Chapter 34 The Story of Sansan Silver Bridge——Record of Liu Huaguo, the Second National Moral Model

Silver Bridge is a dairy company. The head of Yinqiao is Liu Huaguo. From my personal point of view, among the many golden honors that Liu Huaguo has won, the most valuable and the one that fascinates me the most is not the representative of the Ninth and Tenth National People's Congress, the National Model Worker, or the 2008 Beijing Olympic torchbearer, builder of socialism with Chinese characteristics and national outstanding entrepreneur, not one of the top ten poverty alleviation models in the country, outstanding Communist Party member in earthquake relief, alternate member of the Xi'an Municipal Committee of the Communist Party of China, expert with outstanding contributions in Shaanxi Province, and top ten outstanding private enterprises in Shaanxi Province Home.Not even the most influential model worker in Xi’an’s 30 years of reform and opening up, and the top ten influential figures in Shaanxi’s economy—all these honors, although all of them are heavy, all of them are golden, and all of them are hard-won. There is a very wonderful story, however, the honor among the honors is that Liu Huaguo was elected as a national moral model.

Shaanxi was not included in the first National Moral Model, which made me somewhat disappointed and disappointed as a writer in Shaanxi. People often say "moral articles" and "moral gentleman", which actually means that no matter the article or the gentleman, What the world values ​​is actually a kind of universal value conveyed in your article and a person's virtue and demeanor.There is no doubt that being a moral role model is a very special honor that is expected of all.This time, Liu Huaguo won the second national moral model. It is reported that moral models can be divided into five categories, namely, helping others, being brave in righteousness, dedication and dedication, filial piety and love for relatives, and honesty and trustworthiness.Liu Huaguo, chairman of Xi'an Yinqiao Dairy Group, won the honorary title of "National Model of Honesty and Trustworthiness".

My heart skipped a beat at that moment. The words "model of honesty and trustworthiness" are what I am most excited about. I remembered a story about two people from Shandong who came to Beijing for business during the Tang Dynasty.The capital at that time was Chang'an, which is today's Xi'an.Unexpectedly, there was a flood, and the bridge built on the Bahe River in the Sui Dynasty was destroyed by the water, and one of the two friends drowned.The living Shandong businessman was deeply saddened, and after burying his friend, he made a vow to rebuild the Bahe Bridge to prevent such a tragedy from happening again.The businessman never returned to Shandong, and did business in Chang'an. After saving enough silver, he actually rebuilt the bridge to comfort his friends.

This is the story of the ancients who promise a thousand gold.The touching thing about it is that this Shandong native spent his whole life keeping his original promise.Being moral and keeping promises is indeed a traditional virtue of the Chinese nation for thousands of years, and it is also the basic principle of a person's life. Needless to say, it is also the foundation of a company's foothold-is it difficult to do this? The only worry these days is what you put in your mouth. Food is the most important thing for the people, and the safety of food is related to thousands of households, and it is related to the health and life safety of each of us.In this sense, I think that at the end of the summer of 2008, when all the Chinese people were immersed in the great joy of successfully hosting the Olympic Games, the Sanlu poisonous milk powder incident exposed from Hebei was undoubtedly a bolt from the blue!This is a catastrophic event, and it is a catastrophic memory that each of us, perhaps in this life, cannot forget.There is something wrong with the milk we drink into our stomachs every day!Melamine in Milk!This Melamine Causes Kidney Stones! ... I remember that on September 11, when I saw this news from CCTV News, I stood in the living room and was stunned.Not only Sanlu infant milk powder, but also 22 dairy companies suspected of adding strange things like melamine, many of which are famous brands, such as Mengniu, Yili, Guangming, etc., which we trust so much, are also "on the list"!

So what about our Silver Bridge in Shaanxi? Will there be a problem with Silver Bridge? In fact, compared to us individual consumers, some people are more anxious and worried than us.These are the governments and government officials at all levels who are responsible for the food safety of the people.The Sanlu infant milk powder incident triggered a chain reaction. 21 defendants involved in the case were sentenced to heavy sentences. Senior officials were punished by party and government discipline.For a while, the mountains were shaken, but its negative impact was far from over. According to media reports, Beijing's successful hosting of the Olympic Games brought about an image boost that was destroyed by the "Sanlu Poisoned Milk Powder Incident".The "looted" Chinese candy that was often placed in the offices of Americans has been left unattended for a year.While Americans consume Chinese products extremely wastefully, at the same time they do not trust the quality of Chinese products extremely.The Ministry of Commerce of China invested huge sums of money in broadcasting the "Made with China" advertisement in American mainstream media, but its effect was diluted by the overwhelming negative news about tainted milk powder in the American media.In the Sanlu poisonous milk powder incident, some babies died of poisoning, and 300,000 infants suffered kidney damage.A sentence exchanged by Premier Wen Jiabao with netizens on the Internet expressed the heartache of this people-friendly premier. Premier Wen said: "We have paid a very high price for a Sanlu milk powder, and the netizens probably don't know it. We conducted a census of milk powder affected. The number of children reached 30 million, and the country spent 2 billion."

