. Rich" sister for help, and borrowed money to send Li Man to study in the UK, and gilded her daughter, so as to have a good social status and a good starting point. When looking for a job after returning to China, Li Man had a deeper recognition of his mother's words.If she relied on her own salary, how many years would it take to buy a decent house?She should still marry a rich man, so that she can live a good life soon. When she is rich, her parents don't have to work so hard. Therefore, in order to test Xiao Zhengyi's financial strength, Li Man set a date at Hang Lung Plaza, pointed to a diamond ring worth more than 200,000 yuan in the Cartier counter, and said that he hoped to get this gift. The honest Xiao Zhengyi misinterpreted it as Li Man agreeing to get married.So he swiped his gold card and bought a diamond ring immediately, and proposed to Li Man.Li Man happily put on the ring, but rejected his marriage proposal.This made Xiao Zhengyi a little angry. But the next day, Li Man's gentle voice came over the phone again. She said that marriage is fine, but without a roof of her own to shelter her from wind and rain, she would lose confidence in her new life and the courage to step into it. Another house.Xiao Zhengyi held the phone and smiled wryly. At this time, the time has entered September 2010. In the 20 weeks since the last round of state regulation on real estate was launched, Shanghai housing prices have reached a new high. Another "milestone". On September 8, the E18 plot along the Huangpu River became the most expensive residential land in the country with a transaction price of 35,480 yuan per square meter.According to the latest data provided by Fangfang Real Estate Consulting Agency, in the first eight months of 2010 in Shanghai, the proportion of residential land with a transaction price of less than 10,000 yuan has dropped from 76.9% of the total in 2009 to 51.91% this year ( "Daily Economic News"). The sharp reduction in the number of land plots with a floor price of less than 10,000 yuan means that in the next two to three years, about 50% of Shanghai home buyers will be "luxury houses".If the floor price reaches more than 10,000 yuan/square meter, the house will sell for at least 30,000 yuan/square meter after completion. Gemdale Corporation once publicly disclosed that it wanted to build a luxury house, and its target was the king of Shanghai’s suburban land won at 14,500 yuan/square meter in Zhaoxiang Town, Qingpu, Shanghai. At that time, industry insiders estimated that the price of the project might reach 30,000 yuan/square meter, but from The latest estimate of the market is that the selling price of the above-mentioned projects may reach 70,000 yuan/square meter. The more the price is adjusted, the higher the housing price, the land kings are refreshed frequently, and the high-priced land is dedicated to building luxury houses. It became a financial transaction—whether it was a house or a wife, they couldn't afford to "buy" because they were all in Shanghai.Xiao Zhengyi had to re-examine his life and his position in the city.Shanghai, is there a future for me? In fact, based on Xiao Zhengyi's current income, it is not impossible to support a full-time wife and live in a mansion that belongs to his own property, as long as he is willing to borrow money and work hard to fill these two "black holes". Work alive.But what about his ideals?How did his entrepreneurial dreams end?Letting Shanghai transform himself into a middle-aged man who purely pursues material things is not the ending that Xiao Zhengyi wants. He and Li Man broke up.The values ​​​​of the two people are completely different, and neither can convince the other.He hopes that his future wife is considerate and capable, not just a credit card machine; she thinks that a man should use money to prove that he has the ability to build a safe and comfortable home, especially in such a treacherous city where money is paramount. On the day they broke up, the two had a big fight in the parking lot of the Metro Building in Xujiahui.Xiao Zhengyi's Audi A6 was parked in the aisle, and inside the car, the two had a heated argument.Xiao Zhengyi used Nanjing dialect to detail Li Man's many shortcomings, while Li Man used standard Shanghai dialect to ridicule Xiao Zhengyi's "incompetence". A Chery QQ3 behind was blocked by Xiao Zhengyi's car, unable to get out, and honked its horn angrily.Sitting in the car were Ou Zhenhua and his wife Wang Xiaoling, who was six months pregnant. Today he accompanied her to resign. Now that the work has been completed, they are in a hurry to meet with the agency. The two are listed in Huaqiao, Kunshan. The small duplex house for sale is said to have found a buyer. "Beat Mossa in front (Hubei dialect, meaning what)?" Wang Xiaoling frowned, looking through the window glass at the Audi that was stuck in the middle of the road ahead, "The parking fee is 10 yuan an hour, they don't do you know?" Wang Xiaoling settles accounts in her heart almost every day. In 2010, the monthly parking fee in Shanghai was US$278.73, ranking 38th in the world, an increase of nearly 27% compared to 2009.The parking lot of the Metro Building is at an upper-middle level. In principle, it is not open to the public. It is billed on time at 15 yuan for the first hour, and 10 yuan