Chapter 18 Chapter 4 "The City of Lights" is So Brilliant

If we say that in 1999, the holding of the first Lighting Expo made Guzhen town known at home and abroad for the first time, then in 2002, during the second Expo, it was awarded the title of "China's Lighting Capital" by the state, which made Guzhen town famous. The town truly opened a new chapter in its history. No one has to doubt Guzhen anymore. It can be seen from the momentum and camp of participating in the second expo: there are more than 900 exhibitors who originally registered, and more than 1,000 booths are required.Due to the limited space, people from the ancient town had to select more than 400 merchants and 742 booths to participate in the exhibition.Careful people will notice that among the exhibitors this time, apart from those well-known domestic lighting companies and important merchants who all attended the meeting, Taiwanese businesses have become a particularly beautiful landscape.It is worth mentioning that internationally renowned lighting manufacturers such as Philips, TCL, Swarovski, Beijing Panasonic, Matsumoto, and Aronon also took part in the exhibition in an unprecedented manner. During the 6-day exhibition, the total transaction volume and investment reached 6.8 billion yuan, setting a new record for China's lighting industry exhibition.

There is no doubt that the "Light City" has more than 600,000 visitors and exhibitors, which is a big review of the reality and future of the ancient town. Conclusion: The ancient town deserves to become the "Light Capital of China". Don't think that small towns can't do great things.The people of Guzhen did a great job.Compared with the first exposition, the town at this time has already changed its old look. The 26-story five-star "China World Hotel" is magnificent and resplendent, making Chinese and foreign guests who come from afar feel like being in an international metropolis. Feel.The exhibition hall of more than 200,000 square meters fully demonstrates the high-tech and star-level service of the International Expo; the extensive and warm and thoughtful logistics make buyers feel relaxed and satisfied from the bottom of their hearts.Looking at the ancient town and the new city, you can enjoy the beautiful scenery: the Xinxing Avenue, known as the "Ten Mile Lighting Street", is now widened and lengthened on the basis of the original, stretching between the urban area and the countryside of the ancient town, making the lighting industry grow. The space is more blooming and colorful; the other two newly-built avenues echoing Xinxing Avenue - Zhongxing Road and Dongxing Road make the "Ten Mile Lighting Street" extend in depth and three-dimensional direction, and connect with other streets and streets that are connected vertically and vertically. Alleys are connected to form a large "Light City" that is just like a giant light bulb...

The "Light Capital" of the ancient town is full of splendor, which makes people feel excited and dizzy. When you arrive at the "Light City", it is a pity that you don't look at the lights, but after seeing the lights here, you don't want to look at the lights in the world anymore. The lights of "Light City" almost catch all the lights of history and future, tradition and fashion, China and the world, all here. The top level of lighting art - what is "Lighting City"?The businessman understands: it must be a lamp that gathers all kinds of lamps in the world and can be traded and traded; the manufacturer understands: it must be a lamp made by you and me and all skilled craftsmen in the world, and can learn from each other; the official understands: It must be a lamp that represents the local and contemporary era background, cultural atmosphere and folk customs, and embodies the theme of governance; aestheticians understand: it must be infused with style, personality, pictograms and appreciation, perception, abstraction, realism and other aesthetic elements. Light; the understanding of writers: it must be the language, emotion, mentality, structure and poetic lights... Oh, "Light City", since it is a city of lights, it should have art, art, Picture, sight and feeling, value and pleasure...

Can people from the ancient town do it?That is a group of lamp makers with farmers as the main body, can they do it? This may be something that those of us who are used to living in the metropolis and who come from afar want to explore. "Dengdu" ancient town, can you stand such a test? You have to be tested like this.Because you are the "Light City" - China's Light City! At an ordinary noon time, the owner brought a young man and introduced him as the owner of "Kaiyuan Lighting", named Ou Gengquan. "Are there many surnames?" the author asked.

"Many! The district surnames account for a considerable part of the lamp makers in our ancient town. I belong to the third generation of lamp makers in the ancient town. The first generation was before the 1990s, the second generation was 2000 years ago, and we are from 2000. Later, I started to engage in the lighting business.” "Ou Gengquan and I are the same age, and the business is amazing! 'Kaiyuan' is very famous in the ancient town and lighting industry..." said Xiao Cui, who accompanied him. "Small business! We're just running a small business." Ou Gengquan said it very modestly, without any affectation on his expression.

"Did someone in your ancestors make lamps?" "No. My ancestors were farmers." The young man said, "My father is the old branch secretary of Gangdong Village. His old man raised fish and planted flowers and trees in the 1970s, and contracted 110 mu of land at most! Later, many people in the ancient town made lighting decorations. , my father also changed his career to make lamps... After graduating from middle school, I didn't go to college. After I left school, I saw everyone making lamps, so I squeezed in. In the first few years, I worked for others to learn crafts. In 2000, I started to do it myself , named it 'Kaiyuan', which means, the new century has arrived, and a new era will be opened, so it's auspicious!" The young man laughed.

"How many employees does the company have now?" "More than 900 people." "What is the annual production capacity?" "One is over 100 million yuan. Half of it is sold domestically, and the other half is exported. Civilian lamps are mainly used, and both indoor and outdoor lamps are available." "Do you have your own brand?" "Yes. There are two main ones: 'Kaiyuan' and 'Ayaka'." The young man always asked and answered with the author, showing humility and low-key. How about "Kaiyuan Lighting"?What is the lamp-making level of the people in Guzhen?This is a question that often pops up in the author's mind when he is in the ancient town.