30 million! 2000000000! Who would believe this figure if the Prime Minister of China hadn't said it? Provincial and municipal leaders with dairy companies can’t sit still. In the “eventful autumn” of 2008, dairy products became a sensitive and frightening topic. Everyone was afraid of a “Sanlu incident” on their own territory.Yao Yinliang, vice governor of Shaanxi Province, came to Yinqiao Group and inspected Yinqiao's quality control work in the milk source base and the entire production process.Immediately afterwards, Chen Baogen, the mayor of Xi'an, also came to Yinqiao Group, asking all production enterprises to learn from the successful model of Yinqiao Group, avoid all unnecessary safety hazards, and provide more and better high-quality products for the people of the city, province and even the whole country. dairy products.It should be said that the provincial and municipal leaders' inspection of Yinqiao made them feel relieved that the dairy products in Yinqiao are all right!

What really makes people feel relieved is the authoritative inspection from the authoritative department. After the outbreak of the Sanlu infant milk powder incident, from September 2008 to February 2009, within five months, national, provincial and municipal quality inspection departments dare not take it lightly on more than 1,000 batches of Yinqiao products. All products of this time have been tracked and tested.The provincial and municipal Quality and Technical Supervision Bureau dispatched special personnel to supervise the factory.How did it turn out under these extremely cautious and demanding eyes?The result is that all the products in these more than 1,000 batches are 100% qualified!

More than 1000 batches. 100% qualified! Such a result certainly satisfied the national and provincial quality inspection departments. Just when the incident of Sanlu infant milk powder was still hitting the sensitive nerves of each of us like a storm, just when we all seemed to be in shock, people speculated that these dairy companies at the center of the storm would be completely wiped out. Or can we leave a few rays of sunshine and hope for us?Just when all of us suddenly became very helpless, vulnerable and in need of comfort, on September 27, 2008, CCTV's "News 30 Minutes" broadcast a report to promote Yinqiao Group to the whole country to ensure The management mode of product quality.Only a few days later, on October 1, CCTV broadcasted a picture of Shaanxi Yinqiao Dairy Co., Ltd.’s focus on product quality, sincerely fulfilling corporate social responsibilities, and ensuring market supply in the “News Network”...

Oh, we still have the Silver Bridge. Our dairy business has not been wiped out. We finally have safe milk to drink. At that time, speaking from the bottom of my heart, I felt a little relieved, even a little moved.I feel a little relieved, and I also want to express my gratitude and gratitude... If I said that what I knew about Yinqiao in the past was that it was a famous dairy company, then from this moment on I will Have some respect for it.If I used to believe in advertisements, then at this time, I believe in the authoritative news of CCTV. I myself started to drink Yinqiao milk from that time on.

I went to the mall and asked the salesperson which brand of milk can make people feel at ease. The salesperson said, Silver Bridge. Silverbridge has withstood the test.It is no exaggeration to say that at the end of summer in September 2008, when the quality of dairy products became a hot topic in the whole country, it was at this time that countless ordinary people, like me, began to choose to drink silver milk. Bridge's safe milk, Yinqiao Dairy, entered the field of vision of more people at this time.Yes, when people think twice about choosing safe dairy products, Yinqiao's concept of "quality is above everything else, and responsibility is more important than Mount Tai" has been recognized by more and more people.As far as I know, consumers are more assured of Yinqiao's products. In the coming year of 2009, especially during the Spring Festival of this year, the supply of Yinqiao's products has been in short supply, and even out of stock.

