Chapter 23 Chapter Four: The Little Tailor Causes the Great Revolution

1997 is a year of great historical significance and celebration for the Chinese people. This is when our country will take back Hong Kong, the "Pearl of the Orient", which belonged to us from the British. 150 years ago, a great country was beaten by several gunboats from the West to seek peace; 150 years later, the 1.2 billion people in this great country were all immersed in the joyful atmosphere of the return of the lost treasure.With the price of 150 years, in exchange for this unusual result from shame to glory, should we seriously contemplate history after celebrating. The conclusion is not complicated, because in the past we were poor, we were beaten and bullied when we were poor, but now we are finally strong.

150 years is a long time, but it is also a short moment in the long river of history.Compared with China, Britain, which defeated us back then, is not the same in terms of its territory, its population, and its history, but they won, which made our long-haired ancestors tremble.In fact, Britain is not scary at all. The scary thing is that they had already started the "industrial revolution" that lasted for nearly two hundred years.It was the "Industrial Revolution" that began in the 18th century, making this small country on the west coast of Europe dominate the world, and by the 19th century it became the most developed and richest first-class power in the world.Even in the 20th century, we still have to admit that it is still one of the few wealthy countries in the world today. Its economic strength and people's living standards, at our current speed, may still require decades of hard work. Row.

The greatness of the British lies in the "industrial revolution" that made it strong for nearly three or four hundred years.When we are interested in lifting the veil of the development of the United Kingdom of Great Britain and Northern Ireland today, we find that the source of its earliest "industrial revolution" is the same as that of our Changshu people who started the market economy: they are all the same. A textile machine! Before the Industrial Revolution, Britain was originally an agricultural country full of idyllic idyllic sentiments, and was called "Happy England" at that time.80% of its residents are engaged in agricultural production.Britain's agricultural economy was more deeply commercial than that of any other country at the time, since England sold its vast wool to its European neighbors very early on.With the development of this commodity economy, the connection between farmers and the market has gradually become closer.After going through the "Enclosure Movement" and "Pirate Career", starting from the 1760s, Britain started the Great Industrial Revolution that has influenced our life and human progress until now.This revolution first started in the cotton textile industry sector.At that time, there was such a decree in England that anyone who died in British territory must be buried in woolen shrouds.But on the contrary, the cotton textile industry is a new industrial sector in the UK. Since it is not bound by tradition, the technological innovation of this sector is a matter of course.Those who are knowledgeable know that the cotton textile industry has two important categories: spinning and weaving.These two must be in balance for production to work properly.But in 1733, a Lancashire watchmaker invented the flying shuttle, which completely and completely broke this balance.The use of flying shuttles instead of manual threads increases the efficiency of weaving several times, so that the spinners cannot catch up with the weavers.This "yarn shortage" tide has really caused the British a headache for more than 30 years. It was not until a man named Hargreaves invented the "Jenny loom" in 1765 that he breathed a sigh of relief.

Bearded Hargreaves watched his wife Jenny spinning yarn very tiredly after get off work every day, and distressedly told his beloved wife to go to bed earlier.Jenny let go of her hand and accidentally knocked the spinning wheel to the ground with an "hey", and the spinning wheel was still spinning with the spindle.Hargreaves looked at it and had a sudden inspiration: If several spindles are erected at the same time, wouldn't the efficiency be several times faster than that of the horizontal spindle spinning car?The next day was Sunday, and Hargreaves got up early in the morning to do his good woodworking work, and a multi-spindle spinning machine was quickly completed by the Englishman.The wife tried it and said "OK" repeatedly!In order to show that this machine was a gift for his beloved wife, Hargraves deliberately named it "Jenny's Spinning Machine".It was this little machine invented by the carpenter Hargreaves, which even our great Engels remarked: "The spinning jenny lowered the cost of producing cotton yarn, thereby expanding the market, and giving the first impetus to industry." See , how amazing the little "Jenny Spinning Machine" is!

But there is something even more remarkable about the "Jenny Spinning Machine", that is, its birth also led to the birth of the proletariat!This may sound a bit abrupt, how could a small loom made by a bearded Hargreaves for his beloved wife have nothing to do with our great class, great Marxism, and later the entire society including our Chinese Communist Party? Is the International Communist Movement united?As long as we take a closer look at the series of industrial revolution movements triggered by the "Jenny Spinning Machine", we will understand that this is the case.

At that time, due to the increase in demand for cotton cloth in England, the wages of weavers continued to rise.Therefore, some former weaving workers began to give up their previous concurrent agricultural production and specialize in weaving. In this way, the first batch of proletarians appeared on British land.They had no property of their own and lived only on wages.In addition, the advent of the "Jenny Textile Machine" also promoted the development of the division of labor in the textile industry, ending the production relationship in which spinning and weaving were completed in the same house in the past.Operating the "jenny loom" was a laborious job, and men gradually became the dominant group in this occupation.Families often live on money earned from the men's spinning jobs.At the same time, other families simply gave up hand spinning and specialized in weaving because they couldn't afford the "jenny loom" and couldn't use outdated handlooms.In this way, the phenomenon that spinning and weaving are completed in the same family has completely disappeared, and it has been replaced by a clear occupational division of labor.This industrial division of labor in the primary stage of capitalism has intensified the specialization of textile production due to its own specialties.The intensification of specialization has greatly stimulated the improvement of productivity, and the improvement of productivity has in turn promoted the more obvious division of labor in society.At this time, the proletariat of the communist vanguard expanded more and more, and became more and more characteristic of its own class.

