Chapter 9 Chapter 3 "Very Small Devices" Win Big Macs

How to make every inch of land in Xiaolan hot, rich, and full of vitality, the party committee and government of Xiaolan Town have their own methods.They know how to build "nests" and attract "phoenixes"; they know how to cultivate and support native entrepreneurs, and how to retain "flying phoenixes".They don't engage in bells and whistles, they only pay attention to two words: sincerity. Perhaps, it is the word "sincerity" that makes a small town own more than a dozen "National No. Bamboo bottled water... Today, on the land of Xiaolan Town, there are more than 20,000 industrial and commercial enterprises, with 73 national and provincial famous brands and labels: "Robust" food and beverage, "Vatti" gas appliances, "Honda" locks, "Yongda" film, "Liwang" adhesive tape, "Jianhua" pile, "Minsen" clothing, "Wika" caster, "Ouli" battery, "Stanley" tools...

As interviewers, it is impossible for us to visit all the enterprises, we can only be "flowers are full of trees, a few branches of a single table". "Huafeng" and "Changqing" - Huafeng Lock Co., Ltd. and Changqing Group, these are two companies founded by Xiaolan people on their own land with their own talents and wisdom. Now one has won the "China The title of "Lock King", the product is the king among the world's counterparts; one product is exported to 36 countries, and it is known as the "Champion of Gas Appliances Export". Interview with Mr. He Wenlie, the boss of "Huafeng", who is playing basketball on the basketball court.Boss He is tall and burly, with a dashing and handsome image.

"He is the chairman of the basketball association of our Xiaolan town. He invested 1 million yuan to hold a national basketball game for the town." The accompanying town cadre told us. "It's a trivial matter, it's not worth mentioning." He Wenlie waved his hand, which means it's not worth mentioning. But when it comes to the lock industry, Mr. He Wenlie can't keep his mouth shut: Don't underestimate a lock, but almost everyone can't do without it.As an adult living in a family or society, you may not notice that in fact you may be with several locks or even dozens of locks every day.There are locks for opening and closing doors, locks for opening drawers, and locks for traveling bags...

"Huafeng", a lock-making enterprise founded in 1996, now has a factory building of more than 50,000 square meters, more than 4,000 employees, and an annual output of 30 million locks. The products are exported to the United States, Canada, Australia, Europe and Southeast Asia. Countries, and sell well in domestic large and medium-sized cities. What an industry has an industry myth! It took only 10 years for "Huafeng" and Mr. He Wenlie led his staff to create a national and even world-class brand, which is really gratifying! When we walked into the "Huafeng Product Exhibition Room", all kinds of locks were displayed in front of us, which dazzled us.Three-pillar ball lock, three-pillar handle lock, cylindrical spherical lock, construction lock, wooden ball lock, secondary lock, cylindrical cast ball lock, cylindrical die-casting ball lock, ceramic lock, dead lock , exterior door locks, sleeve locks, pull glove locks, simple mortise locks, as well as copper door hinge series, stainless steel door hinge series, Huafeng hardware series, deadbolt series, gusset plates, etc., are really dazzling and have everything that one expects to find.Not to mention the style and type of locks, the colors of the various locks include onyx-plated, blue-patina, red-patina, imitation gold, sand gold, titanium gold, stainless steel sanding, and imitation stainless steel...just a variety of colors. We counted the colors of locks, and there are more than a hundred kinds. It can really be called a "lock world" and "color world".Mr. He Wenlie told us that he is preparing to build a "lock museum" to treat the lock making industry as a kind of cultural management, to innovate through inheritance, and to make great achievements through innovation-these plans of Mr. He Wenlie are undoubtedly beautiful.But we have a "different" "view".We believe that "lock" is like a loyal guard, protecting the safety of thousands of households and resisting the invasion of unjust people... But it is a product of "troubled times" after all, social stability, is irrelevant to it.We look forward to the shutdown of the lock factory, just like looking forward to the guards returning to the fields! ——It's a pity that this society is not peaceful yet, and the world is not peaceful yet.He Wenlie's career will continue to flourish through innovation!