This phenomenon is indeed thought-provoking. The silver bridge standing upright in the crisis, not only did not collapse in a raging dairy trust crisis, but became the hero of China's dairy industry in this crisis. Some people say that Yinqiao is the biggest crisis in this crisis. Winner - there is indeed some truth to this statement.Without the Sanlu milk powder incident, Yinqiao might have been a famous but ordinary dairy company. With the Sanlu milk powder incident, Yinqiao would no longer be ordinary.Because in any case, its existence has brought dawn and hope to the hard-hit Chinese dairy industry, and also brought us ordinary consumers the confidence to consume dairy products—— So, what kind of enterprise is Yinqiao? —— What kind of person is Liu Huaguo, the head of Yinqiao? To ask this question further, why is it a disaster for others but an opportunity for Liu Huaguo and his Yinqiao Enterprise?Why did Sanlu, which was stronger than it, fall down, but it stood still? It's a mystery. It is reported that Liu Huaguo is the only entrepreneur in my country's dairy industry who has won the honor of "Model of Honesty and Trustworthiness". I wouldn't be surprised if it's just one individual getting the honor.Because the honesty and trustworthiness of individuals is better than that of enterprises. After all, the issue of personal morality lies entirely in the grasp of individuals. I wouldn't be surprised if only one entrepreneur gets this honor.Because there are many entrepreneurs in China and the world who are entitled to the honorable title of honesty and trustworthiness, otherwise, enterprises cannot survive. After all, what fascinates me is that Liu Huaguo is the only entrepreneur in a dairy company in the country who has won this title so far.I think this is the reason why I want to explore Liu Huaguo and his affairs. In Shaanxi, as far as I know, there are not many people who don't know about Yinqiao.And there are many people who know about Yinqiao, and also know that the "birthplace" of Yinqiao is Lintong.There has always been a joke among the folks in Shaanxi that Lintong leaders always emphasize one item in their annual work reports, which is that one of their key tasks is to "catch cows with one hand and milk with the other"—cows and dairy products are very important to this county. The importance of the first-tier cities can be seen from this.Conversely, this sentence means that the importance of Yinqiao Dairy Group to the local social and economic development of Lintong can also be seen.In people's minds, Lintong has always been affiliated to Xi'an in terms of administrative division and is also closely adjacent to Xi'an in terms of geographical location. In addition to the world-famous Qin Terracotta Warriors and Horses, Lishan Mountain and Huaqing Pool, Lintong has a place in the northwest and even the whole country. Famous dairy enterprises: Silver Bridge. Liu Huaguo was born in Xiangqiao Town, Lintong. Yinqiao Dairy Group first came out of Xiangqiao Town, Lintong. It is said that Xiangqiao Town got its name from Kou Zhun, the prime minister of the Northern Song Dynasty who built a bridge here. Kou Zhun was an honest official. A spiritual legacy infiltrates this land.Kou Zhun also left a bridge for this land.This is the origin of the word "bridge" in Yinqiao in the future.Strictly speaking, Liu Huaguo was a farmer entrepreneur when he first started his business, but today, Liu Huaguo is a successful private entrepreneur in people's minds.Saying this cannot accurately describe Liu Huaguo's inner quality and spiritual outlook.Therefore, I want to find a golden key that can be embedded in his soul from his resume, his personality, his principles of life, and his spiritual temperament, that is to say, what nurtured and created Liu Huaguo, making him a This is the Liu Huaguo standing in front of us today. I read this sentence in his resume: On August 1, 2007, Liu Huaguo attended the National Army Heroes and Models Congress as one of the eight nationals and the only one in Shaanxi Province who was specially invited to represent outstanding demobilized soldiers. Liu Huaguo used to be a soldier! The army is a melting pot, not to mention that 100% of the smelted steel is high-quality steel, but as far as my life experience is concerned, there is indeed a big difference between those who have served as soldiers and those who have not.I guess, an important step in Liu Huaguo's life was his experience in the army. Is this experience the "base color" for his life? Not bad, you said it very well!Without the training of the army, I certainly would not have done so many things later on. Vision, courage, character, including the principles and principles of life, etc., are all given to me by the training of being a soldier! Liu Huaguo's eyes obviously lit up, and he smiled heartily, with a slightly excited look on his face. As soon as we met, his ass was just seated, and I immediately voiced my suspicions about