The historical achievements of the "Jenny Loom" seem to have surpassed the evaluation given to it by the entire British society at that time.After its birth, it created a brand-new class for mankind, and at the same time, it greatly promoted the powerful vitality of another class—the bourgeoisie, especially the rapid development of capitalist production and capitalist commodity exchange. With the increasing number of yarns driven by the "Jenny Textile Machine", it is obviously more and more difficult to use human power as the spinning power. In 1769, Arkwright, the barber, invented the water-powered loom on the basis of Hargreaves, which could solve the power factor.This made the entire British textile industry take a big step forward, and really promoted the emergence of the modern factory system.So despite the fact that the barber's technology was stolen from a carpenter (after all, Arkwright had his own creation), in a general sense people have always regarded him as the initiator of the modern British factory system. Our Marx agrees.

The inventions of the carpenter Hargreaves and the barber Arkwright brought an unprecedented production revolution, technological revolution and later social revolution to British society.These three revolutions later developed from Britain to neighboring countries and even the whole world.In the past, we have always attributed the British Industrial Revolution to Watt's invention of the steam engine, which is wrong.In fact, this human invention of Watt was completely based on the "Jenny loom" and the water-powered loom, and the initial application of Watt's steam engine was only for the textile industry.Therefore, we can clearly see that, starting from the "Jenny loom", to the water-powered loom, and to Watt's steam engine, an industrial revolution in British society that later affected the entire human society was born in this way.

It can be summed up in one sentence, the British changed themselves with a "Jenny loom" and created wealth. At the same time, it also changed human beings, including the fate of our Hong Kong being plundered by it.A "Jenny loom" brings more civilization and progress to the British, and it is the same to human beings. My protagonist, the people in Changshu under the conditions of China’s socialist market economy today, may not be clear about the path they are taking, and how the original economic development model of the United Kingdom, one of the most developed and richest countries in the world today, is It fits so well!

Changshu people naturally don't think about it, maybe they don't want to think and compare like this at all.But there is one thing they should be aware of. Many pursuits, many initiatives, and many innovations they have sprouted in their exploration of China's socialist market economy with their own characteristics today are in essence in line with the laws of economic development.This means proceeding from reality, seizing the local advantages at the time, seizing the opportunity, maximally stimulating the people’s creative nature and instinctive pursuit of self-worth, self-wealth and self-development, and making it a driving force for economic and social development and source of progress.

As far as its form is concerned, today's Changshu people are very similar to the British people when the industry started in those days in terms of productivity development.But in its essence, it is quite different.The use of textile machines by the British was an inevitable result of the development of productivity to a certain stage, while the use of textile machines by Changshu people was an orderly progress when production relations changed.However, we can use the same conclusion for the same phenomenon in two different historical stages, that is, whether it is the British of yesterday or the people of Changshu today, they start from the self-conditions of self-development and rely on the end result of a textile machine. The purpose is the same, that is, to change one's backwardness and increase one's wealth, so as to realize the overall progress of society. Although we cannot predict whether the people of Changshu, holding a textile machine in their hands today, will change not only their own destiny but also the destiny of the whole world like the British yesterday. It is exciting, but one thing is certain, Changshu People hold the textile machine with their hands today, and one day they will surprise the world!In fact, this powerful industrialization, commercialization, resourceization, wealthization, and powerization have been shown from them.It's just that no one said that in the past, and no one thought about it that way.Any profound revolution is developed to a certain stage before being recognized by people.The experience of Changshu people, perhaps after a longer period of time, will enable people to understand and realize its inescapable influence on the historical process of socialism in our country.Let me give up this kind of prophecy for a while, and take readers to see the surging and magnificent revolution brought about by Changshu people holding a textile machine today. The emergence of this revolution in Changshu is strikingly similar to the history of the British Industrial Revolution, which began in the cotton spinning industry.The place name Changshu began in the Song Dynasty. The officials at that time named this place "Changshu" with "fertile soil and no water or drought every year", which can be described as very clever.Changshu Changshu, Changshu Changshu.Changshu Changshu, what you plant will ripen.Changshu people are rich first of all thanks to the first sage Yuzhong for reclaiming the fertile land that God can't refuse to be unfamiliar with. During the period from the end of the 19th century to the beginning of the 20th century, China's national industry began to emerge, and the early Chinese national industry all started from the industrial production of daily necessities that are closely related to people's livelihood.As a grain and cotton producing area, Changshu is also close to Shanghai, Suzhou and other cities. During this period, a wave of businessmen came here to set up