He Wenlie is a native of Xiaolan Town. In 1972, like many Xiaolan people of the same age, he entered the township lock factory as an apprentice. He worked for more than 20 years and worked as a workshop director for a long time. In 1992, Xiaolan Town Lock Industry Group was established, and he served as the deputy general manager.Soon the company carried out shareholding reform, and "foreigners" became major shareholders.He Wenlie had a period of painful hesitation: Should he work for others with an annual salary of hundreds of thousands, or should he come out and start his own business?Later, under the mobilization of several friends, he threw away his "iron rice bowl" and started his own business in 1996, thus "Huafeng" was born.He Wenlie is sure of his ability, and we feel that this burly man has an aura of not admitting defeat. "Foreign companies have money, and they have traveled thousands of miles to Xiaolan Town to buy our 'Guli' lock industry group. I am a native of Xiaolan. I don't believe that other than being richer than me, other capitalists can be more expensive than me. I know all the technical and cultural history of how Xiaolan and Xiaolan grew up as a lock industry base. So I want to do my own lock industry until I can compete with them in the world lock industry market..." He Wenlie His blood is full of "aggressive" temperament.Now 10 years have passed, He Wenlie started from scratch, and he has worked to the level that leaves all his peers far behind, becoming the number one "lock king" in China!

When talking about the history of entrepreneurship, Mr. He Wenlie’s deepest impression is not how he was able to do it back then, but bluntly said: “Without the support of the Xiaolan Town Party Committee, the government for the enterprise and myself, there would be no 'Huafeng’ today.” We Noticed that He Wenlie, whose will is like an iron chain, seemed to be emotional at this time. "It's not easy to start a private enterprise. If there is a problem in any link, such as transportation, telecommunications, ports, customs, and taxation, it will make you miserable." He Wenlie said, "You can start a business in Xiaolan Town. We are the lucky ones. Because these problems are impossible here, no matter how difficult the enterprise encounters, the town party committee and the town government will take corresponding coordination measures to help you solve the problem patiently and meticulously. Sometimes it is inevitable to encounter some For complicated matters, the town leaders will come forward in person, and they seem to pay more attention and enthusiasm than doing their own things. You said that with such a headed family, what worries do we entrepreneurs have? In a word, in Xiaolan Town Doing business and running an enterprise can grow bigger and bigger. Because we are at ease in our hearts.”

There are many places in Xiaolan Town that are not simple. In addition to the lock-making industry that dominates the lock industry in the whole country and even the world, two famous gas production enterprises in my country are also located in Xiaolan Town. They are "Zhongshan Vatti Gas Appliances Co., Ltd." and "Guangdong Evergreen (Group) Co., Ltd."Due to the tight interview time, we only went to the "Evergreen Group" family. He Qiqiang, the boss of Changqing Group, was also engaged in locks at the beginning.Before he founded his own company in 1985, he also worked in a lock factory, from 1975 to 1985, a full 10 years.He Qiqiang worked in the lock factory for 10 years and became the workshop director at the age of 19.He did a great job as workshop manager.At that time, they took on some "processing with supplied materials" work, increased the benefits, and gave everyone bonuses, and the people in the other workshops envied them.The outside workshop organizes tours in large trucks, and their workshop packs a few minivans for travel, and the people in the outside workshop are even more jealous of them.

Around 1985, wages were very low.You have to support your family!Later, He Qiqiang would come out with a few workers to do die casting.I found an electric fan factory in Guangzhou, borrowed their equipment, and repaired it.When another factory was engaged in cooking stoves, He Qiqiang talked with them, and wanted to be their "valve".Together with several young people, he put up a sign called "Xiaolan Die Casting Factory".People thought they were some kind of "factory", so they agreed to make the "valve assembly".He Qiqiang really dared to do it, and quickly produced a sample and sent it over, gaining the trust of the other party.In fact, they don't have any equipment, and there is no way to mass-produce them.The other party is a big factory, a state-owned enterprise.They hit each other's "idea"-borrowing each other's equipment to make "valve assemblies" for each other.Pull the other party's equipment, but there is no place to put it.Finally one day, someone asked to come and see the production site, only to find that He Qiqiang and the others had nothing, it was not a factory at all, and was terrified.He Qiqiang invited the other party's visitors to his home and said: "Please rest assured, with your strong support, we will be able to do a good job in the valve." The other party saw that the young man was an officer, so he encouraged him to work hard.As a result, after several years of work, the best product in China was made at that time, and the output was also high. Five years later, He Qiqiang began to engage in higher value products, water heaters, and end products.

