Chapter 17 Chapter 17 A Man's Beauty Doesn't Change in Gold

A man is not beautiful, but once a man is beautiful, it must be magnificent beauty, gorgeous beauty, or gorgeous beauty full of passion and overwhelming dynamic beauty. A man's beauty is priceless. Ouyang's beautiful life happened to be at this age. Yes, Ouyang blooms the beauty of a man in his bold choice of life, his courage to challenge and his relentless pursuit of perfection.Later, the group company established by Ouyang was also named "Beautiful Group". What did Ouyang do before the age of 40?Although I have done a lot of things, it seems that none of them can spread the beautiful traces of influence in Shenzhen, a hot land of China's special zone.At best, he is just an unknown person, and no one takes him seriously.

However, after 2000, when Ouyang broke into the real estate industry again, he stirred up the Shenzhen economic circle and the entire real estate market. What is it like? At that time, after Ouyang sold several factories, he wanted to do real estate.There are two small businesses looking for land everywhere, but when they see any piece of land, they feel that the land is too big or the price is too high. One day, Ouyang heard from his friend He Yucong, who had bought steel from him and worked on construction projects, that there was a piece of land in Longhua Town, Shenzhen that could be used for real estate development.This is good news for Ouyang who has been waiting for a chance to make a name for himself.

The general manager Li Chaoan and the deputy general manager Liang Meng of the Longhua Economic Development Company, which owns the land, said kindly: "Mr. Ou, please ask a few people to help you refer to it. If you want to buy it, please reply quickly. Qingyuan Real Estate Company requires three days Answer, you have to make up your mind!" Due to his eagerness to buy land and the fact that he thought he knew everything about real estate, he blindly wanted to buy this land.But I didn't expect the land purchase process to be extremely complicated.Regardless of the fact that no one has moved this wasteland in Longhua for seven or eight years, when someone really wants to buy it, all the complicated procedures will come.

First of all, this land can only be affiliated with the Longhua Economic Development Corporation, and the project cannot be renamed to its own company.The second is that the current land belonged to Longhua Economic Development Corporation as early as seven or eight years ago, and it was actually owned by Qingyuan Real Estate Development Company.They are all state-owned enterprises. When a state-owned enterprise is doing things happily, it only needs a word from a certain leader, but when it encounters troubles, it will take a lot of effort to push it forward.When Ouyang made up his mind to buy the land, he was calculating the benefits to be generated every minute.But people don't care about him, when to go to work, what procedures to follow, and none of the procedures for "discussing and discussing" between the leader and the leader can be left behind.For this reason, Ouyang travels back and forth between Longhua and Qingyuan almost every day.At the last moment of the contract negotiation, one night, in order to coordinate the opinions of the three parties, Ouyang braved the heavy rain and drove back and forth between Longhua and Qingyuan three times. Do you know how many miles it is?Nearly two thousand miles of travel ah!And it was raining again... Ouyang, who was exhausted, listened to the monotonous sound of rainwater beating on the car window, watched the light beams of the car lights passing through the rain and fog, and the song "A Good Man's Life Is Safe" aroused his infinite thoughts and reveries— —What is life for?What do you pursue in your life?

"That piece of land, hahaha, whoever picks it up is an idiot!" A "boss" in Shenzhen's real estate industry dismissively mocked the person who came to tip off the news. In fact, the "boss" was not wrong.This piece of real estate located at the intersection of Donghuan 2nd Road and Jianshe Road, Longhua Town, Shenzhen City belongs to Longhua Economic Development Corporation, but it is actually owned by Qingyuan Real Estate Development Company. It was purchased in 1992, when Shenzhen’s real estate was the hottest. , Since then, due to the continuous downturn in the real estate industry, no development has been started. Over time, the landowner felt that the land had lost its development value, and sold it for seven or eight years without transferring it.Failure to sell once may not explain the problem, but failure to sell twice or three times may cause serious problems.Four or five times it was not sold again. I am afraid that everyone knows that the problem of this land is too big.Six times and seven times still can't be sold, this problem is not a big one, and now this piece of land is considered "impossible to develop".