factories.For example, the "Yutai Spinning Factory" built in Zhitang Town, Changshu in the 30th year of Guangxu with a sole investment of 270,000 taels of silver by a salt merchant from Jiangxi is an example.The factory covers an area of ​​200 mu. The imported equipment is all textile machines manufactured by British "Doberson" and "Hanston" in 1888. Its production scale can be regarded as extraordinary in China's early textile industry. In the 1920s, another group of businessmen from Shanghai and Wuxi came to Changshu to open factories, forming the second development stage of Changshu's textile industry.After the Anti-Japanese War began, factories in Shanghai, Wuxi and other cities moved to the village of Changshu not far from the city to avoid the bombing of Japanese aircraft. This objectively made a big step forward for Changshu's textile industry. In fact, the above reasons are far from being the fundamental factors for the development of Changshu's textile industry.The reason why Changshu's textile industry can become the "locomotive" for local people to move towards a market economy today is mainly due to the conditions of Changshu people themselves. In Hupu Town, Changshu, people told me about a character who was a bit like the bearded Hargreaves who invented the "Jenny loom" in the mid-18th century, but this character was a woman, and her name was Ji Genxian.I don't know if it's because her ancestor Ji Ling was a famous general in the Song Dynasty, or because she was born with a spiritual spirit, her parents gave her such a name.Genxian was born in 1884 and died in 1978. He was a 94-year-old birthday star.On the homestead of Daju in her hometown, Hupu Town, the villagers built a statue for her. This is the only statue in Changshu that the villagers spontaneously made for a commoner peasant woman.In Changshu City, the government also made a statue of Ji Genxian.This is a very unusual thing.People of a certain age know that one of China's foreign exchange-earning products is "Changshu lace", which is also famous in the world's handicraft circles.The originator of China's "Changshu Lace" is Ji Genxian, a peasant woman who has lived for nearly a century. In 1919, Ji Genxian, a young woman from a poor family, went to Xujiahui, Shanghai to visit relatives. After being introduced by her brother-in-law, she was baptized and joined the Catholic Church. She then learned how to embroider lace with a foreign nun in the church for about half a year.Because of Ji Genxian's ingenuity, the lace embroidered is not only superior, but also inherits foreign technology in craftsmanship, and also incorporates the essence of traditional Chinese handicrafts. In terms of quality, it can be called the first generation of lace.Later, when Genxian returned to his hometown, Hupu, he began to make embroidered lace for business. At this time, sisters-in-law and sisters from the neighbors always came to watch it in groups.Because embroidery lace was expensive at that time, and it was needlework at hand, it was not difficult to learn, so whenever Ji Genxian was doing work, he was surrounded by learners.In order to let the peasant sisters also learn the technique of embroidering lace, in the spring of the following year, Ji Genxian rented a hall of Baidangqiao Jushi and began to formally teach the technique of embroidery lace and also run the distribution business.Because embroidering lace can make women not only more ingenious, but also have a skill whose income far exceeds that of other farm sidelines, so people flocked to Ji Genxian to learn the art, and then passed it on to ten, ten to hundreds, By the early 1920s in the rural areas of Changshu, thousands of peasant women had learned to "make lace".Women do it at home during the slack season, and take it to the field to do it during the busy season. They can also puncture a few stitches while breastfeeding their children, or embroider a few lines while cooking and waiting for the fire.After a piece of lace is finished and handed over, it can be exchanged for a few yuan or tens of yuan in cash.The private money that those handy girls earned from embroidering over the past three to five years is enough for their dowry.The effect of embroidered lace led to a custom among the people in Changshu: whichever girl who can't "make lace" can't find a good husband's family, and the girl who can "make lace" quickly will of course It has become a popular object for marriage and marriage.Such a custom in turn greatly stimulated the development of the lace industry.Before liberation, there were more than 300 lace firms in Changshu, and hundreds of lace firms also appeared in counties and cities around Changshu.After liberation, since Changshu had an independent lace export business, townships and towns also set up lace purchase and distribution stations, so this kind of handicraft by peasant women has completely formed a local industry, and even established in the county and township. With several specialized lace factories, "Changshu Lace" has thus become a famous local export product of the country and is famous all over the world. In 1978, the 94-year-old "Queen of Lace" passed away, and two years later, "Changshu Lace", which she formed her own school, won the National Gold Medal. Ji Genxian's "lace spread phenomenon" seems to be very common, but in fact it deeply reveals the ingenious nature and unique business acumen of the local people.Speaking of the "lace phenomenon" of Ji Genxian in Changshu, I have to talk about another unique "little tailor phenomenon" in Changshu's market economy.The so-called "little tailor" is a local name for the group of artisans who make clothes for a living.Don't underestimate Changshu's "little tailor".Readers know that there is a Beijing "Hongdu" clothing store, which produces first-class clothing in China and even in the world.However, who is the "first pair of scissors" in "Red Capital", maybe no one can tell.Changshu people can tell you clearly: that is their "little tailor" - Tian Atong. Changshu is a famous cotton-producing area. Since the Ming Dynasty, there has been a homemade textile industry produced by farmers for their