must be cracked. The opportunity came - the interview was passing by the "Dengshi Street" that day. "Kaiyuan Lighting" is very eye-catching... "Stop! Let's go to 'Kaiyuan' to see!" "Okay." Xiao Cui was still accompanying him. The moment we stepped into "Kaiyuan", our eyes were stunned.The sales hall on the first floor of "Kaiyuan Lighting" with hundreds of square meters is filled with all kinds of crystal lighting, some are as big as ice trees, covering the sky; some are like silver vines, climbing rocks and walls; Snowflakes flow, fairies scatter flowers; some are like fiery trees and silver flowers, shining radiantly... All in all, everything in front of me is crystal clear and brilliant, showing a sense of cleanliness, transparency, dazzling, luxury, luxury, and beauty.The author interviewed Donghai, Jiangsu, a famous hometown of crystal in my country more than 10 years ago, so I know a thing or two about crystal products.Today, I am in the crystal art world again, and I can't help but feel the familiar and strange feelings.So I picked out a few cases in particular.Wow, there are also crystal pendants from the Austrian Strauss series. The budding crystal beads present the original creative concept of the most famous Austrian artist Loski. The technical aspects are outstanding, and once such crystal beads are perfectly blended with the light, they can best reflect the dazzling brilliance and elegance of the light. "Kaiyuan" adopts the cold light source for many crystal lamps, which is the most innovative transparent or translucent opalescent explosion-proof lamp cup in the world at present, so the effect of restoring crystal color is better, making the scenery more real, exquisite and flawless. , let the crystals reflect all their own charm under the lighting of the light, or like the little suns in the universe, or like the stars beside the moon, or like a girl competing with the sun and the moon, charming and graceful... …

"Welcome, welcome." The young man from Ou Gengquan who had met him warmly greeted him. "Are these produced by your company?" The author caressed the beautiful crystal lamps lightly and asked the owner impatiently. "It's all." The young man still didn't say much. "Is the raw material domestic?" "Some. But mostly imported..." "You all made such a beautiful craft by yourself?" "Yes. We have relatively advanced equipment and a dedicated research and development department. They are all first-class technicians. In addition, our company also paid attention to quality management earlier. In 2001, it passed the national IS09000 The certification of the quality system..." The young man's casual words made the author secretly admire, because although the industries in some areas of China have a high market share, it seems that the problem of counterfeit and substandard products has always made Chinese people look down. It seems to be a common problem.Whether there is such a problem in the ancient town is also our doubt.

"When Guzhen was in the primary stage of the lighting industry, we paid great attention to the quality of the lighting, and it can be said that we have spent a lot of money. In 1996, the town government set up a quality inspection office with 4 full-time staff. Later, 20 people were selected for professional training. This group of people is a special team for the quality control of lighting decorations in Guzhen. Our town government took the lead in absorbing the technology of domestic and foreign experts, and set up a set of civil lighting quality inspection system that meets the international level. The TV set up a program of "Lighting Quality One Minute" that is broadcast every day. All of these are implemented by the unified organization of the government, regular inspections, and reporting of the situation. For business owners, we conduct regular training and require them to establish in their own enterprises. Quality inspection professionals. Over the past few years, the quality of Guzhen lighting has fully reached the advanced level of domestic and foreign counterparts. We can see from the trend of "OEM" production in Guzhen lighting enterprises in recent years from internationally renowned companies such as Italy and Spain. It turns out that the quality of the lighting in the ancient town is qualified and tough..." The words of the town mayor Wu Lixuan suddenly echoed in our ears.