He Qiqiang is also a native of Xiaolan.This passionate and culture-loving industrialist has unique and incisive insights into the market: "Any kind of market trend in the future will go global. In the international market, it is not competition but cooperation. Cooperation can I think it is an inevitable trend." He told us that his enterprise products must be upgraded to a higher level, and must face the world and seek cooperation.Otherwise, there is no way out.For this reason, in Shanghai Tongji University, Huazhong University of Science and Technology, Harbin Institute of Technology and other 7 colleges and universities across the country, since 1993, he has invested in the establishment of a scholarship called "Evergreen Gas Teaching Incentive Fund", with a total investment of more than 3 million Yuan. "The reason why I do this is also to finally realize a possible cooperation, that is, the cooperation of talents and technologies. A major feature of economic globalization is the continuous integration of various resources. The integration of human resources is the biggest content of cooperation. Who Whoever seizes this kind of cooperative resources first will be the boss of a certain industry and market..."

The development of Evergreen Group and the success of Mr. He Qiqiang are the pride of Xiaolan people and the inevitable success of his corporate philosophy.He Qiqiang, one of the pioneers of Xiaolan, is very grateful to the land where he was born and raised, and to the party committee and government of Xiaolan town.He said: "I am in Xiaolan Town, and I have built 6 factories in other places, cities, and provinces. I think Xiaolan is a good place, and it is the most suitable place for my business. I say this, maybe because I This may be the reason for growing up here since childhood. However, the leading cadres in Xiaolan Town did not perform for promotion, they don’t care about that. What they care most about is the public’s evaluation of them. This is different from some other The place is really different.”

In the prosperous Xiaolan Town, what we can feel is a kind of affinity and warmth between the party and the masses, the government and enterprises, like a gentle spring breeze. "Mega" and "Huiya"—if we regard "Huafeng" and "Changqing" as two eagles hovering and flying over Xiaolan Town, then "Mega" and "Huiya" They are two golden phoenixes who flew from afar to Xiaolan Town to set up camp, build a family and start a business. Yang Lian, the chairman of Meijia Technology (Zhongshan) Co., Ltd., is from Sichuan, and Liang Xiankang, the deputy general manager, is from Shaoguan, Guangdong. Before 1999, Meijia had a brand called "Lisheng". "Lisheng" later separated.Yang Lian and his vice president Liang Xiankang and others have been looking for a place to build a new factory.One of their employees knew a deputy mayor of Xiaolan Town. After a simple inspection, they decided to build a new factory in Xiaolan.This is simply a kind of fate!Because, before they visited Xiaolan, they had already been to Dongguan, Guangdong, and basically decided to build a factory in Dongguan.But they heard someone say: "The parent officials in Xiaolan Town are different from those in other places!" Just such a sentence changed their minds. This is the charm of the "external image" of Xiaolan Town! Meijia landed in Xiaolan Town and started infrastructure construction on a piece of bad land. As "foreign households", they were the first company to settle in the Xiaolan Town Industrial Zone.The newly created brand is called "Ailang", and the road leading from the outside to the factory is called "Ailang Road". Mr. Liang Xiankang, vice president of the United States and Canada, said: "Our company has started and developed here for 7 years. In the 7 years, we have not invited the leaders of Xiaolan Town to have a meal. It is not because we are stingy, but because we cannot invite them. On the contrary, Our company is headquartered in Guangzhou. Secretary Huang and the others will come to visit us with gifts every Mid-Autumn Festival and Spring Festival. In the past 7 years, if we encounter any difficulties, the party committee and government of Xiaolan Town will help us immediately. We solve problems." Mr. Liang Xiankang told us such a thing: One day, it was their peak production season, and the power department suddenly informed them that their electricity would be cut off.During the peak production season, a power outage for one day would cause huge economic losses to their company.They immediately called and reported to the secretary of the town party committee, Huang Biaoquan.In the middle of the night, Secretary Huang said to them on the phone: "I dare not answer immediately and promise to keep your calls, but I will try my best to coordinate this matter as soon as possible." After only a few minutes, Secretary Huang said I called to tell them: "The coordination has been completed, and your electricity in the United States