The land that has been wandering around for seven or eight years had already changed beyond recognition when Ouyang took over, and it didn't look like a serious land that could be developed at all. Ouyang took over such a piece of land outside the second-tier pass, not for other reasons, but because a person like him with no background can only pick up what others have missed or that in the eyes of others has no development value at all. land.The price of land in the pass is high, and he has no financial strength to compete for those golden treasures.But Ouyang's choice is really incomprehensible to his peers, "the land that even a fool would not want", but Ouyang wants to "show his ambitions" here.

Shenzhen in May is already scorching hot. Ouyang, who was preparing to become a "new landlord" that day, drove to Longhua to see the site with Lin Binhai, Ma Min, a first-class registered architect of Tsinghua Design Institute, and others.Because there is no way to go, the car can only park far away.After getting off the car, Ouyang put on a straw hat and walked towards the weedy and uninhabited wasteland.When he walked through this piece of land to be developed and looked at it carefully, he couldn't help but gasped a few times—the land was much worse than he imagined. First of all, this land is a long and narrow slope in the north-south direction, with a drop height of more than ten meters.What's terrible is that in the middle of such a narrow and long lot, it is actually cut off by a small river called "Longhua River" (actually it is a sewage ditch). This is the number one taboo in the development of the community; In the central area, there is a huge garbage dump where the whole town dumped the remaining soil and slag. Next to it is the mortuary and incinerator of Longhua People's Hospital.The third is that there are no close commercial, primary or other public service communities in the surrounding area. Even if a lonely community is built with a beautiful garden, it makes people live in such a place where they cannot live, entertain, go to school or do business. How is it different from being in prison?

After Ouyang walked around, when he sat down on a pile of weeds and thought about these problems quietly, he felt cold sweat on his forehead! "Is this the land you want to buy?" Lin Binhai said after running profusely, "I have never designed such a plot of land." Ouyang invited an old friend of his in the real estate industry to come here to check. "Then tell me what is the selling point of building a house here that can make people who want to buy your house open their eyes?" "Selling point? What's a selling point?" Ouyang couldn't understand.

The friend looked Ouyang up and down and didn't speak for a few minutes. He watched Ouyang until his heart trembled, only to see Ouyang smile bitterly in embarrassment. "God is really crazy!" The friend looked up to the sky and sighed, then turned his head and strode into his car, turned his head and said to Ouyang before leaving: "You, you, you don't even know what a 'selling point' is. , You actually want to engage in real estate! Brother, you must be careful!" The Mercedes-Benz disappeared out of sight with a puff of smoke and dust. selling point?What is the selling point of this thing?This day, Ouyang specially asked Zhang Hongwei, the general manager of Shifang agency company, and Wang Chunlin, the deputy general manager, to watch out for the word "selling point".

After hearing this, they laughed and said: "The selling point is the place where you want to sell it to make people very interested and want to buy your house as soon as you hear it! For example, the price of the house is lower than that of similar places. For example, your community has What features, such as the future potential of your neighborhood, etc., etc., all belong to the meaning of 'selling point', and the real 'selling point' is picked out by capable people." "Oh—so that's the case! Isn't it just to let people believe that your land will have any benefits in the future!" Ouyang Maosai suddenly realized.