It is an indisputable fact that the quality of Guzhen lighting is excellent! When the boss of "Kaiyuan" let us see his "international product exhibition hall", the products we saw completely abandoned the doubts we had kept in our hearts... Oh, there are still such lighting in this world!And such beautiful lighting!You can also have such beautiful and colorful lighting! You see, the lamp decoration with the obvious artistic color of the 18th century European Renaissance era from the famous Italian designer, it is shaped like a ribbon fixed in mid-air, no matter from which angle you look at it, it is unique and unique. replaceable.An unpretentious table lamp creates a minimalist aesthetic.Although the lamp arm and lamp base are as simple as curved lines, it does not affect its lighting function at all. The low-wattage lamp keeps the table lamp from being too hot, and the red lamp is also part of the design.The design also simplifies the lamp holder so that it does not take up much space. The designer of such a desk lamp obviously hopes that people who buy this lamp can enjoy a return to the rationality of mathematics.From this lighting, we feel what is called the top level of world-class lighting art. Au Gengquan of "Kaiyuan" said, "I am confident that I am the best Italian designer in the world. The design concept is simple and innovative, and realizes the perfect combination of function, beauty and environmental protection. Half of the 'Kaiyuan Lighting' is sold internationally. Market, therefore, learning and absorbing the world's top art design is one of our basic strategies. Since our "Kaiyuan" is Chinese lighting, so we pay attention to absorbing the artistic style of famous lighting design masters such as Italy, Spain and other countries, It also pays great attention to independent innovation. Because we fully realize that if Chinese lighting decorations want to truly go global, they must have their own national style independent design products." "What are you going to do?" "We're not going to do it, but we've already done a lot. Please go upstairs and visit—" The young man took us to another lighting exhibition hall. Ha, is this a lamp?This is really a lamp!The lights of the ancient town! Once again, we were stunned by the wonderful lighting decorations in front of us - stupefied: this is a green, pink, purple, yellow... world!We seem to have walked into a botanical garden - the botanical garden of lights!There are "chrysanthemum lamps", "peony lamps", "lotus lamps", "watermelon lamps", "banana lamps", "peach lamps", and "willow lamps", "palm tree lamps" and "sunflower lamps" ... Oh, this is called art!Art taken from nature is better than nature! "How did you come up with such an idea? It's absolutely amazing!" The owner smiled and said: "Because we are farmers, we are obsessed with nature and pastoral life, and the inspiration comes from this..." Hahaha... excellent answer.No, most of the lighting people in Guzhen are farmers, but who can say that farmers in Guzhen can't create miracles on earth?Haven't they been created and the whole world has proved the greatness of Chinese farmers? A classic lighting work should contain strong elements of regional culture and folk aesthetics. It is a way to develop creativity and imagination, and it is also a reflection of human aesthetic experience. The "Kaiyuan Lighting" series breaks through the design concept of traditional lamps, perfectly unifies European style and Chinese style, reveals classicism in modernity, and brings the hazy style of romanticism to the extreme, so it is obsessed and intoxicated.In the face of such exquisite lighting art, it is impossible for us not to imagine and poetize, and it is impossible not to have a sense of literature. So we were thinking: In life, many senses need to be satisfied.If there is no lamp in a family, it is like a person without eyes. A family without eyes can only live in darkness.So lights, whether outdoors or indoors, are an essential part of our human life.Nowadays, people call lighting lamps as lighting fixtures. From the title, it can be seen that lamps are not only lighting, but more of an embellishment of life.The environment has an absolute impact on people's emotions.Lighting is sometimes like a soothing piece of music, sometimes like a charming girl, and sometimes like a poem of the soul...Lights can make some changes and changes in our lives and human values, and also contribute to the advancement of world civilization. The process has a certain effect.People who make lighting needs business awareness, artistic creation, and more history and humanism, so that such products will last forever. In "Kaiyuan", I was relieved to see all this. The "Whampoa Military Academy" of Guzhen Lighting Industry In the ancient town, it must be a pity not to know "Huayi". "Huayi" represents the entrepreneurial spirit of Guzhen Lighting people and the artistic soul of Guzhen Lighting. The lighting brand of "Huayi" has a great influence among the peers, and no one in the ancient town who engages in lighting knows about it.But the owner of "Huayi" is the same as the owner of "Kaiyuan", very low-key, which makes us have a psychological favor for the people of Guzhen. "Just do your job well and never