own use.As the homespun textile industry matured, a large number of "little tailors" appeared, who were called one of the local "three immortals" along with carpenters and masons.Especially from the beginning of the 20th century to after the liberation, as "foreign machines" stepped on by feet replaced hand sewing and cutting more and more, Jiangnan, especially in cotton areas like Changshu, almost every village has one or several such small machines. tailor.Before there was a market economy, small tailors were completely a group of individual handicraft workers. They relied on their own labor to travel from home to home and west villages to cut clothes and pants for their neighbors and distant relatives. At most, they could earn a meager salary a day to support their families.However, even though he earned a meager profit, compared with the "field craftsmen" who make a living purely by doing farm work, in today's terms, the little tailor is considered a "white-collar worker".Because he doesn't need to bask in the sun, doesn't need to grab dung and ashes, and can eat and take (the Hakkas have to take care of the food and pay).Therefore, small tailors were very popular in southern Jiangsu before the 1960s and 1970s. Whether it is a man or a woman, finding a small tailor as a partner can be regarded as a "high-profile" marriage in the local area.Under the influence of this custom, small tailors are everywhere—although some of them can't take on one or two jobs a month, this does not affect the number of people learning the craft of tailoring.However, in the 1970s, especially after the Third Plenary Session of the Eleventh Central Committee of the Communist Party of China, the farmers in the Jiangnan area first had better food, and then every family lived in buildings.There are three things in life: "eating, housing, and clothing", and later on, getting well dressed becomes a major event in people's lives.As a result, small tailors in the south of the Yangtze River have unprecedented development and opportunities for use. In the autumn of 1991, a piece of news that shocked the Chinese textile industry colleagues broke out in East China: Wangshi, a small town in Changshu, held a "Farmer Fashion Festival" in his own town.At that time, this incident not only aroused strong domestic repercussions, but even several foreign newspapers reported it one after another.In people's impression, only those elegant people can appreciate such an extremely elegant professional event of clothing art like the fashion festival, and it cannot be held in large and medium-sized cities that are not of a certain level.How could those "bumps" with mud on their feet engage in such activities?Indeed, it is said that quite a few people at that time expressed their dissatisfaction with such a factory where almost all cotton growers, cotton sellers, and cotton cloth weaves were held in the cotton fields, on the way to sell cotton, and in a factory that weaved cotton to make clothes. The people who sang the protagonists of the "Farmer Fashion Festival" were skeptical.But later people found out that they were wrong. Just like Zhang Ruifang, a famous Shanghai star, said, she accepted the invitation because of the face of the peasant brothers.She said that she has been playing rural women for decades since the 1950s. When she played this kind of role before, the director made her wear patched clothes, as if the more worn the more she looked like a rural woman.But today, when I went to a small town in Changshu to participate in the Farmers Fashion Festival, I saw that all of them were dressed so beautifully. When I played a role of a rural woman in the future, I could tell the director that I would also wear beautiful clothes on stage. The fashion festival in Wangshi town has been held for several times now, and it has become famous.Mr. Fei Xiaotong once spoke highly of the fashion festival in the town, and wrote the inscription "Wangshi town, clothes and quilts all over the world".When it comes to the Farmers Fashion Festival in Wangshi, we have to talk about the "Qiuyan" clothing that supports this fashion festival.The "Qiu Yan" fashion, which is now well-known both at home and abroad, was produced in this small town of Wangshi.People from Changshu proudly introduced to me that their "Qiuyan", as a brand-name clothing product, is the first inspection-free product in Jiangsu's clothing industry.As an enterprise group, it ranks among the top 500 large-scale township enterprises in the country, with an annual output value of more than 200 million yuan and a profit and tax of 30 million yuan.There are more than 1,200 employees, and 5,000 sets of ready-made garments are produced every day. However, the company does not have a full-time product salesman, and its products are chased by others every year. The small town of Wangshi where "Qiuyan" is located now has more than 120 garment factories, large and small. Although the business is not as popular as "Qiuyan", all of them belong to "well-fed".After I learned about it, I found that the managers of all these factories were all "little tailors".The family in charge of the town revealed to me: The reason why Wangshi is able to dominate the fierce textile industry today is because there are more than a thousand ingenious little tailors on this land for a long time.Take "Qiu Yan" as an example, the six factory leaders were all little tailors back then.There is a very popular saying in Changshu, which is called "experts become factory directors, tailors rule the world".Explore the cause and effect of the development of Changshu's garment industry, and you will find that this statement is not unreasonable. Pan Bingfu, the chairman of the "Qiuyan" Group and a well-known national entrepreneur with assets of 140 million yuan, was only a small tailor who ate hundreds of thousands of meals back then.In the headquarters office building of "Qiu Yan", I had only one encounter with this big boss who gallops through the "wear" field, but in this short moment, his deep eyes left a deep impression on me. impression. "You mean Director Pan's eyes? Of course. He is famous for his sharp eyes." When