and Canada will not be stopped." I found out afterwards that in order to ensure the electricity consumption of their company, Secretary Huang used all possibilities and negotiated with the power department to ensure the company's electricity consumption. Electricity. Mr. Liang Xiankang was very grateful to Secretary Huang Biaoquan, and admired the parent officer of Xiaolan Town from the bottom of his heart.He said: "In our eyes, Secretary Huang is not like an official at all, but like one of our elder brothers. Every time he sees me, he always asks if there is any difficulty. This makes people feel at ease , it makes people feel dependable!" The foreign golden phoenix from Meijia was the first to land in the industrial zone of Xiaolan Town, adding luster and color to Xiaolan Town! This is the charm of the cadres in Xiaolan Town: when you have your heart, the phoenix and the birds that create wealth are all singing and singing here! In the 6th spring of the 21st century, Mr. Yang Lian, the boss of American and Canada, said with confidence on how to change and innovate China's audio system: "The ultimate way out for China's audio system is that audio must be closely integrated with TV. All of our current Technology is all about one point, that is - how to enable customers to use the audio every day, not just a decoration." Yang Lian is everyone, the "big mac" of China's audio industry.As the vice president of China Electronics and Audio Industry Association and the founder of the most successful audio brand in China, Ailang, his confident prediction is reality—a "reality" that will be realized in the near future. Mega Audio, it must be louder! The settlement, entrepreneurship and development of Huiya Group in Xiaolan Town are more like a golden phoenix spreading its wings and flying powerful wings for Xiaolan's economic take-off.In 2005 alone, an output value of 880 million was created.Now it has more than 4000 employees, a considerable proportion of them are from Xiaolan. During the interview, when we asked: Why did you choose to develop in Xiaolan? Ms. Liang Jiezhen, Chief Financial Officer of Gelis Multilayer Circuit Board (Zhongshan) Co., Ltd. said: "Isn't it optimistic about the investment environment of this place?" Ms. Liang, Senior Production Manager Liang Jianhua, and Human Resources and Administration Manager Mr. Liu Minghui also told us two things: once, the import and export matters involving a business of their company, Shenzhen Customs and Guangzhou Customs, the same policy , the implementation has become different (two different standards).To this end, they reported to Comrade Huang Biaoquan, Secretary of the Party Committee of Xiaolan Town.For their matter, Secretary Huang searched up level by level.It is related to some "policy" things, and a "clear" answer has not been obtained for a long time.Later, Secretary Huang found the vice governor of Guangdong Province, and finally the problem was solved fairly and justly. Another time, a batch of products was taxed at 9.8 yuan, although each piece was clearly taxed at 1 yuan.In that case, their company can basically close down.This was also solved by the leaders of the town party committee and the town government, and Secretary Huang Biaoquan personally ran up and down to help them solve it.It is said that the incident had a great impact later on, alarming the relevant departments of the country... The boldness of the "very small device" - among the extremely limited interviewed companies, we had the honor to interview "Zhongshan St. Allen Daily-use Products Co., Ltd.".What is particularly interesting is that the company's flagship product is "Very Small Devices St. Allen Nail Clippers Series".It is such a company that produces such a "very small device" product, and the company's annual output value is close to 200 million! The general manager of "St. Yalun" company is Liang Boqiang, a native of Xiaolan Town, born in 1962, and graduated from high school in the late period of the "Cultural Revolution".This is quite a legendary figure.He has studied Chinese calligraphy for 10 years, and once passed the college entrance examination.Worked as a worker in the "Guli" lock factory in this town, and smuggled to Macau twice in April 1980 and October 1984, and worked as a "contractor".In April 1985, in the silkworm breeding farm of Xiaolan Town, he opened a processing company for incoming materials——Xiaolan Runji Jewelry Factory, and became the first "professional manager" in Xiaolan. Beginning in 1986, a company was formally recruited in Xiaolan, named "Julong Company", with the intention of "gathering a group of capable people together". Liang Boqiang likes to read newspapers.In Macau, he was a "newspaper" twice: both times he found a job by reading newspapers. The Prime Minister asked questions, and Liang Boqiang revealed the list. One day in May 1998, after lunch, Liang Boqiang took out an old newspaper from under the coffee table.It was an old newspaper