"That's right, that's what it means." Mr. Wang persuaded him friendly, "Mr. Ou, I heard that the land price of the land you are going to buy is already more than 600 yuan per square meter. Including the future construction costs, if the house cannot Find a particularly shining selling point to attract customers who buy a house, but don’t invest in it lightly! You can make a lot of money in real estate, but there are many people who lost their money and jumped off the building. Be careful!” "Thank you! I understand." Ouyang knew that his friends were all out for his own good, and he thought to himself, damn it, it's really bad luck. I didn't know there was such a ghost thing as "selling point" until I finished shopping. Where is the "selling point"?At that time, Ouyang was only a small boss. He often touched his pockets and weighed whether he had the ability to eat real estate.Real estate developers with background and strength are all eating fat, but Ouyang is the only one who wants to eat meat and has no capital.People like him can only gnaw at the bones that no one else wants to pick up, so now the only hope is to find out the "selling point" of this land as much as possible-this is to lead him to the road that guarantees not to lose money. a ray of light.Otherwise, Ouyang knew that once planted in this field, he would dig his own grave. Ouyang feels that this selling point cannot be based on his own feelings and imaginations. He must understand the local social conditions closely related to this piece of land and the government's entire development plan here, so that he can find and identify the real value of the piece of land he wants. selling point. For this reason, he came to the Land and Resources Office of Longhua Town, and he did not expect to find the "selling point" without any effort.It is understood that the neighbor of the piece of land to be developed that Ouyang is going to buy is a very grand project to be built in the future urban planning of Longhua Town - Longhua Central Plaza.The square covers a total area of ​​more than 100,000 square meters, and there are public facilities such as musical fountains and dragon-horse spirit sculptures in the planning.In such a central commercial and residential area, how many "selling points" are there?This is not just a matter of selling point, but the "sun" of Longhua!Besides, the surrounding Xinhua Middle School and People's Hospital have been put into use, and it won't be long before the popularity of this place will definitely become more and more popular.Ouyang believes that as long as the government moves in, it will succeed—"The Communist Party is like the sun, it shines wherever it shines."If a real estate agent doesn't understand this, then he is an idiot! When Ouyang invited two real estate agency experts, Wang Chunlin and Liu Zhonghua, to the scene again, and told them about the "selling points" they had mastered, as experts, they immediately told Ouyang their intuitive judgment: "Mr. , you may have something to do with this piece of land!" But for Ouyang, should he really do it or not?There is only one word difference, and Ouyang needs to think hard for countless sleepless nights... There are countless opportunities and challenges in a person's life, but if a choice is a devastating failure, it will never turn over.Such things are not uncommon.The turbulent waves of the business sea can push people to the top, and they can also bring you to the bottom. A bottle of white wine, a bag of peanuts, and a broken straw hat, Ouyang always likes to bring these three things with him every time he makes a painful choice.This time is still the case. On the first day, Ouyang sat alone in the grass of the wasteland with peanuts and white wine, staring at the long and narrow land that was divided into two in a daze for 13 hours, and finally had to go home because it was too dark . The next day, he wore a straw hat again and came to the wasteland with two packs of peanuts and a bottle of white wine. Instead of sitting quietly, he measured the land with his feet back and forth three times, and finally sat on the wasteland with branches. He drew countless strokes that no one could understand, but only he himself knew clearly. On the third day, Ouyang brought three packs of peanuts, not white wine, but foreign wine, and came to the wasteland.He laughed at himself: "Damn it, the real estate can't be done. I'll drink enough before I talk about it." Finally, before the sun went down, he made an exaggerated movement-opening his arms, bringing his legs together, and then fell down with his whole body ... After a long time, he stood up from the ground, raised his head and howled to the sky: "God bless me, Ouyang!" The echo was very loud. It is said that several people passing by here thought that someone had committed suicide and killed them, so they ran over one after another.When they saw Ouyang lying alone in the wasteland, they curiously asked him what he was doing here? Ouyang smiled at them and said, "I want to build the best house in Longhua here." Those people glanced at him, and after saying "crazy" out of their mouths, they smiled and left. This time Ouyang was not angry, he smiled calmly and thought: It seems that I really should do something on this land that no one believes I can do well!Ouyang stood up, straightened his back, and yelled to Longhua Retu who seemed to be asleep, talking to himself: "I, Ouyang, am here—" Ouyang himself admits that before this, all his business experience can only be at the "primary school" level.After he bought the land in Longhua, Ouyang really started to "go on the road", and he was known by Shenzhen people and recognized by his peers. Entering the new century, the real estate industry in Shenzhen, a special