Changshu's clothing colleagues talked about Lao Pan's eyesight, they all showed admiration. As early as the beginning of 1980, "Qiu Yan" had just been listed and had no reputation at all.Once, Lao Pan learned in Shanghai Renli Clothing Store that ski jackets will replace Chinese and Western cotton padded clothes.At that time, this new fashion had not yet appeared in the Chinese market, but Lao Pan believed that the snow jacket would be popular in the Chinese market.So he resolutely decided to change production, and went south to Guangzhou to purchase materials and samples. After returning to the factory, he and the technicians creatively designed a unique hooded women's ski jacket with contrasting colors.This style became popular in Shanghai as soon as it was put on the market.The most well-dressed woman in Shanghai, in order to buy a "Qiuyan" brand ski jacket, could take two days off to queue up at the Renli Mall.It is said that only one Renli shopping mall sold 80,000 sets of such ski jackets within a week. It is said that Lao Pan loves to "scan the market" with his eyes, and he always carries three treasures in his pocket: small scissors, a measuring tape and a calculator.When his eyes "sweep" to a new style and good fabric, he uses his "three treasures", and then goes back to the factory to use his brain, and within a few days, he will produce a new product that makes his colleagues jealous. One day in 1983, Lao Pan came to Shanghai's most prosperous Nanjing Road, Huaihai Road and other places to start "sweeping the market". People began to wear tight-fitting and elegant suits, but most Chinese were still relatively conservative at that time.Taking the best of the two, taking into account the fashion of the Chinese people, will definitely win... Lao Pan already has a new style of clothing suitable for the Chinese market in his mind as he walks.Sure enough, soon, a kind of "Kaqu shirt" with mid-length breeches as the fabric and a full clip on the inside appeared in Shanghai shopping malls.As soon as the new clothes came into the market, there was a wave of "kaqu fever" in Shanghai and soon spread to the whole country. In 1984, Lao Pan launched new "aviation style" and "forest style" ski jackets; In 1985, Lao Pan launched the white suit series; In 1986, Lao Pan launched women's embroidered wool-like, tweed suits and windbreaker series for men and women; In 1987, Lao Pan launched the woolen "Flying Dragon Shirt" and "Agaric Shirt"; Later, Lao Pan launched a new product every month, one new product every day, and now more than three new products a day... "The little tailor in Changshu is too good!" A Shanghai clothing merchant who fought with Lao Pan many times and finally didn't know how to start the clothing business said so.In fact, the reason why the Chinese and foreign clothing circles, including those in Shanghai, are no match for Changshu's "little tailors" is that they don't know that the current Changshu little tailors are no longer the small craftsmen who eat a lot of food in the past. The brands behind the small tailors are all big entrepreneurs.The reason why they gallop freely in the market is because they are all experts. They can design styles by themselves, decide production by themselves, and enter the market by themselves.Faced with such an opponent, it is no wonder that all clothing manufacturers in the general sense are unwilling to bow down! What's more, Changshu's "little tailors" have one more powerful feature, that is, their spirit of daring to be the first in the world.Speaking of this, I have to introduce another Changshu "little tailor" to readers. He is Mr. Gao Dekang, President of Jiangsu Kangbo Group, which is well-known in the international clothing industry with the "Bosideng" brand. You may not be able to imagine that a clothing brand produced by a farmer with a small tailor background is worth 158 million yuan, but this is a fact-the evaluation of the "Bosideng" brand value is the Jiangsu Provincial Intangible Assets Appraisal Office, which is a government agency. Authorities. Changshu's "little tailor" Gao Dekang's Kangbo Group is a national large-scale clothing enterprise mainly producing down, denim and other products. It has 125 million yuan in fixed assets and has introduced a full set of advanced clothing production lines from the United States, Japan, and France. , its "Bosideng" series products are not only best-selling in China, but also exported to more than a dozen countries such as the United States, Germany, Japan, and Russia. It is the only inspection-free product among national down products. In 1995, the annual output value of Kangbo Group exceeded 200 million yuan, with a profit and tax of 28.5 million yuan, ranking among the top ten sewing companies in the country.In the eyes of Westerners, the textile industry is a "sunset industry" that is about to enter its twilight years. However, it is in such a "sunset industry" that a farmer in China has revitalized it so brilliantly. Gao Dekang is from Baimao Town, Changshu.Don't underestimate this small town of Baimao, it has a lot of places that we Chinese can be proud of.The well-known "Bai Mao Folk Song" is not only one of the birthplaces of Soochow culture in my country, but also the originator of Japanese folk songs.The "Baimaotang" named after the town is an important spillway from Taihu Lake to the Yangtze River and an important waterway in southern Jiangsu. "Baimao rice" was a delicacy in the imperial palace in the past.Today's Baimao is still rich in products and celebrities. "Bosideng" brand and owner Gao Dekang is one of the best.The little tailor started his career in 1975, but he was deeply impressed by the extreme left trend of "cutting the tail of capitalism" soon after.At that time, after Deng Xiaoping presided over the daily work of the central government, the dead land of China began to have some vitality again.At this moment, Gao Dekang, our little tailor, was not willing to be lonely, and led his 11 brothers and sisters to form the predecessor of "Kangbo" - the sewing team of Baimao Shanjing Village, all of which belonged to their own 8 sewing machines.In the first