him.I feel that at that moment, I obviously touched a deep feeling in his heart: the deep affection for the troops that nourished him and the cherishment and pride he has for his experience.Our conversation was somewhat "speculative" from the start.Liu Huaguo told me that he graduated from high school in 1973 and wanted to go to university for further studies, but in that year, an extremely special event happened in China, a "blank paper hero" came out, and China interrupted the "imperial examination" that had been practiced for thousands of years. system”, colleges and universities no longer recruit students.Liu Huaguo said that at that time he was very depressed and didn't know where his life should go?Like almost all peasant children in China, he envied the "hukou to eat commodity grain"-I think at that time, entering the city and becoming a city resident was the greatest ideal of this 18-year-old youth in Xiangqiao Town.Being a soldier is another way out for him.I didn’t get what I wanted in the first year, because the local government didn’t want to let this young man who had a good literary talent and worked hard to help the conscription committee of Xiangqiao Commune. In the second year, no matter how reluctant he was, he was willing to give up. You can’t delay his life!Liu Huaguo worked as a railway soldier. He built the Xiangyang-Chongqing line in Sichuan, and later moved to the north and south to build several railways. It was hard, very hard, building bridges, digging tunnels, drilling caves... Liu Huaguo believes that this kind of army training has taught him to fight hard. He has perseverance and perseverance in everything he does.This became the basis of his character in the difficult process of founding Yinqiao Enterprise. anything else?I asked. Liu Huaguo thought about it seriously for a while: I have gained a lot of knowledge.We have a squad of more than ten people, all from all corners of the country. A soldier is a province, and a dozen soldiers are a dozen provinces, including Beijing, Shanghai, Guangzhou, and Hainan.Everyone gained a lot of knowledge from all over the country while chatting, as if they had traveled all over China! The more you know, the bigger your heart will be.There is a saying that the size of the heart, the size of the world, and the size of the career.When Liu Huaguo was in the army, his mind had already left Xiangqiao, Lintong, and Shaanxi.He is no longer Liu Huaguo in Xiangqiao Town, he has set his stage all over China.In Xiangqiao Town, on the roof of their old factory built in the 1980s and now called "North Factory", I saw a huge slogan: "Terracotta warriors go to the world from here".According to Li Xiaolin, director of the group office who accompanied me in the interview, when the slogan was first written upstairs, there was a word "will": "From here to the world". Liu Huaguo dared to put up this slogan on the roof of a small township enterprise. Many people saw it and laughed, but Liu Huaguo didn't.He believed that he would take his business abroad and into the world.Now, he has removed the word "General" on the top of the building, because he has indeed opened the door to go abroad.The difference between this word shows Liu Huaguo's ambition back then and his current self-confidence. This is Liu Huaguo with a big heart. Not only is Liu Huaguo big-hearted, he also strives to accept the influence of civilization and culture.He smiled and told me that when he was a soldier, he learned to speak Mandarin from his comrades-in-arms, and he also accepted the leather shoes that only people in the city wore at that time.When this young man who can speak Mandarin and wear a pair of shiny black leather shoes returns to Xiangqiao Town five years later, he has actually undergone a radical change. From his image to temperament to his inner world, he is no longer the same as before. Liu Huaguo.Liu Huaguo walked on the dirt road in the village wearing his leather shoes, which immediately drew laughter from the villagers. People have never seen it before, and they can't understand it. This is the first person in Xiangqiao Town to wear leather shoes since ancient times. Liu Huaguo Reddened by the laughter of the folks, he ran home quickly, hid the leather shoes, and dared not wear them out of the house again... Liu Huaguo's leather shoes were hidden, but his ambition was impossible and impossible to hide.It is gold that always shines, and gold cannot sink. At the age of 26, Liu Huaguo, a retired soldier who returned to Xiangqiao Town after five years in the army, has seen the outside world, and it is impossible to return to the kind of labor of the small peasant economy. middle.Luckily for Liu Huaguo, he caught up with a good time.This year is 1978.The Central Committee convened the Third Plenary Session of the Eleventh Central Committee, which proposed to focus on economic construction, and the individual economy would no longer be cut off as the tail of the bourgeoisie.Liu