put oil on your mouth".In a place where miracles are created, there is always an admirable culture.The ancient town is no exception. The boss also has the surname of Qu, and he is from the same village as Qu Gengquan.Au Bingwen, who belongs to the dragon, said that his Au family has a professional ethics in making lighting in Guzhen, and they don't want to publicize it too much. "You are from Beijing, and the government called me again to ask me to be interviewed, so I have to chat with you..." This chat lasted for half a day.In the end, Ou Bingwen himself felt a little surprised, and said with a smile: "It seems that we are destined." "Huayi Lighting" is the first generation in the ancient town. On October 13, 1986, Ou Bingwen was dragged into the "sea of ​​lights" by one of his uncle's sons. "I always remember this day. Because I was very confused at the time. You don't know. Before I went to the sea of ​​lights, I had been in the flower and tree business for 6 years. Now that I have changed my career to lighting decorations, I feel a little guilty and under a lot of pressure. But since I did So I called my younger brother Ou Jinbiao and my cousin Cai Jianming, and the three of them raised a total of 50,000 yuan to open Huayi Lighting Appliance Factory..." Ou Bingwen said. The 3 people pooled 50,000 yuan instead of 60,000 yuan because the district champions could not afford 20,000 yuan, so the share capital had to be 50,000 yuan.In the beginning, it was all about making small troubles, and besides, no one had any idea what the lighting business could do. "We didn't know how to do it at first. We bought a camera, went to shopping malls and hotels outside, and took pictures of the best ones, and then printed them as photos. Then we took the photos and went to Lanzhou and other places to ask people. Do you want it? If someone looks at the photo and says how much I want this and how much you can stock up for me, we will quickly sign a contract with them, and then quickly return to the ancient town to make lamps..." It turns out that this is how the "Lighting King" started his business! Ou Bingwen said with a smile: "The so-called lamp at that time was relatively simple, just a piece of glass, a steel pipe, and a light bulb. If you make some patterns on the glass, then twist the steel pipe to make a pattern, or make a pattern on the lamp holder." With a new name, it may be a very popular lamp." "Four months after opening, by the Spring Festival of the second year, we had earned more than 40,000 yuan. Including the capital, the total was nearly 100,000 yuan, so we wanted to do a bigger business. We rented the agricultural machinery maintenance station in the village. More than 300 square meters of factory buildings... Business is good. After 10 months, we are laying out the road in Chengdu. One day a friend said to me: If you want to grow your business, you have to establish a 'root'. I I asked what is "root", and he said that you have to have your own brand products. His words inspired me a lot. Since then, our "Huayi" has taken a different path - paying special attention to the development of Our own product. At that time, common people liked the ceiling lamps very much, and the style of the lampshade of the ceiling lamp was the key, so we spent a lot of money to buy a blister machine. With the blister machine, we can extract all kinds of ceiling lampshades. The business was really different. In the second year, we used all the money earned in the first year to buy equipment, and bought another 11 blister machines. This was rare in the ancient town at that time. At the same time, in order to receive customers from all over the world, we Officially opened a lighting store on Guzhen Street. This is also the first decent lighting store in Guzhen. It doesn’t matter now, as soon as our store opened, everyone in Guzhen knew that making lights can make a lot of money, and then they all bought it. The lighting industry in Guzhen has grown up in just this way, until today..." We heard people say that "Huayi" is the "Whampoa Military Academy" of Guzhen lighting industry, and we got confirmation from Ou Bingwen. "It's not surprising. At that time, we set up the factory earlier, and later made money, so there are some smarter employees in the factory who started their own stoves... It's a good thing. If there are no such people to follow us, the lighting market in Guzhen will do it. It’s not big, and our Huayi family alone can’t support it.” Ou Bingwen is proud of this and has no pressure. "Even now, if the lighting industry in Guzhen wants to develop, it must rely on the fierce market competition where you catch up with each other to have a good show. Otherwise, a pool of stagnant water will not become a tide, and a stand alone will not make a spring." The strategy after "Huayi" is to expand outward.With their strong strength and brand, they have established offices, chain stores and specialty stores all over the country, reaching more than 1,000 at most. "But we have also gone through detours." Mr. Ou Bingwen, who has long been the "boss" of Guzhen Lighting, is a very frank businessman. He said that the development of Guzhen Lighting Industry has developed to this day, and the road we have traveled