few years, like all the "little tailors" in Changshu, Gao Dekang and the others either processed supplied materials or did work for others.But then the situation quickly changed qualitatively. Changshu is very close to Shanghai, so many brand-name clothing in Shanghai used to be designed in Shanghai - made by "little tailors" in Changshu - and sold in the Shanghai market.The clothing production industry in southern my country, centered on Shanghai, has been following this pattern for decades, and it is still the case now.There are special regional reasons why Changshu's garment industry remains invincible today.As mentioned above, Changshu itself is a cotton-producing area, and has a long history of homemade cloth trading and clothing self-made industry. There are many small tailors, which will inevitably lead to continuous refinement and improvement of uniform craftsmanship.Later, coupled with the continuous input of new technologies, new styles, and new ideas from a country as civilized and modern as Shanghai and even a world-class big city, the quality of Changshu's small tailors improved extremely fast.And because of Changshu’s small tailors’ diligence and willingness to study, their relationship with big clothing manufacturers is also constantly changing, and soon the relationship between the past “master and servant” and the later cooperation relationship (you are the boss of design and marketing in Shanghai, I am Changshu I was the boss of processing and raw materials), and then my small tailor in Changshu became a big boss who mastered raw materials, design, craftsmanship, and of course high profits. You Shanghainese can only be small bosses in marketing. Gao Dekang took this path. The time he and his sewing team "work" for others is not short.Later, two things made Gao Dekang change from a small tailor who "worked" for others to a big boss who entered the market.One thing is that he once brought the knitted polyester garments produced by his own factory to the Kaifeng market for sale, and because of the excellent quality of the products, he sold them all at once.Gao Dekang, who has tasted the sweetness, has a belief since then: he should launch his own products as soon as possible and end the situation of "working" for others as soon as possible. In 1989, Gao Dekang's "Sewing Group" had already been changed to "Baimao Garment Factory" three years ago. In this year, they jointly operated with Shanghai Tiangong Garment Factory and Gao Dekang and the others played the leading roles in the "Xiushideng" down jacket. After being put into the market, it became popular in East China and was rated as "Shanghai Famous Brand Product". The factories of both sides have obtained huge economic benefits.However, starting from the development of his own enterprise, Gao Dekang began to think more prudently: if his own enterprise has been adopting joint ventures with others, it is others who hit the market and get the brand, and from an economic point of view, he is also a "small head". "Big head".No, this history of making "wedding dresses" for others can no longer continue! In 1990, Gao Dekang launched his first brand "Bosideng" which was entirely his own. The shrewd "little tailor" went to the industrial and commercial department to register this brand name from the very beginning.What he thought at that time was the same as what he is doing today: let the truly native Changshu "Bosideng" become a famous brand product with Chinese national characteristics, world-class quality and craftsmanship, and boldly occupy the world market! The "little tailor" Gao Dekang knows that the success of "Xiu Shideng" does not mean that "Bosideng" can also have a famous brand effect. Quality is undoubtedly the key to a brand's success or failure.And quality is not empty talk, it covers a lot of content such as the overall quality of an enterprise's personnel, raw material control and advanced technology and equipment.For this reason, our "little tailor" made a big deal as soon as he made a move, raising 30 million yuan, and introduced a batch of the world's most advanced equipment controlled by computers to replace the old-fashioned sewing machines with two feet on his feet. Of course, the "little tailor" in Changshu The unique sleight of hand cannot be lost, and can only be strengthened.The second step is to determine the corporate strategy, and to package "Bosideng" as a future international famous brand from the inside to the outside.Gao Dekang knows that he cooperated with the Shanghainese to launch the "Xiu Shideng" brand because the quality and craftsmanship are superior to others, but now his "Bosideng" is going to surpass "Xiu Shideng", and the goal is to put it on a world-class level. It's not going to work at all without being scrupulously exacting in the production process.For this reason, our "little tailors" put forward such harsh requirements to all employees: "Products that do not meet the standards promulgated by the Ministry of Textiles will not leave the factory, products that do not meet the international first-class level in craftsmanship will not enter the market, products that do not meet the best design will not to consumers." Later, Gao Dekang's requirements were realized in his own factory, so his "Bosideng" quickly won the nickname of "Oriental Dark Horse in the Garment Industry" in the domestic and international markets—— In 1993, "Kangbo Group", a "small tailor", was awarded the title of "Top Ten Enterprises in the National Sewing Industry" by the Information Center of the National Bureau of Statistics; In November 1994, "Bosideng" down jacket and down quilt were recognized as the top of the list of "China Down Famous Brand" in the "First China Down Famous Brand Product Recommendation Activity"; In June 1995, "Bosideng" down jacket was recognized as "Jiangsu Province inspection-free product"; In August of the same year, "Bosideng" down jacket was awarded "China Recognized Famous Brand Product" by the state; In September of the same year, "Bosideng" down jacket won the "Famous Brand Gold Award" at the St. Petersburg International Famous Brand Clothing and Accessories Fair in