Huaguo started his business from this time on. After that, his entrepreneurial process was almost like that of all entrepreneurs. He started from scratch with five big pots, made condensed milk for a year, started to produce Terracotta Warriors milk powder in 1981, and started to produce liquid milk twenty years later. In 1992, this dairy enterprise, which was also called "Xiangqiao Dairy Factory" at that time, established a joint venture with Hong Kong Guangyin Development Co., Ltd. to establish Xi'an Yinqiao Dairy Industry Co., Ltd.From "Xiangqiao" to "Silver Bridge", from "factory" to "company", the enterprise has undergone a radical change and has become the first joint venture in Lintong area. In 1999, the company carried out joint-stock reform and established Xi'an Yinqiao Co., Ltd. Since 2001, the company has invested 380 million yuan to build a modern comprehensive dairy production base mainly in liquid milk in Lintong Economic Development Zone. In 2003, Yinqiao Group was listed in Singapore, becoming my country's first dairy company successfully listed overseas. From the initial start with 2,000 yuan and 10 tile-roofed houses, today it has an output value of more than 2 billion yuan and a sales revenue of 2 billion yuan. From a small workshop at the beginning, it has developed into the largest dairy enterprise in the west and northwest of China. From the initial single production of condensed milk to a large-scale dairy enterprise with three major brands of "Qinyu" and "Sunshine Baby" brand milk powder, "Yinqiao" brand liquid milk and more than 100 varieties. Liu Huaguo has walked a road that all successful entrepreneurs must and must walk. The question is, what kind of belief does Liu Huaguo have when he walks such a road to success as an entrepreneur?And how did he use his belief to build and build his dairy company step by step? Liu Huaguo has a famous saying: Dairy products are human qualities. That is to say, the dairy products produced by a dairy enterprise are like a person's character.This sentence expresses one of Liu Huaguo's life beliefs. He believes that people's moral cultivation is paramount, and that a person's character and personality will affect everything he does and engages in.To be a man is to be clean.Do things cleanly.Doing business also needs to be clean.For Liu Huaguo, it means that every drop of milk produced by his company must be clean.Like a morally noble and noble person, there must be no stains or blemishes on quality.This belief of Liu Huaguo has undoubtedly affected his Yinqiao Enterprise and every employee under him. It has to be said that such a belief in life is related to Liu Huaguo and his earliest entrepreneurial experience. Liu Huaguo had the experience of "selling with baskets". In the early 1980s, when China just reformed and opened to the outside world, the planned economy still ruled the world. The "Terracotta Warriors" brand milk powder was produced, but it was "in stock but not in the market."The sale of milk powder is a planned product, and "unified purchase and sales" is implemented. The national policy stipulates that the milk powder you produce must be sold by the local sugar, tobacco and alcohol companies.Since people are "consignment sales", you have to accept the "exploitation" of other people's intermediate links, and you have to accept other people's "unequal treaties".This is a special situation that entrepreneurs in any western country cannot encounter when starting a business.Liu Huaguo wanted to open up the market, so in 1981 he went to the meeting "single-handedly" with his military canvas bag "The Red Army is not afraid of the difficulties of the expedition".This is a nationwide spring sugar, tobacco and wine trade fair held in Handan City, Hebei Province.In the end, Suzhou Sugar, Tobacco and Liquor Company signed a purchase contract for 180 tons of milk powder with him. How dare Suzhou people ask for his milk powder? How dare the people of Suzhou ask him for milk powder that does not have a batch number in the national plan and belongs to "black and black households"? This is decided after the Suzhou people have carefully inspected their enterprises and conducted strict tests on the quality of their products.Stuff doesn't lie.The stuff is real.It's reassuring to eat something.It is the product quality of real gold that is not afraid of fire that makes Suzhou people dare to give them a big order.Did this incident shock Liu Huaguo?Did you give Liu Huaguo an important revelation?I think there will definitely be shocks, and there will definitely be inspirations!The harsh reality of surviving in the cracks made him understand, you are a dairy company with unknown background, you are a dairy company with no reason, and the state has not issued you a birth certificate, what do you rely on to survive, survive and develop? ——Nothing else, only product quality! Just like Liu Huaguo wanted to eat commercial food and be a city resident, all his emotions