per hour after the hour. Internal employees can apply for a monthly parking card, and the fee is 2,500 yuan per month. Yuan.For Wang Xiaoling, who earns a monthly salary of more than 8,000 yuan, it is still a lot of expenses. If it is not because more than a year ago, she bought a house in Huaqiao at an unimaginable cheap price of 2,800 yuan/square meter in the urban area of ​​Shanghai, and the commute is far away. , she is not willing to spend 35% of her monthly salary just to park a car. So, Ou Zhenhua got out of the car, and quickly stepped forward to knock on the glass of the other party's car. Xiao Zhengyi was a computer student, and it was the first time he got out of control like this. He apologized to the people who came, and quickly drove the car out of the parking lot.A week later, Xiao Zhengyi received an invitation to start a business from a college classmate. The other party was planning to establish an industrial robot development and industrialization base in Nanjing, forming a geographical "north-south echo" with Shenyang's "Xinsong" robot.He likes Xiao Zhengyi's professional skills and entrepreneurial experience, so he hopes that his former classmates can help him to start a business together. Compared with Shanghai, Nanjing also has rich scientific and educational resources, and its labor cost is lower than Shanghai. Moreover, the Nanjing municipal government has introduced more favorable policies in terms of housing policies, welfare guarantees, and venture capital for overseas returnees to start businesses. Why did I insist on staying in Shanghai as a "phoenix tail", but never thought of developing in a more profitable city?Why should I be wronged to endure the high cost of Shanghai, but I didn't expect to go out and find hope in other cities?After asking such a question, Xiao Zhengyi immediately felt awakened.He immediately packed up, resigned, returned the rented house, and drove all the way north.Leaving Shanghai, went to Nanjing.If you see the news that the industrial robot industry is booming in Nanjing, it must be the result of Xiao Zhengyi's hard work after starting again. Speaking of starting again, this is also the wish of Ou Zhenhua and Wang Xiaoling.The day Xiao Zhengyi left Shanghai was also the day the post-80s couple returned to Wuhan. After graduating from Wuhan University in 2004, they broke into Shanghai together. Ou Zhenhua and Wang Xiaoling were interested in the development prospects of the Japanese major here.From 300 yuan/month to rent a "half room" to 1,800 yuan/month to rent a fully furnished unit; from two ordinary employees of foreign companies to an annual salary of 200,000... In 2007, they felt that they should buy a house . They can't "eat the old", and they don't have much savings, so they can only buy a house with a down payment of no more than 100,000 and a full price of about 300,000.At that time, the housing prices of Jiuting and Jiangqiao in the outer ring were close to 8,000 yuan per square meter.The company subsidized the car, so the two bought a small duplex house in Huaqiao with a loan of 2,800 yuan per square meter. The total price of the house was 350,000 yuan, and it was exactly 35 kilometers away from the city center. The house is located at the junction of Shanghai Qingpu, Jiading and Jiangsu Kunshan. The mobile phone signal is very messy. One is "Shanghai Mobile welcomes you" and the other is "Jiangsu Mobile welcomes you". One house can have two area codes of 0512 and 021 at the same time landline phone. But the really bad thing is that Wang Xiaoling didn't know until she was pregnant in early 2010 that Huaqiao belonged to Kunshan, and the baby could not apply for Shanghai household registration after the baby was born.The couple was in a hurry, and it didn't matter if they were struggling, "You must not blackmail the child!" Therefore, when the regulation was tightened in the first half of 2010 and the housing market was at a low ebb, the two gritted their teeth again and bought Jiading Anting Huangdu with a loan. small room.The two mortgages put the couple out of breath. When I think about it in the dead of night, I feel that the future life is as unpredictable as the night in front of me. "Few people will flee Shanghai for one reason, but in the end there will always be one thing that makes you leave firmly." Wang Xiaoling can't forget the hard work she used to do. "I spend more time with clients than with my family. After a project starts, I have to work around the clock. I talk to my husband less than 10 sentences a day, and 9 and a half of them are "orders." ' or 'arrangement of work' - because they often take their work emotions home, and even vent their anger. Even when they take a vacation, they always answer the boss's calls with their mobile phones." Once the work stops, she immediately loses herself . Recently, Wang Xiaoling has been reviewing her MBA at home, preparing to take the exam after giving birth.Ou Zhenhua was hired by a large state-owned enterprise in Wuhan by virtue of his academic qualifications and work experience in Shanghai, and his salary was comparable to that in Shanghai.Wang Xiaoling believes that her future job will not be worse than her husband's. They dealt with the house in Shanghai and officially settled their home in Wuhan, and they didn't need a loan to