zone, has begun to show a downward trend compared with the previous period.Almost all the real estate with good buildings and good locations has been developed, and the form of group purchase like his "Silver Lake Villa" has basically disappeared.The country’s housing reform policy has completely changed the consumption structure of house buyers. Retail and individual purchases account for more than 99%. At least between 990 or so objects.Facing so many retail investors, the quality of the house has become extremely prominent.Those mature "old real estate" have come up with strange and unique tricks one after another. Take a look at the real estate advertisements published in newspapers and TVs, and you will know what "propaganda" and "momentum" are! Ouyang knows that if he wants to turn this wasteland into a "sellable and profitable" real estate, he needs to work hard on the design and quality of the house.For this reason, he specially invited many Grade A units including Tsinghua Design Institute, the contractor China Construction Fourth Engineering Bureau, and property management Wansha Homes to participate in this project, in order to make all future owners have no regrets.In this way, it means that the developer has done a perfect project. Is the benefit brought by the perfect project just to make money?No, definitely long-term branding.After the brand effect of an enterprise or a real estate is produced, the next thing is economic benefits.Ouyang is very aware of the interdependence among them. Tsinghua Design Institute, Ouyang's life and death relationship.I have been there three times with Ouyang, and found that Ouyang has a particularly close relationship with all the designers there.And when Ouyang entered the design institute, everyone from the chief designer to the ordinary employees would stand up and greet the real estate tycoon cordially.But when Ouyang came to the design institute, he seemed more free and casual than when he entered his own office. "You don't know, President Ou is amazing!" Director Lin, the designer of Tsinghua Design Institute, waved his hands straight when he heard my question about Ouyang, "When we saw him, we were afraid and in awe..." "Why?" I wondered. "He is capable!" Director Lin answered my question while pointing at Ouyang with a smile. I smiled and asked, "Do you mean he has a great ability to make money, or a great ability to force you to live?" "I don't know about him in terms of making money, but we all know that he can grind people the most, can make moves the most, and can make us be serious and exhausted... I remember that when he developed Longhua's first project, he only designed Regarding the unit type, no less than 200 people have been organized to discuss repeatedly, and every detail is not missed. He even considered the issue of lighting and ventilation in the worker's room in the residential building, let alone other things...Of course Through Mr. Ou, we have also improved rapidly, and we are very touched." "Please be specific." "It's best for Mr. Ou to go away and we can talk again." The chief designer smiled at Ouyang and said to me. Ouyang repeatedly waved his hands "well", and walked to another design room. "Mr. Ou actually took people from his company and several of our designers, agency companies and sales departments involved in his project to travel all over Shenzhen and the Pearl River Delta to hundreds of real estates, large and small... before and after the design plan was finalized. It has been revised dozens of times! He is very good at staying up all night, and he stays up all night. There is no boss like him. We repeatedly suggested to him to save a little cost, but he firmly refused us to cut corners. We really couldn’t laugh or cry, but in the end everyone I really admire him from the bottom of my heart.” "For more than two months, he lived and ate in our design institute every day, stealing almost all of our architectural design knowledge. Now he is not only an architectural expert, but also a socially responsible entrepreneur!" "Ou is always a person who has to be admired. He knows everyone when he comes to our place, and no one can do anything about him." Director Lin of the Design Institute has been following Ouyang, and he has been in charge of all the projects of Ouyang since the beautiful homeland. The main design, so he can especially understand Ouyang's design intention.In front of Ouyang, Director Lin exposed Ouyang's "short" to me: "Every time he brings in a lot of work, you tell him to let us go, and he doesn't yell at you, big boss In the average, he has the best attitude and is the most friendly. But he is also the most difficult to deal with - he sees that you are not busy working for him, and he will chat with you when you have something to do, and you can't help but put down the work in the end. , to do it for him. Just do it! But he is good, once you do it, you will never finish it. As long as the work is not finished or done well, he will laugh and pester you until you do it for him. You Say you can walk away? No! You can’t leave! For example, when it’s time to get off work, don’t you want to leave with your bag? Hey, he has a way. Before you get up, he has already delivered the dinner to you. Do you want to do it or not? Do it! You don’t want to work overtime? No, you feel a little hungry, and you don’t know when he will put the delicious supper in your hand again. Keep going! We can’t tell if we do it One night, I looked back: Hey, Boss Ouyang, he fell asleep in the corner alone with you and took a nap... I dare say that among the hundreds or thousands of big bosses in Shenzhen, none of them can treat work like Boss Ouyang of!" "Sometimes he is too demanding on the house, and he always changes it. We will