that had been wrapped and had been drawn with a pencil.But Liang Boqiang was caught by one of the articles "Talking About Nail Clippers" at a glance.This time, Liang Boqiang's life path changed accordingly. There is a passage in "Talking about Nail Clippers": Recently, when Premier Zhuji received representatives of the national light industry collective enterprises, he said: We must focus on market gaps to find a way to survive, such as nail clippers. I have never used a good nail clippers. The ones we produced Nail clippers, after two days of cutting, the nails could no longer be cut, even with great effort (according to the report of "Shenzhen Special Zone News" on April 5, 1998).Taking small nail clippers as an example, he asked light industrial enterprises to work hard to improve product quality and develop new products. Liang Boqiang was very excited after reading this "outdated" news, thinking that there must be articles in it.The Prime Minister of the country has a lot of things to do, but a small nail clipper has attracted so much attention, which shows that the nail clipper is not small and there is a blank spot in the market.He immediately found Su Ganghua, an old friend who started a business with him and an expert in metal molds.Su Ganghua supported and encouraged him.The two discussed for a while, and called several backbones of the company. Everyone quickly agreed that this project was worth developing. Liang Boqiang said: "This question was proposed by Premier Zhu. If we want to do it, Julong Company must do something famous, and try to give Premier Zhu a satisfactory answer one day earlier." After failing to pass any form of approval, Liang Boqiang and a group of people began to grope for the nail clippers. Liang Boqiang found a large number of domestic and foreign nail clippers, and compared them, he found that the domestic nail clippers had a single shape and were rough.South Korea's workmanship is exquisite and close to the public.Japan's fashion is novel and people like it.Germany produces nail clippers as a high-tech product. The quality of the products is impeccable, but the price is too expensive, costing hundreds of yuan each... After Liang Boqiang searched for nail clippers around the world, a nail clipper that changed China and even the world The plan of the territory gradually formed in his mind. At the age of 36, Liang Boqiang discovered his mission in life - to be the king of nail clippers in the world! Times call for heroes. At that time, who would have expected that the examination papers issued by Premier Zhu Ji would be completed by Liang Boqiang from Xiaolan? ——In fact, it should be said that Liang Boqiang took the initiative to invite Ying to reveal the list and take the order! Liang Boqiang is diligent and eager to learn. Now that he has entered the field of nail clippers, he will try his best to get familiar with it, master it as soon as possible, and become an expert in this field. How to improve the sharpness of nail clippers is the main subject of quality improvement. According to the traditional production process, the upper and lower edges of the nail clippers are aligned, and the cutting edges are easily blunted due to constant collisions and collisions.After many analyzes and experiments, Liang Boqiang and a group of engineers proposed a design of dislocation of the upper and lower blades of the nail clippers, so that there is a cutting gap between the upper and lower blades. When closing, the upper blade extends into the lower blade.With such a dislocation cutting edge, it is easier to cut the nail, without shock and pain, and there is no upward burr on the nail section.This process improvement has greatly improved the intrinsic quality of the nail clippers. Mr. Liang Boqiang took us to visit his nail clipper production workshop. We never thought that there would be more than 30 processes to produce a small nail clipper.Steel slitting, stamping, spot welding, heat treatment, grinding, grinding, electroplating, assembly, etc.In the production of nail clippers, although a large number of machines are used to automate production, several key processes such as grinding, etc., still need to be solved by manual skills. Hard work pays off. In April 1999, Julong's first batch of nail clippers marked with the trademark "Saint Allen" was produced.To Beijing's participation in the "International Gift Fair", Liang Boqiang was surprised that the "popularity" of St. Allen's booth was "overwhelming". "St. Allen" stood out, which surprised the leaders of State Administration of Light Industry and China Hardware Association. "The leaders of the Hardware Association want to see you and come to Beijing immediately." One day in May 1999, a friend of Liang Boqiang in the Beijing press called Liang Boqiang from Beijing who was handling affairs in Hong Kong. Liang Boqiang rushed back to Xiaolan from Hong Kong, took a few nail clippers and flew to Beijing.Relevant leaders of the China