buy a house.The new home of the two is located near the "Optics Valley" in Wuhan, a place where the industry development is similar to Zhangjiang, and the commercial prosperity is similar to Hongqiao.The house is the best townhouse in Wuhan, and it is only more than 10,000 yuan per square meter. I have my own car, and my life is very comfortable.The key is that you will no longer be stuck in road traffic, you will no longer pay expensive parking fees, you will not be squeezed into meat pies even if you take the subway, and the cost of living will be greatly reduced.Every year, I have some spare money on hand, and I can also travel, or start a business on my own. In fact, Wang Xiaoling doesn't dislike Shanghai, and even likes the 24-hour convenience stores that can be found everywhere in this city.However, she believes that Shanghai is too expensive, and the high cost of living seriously exploits the people in the city. The couple settle accounts and earn money every day. This has become the whole life, and there is no other pursuit in life.If this is the so-called good life in the city, then she would rather give up everything and start from scratch.Of course, it takes courage, so she is proud of the two people's final decision to "leave Shanghai". In Shanghai, Xiao Zhengyi's entrepreneurial dream was trapped by funds, and his love was defeated by material things.In fact, as far as the entrepreneurial dilemma is concerned, he is not alone in his distress.According to a Hong Kong "Wen Wei Po" report in 2004: Shanghai returnee companies have hidden worries, "less than 25% of them are profitable, 30% of the companies are in the seed stage or laboratory stage of start-ups, 65% are in the founding stage, and only 5% of the companies Entering the mature stage. Therefore, most returnee enterprises are in the initial investment stage or loss-making stage.” The reasons include the following two points: 1. Financing difficulties.Among the returnees, 43.4% think that the biggest difficulty after returning to China is "no funds". The threshold for applying for venture capital funds in China is high, the procedures are cumbersome, and the success rate is low; cash.According to reports, some district government departments are very enthusiastic when the returnee enterprises want to settle down, promising various preferential policies. When the enterprises are put into production, many promises are often not fulfilled. The consequences of such a situation are also not optimistic. In February 2010, the results of the general report of the research project "The Situation of Returned Overseas Students Coming to Shanghai for Work and Entrepreneurship" conducted by the Shanghai European and American Scholars Association showed that the number of overseas returnees coming to Shanghai to start businesses has been decreasing year by year.As of February 2010, more than 4,400 enterprises have been established in Shanghai by returned overseas students, with a total investment of more than 550 million US dollars.However, from the analysis of the development trend, the number of overseas students' entrepreneurial qualifications has dropped from 274 in 2004 to 61 in 2008, showing a downward trend year by year.In other words, fewer and fewer returnees are willing to start businesses in Shanghai. American psychologist Abraham Maslow divided human needs into five categories, from low-level to high-level, in turn: physiological needs, safety needs, social needs, esteem needs, and self-actualization needs.He believes that people are always trying to satisfy a certain need, and once one need is satisfied, another need will take its place.In general, higher-level needs will not be energetic enough to drive behavior until lower-level needs are satisfied. In fact, to put it simply, if you have to work hard every day for food, clothing, housing, and transportation, you will not pay attention to such trivial things as frequent unilateral nasal congestion, which may be a precursor to nasal cancer; if you save a few dollars every day If you walk for more than 20 minutes for the fare, you will hesitate to choose a boyfriend with an annual salary of 50,000 or 500,000. This choice has nothing to do with love; Will you spend three hours a day practicing piano or sketching, just for hobbies like when you were a child? Japanese literati refer to Shanghai as the "Magic City". Although this is a remark against a specific historical background, it is of practical significance.Shanghai is such a magical city, she can put the world's most dazzling material enjoyment in front of you - want to take it?pay me.Give youth and ideals, health and fun. Therefore, people come and go, going in and out of this city, just because their value balance is tilting, just like the choice of Xiao Zhengyi, the expensive Shanghai hinders the realization of ideals and the pursuit of a better life, leaving What's the point?With your ability, you can easily obtain a house and a car in other cities, but you will have to fight for it all your life when you arrive in Shanghai, which will make you lose energy and financial resources to do other things you like or fulfill more important wishes. In this case, How attractive is Shanghai to you?Are you sure you really understand Shanghai and how expensive this oriental "magic capital" is?