has twists and turns. It is good for the future development of the ancient town that future generations know these facts. "How much money you earn is just a number, but experience and lessons are the real gold in doing business. Our Huayi also had a low ebb. In the 1990s, when the ancient town was undergoing great development, our home field of Huayi was in Outside the ancient town. Later, we pulled the front from the outside back to the ancient town in time, but due to an important mistake in the investment strategy last time, we lost a golden development period. Fortunately, we corrected the strategic direction of development in time and brought the focus of enterprise development back to the At the same time, relying on quite strong economic strength and technological advantages, it shifted its products to energy-saving lighting, and established its own packaging, accessories and foreign trade system, so that Huayi can use the camp of lighting "aircraft carrier" to ride the wind and waves to return to the market. Especially With the help of strong alliances with professional supporting product companies and the vigorous development of brand products with their own intellectual property rights and quality assurance systems, Huayi has regained its prestige in a very short period of time." A topic that seems to be asked: "How much is the annual sales volume of 'Huayi' now?" Ou Bingwen smiled and replied flatly: "Four to five hundred million!" We have a kind of admiration in our hearts: we really can’t underestimate the people of the ancient town! "After more than 20 years of lighting experience, especially after our ancient town has become the 'Lighting City', we can no longer simply measure ourselves by output value and sales volume. As a leading enterprise in the 'Lighting City' industry, our responsibility should be more than It is how to maintain and promote this industry to be bigger and more competitive. Culture and quality are the lifeline of all lighting practitioners and enterprises in the ancient town today. The emergence of a culture requires bit by bit accumulation. The key to the formation of corporate culture lies in the guiding ideology. The formation of the culture of the lighting capital requires practitioners in the entire industry, especially owners who play a leading and exemplary role, to strengthen learning and continue to learn. Secretary Wu Runfu proposed that "learning, learning and learning 'The concept is very wise. One of his famous words is worth tasting by all of us in the ancient town: It is his own fault for those who engage in lighting decoration not to come to the ancient town, but it is the fault of the ancient town if they come or not. A leader of "Lighting City" Having such a consciousness is a culture with profound meaning. "Huayi" has been able to develop from a "small joint stock factory of brothers" to an international group enterprise that can compete with international famous lighting enterprises. Always look for problems and lack of cultural awareness from within. This is a kind of internal motivation. Just like the test that Guzhen faced when it strived to be named as the "Dengdu" in the past, no matter how good the internal motivation is without doing one's own things well and doing meticulously No matter how good the market is, no matter how good the opportunity is, it can only be like a gust of cool wind blowing by you, you can't get the real coolness..." Ou Bingwen tasted the fragrant tea and talked eloquently, as if he was not being interviewed at all. And a "godfather" like the ancient town of Dengdu is teaching the true meaning of spreading wisdom and eliminating ignorance. We seem to be beginning to understand why the ancient town can become a "light city". The current headquarters of "Huayi" is located in the prosperous area of ​​"Lighting" in the ancient town, with an area of ​​more than 30 mu. "It's too small! I feel more and more constrained!" Ou Bingwen revealed when we said goodbye: He has bought 170 acres of land, and the new factory area with an investment of several hundred million is about to start. "But what I am most proud of is not this, but over the years, at least 50 people who have gone out of our 'Huayi' have become bosses, and many of them have become big business owners with an annual output of 100 million yuan... "Ou Bingwen believes that this is his greatest contribution to the ancient town. Is not it? We once again re-acquainted with the people of Guzhen. Building nests to attract phoenixes——Strolling in the dazzling and bizarre "Light City".Brand enterprises like "Huayi" and "Kaiyuan" are as numerous as stars - "Dongfang", "Huada", "Matsumoto", "Giant", "Zhongyi", "Huayu", "Dean" ", "Auburn", "Huatai", "Yiming"... "Thaddeus", "Louvre", "Olis", "Janos", "Pacific", "Australia", "Golden Apple", "Post", "Waitley"… … They -- the stories among them, each one is wonderful. "Doing business is the same as being a human being. If you want to do a good job in business, you must first understand the principles of being a human being." Ou Chaohong, the boss of "Giant", has positioned himself as an enterprise: be honest and do things with integrity.Make your own products well, do your own work well, and what you put out must