Hardware Association are already waiting for Liang Boqiang at the Peace Hotel in Beijing.They didn't even think that "Cheng Yaojin came out halfway", a company that can produce good quality nail clippers suddenly popped up from Xiaolan Town, Zhongshan City, Guangdong Province! On the eve of the National Day in 1999, the "San Yalun" product produced by Julong Company was selected by the State Light Industry Administration to participate in the "50th Anniversary of the Founding of the People's Republic of China Achievement Exhibition". On the evening of September 20, 1999, leading comrades such as Zhu Ji and Wen Jiabao visited the exhibition hall in person.In the display cabinet of the light industry exhibition area, "San Yalun" brand nail clippers were inspected together with many domestic famous and high-quality products.Chen Shineng, director of the State Light Industry Administration, sent a set of St. Allen manicure products printed with "very small devices" to Premier Zhu, and reported to him: "The quality of nail clippers in my country can now be compared with South Korea's famous brand products. We are working hard to complete the task you put forward to the light industry enterprise." Premier Zhu opened the box, and the 10 manicure and beauty appliances were exquisite and of extraordinary quality.Premier Zhu showed a satisfied smile and said happily: "This looks like it!" The reporters pressed the shutter and took this precious shot. Liang Boqiang said: "Products have no borders, and Xiao Wang is also king." Liang Boqiang said: "Marketing has no formula, hammer, scissors, and cloth, each has its own way of playing." Mao Zedong said something like this: "Wang Mazi and Zhang Xiaoquan can't fall in ten thousand years." Liang Boqiang said with emotion: "The words of Chairman Mao have given me great inspiration." Small commodities also need to be bold, broad-minded, broad-sighted, and far-sighted.Liang Boqiang's eyes are not only focused on the beards and nails of men in Xiaolan and his country, but also on the whole world, so that all men can use his razors, and let people all over the world use his nail clippers! The entrepreneurial spirit of Xiaolan people can be seen from the "St. Yalun" nail clippers, and the "source of strength" of "creating miracles" in Xiaolan Town can be found from Mr. Liang Boqiang. The answer is clear at a glance. According to the deployment of the CPC Central Committee, the State Council, the Guangdong Provincial Party Committee, the Provincial Government, the Zhongshan Municipal Party Committee, and the Municipal Government, the town party committee and the town government are leading the town's cadres and masses to implement the "overall development strategy" for the future. Strive for the first place in the project.Secretary Huang Biaoquan said "strive for the first", Mayor Peng Zhihui said "strive for the first", the secretaries and directors of the general branch (branch) of each community also said "strive for the first", Tang Yanmei, He Wenlie, He Qiqiang , Yang Lian, Liang Boqiang, and more "Zhang Yanmei", "Wang Wenlie", "Li Qiqiang", "Zhao Lian", "Liu Boqiang" and other industry leaders who are active in the Xiaolan Town Industrial Zone are saying "to make the enterprise Bigger and stronger", "Strive for first-class"! ... Up and down, everyone is doing business and starting a business, like a horse, galloping on the journey of making a big career, everyone is vying to be the first.Therefore, the economic development of Xiaolan Town is becoming more and more prosperous and stronger day by day, which has become a kind of necessity! "Xiaolan Family" - Xiaolan Town has planned a new urban area of ​​12 square kilometers and an industrial zone of 12 square kilometers. This is a blueprint, a magnificent blueprint, and a majestic blueprint.If it weren't for the establishment of the industrial zone, it would still be a sleepy land that would not generate much economic benefit.The common people living here can only take food and clothing as the highest level.But now, when we set foot on this land, what we see is the bustling traffic and the prosperous scene of the factory and the park. What happened! Walking on the hot land of Xiaolan, we can meet all kinds of capable people who show their talents here at any time.That night, the host took us into a hotel called "Xiaolan Family".Unexpectedly, there would be such a fine dining place with an elegant environment, luxurious facilities, and extreme taste in this small town!When we were looking around, a dignified and beautiful young lady appeared in front of me with a pleasant smile. She is Zhou Ping, the owner of "Xiaolan Family". "Xiaolan Family" has been in business for more than a year, and now it has a prominent reputation in Xiaolan Town and has become a leader in the catering industry.This is mainly due to the characteristics and grades of the hotel. "My positioning is: Although Xiaolan is a small town, the population here