Russia. In October of the same year, "Bosideng" down jacket was recognized as "product supervised by China Down Products Professional Committee" and "tracked product by National Garment Quality Supervision Center"; Also in November of this year, "Bosideng" clothing was recognized as "National Apparel Market Recognized Brand-name Product"; In February 1996, "Bosideng" down garments were awarded the acceptance certificate of international standards for products adopted by Jiangsu Province; In May of the same year, "Bosideng" entered the Atlanta Olympic Games as the only down jacket licensed product. ... For more than 10 years, the brand of "Bosideng" has been striving to be the first among its peers in the country, and it has firmly held the top spot, and is well-known both at home and abroad. After reading this, have you learned the true power of Changshu's "little tailor" as deeply as I have?Yes, a certain advanced nature of any country, often the most powerful is its national technological advanced nature.What I mean by Changshu Unbeaten is that it has the traditional advantages of our Chinese nation in the clothing industry, which is difficult for any other region or country to overcome, and this situation may last for decades or even centuries. I think many men and women in Beijing will be deeply impressed by the "Bosideng" wave created by small tailors in Changshu.No matter where you go in winter, "Bosideng" will greet you with warmth against the cold; even in the hot summer, the beautiful and compelling advertisements of "Bosideng" will always pass through your senses. Changshu "Little Tailor" is so powerful!In fact, this kind of power is only the appearance of the characteristics of Changshu's market economy. The real power is neither the Ji Genxian who has been passed down to ten or ten, nor the "Qiu Yan" who shocked people all over the world. " phenomenon and those little tailors of Hurricane Bosideng.What is really powerful is the strength of the production and marketing combination formed by the joint efforts of female "Ji Genxians" and male "little tailors"! There is another story from Changshu that I have to tell: This person's current Beijing office is across the street from my home—I saw it from the successive advertisements in the "Beijing Evening News".This Changshu man is nothing but a "snake catcher".People will not know how dignified he is - all snakes are afraid of him!But we may all know the nutritional food he created to teach you "where does healthy skin come from" (advertising slogan)-snake powder "Longliqi". The owner of "Longliqi" is Xu Zhiwei.Let's listen to his legendary "Snake Catcher's Tale" together! Xu Zhiwei's home is in Jieshan Village, Xinzhuang Town, the "South Gate of Changshu" between Changshu and Suzhou.The snake catcher named "Chinese Snake King" now owns "China Oriental Snake Garden" with assets of 60 million yuan, an annual output of 158 million yuan, and an annual profit and tax of more than 20 million yuan. Ten years ago, this place was still a A piece of fertile land where even snakes are hard to see. The "Snake King" didn't deal with snakes at first, because he was a child of a "rich peasant". He scored first in his class every year in primary school but failed to enter the gate of middle school. At the age of 13, he started digging and carrying loads with adults; since he was 16, he has been doing the heaviest farm work, such as muddying rivers, rocking boats, and pulling fibers.Perhaps in order to change his fate, at the age of 18, he became a carpenter who ate a lot of food. After 3 years as a teacher, because of his superb skills, he brought 8 apprentices in succession.After that, the nine masters and apprentices went all over the world, and the business became more and more prosperous.The Third Plenary Session of the Eleventh Central Committee of the Party restored the real life of this "little rich peasant" who used to only work and could not look up at others.At that time, there was a nearby musical instrument factory in Jieshan Village that needed a lot of snake skins. As a result, many farmers became "snake catchers" during the slack season.Xu Zhiwei also joined the ranks of "snake catchers" at this time. If you do it, you have to do it in a good way.The four Xu Zhiwei brothers traveled from Jiangsu to Zhejiang in the first spring of 1981, wearing lotus cloth shoes, cloth strips tied to their feet, bamboo baskets on their backs, and carrying hook sticks, and then to Jiangxi and Hunan Dongting Lake.They wear the stars and wear the moon, sometimes wear the grass, sometimes drill the reeds, and often squat in the wetland for several hours to catch a snake... It is a real hardship, real hardship, and real danger, but Xu Zhiwei feels that there is joy in the pain, and this This kind of joy comes when he is victorious in the contest with the harsh environment and poisonous snakes and beasts. Later, he stopped being a small "snake catcher". He opened a shop and became a big "snake catcher" specializing in the distribution and purchase of snakes, as well as snake skin, snake meat, and snake gallbladder.Therefore, he also began to put on suits and leather shoes proudly, and within a few years, he became a famous "snake king". The "snake king" wearing a suit and leather shoes still has the quick eyesight of the "snake catcher" who wore a straw hat and carried a bamboo basket on his shoulders.He carefully read the "Compendium of Materia Medica: Snakes" which said: "Snakes can move the viscera inside, cut the skin outside, clear heat in the muscles, and restrain poison outside the skin. However, Viper can cure itching and ringworm in the body. It is good at dispelling rheumatism and relaxing muscles and blood, and the water snake is good at dispelling sores and treating malignant sores..." "Yes! I want to produce a unique snake powder health product to treat various chronic diseases of the people of the country !" The "Snake King" told his thoughts to Chen Jianzhi, the former director of the Department of Chemistry at Shenyang Pharmaceutical University and an expert on snake medicine.Professor Chen praised it again and again, and proposed to