be applauded. The "Giant" ship started its voyage in this way——Looking back. A arduous and glorious road, head on, the fresh sea breeze has sent a hearty tide sound, although there are winds and waves on the blue sea, but it is surging with endless connotation and power, this is the "Songpu" going to the world "Lighting, this is the "Songpu people" who are going international - "Songpu people" introduce their company and owners with a poem, showing that they have tenacious and firm self-confidence, a mind that swallows mountains and rivers and embraces all rivers. "You are a consumer. When you choose a product, you must first consider whether you like it. You are an enterprise. You must polish your products to your liking first. Satisfaction is a scale in your heart, and it is connected to consumption. Or, one end is connected to yourself..." A girl in her early 20s, she understands the true meaning of business so thoroughly, it is no wonder that her career is not "satisfactory". Yu Yuanyuan propped up the boat of "Zhongyi" and performed the legend of the town's heroines. "I am a native of Guzhen, and I am proud of being a native of Guzhen. But the meaning of today's Guzhen is completely different from the concept of 'Guzhen people'. The ancient town does not only belong to us Guzhen people themselves, but today's Guzhen people belong to those who love it from all over the world. Guzhen, focusing on lighting, and all Xinguzhen people who contribute their intelligence and wisdom to the prosperity of the lighting industry in Guzhen." This passage comes from the mouth of Qun Song, Party Secretary of Caoyi Village, Guzhen Town. "As long as you take a look at the current scene of our rural area far away from the center of the ancient town, you will understand what I said." That's what the old district secretary of the village party secretary said to us when we visited Caoyi Village that day. So we pushed away from his office and looked out the window.In front of you is a complete city full of buildings, criss-cross streets, and heavy traffic!Its scale and standard are comparable to any small and medium-sized cities in the Mainland. "Have you counted how many people live in your village now?" "There are 5,600 residents in this village, but the permanent resident population and the daily floating population cannot be counted. No one has really been able to say exactly how many. Because our Caoyi Village is now the logistics center of the Guzhen Lighting Market, and vehicles go to all parts of the country every day. Most of the people and people pass here, can you count the people coming and going? But I can tell you a number. In 2000, when our village cadres were studying the economic development of the village, they spotted the lighting market in the central area of ​​the ancient town. With the prospect of vigorous development, I want to take advantage of the geographical space advantages of this village to engage in some real estate rental and logistics businesses supporting the central area of ​​the ancient town. For the first time, I invested more than 20 million yuan to build 3 buildings. At first, everyone was worried that there would be no one. Come to rent. Later, not only people came to ask for rent, but also people kept asking if there were any new housing sources, so our village continued to build houses. After 5 years, we don’t know how many houses we have built, and we can’t even remember ourselves. ...The common people also refurbished their houses and expanded their factories time and time again. This small village was connected to the city in a blink of an eye..." The old district where soldiers came from still retains some bold characters of soldiers.He was also one of the "red capitalists" who went from a "boss" to a village cadre.A very economical village party secretary. "The development of an ancient town cannot be achieved by relying solely on the people of the ancient town. The people of the ancient town must build their nests well in order to attract golden phoenixes from all over the world and drive the ancient town to take off." Ou Qunsong said that his set of ideas is based on the development of the village experience.He said that since the first Lighting Expo was held in the ancient town, the whole town has been developing greatly, and how to develop Caoyi Village, which is far away from the center of the town, has become a top priority for the members of their village team.There is no other way out, only by sailing with the big ship "Dengdu", can Cao Yicun "have food and drink", otherwise the boat will be alone, and there is a danger of sinking to the bottom of the sea at any time.what to do?Raising troops into the town center to compete with others for the market?cannot.That is someone else's territory, and you, Cao Yicun, have neither financial strength nor land resources there, and you have nothing but passion and courage, no different from Ah Q. "Building a nest to attract phoenixes", "rolling ball tactics"!Ou Qunsong expressed his views at the village committee meeting, presented the reasons after several months of on-the-spot investigation to the village cadres and village representatives, and at the same time drew out the specific implementation plans one by