and efforts since he founded this company are to have a legal license for his Terracotta Army milk powder. One’s origin can be truly and thoroughly recognized by society and consumers.From this time on, he dare not ignore the quality of his products even for a moment.He regards product quality as the lifeblood of the enterprise and his own lifeblood.That is, from this time on, he started a long-distance trek for decades, pursuing a 100% qualified long-distance journey for the quality of dairy products... I sorted it out. 1988 should be an important year for Liu Huaguo and his Silver Bridge.It is a turning point in fate and a year worth remembering forever.This year, seven or eight years after the production of Terracotta Warriors brand milk powder, Terracotta Warriors brand milk powder was evaluated as a provincial and departmental product.Liu Huaguo remembered this scene with a child-like happy smile on his face. He smiled sweetly, happily, and sincerely. He told me: We set off from Lintong with drums and gongs to announce the good news to the provincial government! …It’s not easy, it’s not easy. After ten years, they finally opened the door to the market for their products with a provincial and ministerial excellence—of course, for Shaanxi, Shaanxi has since then owned the first A provincial and ministerial dairy enterprise. Liu Huaguo did not stop there.Just like people, enterprises are sailing against the current, if they do not advance, they will retreat.With Ministry of Excellence and Provincial Excellence, Liu Huaguo's eyes were fixed on the national certification again.He inquired that the State Council gives the Ministry of Agriculture a national rating for dairy companies every year, and he wanted a national-level company. Another three years passed. In Liu Huaguo's words, he "struggled for another three years", and his dream came true. In 1991, Yinqiao was approved by the State Council as a "National Secondary Enterprise".Yinqiao became the first "national secondary enterprise" in the food industry in Northwest China. With the golden signboard of "National Secondary Enterprise", Liu Huaguo is thinking about taking his company internationally.To open the door to the international market, there is a hurdle you must cross, which is the ISO9001 international quality system and product quality certification.Others told Liu Huaguo that ISO9001 daunts countless companies. It is no exaggeration to say that it is a pyramid for testing the quality of your products!Many of your comprehensive indicators must meet international standards for dairy products! Liu Huaguo confirmed it. He just wants to go to this pyramid. So another five years passed. In 1996, Yinqiao was the first in the national dairy industry to pass the ISO9001 international quality management system and product quality certification, and obtained the golden key to open the international market.So it was also in this year that Yinqiao's "Terracotta Warriors" brand milk powder officially went out of the country and was exported to Singapore, the Philippines, Hong Kong, Taiwan and other regions. Since then, Yinqiao's footsteps have become more steady—— In 2002, "Terracotta Warriors" brand milk powder won the "China Famous Brand Product", achieving a breakthrough of zero Chinese famous brands in the land of Sanqin. In 2004, the "Terracotta Warriors" trademark was recognized as "China's Famous Trademark" by the State Administration for Industry and Commerce. In 2005, both "Terracotta Warriors" brand milk powder and "Silver Bridge" brand milk won the title of "China Famous Brand Products". ... You said, is there a limit to human pursuit? No.Just like human desires have no limits. You said, is there any limit to Liu Huaguo's pursuit? nor.As I said before, this is a man with a big heart.As long as this kind of person lives, it is impossible not to pursue.This is a very small part of us human beings.It is a state of existence of such a part of people.It is impossible for you not to let him live like this, otherwise they might be suffocated to death!The question is, what are the benefits of Liu Huaguo's pursuit to the enterprise?That is, what is the impact on the enterprise?Don't tell me, he has a huge impact on the company.Every pursuit is an improvement of quality and quality, because behind every certification is a new level of product quality and quality.Liu Huaguo set them one by one as the staged goals of the enterprise.Only when people have goals will they strive.The same is true for enterprises. Only when enterprises have goals will they continue to struggle. I found that this is exactly what Liu Huaguo excels at. But you say, others do too.Yes.Others may do the same.But what I'm going to tell you now is Liu Huaguo's other excellence.This is why Liu Huaguo discovered very early on that ensuring a high-quality and stable milk source is the premise and foundation for a dairy company to develop well.Keeping good milk sources is the key for a dairy