is close to that of a medium-sized city in the Mainland. The guests who come to us come from all over the world, including famous businessmen and VIPs from all over the world, so our positioning is to let Guests can enjoy all the grades and tastes of the metropolis in Xiaolan. You may not have heard that the waiters in the hotel have to dance and run every day? In my place, no matter the waiters or waitresses, this is a compulsory course for them every day My waiters, all the women are good at singing and dancing, and all the men are heroic and mighty. Do you know why they are trained in this way? Because if we want to build a first-class hotel, we must have first-class staff. Xiaolan The town is developing so fast, in my opinion, the quality of the residents must be top-notch. And I did this just to repay the help and support of these town leaders in Xiaolan Town for many years..." The beautiful Zhou Ping said this with tears in her eyes. This took us by surprise. Zhou Ping's brief story made us understand why Xiaolan people can "consciously follow the party and seek great development together".Zhou Ping, who has more than ten years of experience in hotel management and worked as a "deputy general manager" in a collective enterprise in the original town, made a living by herself after "going to the sea" for special reasons three years ago.She chose her old profession - the hotel industry, and immediately became a high-end catering hotel with an investment of more than 10 million yuan. "It is now our 'Xiaolan family'. At that time, it was a fish pond, and the surrounding potholes were not decent. After we finished the site selection, we encountered the problem of how to deal with the villagers living here. You don't know how much it is. Difficult! The construction team is about to launch, but the matter between us and the villagers has not been finished, and it seems to be more and more complicated. I was so anxious that my mouth was full of bubbles, and I didn’t even know how to get it going. After Secretary Huang knew about it, he came to help me personally to negotiate with the villagers and the village committee. Don’t think that everything can be solved as soon as the secretary comes forward. Some things do not depend on power, but on empathy. Secretary Huang handles things with His warm heart! After the matter was settled, I didn't know how to thank Secretary Huang, so I said to him: Secretary Huang, I don't have any skills. People's management is at the level of our modern Xiaolan Town! After hearing this, Secretary Huang was very happy and said to me: "What I want is your words." Zhou Ping told us with a sigh that night: "'Xiaolan family' has the current grade and the current prosperous business atmosphere. It is Secretary Huang and the town leaders who have given me enough confidence and ambition!" Throughout our interviews, whether it is the business owner or the general public, they all agree that the Party Committee and the government of Xiaolan Town have a good sense of service and high efficiency.When we looked back and had a discussion with the leaders of the town party committee and town government, Secretary Huang Biaoquan had his "another" explanation for this. "Our Communist Party cadres are doing things well, doing things well for the enterprise and the people. They are actually doing things for themselves (referring to the party committee and the government), and they are doing what they should do." Secretary Huang Biaoquan further elaborated His "point of view" said, "Think about it carefully, if the business of the enterprise is not done well, and the affairs of the masses are not done well, they will come to the party committee and the government and ask the party committee and the government to solve various problems. Enterprises The things of the people are done well, the things of the people are done well, the world is peaceful, the enterprises pay taxes for the government, and also help the government with job placement. It is the enterprises that help the party committee and the government, and they have made contributions for the party committee and the government. Contributed to the whole society. Why should we not help them enthusiastically?" This is the philosophy of the leaders of Xiaolan Town!Such a concept can change the working style and behavior of a ruler and a level of government. We also learned during the interview that the Xiaolan Town Party Committee and the government have a very strict requirement: no functional department or individual is allowed to ask for money or goods from the company.If some functional departments or individuals really have practical problems that cannot be solved, they can propose to the town party committee and the town government. The party committee and the government would rather spend some money to help the relevant functional departments and individuals solve the problems than allow them to go to the enterprise. looking for trouble! The