one. "Qunsong, your calculation is reasonable, but if the house is built and no one comes to rent it, what will you do?" Several old village cadres asked Qunsong. "Then the house must be built better than the houses in the ancient town!" Ou Qunsong replied. The strategy of "building nests to attract phoenixes" was launched.The first batch of 3 houses was built, with a total investment of more than 21 million yuan, and the whole village devoted its efforts... Ou Qunsong led the cadres and the masses to fight for several months without black and white, and the 3 extraordinary office buildings stood tall among the idyllic flowers and trees. Rise to dominate the ancient town. "We want it!" A Dongguan trading company in Guzhen offered to rent one of the buildings at an annual rent of one million yuan, and then several companies of all sizes rented the other one... Hahaha, the house is still ours, one year Collect 2 million yuan in rent!Earn big! "I declare that from today onwards, the pensions of all the retired elderly in the village will be settled! And on top of the original basis, each person will receive an additional 100 yuan per month! Get it every month!" Never been so tough. "God is a great thing!" "Qunsong, can you build a few more buildings?" At the village meeting, those old villagers shouted at the district party secretary with a smile on their faces. "As long as everyone supports us, we will build more and more buildings!" "Okay, let's build it! You can let it go! We support what we didn't say!" When the cadres and the masses are united, there is a ladder to the sky.Later, more and more houses were built in Caoyi Village, and it has been built up to what it is today - like a town like a city, but also connected to towns and cities, becoming a part of the "Light City".Some people say that today’s Caoyi Village is the back garden of the ancient town of “Dengdu”.Because it is a new city and new town surrounded by countryside, and it is also a contiguous pastoral area of ​​the new city and new town... "When our Caoyi Village became the back garden of the ancient town 'Dengdu', it became our unshirkable responsibility and mission to keep the roots of the foreign merchants living in this piece of land." Ou Qunsong He said that in the past few years, the village has used a considerable amount of collective income from the property to improve roads, improve educational conditions and living conditions. "It's not bragging. The school in Caoyi Village, the roads in Caoyi Village, and the environment in Caoyi Village are all comparable to any place in the ancient town! We are not the first, but the best." Secretary Qun Song is full of confidence. say so. "Let's go, let's go and see the newly built 'Tianhong Logistics Market'!" Ou Qunsong insisted on opening our eyes. Passing through a brand-new street, in front of our eyes is a majestic building, which is a combination of Chinese and Western styles, and more in the style of ancient Rome. "What's the use of such a good place?" "Logistics. The ancient town is now the 'Lighting Capital of China'. Thousands of trips of goods are sent from here to all parts of the country and overseas every day. The logistics industry is indispensable. We have undertaken this task here." The explanation of the district secretary made us finally understand. "Isn't it just the traffic coming and going, so it's necessary to build such a good building?" "That's not right. Since the ancient town is the 'City of Lights', all its supporting facilities must meet the requirements and standards of the 'City of Lights'. Let all foreign guests who come to our ancient town, even if they only stay for one day or one night, we It must make him feel like going home..." It is unexpected that the farmers in the ancient town have such a good "urban consciousness"! Ancient towns not only belong to us, but also belong to China and even the world.In this way, we can not only hear everywhere, but also feel everywhere. The second hometown of Wenzhou people - no one can understand the connotation and significance of this sentence of Guzhen people more deeply than Wenzhou people. People from Wenzhou, known as "Oriental Jews", are very remarkable.They have played an irreplaceable role in China's historical development process towards a market economy. The ancient town "Dengdu" also cannot go to the merits of Wenzhou people. People in Wenzhou started lighting decoration earlier than people in Guzhen, and even when people in Guzhen were ambitious to dominate the world of lighting, people in Wenzhou were still as powerful as people in Guzhen.But the people of Wenzhou "surrendered" the people of Guzhen with their "gentle" character - they moved their families to their second hometown - Guzhen in desperation. The greatness and unyielding spirit of Wenzhou people in business is worth learning. On the 3rd floor of Xindu Hotel, Zhongshan Wenzhou Chamber of Commerce is located here. Wenzhou people do business all over the world. Although they go their separate ways, they generally have well-organized local chambers of commerce.The Wenzhou Chamber of Commerce in Zhongshan City is actually located in Guzhen, which shows that the businessmen of Wenzhou people in Zhongshan are mainly concentrated