bother him sometimes. What do you think he will say? He said that it is not easy for ordinary people to work hard to buy a house. I bought a house with the hard-earned money accumulated over the years, and felt that I was losing money after living in it. I cursed all day long. As a developer, I made money and my conscience would not be at peace. He is always a real estate developer. If he can say such a thing, we Is there any reason for those who are engaged in design not to think of ways to come up with the best solution?" It is said that the real estate industry is the darkest place, but I did not expect that here, in the real estate industry in Shenzhen, there is a touching pure land!I can't help but believe what these young, honest and wise intellectuals in Tsinghua Design Institute say. The battlefield has been opened. Although this is a wasteland, for investor Ouyang, the pressure is obvious.The purchase of land alone costs more than 32 million yuan, and the investment required to start construction is at least twice that amount.The initial investment of nearly 50 million yuan is like a mountain weighing heavily on Ouyang's head every day.At this time, Ouyang has already opened his bow and arrow, and it is impossible not to go forward bravely.What does he need to do most now?Of course, build a house as soon as possible.But the house is easy to build, but if the house is built and cannot be sold, it is undoubtedly too much for Ouyang, who invests in the development, and has to go around. Selling real estate is a major event that all investors and house builders are most concerned about.It is sometimes difficult to measure the value of a real estate by simple terrain, market trends and price levels, because buyers are usually blind to various market conditions.But at this moment, Ouyang, to be honest, also has many blind spots in the real estate market. "Come on, today our task is to ask you elites to help us rename this project." Ouyang came to Shifang Agency and said this. "Mr. Ou, haven't you already named it 'Longding Garden'?" someone asked strangely. "No, that's a real estate name that has no practical significance and no creativity. Mr. Ou hopes that our real estate will be the same as our company and our team. Once it comes out, it will be innovative and memorable. In particular, it can make the citizens feel a kind of warmth and yearning...'Longding Garden' is lacking in these aspects. Everyone, please use your brains!" President Wang organized a group of elites from the company to carry out a "brainstorming meeting" for Ouyang's plot named. More than 40 young people immediately fell into a state of deep thought. For a while, all kinds of names that could express pride and romance, warmth and astonishment came out of everyone's mouths.Taking advantage of the atmosphere of the "Fairy Club", Ouyang smiled happily, but he was still shaking his head, constantly shaking his head. "Boss, are you still not satisfied with so many good names?" The young man complained that he was not appreciated by the boss after all his talent. "Don't underestimate the name. We soldiers know that it is difficult to fight a war without a name. The competition in the Shenzhen real estate market is so fierce. We build houses and sell houses without seeing the smoke of war. Let's use our brains to think..." Ouyang's pursuit of real estate names There is no price to spare for perfection.In his own words, you have to work as hard as you name your own children.If you don’t choose your children’s names well, there is still a chance to change them in the future, but if you don’t choose a good name for your real estate, it will affect your life’s career. A few more hours passed in the "brainstorming meeting", and everyone was chattering and came up with dozens of fantastic ideas.Ouyang immediately waved a big brush, "scrubbed" to remove a lot of "garbage building names", and finally selected ten more representative building names with different styles from hundreds of names as the candidate list. Then he said to the generals: "Only Mr. Wang and Luo Fang will be left, and the rest will be dismissed." Ouyang arranged: "The agency company needs to make a plan for the publicity of the new building names that will be released immediately. Your task is to print out these ten building names for me immediately, and then print dozens of copies. I will use them tomorrow morning .” "yes." Luo Fang asked Mr. Ou somewhat puzzled: "Mr. Ou, why do you print so many building name materials?" Ouyang smiled and said, "I'll treat you to morning tea tomorrow morning." This person, it's time to burn his eyebrows, and he still wants to drink morning tea leisurely!Luo Fang couldn't figure out what new tricks this boss had. Early the next morning, Luo Fang and Ouyang entered the hotel where they had morning tea.Cantonese love to eat morning tea, and morning tea shops are everywhere in Shenzhen.As soon as Luo Fang and the boss entered the morning tea shop, they understood what Ouyang was going to do - Ouyang took out the building name copied last night from his bag, and asked the citizens for their opinions one by one at the morning tea table. "Thank you everyone, our company wants to hold a prize-winning consultation, please actively participate..." Ouyang said so while handing out the list.Luo Fang's task is to present a beautiful little gift to every citizen who receives consultation. "Interesting. Let me take a look..." "Well, I think the name is good!" "Yes, I love living in this kind of home." After investigation, 92% of the citizens chose the name "Beautiful Homeland". "Beautiful homes!" "Yes, we'll use 'Beautiful Homeland'!" Ouyang's face suddenly glowed brightly, and he silently recited the words "beautiful homeland" countless times...