company to ensure that there are no problems with the quality.In other words, if there is a problem in a dairy enterprise, it must or in most cases is a problem with the milk source.This truth, in fact, others also understand.Because, among all the links in the production of dairy products, only the link of milk source is similar to "open-air operation", and after entering the production line, it is basically "closed operation". The source has done tricks.In the Sanlu tainted milk powder incident, more than 20 companies "on the list" and several well-known large-scale dairy companies across the country were "lost one after another" in the random inspection by the General Administration of Quality Supervision, Inspection and Quarantine. The reason was that their milk sources had problems. , Added a toxic chemical product - melamine to the purchased fresh milk. It is not difficult to say that it is not difficult to shut down good milk sources.However, it is such a thing that is not difficult to say, why did Sanlu fail to do a good job, so many companies and even such a famous dairy company did not do a good job?Things in this world are so strange, the simplest things are often the most complicated, and the most complicated things are often the simplest.Between simplicity and complexity is a question of the human heart, a question of conscience, and a question of being a human being.For people, it is character.For an enterprise, it means social responsibility and morality, respect or contempt for the life and health of others. Dairy products are human qualities, quality is the market, and quality is life. Quality is above everything else, and responsibility is heavier than Mount Tai. Strive for development with quality, build brand with integrity A person must have a sense of social responsibility, and an enterprise must have a sense of social responsibility. You can lie to consumers once, but consumers will remember you for a lifetime. If you eat healthy products that are okay, if you eat bad and poisonous food, you are harming people!Not cheating or harming others is the minimum standard of being a human being. The most difficult character to write in the world is the character "人".It only takes two strokes to write the word "person", but it takes a lifetime to be a good person. It is not easy to do simple things well. These are Liu Huaguo's "classic quotations". He knows that dairy enterprises are related to people's life and health. For this reason, he has devoted decades of time and effort to the construction of milk source bases and the control of milk sources. Scheming, and the alarm bells are always ringing, never let go, never take it lightly, and never relent. He led the cow into the hands of the farmer. In 1986, Liu Huaguo used bank loans to buy back 15 dairy cows for farmers to try raising.The result is that no farmer wants to raise cattle.It turned out that Lintong is located in the Guanzhong Plain of Shaanxi Province, a famous grain-producing area in Shaanxi Province. The farmers here did not have the tradition and habit of raising dairy cows. At that time, a cow was worth two to three thousand yuan, which was equivalent to the entire family property of a farmer.When the cattle are raised to death, the farmers will go bankrupt.So farmers dare not take the risk.It is said that these 15 cows will be the largest milk source base and the earliest number of dairy cows in Northwest China in the future.At Liu Huaguo's suggestion, the factory leaders and party members and cadres each brought back a cow to raise by themselves.When farmers see the benefits of raising cattle and the considerable economic income they bring, and understand that cows are the "golden cows" that can lay golden eggs for them to get rid of poverty and become prosperous, farmers are willing to raise cattle. Motivation is high.One or two years later, Liu Huaguo "loaned" the 5 million yuan loan from the World Bank, plus the company's own funds of 2.5 million yuan, a total of 7.5 million yuan, to farmers to buy cattle, 2,000 yuan per household.Liu Huaguo made another rule: all loans do not charge a penny of interest, and after the cows produce milk, they will use the milk fees earned by the farmers to repay the money for buying the cows; and only 30% of the milk fees will be deducted each time . Such a "preferential policy", such a caring and Fuze Xiangzi's policy of "repaying loans with milk" to benefit the people, of course won the hearts of the people-in fact, this is also Liu Huaguo's love for the land where he was born and raised. A soulful return to the land and folks.When he bid farewell to the military camp and returned to his hometown, when he started his own business from scratch, Liu Huaguo never thought that he was only rich by himself.His "Silver Bridge" is to build a "Silver Bridge" for ordinary people to get rich. Liu Huaguo said: To make farmers rich, we must find ways to increase their income outside the land.All I do is to