king of locks in China - "Hua Feng". How can a small lock become an industry that can earn money in pockets? In fact, there are not many lock producing countries in the world.There are relatively large-scale and high-grade ones, such as China and South Korea in Asia, and Mexico in North America.Among these three big lock-making countries, although China (including Taiwan) dare not be king, it can at least be said to be one of the "three major lock-making kingdoms in the world".There are three places where China's lock making industry has grown into a large scale.One is Zhongshan, Guangdong, which refers to the lock-making enterprises in Xiaolan Town, and then there are Yantai in Shandong and Wenzhou in Zhejiang.In China, is "Hua Feng" from Xiaolan Town considered the boss? "Lock King" He Wenlie thinks this is not important.It is important to know yourself in a market economy. "As the saying goes: You don't need to know if it's cloudy or sunny, but you should know if you have money in your wallet. Huafeng's current annual output is 30 million, and there are thousands of varieties. Most of them are customized for customers. We 90% of the products are exported." Export Champion - "Evergreen". Changqing Group has five production bases covering an area of ​​90,000 square meters and employs 3,900 people. It ranks among the "Top 100 Private Enterprises in Guangdong Province" and is currently one of the largest manufacturers and exporters of gas appliances and their supporting products in China. .Evergreen Group has always been committed to the research, innovation and in-depth application of thermal energy technology. It is one of the drafters of the industry's national standards for four products in China: gas water heaters, gas cookers, cock valves and pressure regulating valves.The products cover more than 300 series of products including gas appliance valves, gas water heaters, energy storage electric water heaters, solar water heaters, central bath heating wall-hung boilers, gas cookers, gas heaters, gas ovens, etc., with more than 2,000 specifications, with independent intellectual property rights Nearly 100 patents.In the industry, it is the first to enter the international market, and its products are exported to more than 30 countries on five continents, and are favored by foreign merchants and users. Export products account for 60% of the group's total sales.In recent years, Changqing Group has carried out strategic transformation by relying on strong international capital: from a single product management to a combination of product management and capital management; from the international market to the domestic market.Its brand "Chuangerte" has returned with a brand-new image exported to more than 30 countries around the world, and has been appreciated by the industry and consumers. In February 2004, Evergreen signed a BOT (franchise) agreement with the Zhongshan Municipal Government for a comprehensive waste treatment base incineration power generation project with a total investment of 255 million yuan, marking Evergreen's first step into the thermal energy and environmental protection industry. Audio "Big Mac" - "Mega". Meijia covers an area of ​​186 mu in Xiaolan Town Industrial Zone, and now has more than 1,000 employees, and has developed into the largest audio base in the country.There are also hundreds of supporting companies around the audio system.Currently, the annual gross output value of the audio and electronics industry in Xiaolan Township accounts for 28% of the town's total industrial output value. American "Hua". The "Hua Group" of the United States is headquartered in St. Louis, Missouri, USA.The United States, Canada, the United Kingdom, Mexico, the Netherlands... Huiya Group has factories all over the world.在亚太地区，新加坡、马来西亚，以及中国的香港、北京、青岛、上海、深圳、广州、中山的小榄镇等，均有惠亚集团的附属公司。 在小榄镇惠亚集团的附属公司叫“皆利士多层线路板（中山）有限公司”，是一家配备先进机电设计能力的高价值电子产品制造商，为密布全球的集团与厂基地所需的印制线路板、大规格背板、电线、电缆和机箱提供产品制造和组装服务。 其公司制造的成品产品，主要服务于五大行业：一、汽车业。为全球领先汽车制造商和一级汽车电子产品供应商提供重要元部件。二、消费电子业。该公司不仅是全球主要电器制造企业举足轻重的供应商，更是电线、电缆组装服务的首选供应商。三、电信业。最坚实的根基可追溯至其在电信基础设施市场高度复杂的电机组装，拥有着全球生产、组装和测试高层板、背板、机柜和电缆等等的能力。四、电脑及数据通讯业。是在电脑处理器行业领先的供应商，可提供多种用途的印刷线路板及主板，能够为数据通讯和网络技术提供从印刷线路板、背板、机柜、电线电缆的组装、测试以至成品的运输物流等全方位的机电需求服务。五、工业及仪器业。通过与客户的合作，以价格优势设计和制造高端元部件，满足用户对复杂性高、成本低的电子和机械元部件的需求。 世界指甲钳大王——一个公司，就是生产这么一种“非常小器”的产品，该公司的年产值竟接近两个亿！梁伯强和他的“非常小器·圣雅伦”一路走来，迎接他们的，一直是“鲜花”和“掌声”——1999年6月16日，国家日用五金制品监督检测中心为“非常小器·圣雅伦”颁发了有史以来第一张“指甲钳质量检测合格证书”；1999年8月16日，“非常小器·圣雅伦”夺得行业第一大礼品订单——北京铁路局纪念安全行车1000天的47万套礼品单；1999年12月，中国五金制品协会在人民大会堂为“非常小器·圣雅伦”产品举行新闻发布会；2000年10月8日，国家轻工总局授权“非常小器·圣雅伦”生产企业“中山聚龙集团”起草中华人民共和国指甲钳行业标准；2001年2月16日、2002年7月15日，中国五金制品协会连续授予“非常小器·圣雅伦”为“中国指甲钳行业第一品牌”；2002年4月4日至9日，“非常小器·圣雅伦”参加在日本京都举行的国际五金联合会年会，“非常小器·圣雅伦”指甲钳个人美容护理用品，作为会议唯一礼品赠送世界五金巨头，其高贵品质博得普遍好评；2002年7月19日，中国人民政治协商会议全国委员会确认选用“非常小器·圣雅伦”为外用礼品。 2003年3月，梁伯强先生当选为“2003年中国十大创业新锐人物”…… 启示——不难发现，小榄致富模式的本质特征是“小商品，大市场”，也许，我们可以理解，小榄模式的重要意义倒不在它发展了乡镇经济，更在于它提出了一个民间自发的遍及全球的小商品大市场，直接在生产者和消费者之间建立起一个无孔不入的流通网络。更重要的一点，这里也隐含着行政管理者高超的指挥艺术与民本理念。