combine the three excellent snake species of Pit Viper, Black-headed Snake and Water Snake into one to produce a brand new snake powder health product.Therefore, in 1992, with the joint efforts of Changshu Snake Industry Company, Suzhou Suhua Industrial Company and Hong Kong Star Company, "Snake King" Xu Zhiwei's "Oriental Snake Garden" was established.Then he launched the "Longliqi" series of snake powder health food, snake powder pearl powder, snake skin products, snake medicine... quickly occupied the market, and became the leading brand-name product in the same industry in the country and the people's trustworthy health food and medicine. In 1993, "Longliqi" won the Indonesian "China Medical and Health Science and Technology Achievement Exhibition" award. In 1994, it was awarded the Silver Award for Famous, Special and Excellent New Products by the Ministry of Forestry. In 1995, it was rated as "Reassuring Product in Shanghai Market" by Shanghai.At the same time, the snake skin products of "Snake King" are even more aggressive. The annual export volume of Guangyuan to the US and Western European markets has reached more than 50 million yuan. On August 28, 1986, our "Snake King" was extremely excited. This day was the tenth anniversary of the establishment of his "Jiangsu Longliqi Group".Listen to what the "Snake King" said this time—— "In the past 10 years, our 'Longliqi' has developed from a township enterprise to an enterprise with the largest market share and product quality in the same industry in the country. When we started in the second 10 years, our 'Longliqi' has determined Strategic direction, that is - headquartered in Shanghai, stationed in Hong Kong, controlling Southeast Asia, influencing the whole world...!" "Longliqi" now has an annual sales volume of more than 2 billion! Listen, this is the voice from Changshu and the power of Changshu. This is the kind of Changshu University that is widely rooted among the people, with countless men, women and children participating. market. In Zhitang Town, Changshu City, the hometown of Wang Ganchang, the famous scientist who made important contributions to the development of the Republic’s atomic and hydrogen bombs, I heard and witnessed the largest non-staple food market in East China that was formed almost instantly. In fact, I haven’t heard of it in other places. Similar to the wholesale and trading market of non-staple food, so this non-staple food market, which is rapidly rising in an unknown town, may also be the largest and only one in the country! Zhitang is a township-level town, but because it is next to National Highway 204 and the well-known "Alishan" melon seed factory near Zhitang Town, it has created such a piece of gold in front of the bus station in this town that can be used for small businesses. lot.The formation process of this market is very similar to Changshu's "China Garment City", from street vendors at the beginning to tens of thousands of merchants gathering later.But the form and content of its development are not the same as the clothing city.It took 10 years for the Changshu clothing market to mature from the initial stage to the current stage, and it seems that people woke up to form a market with such a large scale.This is mainly due to the fact that Changshu itself is a "hometown of textiles" and has thousands of state-owned, collective and private garment factories and hundreds of thousands of peasant garment processors directly involved.The Zhitang non-staple food market is different. In terms of speed, its today can be said to be the yesterday of Changshu's "China Garment City". From the perspective of development prospects, today's Changshu "China Garment City" may be the tomorrow of the Zhitang non-staple food market. .However, the form and content of the new market formed in Zhitang, except for the initial "speculation industry" that was somewhat related to local advantages, the items sold and traded in the market today have almost no connection with local products.For example, cigarettes, alcohol, beverages, candies, health food, and convenient meals for travel are not local products, but they are all available here. You can see "Coca-Cola", "Jianlibao", "Victoria" in Beijing, Shanghai, and Guangzhou. Wei Soybean Milk", "Master Kong Instant Noodles", "Shanghai White Rabbit Toffee", "Hongtashan"... and so on, all of which can be found here in Zhitang.And you can't see fakes of these famous brand products in this market, because all these manufacturers have direct agents or offices here.There is another characteristic of the goods here: they are all ex-factory prices.Those famous brand manufacturers who are thousands of miles away do not hesitate to travel long distances to deliver their goods to small towns that cannot be found on the map, and conduct ex-factory price transactions with customers, which shows that the Zhitang market has extraordinary influence. The current annual turnover of Zhitang non-staple food market has reached 3 billion yuan, and it is increasing at a rate of 40% every year.What does it rely on?One does not rely on self-advantages, and the other does not rely on the right time and place, but on the unique people and business prosperity in the land of Changshu!Yes, to explore the reason why Changshu, the blessed land, is able to present such a prosperous scene of business everywhere and everywhere today, it comes down to one point: the people here have followed Deng Xiaoping’s theory of building socialism with Chinese characteristics, combined with the local In fact, it has creatively created a new world of prosperity for people and businesses. However, not all places and anyone can create the prosperous scene of "prosperous people and businesses".Perhaps we will draw more accurate conclusions after taking a look at the pragmatic, realistic and hard-working spirit of the cadres, entrepreneurs and farmers engaged in business in Changshu. Changshu Changshu, you will come here often when you are familiar with it. If you come here often, you will know that this hot land is really more and more mature, she is mature in scientific development, mature in social harmony...