in Guzhen.When I asked Dong Chengcong, the chairman, the answer became clearer. It turns out that more than 90% of the businessmen from Wenzhou in Zhongshan are engaged in lighting business in Guzhen. Secretary Wu Runfu has also told us more than once: Wenzhou people have contributed a lot to the reason why the ancient town has become the "Lighting Capital of China" and the industry has grown to such a size! The contribution of Wenzhou people in the ancient town is huge and irreplaceable, no matter in terms of the number of people they participated in or the wealth they left for this "light city". "At present, there are about 18,000 Wenzhou people in Guzhen, accounting for nearly one-third of the lighting industry in Guzhen." Chairman Dong also told us such a figure, "More than 10 years ago, the lighting industry was one of the four major industries in Wenzhou. It is listed in the leather shoes, clothing and hardware industries. But after 10 years, 95% of Wenzhou lighting bosses have come to Guzhen. Now the local lighting companies in Wenzhou have disappeared, and there are only a few companies that do not mainly rely on the lighting industry. No one believes it anymore How much vitality does Wenzhou Lighting have?" "Why did Wenzhou Lighting change from the boss to the 'subject' of the ancient town?" “主要原因是古镇的政府对这一产业的全力支持起了关键作用，相反温州地区的政府从一开始就没有给予这个已经发展很好的产业以政策上的支持。市场经济就是这么残酷，竞争嘛！但任何一种产业，要具备规模和强大的竞争力，当地政府不给予支持和扶植，终究会丧失优势的。” “你们不埋怨温州政府？不记恨古镇政府？” “不。相反，我们非常感激古镇政府。因为是他们使我们这些温州灯商有了越来越大的生意做，我说的完全是实话。”董会长一再这样解释，“温州灯饰在1995年前比古镇这边要强，做灯的人也多。但温州的产业基本上都是靠个体私营业主自然发展，得不到政府更多的扶植和支持。而90年代中期以后，国内和国际灯饰市场出现新的产业变化。作为全球灯饰产业重要地区的台湾灯饰产业商们，开始寻找大陆廉价的劳动力资源，他们首选了广东，选择了古镇。由于台湾灯饰业具有国际灯饰产业的先进管理理念与先进设备和生产技术工艺，古镇的灯饰从这个时候逢到了两个大好机遇：一是台商把大量的先进技术与设备带进来，二是政府倾力支持这一产业，比如像古镇办第一届灯饰博览会，政府掏出2500万元来为发展这个产业做'赔本'生意。这样的举措恐怕只有古镇能做得到。温州灯饰业失败于古镇是一种必然。温州灯饰业没有这些好事，从温州灯饰产业的结构而言必然输给古镇，因为过去我们主要做低档产品。80年代、90年代初期中国人的生活水平不高，我们生产低档灯饰，市场还不错，但到了90年代中后期，中国人的生活水平提高了，大家装修房子、配套家居也向中高档看齐了，以中高档产品为主的古镇灯饰便超过了我们温州灯饰……” “有人说，1999年古镇灯饰举办首届灯饰博览会是古镇灯饰与温州灯饰竞争的分水线，你同意这个看法吗？” “这是事实。但我想即便古镇不开这个博览会，古镇灯饰早晚也会战胜温州灯饰的。这是内部和外部两个因素在起作用。古镇在这两个方面都优于我们温州。” “你们现在服输了吗？” “我们早就服输了，而且今天的温州灯商以自己能融入古镇灯饰业和成为古镇'灯都'的一员而感到自豪。” "why?" “很简单的道理：近10年中特别是新世纪后的这些年里，温州灯商绝大多数迁移到了古镇，今天大家的生意多数是越做越好，这在温州本地几乎是不可能的事。做生意是为了赚钱，不赚钱就是死路，温州人做生意也不是所有的人都是成功者，更不是干什么产业那个产业就兴旺的。从这个意义上讲，我们温州灯商从心底里真的非常感激古镇。是古镇灯饰产业的发展让我们温州灯商有了新的发展希望和生存空间。但我想特别告诉你们的是：由于古镇人民和政府对我们温州灯商的包容与政策上的关怀，我们今天的温州灯商，已经更多的是自愿做古镇人。其实我们现在已经是名副其实的古镇人了！”董承聪会长告诉我，早在前几年就把户口从温州迁到了古镇。“乐观地讲，我们在古镇从商的10000多温州人，至少有一半已经实质上成了古镇人。我的一家是其中之一，我的大孩子是在古镇这边考上大学的，现在在广州读大学，小儿子也在这里上学，他们不可能再回温州了。我们温州灯商的第二代基本上都会把根留在古镇、留在中山。因为这里有我们的生意和事业，温州人的个性是，愿意把自己的命运与生意连在一起。” “感觉这里有什么不适合你们的地方吗？比如习惯、比如本地人有没有排外行为与心理？” 董会长使劲地摇头：“没有。至少我来这么多年没有这种感觉。中山市和古镇这里有个传统，他们有包容心，对人博爱。我们温州人来到这里后，他们完全没有把我们当作是外地人，在经商和生活方面，一视同仁。相反，在许多方面比对本地百姓还要照顾我们，甚至连政治方面都是这样。我个人就是个例证，我是中山市的政协委员和中山市工商联常委。我们不少温州籍的新古镇人中，有好几个是市和镇级政协、工商、人大的代表与委员，他们与本地人享受着同样的政治权利。” “温州人作为新古镇人，你们的优势是否还能存在和发扬呢？” “当然。不仅存在，而且发扬得很好。”董会长谈这个话题似乎特别起劲，他说，“温州人的优势在于勤劳，不怕苦。而且从市场网络这个角度，我们比哪个地方的经商者都要强势。即使在现在以古镇为中心的全国灯饰市场上，温州灯商的网络优势仍无人可比。我们温州人做生意比较早，并且都是依靠亲戚朋友建立起的网络，非常可靠牢固。还有一个情况是，温州人到古镇来做生意，多数是带着资金来办厂办店的。有人作过统计，古镇目前的灯饰市场产业中，温州人投资额占了相当大的比例，甚至有半壁江山。我还可以告诉你一件事，当我们成为新的古镇人、新的中山人后，我们把建设美好的古镇和美好的中山也当作了自己的一份责任。我们商会积极要求会员们都起来为新的家乡贡献力量，大家都来为新家乡招商引资。最近我们商会就为古镇近邻东升镇引进了一个置地1600亩、投资6亿多人民币的大项目。投资人是我们温州人，牵线搭桥的也是我们温州籍人。” “温州人与古镇人越来越融合在一起，成为一家人。我们在商海中，发挥各自优势，并合力缔造古镇灯都，前景无限美好。”董会长激情满怀，他说你们应该去采访一些在这里干得非常漂亮的温州灯商，“他们比我的体会更深切。” 自然的事。 说温州灯商，离不开“欧普”。说“欧普”，先要说王耀海。 在古镇，王耀海是个传奇。他所缔造的“欧普”是灯饰界的一个神话。王耀海是浙江丽水人，不是真正的温州人，但他自己归属温州人。王耀海是大学毕业生——古镇灯饰界现在大学生已经不少。初到古镇时，他给别人打工、当管理人员。有人不理解，说温州人都愿意自己做老板，只有他王耀海“傻”。王耀海笑笑，不理会别人怎么说他，只管干好自己的那份工作。几年下来，王耀海摸清了灯饰业的全部生产、经销和管理等等环节的门道，1997年自己开店办厂，第一个品牌是“绿明”。这家伙后发制人，一进灯饰产业，就成了一头雄风四起的“黑马”——如今他的“欧普”在温州灯商里是“老大”，在古镇灯饰界是第一方阵，在国际行业里同样名声显赫，威震全球。 有人说，王耀海智商太高，学不了他。但像王耀跃一样在古镇创造奇迹的温州籍灯商人士，则非王耀海一人。 “爱的华”总经理华云光算是一个。小华年岁不大，但做灯的时间却不算短。1991年他在自己的家乡那儿的灯市场特别红火，便与年轻的妻子商量后开起了一个“夫妻店”。但后来生意不是做得那么好。一直到2000年他到古镇一次后，命运就发生了改变。古镇的火爆灯饰市场，使小华认定“要不就别做灯，做灯就必须到古镇来”的决心。父亲和妻子都支持他到古镇来。于是小华带着7个技术人员、100余万元资金，在古镇灯市旺地租下铺面，又在海洲建了生产基地，开始了他的“第二故乡”的创业……弹指一挥间，5年过来了，“爱的华”如今在古镇灯饰界到处可见其影，成为品牌。 温州籍新古镇人有一大批在灯饰界叱咤风云，而同时他们又默默无闻，埋头苦干。董承聪会长介绍过，有个“大志一川灯饰”，或许连古镇人都很少有人听说过，但这个企业做得相当棒，国际市场上“老外”都认“大志一川”产品。“大志一川”的老板是纯粹的温州人，他在温州时的企业名称叫“大志灯饰”，后来到古镇办厂重新注册时出现了重名的问题，于是老板灵机一动，把儿子“一川”的名字加在原来的企业名字上，国外有人以为他的产品是日本人的。“大志一川”老板响当当地告诉人家：“我是中国人，是中国古镇灯商！” 古镇“灯都”里还有来自众多四川人、贵州人、沈阳人……还有台湾人、意大利人、新加坡人……古镇属于中山，属于中国，属于全球的灯饰业界的心中圣地。 古镇“灯都”属于中国。“中国灯都”应该向世界和人类展示何种风采，何种标志，何种未来？每个古镇人心中对此都有一种理解和梦想。它应该是非常壮丽的、伟大的、精美的、气魄的，并且具有一定的霸气、一定的风格、一定的诗意、一定的自豪感…… “灯都”到底是什么样，当然是由古镇人说了算，因为“灯都”在古镇，是他们建立了“灯都”，缔造了世界“灯都王国”。他们因此有权利按照自己的梦想去建设未来更美好的“灯都”。 “未来的古镇灯都，将通过灯、灯市场、灯饰产业基地的吸引，拉动半径30至50平方公里范围的人流、物流、资金流的聚集。”—— 这是吴润富书记向我们描绘的第一个“世界灯都”的轮廓。听后，我们的面前仿佛看到一个比大上海和美国纽约更具激情的城市…… “未来的灯都，不仅仅是卖灯、做灯，我们要在5年之内，举办世界首届灯光展……要让人们感受真正的灯光艺术与灯光生活，让灯光展成为一种节日，一种充满诗意的中国人的狂欢节！”—— 这是吴润富书记向我们描绘的第一种“世界灯都”文化。听后，我们的每一个细胞在急剧膨胀，热血在沸腾……恨不得这一天马上到来！ “我们已经用了5年时间论证和设计，要在古镇建一个高303米、里面有12000平米的一个灯饰博物馆和观光台、酒店餐厅等设施一应俱全、造价5亿左右、总占地1000亩的'世界灯王'！这个'灯王'，是我们灯都的标志性建筑，也将成为世界著名的人类标志性建筑之一。我们要让所有来到古镇的人，一见'灯王'就有一种激动，一种向往，一种享受，一种不想走的感觉……”—— 这是吴润富书记向我们描绘的最震撼人心的“世界灯都”形象。听后，我们已经有了蠢蠢欲动的期待……真的有些不想了！想想，谁见过如此伟大和壮丽的灯王？有谁不想亲眼见证“世界灯王”的诞生？ 史无前例。举世瞩目。空前绝后！ 呵，“灯王”，在我们所见所闻的古镇每个角落，我们到处都在听人传说它的名字。“灯王”如今是古镇人的一个梦想，也是所有全世界灯饰人心中的梦想。街头，我们见到几个正在古镇洽谈生意的高鼻子的欧洲“老外”—— “灯王！OK，我们知道，古镇了不起！我们都想看灯王！” 是的，古镇要建世界上前所未有的、最大的、最漂亮的“灯王”！ 让我们都来期待和祝福“灯王”的诞生吧！