find a way to get rich for the folks! Liu Huaguo also said: It is my responsibility to develop the factory, and it is also my responsibility to enrich the people. If I can't do either of these two things well, it is my dereliction of duty! This is Liu Huaguo. This is Liu Huaguo, a member of the Communist Party, and Liu Huaguo, a demobilized soldier. This is what I mean by Liu Huaguo with a big heart. There are actually no fools in this world.Just like what is said in the TV series "Liu Luoguo", "there is a saying between heaven and earth".This saying is the morals of the world and the hearts of the people.A person lives only for his own self-interest, only for his own self-interest, and others will see it clearly, so your life path will become narrower and narrower.You have a big heart, you have others, your fellow countrymen, and the society in your heart, and others will see clearly, your path will become wider and wider, and your true feelings will be rewarded by others. Figures show that since the "Tenth Five-Year Plan", Liu Huaguo's Yinqiao Dairy Group has paid more than 2 billion yuan for fresh milk to farmers, driving more than 200,000 farmers to become rich.Some people say that "Yinqiao people" not only include employees of Yinqiao, but also include more than 200,000 farmers around it.These more than 200,000 peasant households are actually the soil on which Yinqiao depends for its survival and development, its basic team, its iron army and old foundation to conquer the world.These more than 200,000 farmers have jointly supported a reliable milk source base without pollution for Yinqiao. There is a deep emotional bond here. This emotional bond is not even created and cultivated overnight. I went to Shendong Village, Xiangqiao Town. This is where they started their family with five big pots. It is also the birthplace of the Qin Warrior brand milk powder and the old factory area they are now called "Northern Factory".In a piece of farmland, among the houses of the farmers, there are factories, workshops and buildings built in the 1980s.The setting sun painted a layer of golden glaze on the large characters on the top of the building, "The Terracotta Warriors brand milk powder goes to the world from here". In the golden light and shadow, you will smell that this piece of land full of cow dung has a special feeling. The fragrance of earth.Time flies, time may take away many memories, but some memories will remain in your heart forever... In Beiwang Village, Xiangqiao Town, I met a man named Lu Chunlong. If people use the fashionable titles for some people nowadays, such as "Oil Boss" and "Coal Boss", then I should call him "Boss Niu".陪同我采访的银桥奶源事业部经理王秀峰却口口声声叫他“卢老师”，一问，卢春龙果然曾经是王秀峰的卢老师。卢春龙在20世纪80年代初的时候是相桥镇姚家村的民办教师。民办教师的生活在那个时候极度拮据，1986年，银桥无息贷款给当地农民提供奶牛，卢春龙便是这第一批养奶牛的人，他说开始他养了一两头牛，很快便发现养牛比他当民办教师的收入不知道要好多少倍，从此便一心一意地开始养牛。到了2003年，他已经有了七八十头牛。现在，2010年，他已经是一个拥有了180多头奶牛和一个奶站的独资的奶牛企业老板。 今年大概五六十岁的卢春龙站在他的卧着一大群“花花牛”的牛栏里，脸上溢满了幸福的、满足的和开心的笑容。他告诉我说，他的奶牛叫“荷斯坦牛”，至于他为什么把他的奶牛场、奶站和家，全都从姚家村搬到了北王村？他说，姚家村和北王村相距大约五六里路，是他当了养牛专业户以后，在积累了一些资金后，“收购”了银桥在北王村的一个奶站，他也就随之搬迁到了北王村。 卢春龙一生的事业、他的命运都和银桥紧密相连。 他当然感谢银桥让他走上了致富的路。 说起银桥这几十年来与他的关系，卢春龙非常激动地说：几十年银桥没欠过我一分奶钱！ 即使是在2008年夏末那场“三聚氰胺”事件发生后，中国的乳品业陷入了一场巨大的危机中，一度时间银桥也深受其累，在国产各类奶制品消费者停止或减少购买四到六成的严峻形势下，银桥也发生了产品滞销，但即使在这种情况下，银桥的奶农们一点也不担心企业不再收购他们的鲜奶，也没有欠下像卢春龙这样的奶农们的一分钱。就像当初把奶牛无息贷款给农民一样，银桥在各种危机来临的时候都宁肯企业受损失也绝不让奶农受损失，这一点，我发现，银桥和刘华国的确赢得了民心…… 卢春龙经营的是一个机械化挤奶站。 像这样的奶站北王村一共两个，相桥镇40多个，临潼地区97个，而在全国一共有440多个。“奶站”的概念是什么？从2000年开始，银桥就对奶源基地实行了“集中饲养、集中挤奶、统一防疫、统一管理”。奶牛们一天三次定点被牵进这种机械化奶站，由公司派驻的专职收购员和化验员把关，把鲜奶直接挤进专用的储奶瓶。常驻奶站的化验员这时对鲜奶进行第一次化验。 接下来出场的是公司冷藏鲜奶运输车。到各奶站收奶的车一律是外观统一印有“银桥”标志的冷藏车。它们24小时巡回每个奶站拉一次奶。由公司的车统一拉奶，就是为了防止运输途中有掺假的可能。随冷藏车一起来的还有公司的化验员。他们负责用快速检测试剂和设备对鲜奶进行现场检测，这就是银桥的第二次检测。 冷藏车进入厂区后，由公司收奶车间再次检验，对化验员的检测数据进行核实。这是银桥的第三次检测。 第四次检测，是在公司总部的质量检测中心完成的。这回，由公司检测人员抽取样品进行蛋白质、干物质、脂肪、抗生素、菌落总数等指标的全面检测。 经过这四次严格检测，收购来的鲜奶进入生产线。 从奶牛被牵进机械化挤奶站，鲜奶进入储奶瓶，再到冷藏车，再到生产钱，与外界实行全部“绝缘”，全面“封闭”。这么严格和严厉的措施，这样的层层检测，又层层把关，当然是为了防止和杜绝掺假。银桥为此付出了多少？ 银桥有500多名工作人员常年入驻所有奶站。 仅此一项，这500多名工作人员的工资，银桥每年的成本投入超过500万元。而这还不包括建设每个奶站至少50万元的成本投入。 所有这一切，实际只为一个目的——从源头上，把好奶源这一关。 正如三鹿奶粉事件中所有涉嫌的企业都是奶源出了问题，收购来的鲜奶中被添加了三聚氰胺，鲜奶收购也就成为所有乳品企业的“心腹之患”，或者“软肋”。银桥在它的发展中实际上也长时期地为这一问题所困扰。负有把好奶源入厂关这一重任的银桥奶源事业部经理王秀峰对我说了这样一句意味深长的话。 他说，这世上最可靠的是人，最不可靠的还是人。 当我问到掺假的问题，那位奶牛养殖专业户老板卢春龙笑了，他说，谁不想让自己的利益最大化？问题当然就是你要有严厉的措施加以杜绝！ 掺假的问题也是“魔高一丈，道高一丈”。据卢老板告诉我，一开始有些人所谓掺假掺的是水，面粉或尿素。随着一些昧了良心的“科学家”发明出了这种化工产品“三聚氰胺”，受利益驱动，有人贩毒，有人就把这种有毒物质添加进了鲜奶里——鲜奶的收购是以质论价，蛋白质越高，意味着奶的质量越好，价钱也就越高。而三聚氰胺可以提高鲜奶的蛋白质含量，但它却不是真正的蛋白质，而是假蛋白和有害蛋白。银桥从来没有松懈过对奶源收购的管理，早在20世纪80年代，当他们最早发现奶农们有人掺假——当时还处在掺假的第一个阶段，即掺的是水、面粉或尿素——银桥就投入了力量来解决和对付这个问题。从奶农提着奶桶到奶厂散交，改为设立奶区、奶点，由签约的代理人给奶厂交奶。而到了21世纪初，则进一步发展出了对奶源基地的一整套科学化管理办法。 这套管理办法，不用说，费人，费力，费时，费钱。500多人的一支队伍，每年500多万的成本投入，办法也许笨了一些，也许简单了一些，但在目前来说却是最有效的，它让银桥在2008年夏末的“三聚氰胺”事件中经受住了市场考验，也为刘华国和他的企业赢得了“诚实守信”的美誉。 做企业其实就是做人，刘华国说，做人要有社会责任感，做企业更要有社会责任感。奶品就是人品。三十多年前，当刘华国从部队的大熔炉里回到家乡临潼这片沃土，当26岁的刘华国站在故乡的土地上心中激荡着一股创业的激情，那个时候，我想，想要改变自己命运，也想要改变家乡面貌和父老乡亲命运的刘华国，想到的不仅仅是要创业，更多的是要做人。用自己的一生一世写好一个“人”字。刘华国努力这样做了，他的企业也努力这样做了。 这就让我们有了今天这样一个“银桥”……